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The Pros And Cons Of Digital Marketing

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Thanks to the Internet virtually taking up every sector, businesses now have a heaping amount of participation necessary in the World Wide Web. So it’s no surprise that digital marketing is constantly growing field with incredible scope. In fact, here’s a graph on what the predicted prospects of various marketing careers look like: (Pretty impressive right?)

However, it is also true that the digital marketing domain is still relatively new. As such, formal qualifications to get into this field are neither fixed nor predictable. But this is often a blessing in disguise as the onus is on skills rather than a list of qualifications.
Despite the lack of fixed qualifications to define this internet marketing domain, though, certain educational …show more content…
Not necessarily because they are well-versed with the Internet either. Rather, it is the fact that MBA graduates are trained to understand the business spectrum of the world. They develop a keen insight into understanding business tactics, target consumer patterns, and marketing strategies. And all these skills are astutely needed in the digital marketing domain too. The only difference is that these skills and knowledge need to be applied to the cyber world. And generally, marketing aspects applied on the Internet need to be done in a creative way.
Hence, as an MBA graduate, you have quite a few options for lucrative careers in the digital marketing domain. And here are some of those internet marketing jobs for MBAs:

Social Media Marketing and Management: Creative & Conscientious Digital Marketing on Social Media Platforms
Often referred to as just SMM (Social Media Marketing), this job often requires that you adeptly handle multiple social media accounts for a company or brand. Consumers are no longer satisfied with a company merely existing and producing products. They want interaction. And this should be expected as the main purpose of the Internet is communication in the first place. In fact, social media is not just an essential part of the business plan of large-scale enterprises, but is also a major part of small-scale businesses, as can be seen in …show more content…
And to reach here, you will have to be a connoisseur of digital marketing. In other words, you must be an expert and extremely good at what you do.
The DMM (Digital Marketing Manager) will either take a hands-on participation, or simply be the person who supervises; or both. Either way, nothing gets approved in the digital marketing department of the company without his or her say. And they will usually be at the very center of the action.
Needless to say, individuals who snag this post (or those who want to snag this post) will need to be highly creative individuals who are not only overtly familiar and competent with digital media, the Internet, and marketing strategies and analysis, but also be someone who will constantly update themselves on how the digital world is growing and

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