...Analysis of Marketing for Pietila’s Brewery through Three Criteria: Beer Events, Television, and Social Media Prepared by Michelle Brown Director of Marketing Submitted to Board of Directors for Pietila’s Brewery Date: August 24, 2015 TABLE OF CONTENTS INTRODUCTION 1 BODY 3 Solution 1: Television 3 Solution 2: Beer Events 4 Solution 3: Social Media 4 RECOMMENDATION 5 Advantages and Disadvantages 6 Plan for Implementation 6 CONCLUSION 7 REFERENCES 8 INTRODUCTION The topic being analyzed is which method, out of three chosen criteria, would be the most effective to utilize in order to receive the maximum ROI and market penetration. The reason this is being researched is because the anticipated opening of Pietila’s Brewery is set for February 1st, 2016. Given that it is a new brewery in a semi-flooded market, it is imperative that the best marketing solution is chosen. The scope of this report is limited to television advertising, beer event advertising, and social media advertising. While there certainly other methods that could be considered, the current trend in the market place dictates a focus on these three criteria. To establish the effectiveness of the marketing, each criteria will be evaluated based upon cost, interaction with target audience, and the reach of the message. The criterion that overall...
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...products that were eaten during both meals were purchased from Publix Supermarket, a Florida based supermarket except for the sausage. The sausage was purchased from my Uncle’s custom meat locker in Kosciusko, Mississippi. He gets the hogs he processes into sausage from local people who raise hogs. When buying food in the grocery store, we don’t tend to think that the store is actually the middle step of getting the food to the table. We plan a meal without considering where the food originates. It is possible that the food we are eating is grown within the US or even outside its borders. An advantage of buying products that are grown in our borders helps to stimulate the national economy. After some research into what steps there are in the food chain, the most common example seen was that of milk. Milk is collected from a cow on the farm and transported for the pasteurization process. The pasteurization usually occurs in a specific geographical location due to milk having a short shelf life. The shelf life for milk is usually 2 weeks. (Milk Processing, 2007) It’s tested for antibiotics and then pumped into holding tanks where it will be processed within 72 hours of arrival. It is kept below 45 degrees through the transportation and processing time. Once processed it is placed in cartons or plastic containers and loaded on a refrigerated truck. It never travels far due to the...
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...Sample D: Lamb 2 Sample E: Norfolk Horn ram Sample F: Southdown ram II DNA electrophoresis procedure Read the procedure carefully before you start. well | 1 | 2 | 3 | 4 | 5 | 6 | Sample | A | B | C | D | E | F | Use a plastic pipette to pour some buffer near the comb. GENTLY remove the comb and drop some more buffer in the wells. Using a micropipette, load 20l of each of the samples into separate wells in the agarose gel as indicated in the above table. Do not stab the pipette tip into the wells and pierce the bottom of the gel! When all samples have been loaded onto the gels, place them into the tank. Call a demonstrator to assist you with covering the gels with the buffer. Cover the tank with the lead and connect the electrodes to the electrophoresis power pack the correct way! DNA will migrate towards the positive electrode, which is usually coloured red. Press the RUN button. The gels will be run at 150 volts for about 30 minutes. TURN OFF THE ELECTROPHORESIS POWER PACK. Switch off at...
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...Solar Energy Technology Solar energy is a kind of renewable energy source, which depends on the sun's rays to generate heat and create electricity. As long as there is a sun shining on the earth, and the sun will never run out of energy; therefore, the solar energy always exist. Solar technology is not new. Its history spans from the 7th Century B.C. Greeks used passive solar which are direct solar gain and indirect solar gain to heat buildings (400 BC). Next, Romans improved it by using glass to absorb heat in the buildings and greenhouses (100 AD). And in 1700, Antoine LaVoisier built a solar heater. Later on, in 1839, French physicist Antoine-Cesar Becquerel observed that shining light on an electrode submerged in a conductive solution would create an electric current. Moreover, in 1860, the First Solar Motor, the heated water was used to drive a steam motor, Auguste Mouchout. Then, in 1883, American Charles Fritts described the first solar cells, which were made from selenium wafers. Almost a century, many scientists had been researching, exploring and keeping update more about solar energy. They had found photoelectric effect, the first use of solar energy at night, provided experimental proof of the photoelectric effect, solar cells developed for satellite, and so on. And nowadays, we have created many things by using the solar energy, such as solar-powered buildings to solar powered vehicles. Solar Energy is divided into five main categories. They are Photovoltaic, Solar...
