...Culture and strategy Introduction In the strategic literature the need to develop a strategy that requires the foundations of a culture that is compatible with the intended strategy is widely recognized. However, what is less widely understood is what happens when you have to fast track both cultural and strategic change when the strategy and its desired outcomes are both incompatible with the culture of the organization. How should managers deal with these challenges? How should such cultural appreciations be brought in to the discussion to develop and implement the business strategy? Cultural change is strategic change It is important to understand cultural change as also involving strategic change. Strategy can be considered as a cultural production that may involve cultural adaptation, or transformation, or both. This conceptualization is particularly useful if the organization is “betwixt and between” cultures and organizational identities i.e. a local authority department aspiring to become a commercially driven company. I will use a case study of such an organization that was changing from a council department into a Limited Liability Partnership to flesh out some ideas that illuminate the relationship between strategic development and organizational culture. Culture is not like a skin that an organization can discard as it selects a new organizational culture that is perceived to have strategic fit with its commercial strategy. In my view culture is the organization...
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...Information Technology Gaps Analysis and Recommendations Project Analysis An analysis of current technology and recommendations for new or enhanced IT systems is required for XXXto accomplish our business strategy goals. This project will identify gaps in our current technology and provide an integrated technology recommendation for closing the gaps to support the business in achieving its strategic objectives. The project will align our current infrastructure and systems to business functions and growth strategies in order to identify the technology gaps that will provide the greatest return on investment (ROI). It will prioritize technology gaps and provide system recommendations to ensure the recommendations align and are sequenced with the required initiatives needed to support the strategic building blocks that have been identified by the lines of business. For example, we have a strategy to develop and international and domestic market campaign to increase racing exhibition and sponsorship, and bike sales by increasing brand awareness. This can only be accomplished if our business has IT services in place that support the marketing campaign such as, an integrated customer management and web portal system that delivers the needed capabilities to accept orders and provide social media marketing capabilities to entice bicycle enthusiasts. This project will also focus on analyzing the infrastructure and systems needed to support the projected growth so that the organization...
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...| | | | | | | | | | | | | | | | | | | | | | | | | | | | | Module code | Title | TFDS9001 | Postgraduate Dissertation | | Pre-Requisite Module Code(s) | Co-Requisite Module Code(s) | Last Revision Date | ECTS Credits | | | | | | | TFRM9001 (2011-12) Research Methods for Masters Thesis | TFRM9001 (2011-12) Research Methods for Masters Thesis | | 30 | | | | | | Contact Hours | Max Class Size | Duration | Date approved | Approved Checked | | | 1 Semester | | | | School of delivery: School of Hospitality Management & Tourism | | Author: Jennifer Lawlor Geraldine Gorham | Description: This module facilitates postgraduate students to undertake and complete an independent investigation in a research area of their choice. | | Aims: The main aim of this module is to enable a student to research a particular area of interest through the preparation and completion of a Masters' thesis. | Learning Outcomes: | Outcome | | On completion the learner will be able to: 1. Complete a Masters' thesis, having investigated an individual subject/research area or tested a hypotheses outlined in a research proposal. 2. Conduct an analytical literature review appropriate to the research area under investigation. 3. Utilise appropriate research methodological techniques within the context if their research. 4. Present their findings...
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...Week 3 Case 2 - The Failure of Boo.com 1. Was Boo.com doomed by its faulty strategy or its poor implementation? Boo.com was doomed by both poor implementation and strategy. Strategy: ”Boo.com first announced that it would launch by the end of May 1999; however, due to software problems, the Web site actually launched in November 1999. The company failed to meet its sales targets by January of 2000” (Cullen J. &., 2008). By the co-founder Ernst Malmsten’s own admission “We have been too visionary” (Cullen J. &., 2008). Clothing is one of the hardest things to sell on the internet because people like to try clothes on, see and feel them personally. I don’t think they were realistic in regards to their competition. “The company also failed to consider those companies with strong brand names (Land’s End, Nordstrom) that had already established strong presences in the markets that they wished to attack. Many of these companies had a long history in these markets due to catalog and brick and mortar operations. Consequently, they had advantage in resources, as well as in brand name” (Cullen J. &., 2008). They launched globally rather than starting out in one market and then spreading out as resources allowed. Quite simply they spread their resources too thin. The primary challenges were: Multiple Currencies – they muddled through this with a costly investment in technology. Multiple Languages – “to be accepted by markets in different countries, the content has to be in different languages”...
