...(Shimmer, 2011) A Study on Consumer Behaviour Toward Dr. Martens Content 1. Introduction1 2. History of Dr. Martens2 3. Cultures and Subcultures6 3.1. Skinhead6 3.2. Punk7 3.3. Compare between UK and China9 4. Motivation and core values11 5. Conclusion15 6.Bibliography16 1. Introduction In fact, for most British people, Dr. Martens need no introduction since the brand has already become a British icon. Dr. Martens is known as a British footwear brand; however, they also make other ranges of products like clothes, bags and shoes protection. The air-cushion sole and yellow stitching is famous features of Dr. Martens shoes. (Employment Wikipedia, 2012) For so many years, Dr. Martens has linked with youth subculture, Brit-pop and rock music. Thus, Dr. Martens is no longer a fashion brand. It has become an essential element in the different lifestyle. This report will divide into two main parts. First is the discussion about the subculture involved with Dr. Martens in UK and China and compare the marketing activities in those two countries. Second part will tend to find out the motivation and core value of UK customers toward Dr. Martens, then tries to in depth to understand its influence on the marketing activities of Dr. Martens. In order to narrow the scope of this report, the analyze of the first part will focus on China market, and the second part will focus on UK market Origin of Dr. Martens (Streething...
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...Tiffany Nguyen Instructor: David J. Estrada English 100 22 October 2013 First Draft Theory has traditionally been approached from an objective orientation. We can trace a progression however throughout the 19th and 20th century in the apparent evolution of social scientific theory from objective through to more subjective approaches. The question remains though, does the theory accurately reflect change in society or does the 'perspective' of theory and theoretical approach of the researcher only tease out particular aspects of a social phenomenon. By holding the topic of subculture constant, social scientific theory can be put into question. This essay examines subcultures from the 1950's to the present in order to revisit assumptions about theory. The Punk subculture is examined specifically through semiotic analysis within a broader Sociological framework in order to find out what a more subjective approach to theory over this time period can reveal. In the past, subcultural theory described subcultures as fairly uniform and static. Theorists referred to the 1960's and 1970's within a Modern paradigm which objectivist in nature understood subculture as a problem to be fixed. Subcultural delinquency was seen as noise and as unnatural. More recent subcultural theory describes subcultures as transient, informal and hybrid. But subcultures have always been about’ youth, about times of economic uncertainty, employment pressures and reliant on class distinction (Van Krieken...
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...for him. He gets bullied in school for his clothes and doesn’t seem to have any friends. On his way home from school, Shaun meets a group of skinheads, led by a guy named Woody. They let him join their group and soon Shaun looks like the rest of the group, his head gets shaved, he gets doctor Martens shoes and jeans with red braces and of course a Ben Sherman shirt. The group lives on the edge of the law and runs around destroying houses and smoking a lot of hash. Shaun finds a punk girl named Smell and he falls in love with her. The group soon changes a lot when the racist skinhead named Combo is released from prison. He returns the group. He tells the group about his ideas and ends up dividing the group. He made Shaun stay using manipulation; saying that he needed to fight back for his dead father. Combo becomes a bit of a father figure for Shaun and Shaun thinks it cool to be a part of the ‘big boys’. The group sees themselves as nationalist and not racists. The working class has so poor conditions that they try to find their scapegoat. The scapegoat is of course the immigrants. Shaun of course does what the group tells him to do and he isn’t thinking of the consequences. They end up threatening a group of Jewish boys and a man in a local shop. Suddenly he gets involved in a murder when Combo attacks the immigrant Milky from the skinheads group. Shaun now...
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...The Chisellers is a realist novel as it dwells on objective motives or themes. Themes such as drug abuse, homosexuality, persistence, poverty, religious tolerance, single motherhood et cetera all are applicable in the contemporary English society. The reality further manifests itself in how characters each approach different situations. Frankie Browne, who gets involved with skinheads, drugs and gangsters, end up dead respectively as wages of their misbehavior. Frankie Browne’s motivation to steal the Dublin papers was founded in his interest to ensure that his brother, Mark Brown, got his rightful share of the Wise inheritance. The theft of the Dublin papers can be said to have occurred, as it was the only evidence that Manny had to show that the read will was erroneous. Manny believed that the Dublin Papers would ensure that he got was rightfully his. Though the book does directly narrate or offer insight on how the Dublin Papers were stolen, it indirectly links them to Frank Browne. He is established as the thief in the final epilogue. “A dirty crumpled envelope upon which was written Dublin Papers “was found in Frank’s pockets as he lay dead in Chelsea”(O'Carroll 190). The link is further drawn from the author’s assertion that Agnes Browne’s children stood for each other despite their differences. “If you take on one of the Agnes Browne’s children, you take on them all, wherever they are” ” (O’Carroll 190). This serves to show that the Browne family always stood by each...