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...Kaitlyn Michalec Professor Tix ENGL-1301-CRN11884 TTR 9:25 5 November 2015 Gas vs. Electric Vehicles Many people think that electric cars are a relatively new concept, but it turns out the first battery electric car was invented in 1834. In the 1890s, electric vehicles (EVs) outsold gasoline cars ten to one, and EVs held all vehicle land speed records until about 1900 (“EV History”). Gasoline cars proved to be more practical at the turn of the century, but due to recent advancements in technology and engineering, EVs are making a comeback (“EV History”). There are many important considerations one should take before deciding gas or electric. The basic components that are required to operate a gas-powered vehicle are an internal combustion engine, a standard or automatic transmission, an alternator, a carburetor or fuel-injection system, spark plugs, a crankshaft and a battery (Lake). All these parts are necessary for operation and movement of a gas-powered vehicle. Operating a gas-powered vehicle is far more...
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...Ruby Rodriguez April 17, 2012 Com/170 Gasoline-Powered Vehicles vs. Hybrid-Electric Vehicles In today's fast paced modern world it would seem the only economical decision is to choose a hybrid. Gasoline is becoming twice as expensive, while electric power remains the same. Although standard gasoline vehicles do not get as many Miles per Gallon (MPG) as a hybrid does, there are a variety of ways to increase the miles per gallon. Using electrical resources may simply be the best solution to our gas problem. Hybrid vehicles have made much of a progress from the time they were invented. No longer do they need to be plugged in every night to charge their batteries. Hybrid vehicles have Intergraded Motor Assist Systems that pair electric motors with the gasoline engine. While gasoline vehicles are still more convenient to repair, hybrid vehicles are becoming just as reliable. Hybrid vehicles are still more expensive to purchase but the long term investment will pay for itself. Both gas and electrical powered vehicles have benefits and troubles. The choice comes down to personal preference. Gasoline-Powered Vehicles The history of the automobile dates back to the 15th century when Leonardo Da Vinci was creating designs and models for transport vehicles. In 1885-1886, an inventor named Karl Friedrich Benz a German engineer who invented the first automobile (car) called (DRP 37435), this vehicle came with petroleum driven and internal combustion...
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...different vehicle's used and different impact on the environment and on the world. But one point to be noted is that even though they have different impact on environment, alternative fuels in vehicles can generally reduce harmful pollutants and exhaust emissions. Another interesting fact I found about these fuels in particular is that they can rather be domestically produced and can be derived from renewable resource but the fossil fuels which are being used today such as petroleum and diesel cannot be derived from renewable source. Once these fossil fuels will be extinct alternative fuels are the one which will come to use. I personally think that if even a small majority of the people in the world start using alternative fuels then the pollution and disease will decline and the pressure on fossil fuels, of course, will decrease. The advantages to use alternative fuels are massive. The impact of alternative fuels can have on earth, on people, on so many things is just great. Using alternative fuels can change a lot of things on earth a pollution free place. Here are some possible alternative means of propulsion for road vehicles. 1. Biodiesel 2. Electricity 3. Ethanol 4. Hydrogen 5. Natural Gas 6. Propane BIODIESEL Biodiesel is a fuel made by chemically reacting alcohol with vegetable oils, fats or greases, such as recycled restaurant greases. It is most often used in blends of two percent or 20 percent (B20) Biodiesel. It can also be used as neat Biodiesel (B100)...
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...BIOL 101 Alternative Energy Solar and wind power 10/14/2012 [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Abstract This paper will review solar and wind energy as the alternative energy sources to replace fossil fuels and nuclear energy. Solar and wind energy has experienced phenomenal growth in recent years due to both technological improvements resulting in cost reductions and government policies supportive of renewable energy development and utilization. Fossils fuels and nuclear energy have been the world’s main source of energy for years but, with global warming and with a recent melt down at a Japanese nuclear plant many are questioning is it time to use other alternatives energy sources. Although both alternative energy sources are safer than fossil fuels and nuclear energy the world has been reluctant to switch power sources. The recent severe energy crisis has forced the world to develop new and alternative methods of power generation, which could not be adopted so far due to various reasons. Solar energy represents our largest source of renewable energy supply. The Sun is naturally Earth’s most abundant energy source and will be around for billions of years. This is a resource that essentially human beings won’t be worried about running out of anytime soon. Wind Energy...