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...danger that mangers only take into account relatively recent phenomena without understanding how those phenomena have come about or how the past influences current and future strategy. Many well-established organizations such as Mitsui Group are strongly influenced by their historical legacies that have become embedded in their cultures (JSW, 2008). The business environment cannot be understood without considering how it has developed over time. The capabilities of an organization, especially those that provide organizations with competitive advantage may have historical roots and hove built up over time in ways unique to that organization. Therefore, such capabilities may become part of the culture of an organization which is difficult for other organizations to copy. However, they may also be difficult to change. So understanding the historical and cultural base of such capabilities also informs the challenges of strategic change. The powers and influence of different stakeholders are also likely to have historical origins that are important to understand. Thus, this chapter will explain the importance of history and culture in relation to strategy development in section 5.1 and 5.2; then followed by section 5.3 to address the challenges that managers face in managing the development of strategy. 1. Organization culture influences Organization culture is the basic assumptions and beliefs that are shared by members of an organization, that operate unconsciously...
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...Chapter 3 Information Systems, Organizations, and Strategy 101 I N T E R A C T I V E S E S S I O N : T E C H N O LO GY 7-ELEVEN STORES ASK THE CUSTOMER BY ASKING THE DATA There is probably a 7-Eleven store in your neighborhood, and it’s a convenient place for picking up a can of Coke or a quick ham-and-cheese sandwich. It’s the largest convenience retailer in the world and the number one convenience store chain in the United States, with 5,300 stores. This company started out about 75 years ago as an ice-dock operator. When refrigerators started replacing iceboxes, the manager of each store asked customers one-by-one what items they’d like to stock in their new appliances. By asking customers directly and stocking only the items customers most wanted, the company grew and prospered. Over time, the company moved away from its roots, losing touch with customers along the way. It had no means of knowing what sold in each store and allowed vendors to decide what to stock on its shelves. Although large vendors, such as Coca-Cola and Frito-Lay, had powerful information systems for analyzing what they sold in individual stores, other vendors didn’t have such systems. Moreover, the vendors’ systems were designed to maximize opportunities for their businesses, not for 7-Eleven. 7-Eleven stores are not all alike. What their customers want depends a great deal on the neighborhood and region of the country where they are located. What sells well in Boston may not work in Texas. Without...
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...due to its adaption of a modern business model and strength in operations management. Its continued reliance on and improvements of operation management principles is necessary to continue growing and bringing in profits. The following analysis focuses on operation management principles attributable to the online video streaming sector of Netflix, as well as its DVD-by-mail rental service. Today, Netflix streams on demand videos from nearly any web-enabled device to over 30 million members world-wide. In order to do so, Netflix utilizes all of the key elements of Operations Management. This analysis evaluates those key elements currently in place and offers areas for improvements. INTRODUCTION What makes a company successful? This broad, open-ended question is one that analysts and strategists devote their life to answering. The answer lies in a deep analysis of the operation management principles of a company. Netflix’s long, fundamental strain of standards regards operations and productivity, operations strategy, project management, forecasting, quality, statistical process control, capacity planning, location and layout strategy, and inventory management. Netflix operates in the entertainment services industry, most specifically, the online streaming service industry. The highly competitive industry with low switching costs places importance on effective and efficient operation management principles. Because of the...