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...something, and as Shaun has missed that for a long time he grasp the chance. Woody, the leader, has an old friend who has been in prison, and while there the friend (Combo) has developed a very nationalistic attitude, almost racist. Shaun gets more and more caught up in this skinhead lifestyle and goes with his new friends to a EDL (English Defence League) meeting. From the old group of friends a black male nicknamed Milky one day sells Pot to the Skinheads/Combo, and eventually Combo cracks and goes crazy on Milky almost beating Milky to death.¨ This is when Shaun sees the error of his way and goes to the seaside and trows the English flag into the ocean. Characterisation of Shaun: Shaun is a 12 year old boy. His father died in the Falklands war in 1982 and he therefore lives alone with his mother. He is severely bullied in school by other students and jokes about his father are cruelly used to torment him. He has no real friends and he is therefore easier persuaded to join the skinheads. After joining this new group of people he visibly starts to change, he gets all his hair shaved off his head, he wears proper shirts, and he gets some new military-like purple shoes. Shaun joins a more extreme skinhead group lead by Combo, Shaun seems to be somewhat more happy in this environment. He is content with the way things are going until Combo goes crazy one night after smoking pot, and he starts beating up one of Shaun's friends, the...
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...Analysis of This is England Introduction I’ve chosen to focus on how the genders are portrayed in the movie. Background In the movie you get to follow a 12 year old boy named Shaun. The movie starts with Shaun getting into a fight with one of his classmates for joking about Shaun’s father’s death. On the way home Shaun comes across Woody and his group of skinheads, who feels sympathy for Shaun and invites him to the group. But after a while Combo, an older skinhead returns to the group after his prison sentence. Combo starts to express English nationalist and racist views, and attempts to enforce his leadership over the others. This leads to the group splitting up and Shaun joins Combo’s side. Shaun gets to follow Combo and his group to white nationalist meeting and the gang engages in racist hatred among the immigrants around the area. At some point Combo decides the he should try to get together with Lol which he’s loved for years, but she rejects him and to calm himself Combo buys some weed from a black guy named Milky, who was part of the old gang. Combo invites Milky to a party where Milky proceeds to tell about himself and his family. Combo who listens with increasing jealousy end up beating Milky into a coma while the group hold down Shaun who watches in horror, Combo realizes what he has done and him and Shaun are shown crying and panicking whilst dragging Milky to a nearby hospital. The Movie cuts forward to Shaun in his room crying about the whole...
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...Michel Faber Me and Dave and Mount Olympus (2006) I lived through the 1980s, but was not touched by them. They might as well have been the 1880s, for all the notice I took of the defining characteristics of the decade. I didn’t own a wide-shouldered jacket with rolled-up sleeves, a double-breasted suit, or indeed any item of clothing that cost more than a pot plant. I dressed myself from charity shops, right down to the socks and underpants. I didn’t own a watch or a television, got around by bicycle, cut my own hair, and was not acquainted with any person who owned albums by Billy Joel, Bruce Springsteen, Sade or Spandau Ballet. (Maybe it was because the few friends I had were lesbians.) The prospect of buying that newfangled invention, a CD) player, was as remote as investing in a Picasso. A high-flying career in the corporate sphere, or a steady job of any kind, held no attraction for me. Who needs money when so much of the food in supermarkets is exactly the right shape to fit down the front of one’s trousers, hidden by a loose jumper? Who needs status when one is an Artist, already living on Mount Olympus? At the dawn of the 1980s, my first wife and I were in fact living in Fitzroy, a shabby inner suburb of Melbourne, Australia. Both of us were writers, misfits, snobs. In the grand intellectual tradition of Wyndham Lewis, Sylvia Plath, TS Eliot et al, we detested the common horde - lowbrow Philistines, the lot of them! We lurked in our tiny student flat, reading Four...
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...Here I am going to be discussing design through subcultures mainly focusing on Punk and Skinheads and the design of a Dr Marten boot displayed in the Museum of London. Between the years of 1945 and 1985 right after World War 2 there was a lot of changes in how different people grouped themselves in cultures and styles. People formed an almost cult of whom had interests and views which where similar and showed this by making a some what territory of a certain street or area. This was called a subculture. Teddy Boys originated around the 1950’s after World War 2 when there was no longer a uniform had to be worn; it was a way to rebel against it. The style was more common among the wealthier society who could afford smart clothing; they were often associated with American rock. Next came Mod’s, they were all about pure style, dressing smart and sharp with bold haircuts. Around the same time rockers and the grunge style was popular which caused a lot of controversy with the Mod’s and the Grunge scene and known to fight frequently. In the 1960s skinheads formed from an influence of Jamaican rude boys who were known for the edge and anti mainstream desire. Skinheads were all about being cool, known to wear doc martins and have very short-shaved heads, even the girls. Later on in the 80s this culture rose again but this group were much more racist and violent than the original skinheads. Influenced by mod’s then came the soul boy in the 1970s, known for their love of dance...