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...TOW10109329 TOW10109329 HND BUILDING SERVICES HND BUILDING SERVICES ENVIRONMENTAL SUTAINABILIT ENVIRONMENTAL SUTAINABILIT Contents 1. Introduction 2 1.1Brief 2 2. Environmental Issue 2 2.1 Overfishing 2 3 Journal Articles 3 3.1 Article 1 3 3.2 Article 2 3 3.3 Article 3 4 4. Improvement Options 5 4.1 Fish Farming 5 4.2 Advantages 5 4.3 Disadvantages 6 4.4 Payback 6 4.5 ByCatch 7 4.6 Advantages 7 4.7 Disadvantages 7 4.8 Payback 7 5. Self Reflection 8 6. Appendices 9 7. Bibliography 10 1. Introduction 1.1 Brief For this assignment we are to choose a negative environmental issue for our home country, which has national importance. We will produce a case study which includes an evaluation of three different ways in which we can improve the status quo. The report will include * An introduction of the issue. * A summary of at least three journal articles relevant to the issue. * Evaluation of your three improvement options. * Self-reflection on how you could improve the work that I have submitted for this assignment. 2. Environmental Issue 2.1 Overfishing The environmental issue I have chosen for this assignment is Ocean Overfishing. Overfishing is when a particular type of fish is harvested so often and in such great numbers that the population of that fish is severely depleted, resulting in endangerment and potential extinction. This generally is the result of commercial, rather than recreational...
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...The American University of Rome Introduction to American politics Renzo Reffo The Cato institute is American public policy research organization, “think tank”, based in Washington, DC. The institute was established to focus on public avocation, media exposure and social influences. They are dedicated to the principles of individual liberty, limited government, free markets and peace. It has published numerous policy studies, briefing papers, periodicals, and books. I will examine the section corporate welfare and earmark from their text “Cato’s handbook for policy makers”. The publication was a collaboration of numerous experts and prepared by Chris Edwards, is director of tax policy studies at the Cato Institute, and Jeff Patch, is a former...
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...International American University Shaping tomorrow’s leaders today! General Course Policies supplement this syllabus and are available through IAU Online as a digital soft copy. Please make sure that you review the General Course Policies so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MGT 620a Operations Management & Supply Chain Syllabus Class Details Name: Email: Phone: Room: Method: Steve B. Young, Ph.D. (A.B.D.) syoung18@verizon.net (818) 360-6115 LA-Classroom C Hybrid Term/Year: Days: Time: Start Date: End Date: Spring Session 1 / 2015 Wednesdays 6:00pm-10:00pm January 05, 2015 February 27, 2015 Instructor’s Biography Steve Young graduated from Western Michigan University with a Bachelor of Science in Engineering and Business. He spent time as an HR director and consultant with many Aerospace firms. Steve has worked in numerous management positions for Boeing, Lockheed Martin, Eco Polymers, Hughes, and PM-10 Consultants specializing in the area of Human resource, business management, and business operations. Steve received his MBA from West Coast University with an emphasis in management and is looking to receive his PhD from Walden University in Applied Management and Decision Making with specializations in Organizational Change and Leadership in 2008. Steve is a senior faculty member and has been teaching for the University of Phoenix...
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...MGT3210 Operations Management Wegman’s Food pp.33-36 1. How do customers judge the quality of a supermarket? Customers judge the quality of a supermarket in a variety of ways depending on what they are looking for within that supermarket. Some of the customer’s judgments could be based on the following factors: * Did the customer get what they came for, was inventory correctly maintained to avoid shortages or out of stock items * Customer service, were the employees that the customer interacted with helpful, knowledgeable, and courteous to the customer * Pricing, is Wegman’s price competitive when compared to other supermarket prices in the area * Quality, does the quality of Wegman’s products meet or exceed the customers’ expectations * Product diversity, is this a one stop shopping experience for the customer. Can the customer get everything that they need from Wegman’s? Convenience is a major factor in today’s society. (pharmacy, photo, card shop, video rental, coffee shop, floral shop, grocery, dry cleaning, salad bar, café, and a fisherman’s whaft) * Layout, is the layout of the 100,000 square foot store customer friendly so that things are sorted and easily located throughout the store * Location, is the store conveniently located where it will be easily accessible to the greatest amount of customers * Hours of operation, is the store operating at a time that is most appealing to customers, is the store open earlier or later than...