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...How To Develop A Research Strategy Gen/200 Date Instructor How To Develop A Research Strategy In this paper I have identified a problem I face in my day-to-day life, which is time management. I will discuss how to develop a research strategy to find a solution to my time management problem and include what information should be gathered, where the information can be obtained, how I evaluate the information that I gather, and explain how I will use the information to resolve the problem. Briefly Describe Problem One big problem I notice in my day-to-day life is the feeling like there isn’t enough time in the day to accomplish all the things I want to finish. At least not without some short cuts, or not giving a task the full attention it requires. On top of my already busy schedule, I decided to go back to school. This means managing my time properly is going to have to be priority number one. A lot of times, for me, time management means to just do less during a day or whatever the span of time is. Sometimes just doing less isn’t an option, for those times, it is going to be good to know other strategies to help me make more effective use of my time. Identify What Type of Information To Gather In order to find ways for me to improve my time management skills I need to gather information such as research and studies that have been done to help university students. For even more specific information I can search for articles, peer-reviewed papers...
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...Change Work and Diversity (British Airways) HR 0277 Change, Work and Diversity Part 1 Jasmine Koh W11039857 Word Count: 1893 Contents |Description |Page | |Executive Summary |3 | |Introduction |3 | |Change Management in British Airways | | |Organisational Context (British Airways: 2009 – 2011) |4 | |The Strategic Change itself as outlined by its management |4 | |The nature and extent of the strategic changes |5 | |The change management strategy |6 | |The challenges and management difficulties in implementing such change strategy |6 – 7 | |Conclusion |7 | |References |8 | |Appendices | | Executive Summary This report is a research on British Airway’s (BA) change program that resulted in long-running industrial disputes between its management and crew members in 2009 – 2011. It outlines the contextual information about BA, its strategic change as outlined by its management, the identification and evaluation on the nature and extent of such strategic changes, the change management strategy adopted and implemented and the challenges and management difficulties faced. The report also provides an insight on an understanding of change of management practice from standpoint through the change kaleidoscope; contexture features. Introduction British Airways, UK’s largest international scheduled airline which operates one of the most extensive international scheduled airline route networks, across 300 destinations worldwide, is a leading and established...
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...Enterprise Sustainability Web Portal Final Report IS 535 April 15, 2012 Contents Introduction 1 Purpose 1 Definition 1 Business problem 1 Solution 1 Business model 2 Audience 2 Milestone 1 2 Business challenges 3 Sustainability and CSR background 3 Business issues 4 Benefits to business 4 Initial approach 5 High-level solution 5 Milestone 2 5 Technology solutions 5 Business practice solutions 6 Web Portal construction 8 Milestone 3 8 Sustainable Supply Chain Management System 8 Conclusions and recommendations 10 Implementation plan 11 Project summary 11 References 12 Introduction Purpose The purpose of this project is to create a technology portal for business leaders, policy makers and public awareness groups to interact, discuss, share ideas, strategies, and progress being made toward corporate sustainability and social responsibility. Definition Corporate Social Responsibility (CSR) refers to a business methodology where companies are accountable for the economic, ecologic and social impact of their business processes, and endeavor to incorporate sustainable best practices with their business model as a means to...
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...Course Schedule Week | Unit/ Topic | Learning Outcomes | Readings | Events | Learning Assessments (%) | 1 Jan 7 | An Introduction to International Management | Analyze current and emerging realities in the global market place | Textbook: Chapter 1,in-class materials,Wide Web sources | LectureDiscussion | | 2 Jan 14 | An Introduction to International Management | Analyze current and emerging realities in the global market place | Textbook: Chapter 6, in-class materials,Wide Web sources | LectureCase study | 3 | 3 Jan 21 | Assessing The Global Environment: Macroeconomic | Evaluate the impact of global macroeconomic environment on managerial decisions | Textbook: Chapter 1, in-class materials,Wide Web sources | LectureMini-practicalsIntegrative Term Project | 21 | 4 Jan 28 | Assessing The Global Environment: Legal and Political | Assess major implications of the legal environment and political risks for foreign operations | Textbook: Chapter 1, in-class materials,Wide Web sources | LectureDiscussionIntegrative Term Project | 2 | 5 Feb 4 | Cultural Context of International Management | Modify management style to incorporate important cultural dimensions | Textbook: Chapter 3, in-class materials,Wide Web sources | LectureCase studyIntegrative Term Project | 22 | 6 Feb 11 | Communicating Across Cultures | Recommend effective approaches to overcome the existing barriers to communicate across borders | Textbook: Chapter 4, in-class materials |...
