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The Principles of Fundraising

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THE PRINCIPLES OF FUNDRAISING IN THE ORGANIZATION

Fundraising is a demanding and often a lonely job with all the difficulties inherent in raising money and a steady flow of rejections; it’s easy to get down heaviest. Proper management of the fundraisers job means: keeping in touch with the work of the organization, the person should be in regular touch with the field, setting targets and monitoring progress, access to information, training and meeting other fundraisers and finally free time to think.
The principles of fund raising in the organization is discussed below

You have to ask for fund as well as authority, one of the principle of fundraising in the organization you have to ask for fund because if you do not ask no one knows that you have problem of fund for carrying out programmes or activities and for local or community fundraising you have to get permission to carry out the fundraising from different authorities that is Government authority, donors, partners, beneficiaries and other stake holders to gain support.

Personal approach, the more personal your approach is, the better, for example asking someone face to face is better than; telephoning, which is better than; writing a personal letter; which is better than; giving a presentation to a group of people, better than; putting out a request on the internet. Many fundraisers prefer to send letters because sometimes it is the only way, however, its not the most effective especially when compared to; a meeting at your project when a donor can see your work and talk to beneficiaries, a request from someone who has already given or form someone important such as a business leaders or an expert in a field, part of the skill in fundraising is knowing who is the best person to do the asking.

Fundraising is selling, since fundraising is selling therefore it involve direct marketing. Marketing is not just for commercial companies, nor is it only about selling fundraising demands a range of marketing skills and marketing’s is often described in five Ps that is products, price, place, promotion and planning and these five Ps are interdependent.

Credibility and public relation, for the organization to succeed well in fundraising it should have credibility and good public relationship. People give to organization causes that they have heard about and think well of. Press coverage of your work, trumpeting your successes, getting endorsements of your work from experts and prominent figures makes fundraising more successful in the organization.

How much to ask for is another important principle in fundraising in the organization. Sometimes donors don not know how much to give, there are various ways of asking for money for example ask for a specific sum to cover a particular item of expenditure for example £ 500 to put up one class, or giving a shopping net different items at different prices, or show the cost per client as a unit cost.

Saying thank you for the fund given is also key principle for fundraising because this alone may prompt the donor to give again more funds to the organization. This is one way of building good relationship with the donor and you will be in position to sell the organization to other donors to get more financial, technical and human resources support from donors community.

Long term involvement and commitment of the organization is very crucial in fundraising. What you want are people who will give to you regularly and to achieve this means, saying thank you immediately and telling them what you plan to do with the money, regular reporting back to the donor, sharing your ideas and hopes for the future, encouraging and organizing a project visit to meet the beneficiaries together with the donor or donors.

Ethical principles, there are five important principles for acting as a fundraiser:

Honesty, fundraisers shall at all time act honestly and truthfully so that the public trust is protected and donors and beneficiaries are not misled.

Respect, fundraisers shall at all times act with respect for the dignity of their profession and their organisation and with respect for the dignity of donors and beneficiaries.

Integrity, fundraisers will act openly and with regard to their responsibility for public trust. They shall disclose all actual or potential conflicts of interest and avoid any appearance of personal or professional misconduct.

Empathy, fundraisers will work in a way that promotes their purpose and encourage others to use the same professional standards and engagement. They shall value individual privacy, freedom of choice, and diversity in all forms.

Transparency, fundraisers stimulate clear reports about the work they do, the way donations are managed and disbursed, and costs and expenses, in an accurate and comprehensible manner.

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