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...2. With considered reference to scholarly literature on the subject, assess the advantages and disadvantages of Cannabis Legalisation in Australia. Dennis, M.L. & W White (1999) ‘The Marijuana Legalization Debate: is There a Middle Ground’. In JA Inciardi (ed), The Drug Legalization Debate. Sage Publications. Ferguson, D.M.. & L.J. Horwood (2000) ‘Does Cannabis Use Encourage Other Forms of Illicit Drug Use?’, Addiction, 95(4): 505-520. Gerber, R.J. (2004) ‘History of Demonizing Drugs’. In Legalizing Marijuana: Drug Policy Reform and Prohibition Politics, Westport, CT: Praeger, pp. 1-16. Hall, W. (1997) ‘The Recent Australian Debate About the Prohibition on Cannabis Use’, Addiction, 92(9): 1109-1115. Hall, W. (1998) ‘Cannabis Use and Psychosis’, Drug and Alcohol Review, 17: 433-444. Hall, W. & R.L. Pacula (2003) ‘Policy Alternatives’. In Cannabis Use and Dependence: Public Health and Public Policy, Cambridge: Cambridge University Press, pp. 183-226. Himmelstein, J.L. (1983) ‘From Killer Weed to Drop Out Drug’, Contemporary Crises, 7(1): 13-38. Sarre, R. (1990) ‘A Review of the Cannabis Expiation Notice Scheme in South Australia: Research Note’, Australian and New Zealand Journal of Criminology, 299-303. MacCoun R.J. and P. Reuter Drug War 'Heresies: Learning from Other Vices, Times, & Places', Cambridge, Cambridge University Press. McGeorge, J. & C.K. Aitken (1997) ‘Effects of Cannabis Decriminalization in the Australian Capital Territory on University...
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...Title: SOLAR ENERGY: “SUNLIGHT into USEFUL ELECTRICITY” >Introduction< In today's climate of growing energy needs and increasing environmental concern, alternatives to the use of non-renewable and polluting fossil fuels have to be investigated. One such alternative is solar energy. Solar energy is quite simply the energy produced directly by the sun and collected elsewhere, normally the Earth. The sun creates its energy through a thermonuclear process that converts about 650,000,000 tons of hydrogen to helium every second. The process creates heat and electromagnetic radiation. The heat remains in the sun and is instrumental in maintaining the thermonuclear reaction. The electromagnetic radiation (including visible light, infra-red light, and ultra-violet radiation) streams out into space in all directions. Only a very small fraction of the total radiation produced reaches the Earth. The radiation that does reach the Earth is the indirect source of nearly every type of energy used today. The exceptions are geothermal energy, and nuclear fission and fusion. Even fossil fuels owe their origins to the sun; they were once living plants and animals whose life was dependent upon the sun. The sun is an inexhaustible source of energy. Solar energy is radiant energy from the sun caused by nuclear fusion in the sun’s core. The sun’s radiant energy reaches the earth in rays of sunlight. Solar energy in the form of heat and light sustains life on earth. Solar energy can...
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...Running the economy TMA 2 (Part 1, 5 questions – 1000 words) (Part 2, essay question – 1600 words) PART 2 Making use of the chart in Figure 1, and the two extracts below, and illustrating your arguments using the IS diagram, discuss some key advantages and disadvantages of using fiscal and monetary policy to tackle the situation facing the UK in spring 2013. Source: Bank of England (2013) Figure 1 UK base rate January 2000 to March 2013 Fall in manufacturing fans UK triple-dip recession fears (Reuters, 12 March 2013) British manufacturing output fell in January at the fastest pace since June, reinforcing fears that the economy has tipped into its third recession since the 2008 financial crisis. The decline in manufacturing, and downbeat GDP estimates from a respected think-tank, will add to pressure on Chancellor George Osborne to come up with measures to revive growth in his annual budget next week. Britain’s economy contracted in late 2012, endangering the government’s plans to bring its spending in line with its earnings and contributing to the loss of the country’s prized triple-A credit rating. If economic activity shrinks again this quarter – as looks increasingly likely – Britain will be back in recession. The National Institute of Economic and Social Research (NIESR), which last month predicted that Britain would avoid a triple-dip recession, said on Tuesday it was now a close call. It estimated the economy shrank 0.1 per cent in the three months...
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