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...phenomenon of change of global business environment the technology and its capabilities have improved tremendously, affecting to the reengineering of the management of business and social activities. Moreover, improvements in web-based technologies are backing the evolution. Now none of a business can do transaction without using internet technologies, otherwise the business is going to face troubles because of not living according to the trends. Today business is done through internet by using electronic commerce, businesses do transactions among themselves and by involving customers to the business. Most of the businesses do payment operations and exchange the products and services through web with foreign countries. However, it may not be secured or may appear some technical issues, if not to control, check or develop the system. Hence, the current research is going to make a research, analyze and choose the best option in electronic business for business entities. 1. Selling products and services online According to the article of Gerstner L., in 1996, IBM was the first company which contrived the terminology of “e-business”. (Gerstner.L., 2002) E-business or Electronic business is circumscribes whole online processing in different business fields such as marketing finance, quality management, research and development management carried out in internet with the assistance of worldwide business partners. Hence, it is more than exchanging the product online. Due to the E- business...
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...Marketing Information Systems Robert R. Harmon Portland State University I. II. III. INTRODUCTION MARKETING DECISION SUPPORT SYSTEMS CUSTOMER MANAGEMENT SYSTEMS IV. V. PRIVACY AND THE MARKETING INFORMATION SYSTEM CONCLUSION GLOSSARY customer relationship management (CRM) Software applications manage the interaction of customers with an organization. They are used to increase the return on marketing efforts by enabling the understanding of the complete history of a firm’s interactions with its customers. CRM systems are able to target promotions to likely buyers, facilitate sales efforts, and deliver customer service. cybermarketing The convergence of the Internet, computers, information systems, telecommunications and the customer with the marketing process. data mart A scaled down version of a data warehouse that usually holds a subset of the entire data set in order to provide more focused and faster access to specialized data. data mining Computer-based exploration and analysis of large quantities of data in order to discover meaningful patterns and rules for the purpose of improving marketing, sales and customer service operations. data warehouse Electronic storage that is a repository where data from internal and external sources are collected, organized and stored for future analysis. enterprise resource planning (ERP): Software applications that integrate back-office systems for order processing, manufacturing, finance, accounting, and human resources...
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... |Page | |Executive Summary |3 | |Introduction |3 | |Change Management in British Airways | | |Organisational Context (British Airways: 2009 – 2011) |4 | |The Strategic Change itself as outlined by its management |4 | |The nature and extent of the strategic changes |5 | |The change management strategy |6 | |The challenges and management difficulties in implementing such change strategy |6 – 7 | |Conclusion |7 | |References |8 | |Appendices ...
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...1. What is eBay’s problem? 2. Which marketing strategy was eBay following: market development or product development? Do you agree with it? 3. What decision-making process should CEO Donahoe utilize to make the decisions necessary to change the company’s product, customer approach, and business model? Pierre Omidyar founded a sole proprietorship in September 1995 called Auction Web to allow people to buy and sell goods over the Internet. The new venture was based on the idea of developing a community-driven process, where an organic, evolving, self-organizing web of individual relationships, formed around shared interests, would handle tasks that other companies handle with customer service operations. By May 1996, Omidyar had added Jeff Skoll as a partner and the venture was incorporated as eBay. Two years later, Omidyar asked Meg Whitman to direct corporate strategy to continue the accelerated growth rate of the company. Whitman brought to the company global management and marketing experience and soon became President and CEO. In almost no time, the company became one of the Web’s most successful sites, with 233 million registered users. By 2007, the average eBay user spent nearly two hours a month on the site—more than five times the time spent on Amazon.com SOLUTION 1. The previous CEO, Meg Whitman, had spent $6 billion to significantly expand the company through a series of acquisitions, such as Skype, PayPal, StubHub, Rent.com, Shopping.com, Stumbleupon, and...
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