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...That Was England Review by anon It is 1983, and England’s youth culture is filled with mods, new-romantics and skinheads. It is the start of the summer holidays for a 12-year-old boy named Shaun, who lives with his widowed mom. His dad, an army officer, died in the Falklands war. One day while he is walking home from the last day of school, where people have been picking on him all day for wearing flares, he stumbles upon a group of young, and surprisingly kind, skinheads. The leader, Woody, takes pity on young Shaun, and the skinheads take Shaun under their wings. There, a life of girls, parties, Ben Sherman shirts, Doc Martin boots and shaven hairstyles starts for young Shaun. All is good and well until one of Woody’s friends, Combo, turns up, fresh out of 3 years’ imprisonment. Combo soon creates tension in their little group and Shaun finds himself at some of his first major life decisions. Overall, I found the movie really interesting. It had fascinating, complex characters, and you had to read between the lines to fully understand some of them. The plot itself was compelling although a bit fast paced, but that is to be expected when you have to tell a story like that in under two hours. It was interesting to get a glimpse into the skinhead culture of England during the 80's, and get to see how Margaret Thatcher's politicsadivided the nation. The film crew behind ‘This is England’ captured the mood/atmosphere/feeling of the 80’s excellently with their rough editing, grainy...
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...Review of “This is England”, directed and written by Shane Meadows “This is England”, centers on the young skinheads in England, in the year 1983. Summary: It is a story about the 12-year-old boy Shaun who is getting bullied in school. He does not have any friends and his father is dead, so it is only his mother and himself. Walking home from school one day, he meets a group of young people under the bridge. They are all skinheads, wearing Doctor Marten boots, shaving their heads and with their Ben Sherman shirts. Woody, who is the leader of the group, sees how sad Shaun is and invites him to join the group, among them Milky is the obly black skinhead in the group. Everyone accepts Shaun as a member, except Tubb who feels that Shaun is taking his place. But soon after the problem is solved between them and Shaun feels better than ever between his new friends, also the older girl Smell he feels attracted to. Then the older skinhead named Combo, with racist views, returns to the group after a prison sentence, together with two friends. He tries to take the leadership of the group from Woody, which leads to a rift. Woody stays leader of the apolitical group, whilst Combo becomes leader of the new political group. Combo likes Shaun and identifies with him, who in turn sees Combo as a role model. They go to a White Nationalist meeting and on their way back, a member gets thrown out because of his doubt over the group’s racist and national politics. After being rejected by...
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...Running head: American History X American History X Brandon Morris Embry Riddle Aeronautical University When it comes to moral concerns in regards to race, I felt that American History X was the most compelling. American History X is a film about the racial struggles and beliefs of two brother in Venice Beach, California. After losing their firefighting father (who displays racial tendencies) while putting out a fire in a drug den by black drug dealers, the brothers plunge into the Neo-Nazi world and begin creating their own gang. The older brother, named Derek, is sent to jail for three years, while the younger brother, named Danny, struggles with what is right and wrong. During his time in jail Derek befriends a black gang member, with whom he is forced to work with, all while being disillusioned by the Arian Nation. During this time, Danny on the other hand is growing more and more attached to the ideals and morals of the Neo-Nazi gang. Danny is doing poorly in school, getting in trouble, and is even threatened with expulsion. Upon his release from jail Derek sets out to save his younger brother. After a long talk to explain the errors of his ways and the errors of the Neo-Nazi ideals, Danny decides to leave all that hate behind him. During school that day, Danny runs into a black teen he had a scuffle with the previous day. The black teen shoots and kills him, and Derek is left to deal with his decisions that led Danny down the path that killed him. The moral issue...
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...Chinese History(herbal) The first traditionally recognized herbalist is Shénnóng (, lit. "Divine Farmer"), a mythical god-like figure, who is said to have lived around 2800 BC.[2] He allegedly tasted hundreds of herbs and imparted his knowledge of medicinal and poisonous plants to farmers. His Shénnóng Běn Cǎo Jīng, Shennong's Materia Medica) is considered as the oldest book on Chinese herbal medicine. It classifies 365 species of roots, grass, woods, furs, animals and stones into three categories of herbal medicine: 1. The "superior" category, which includes herbs effective for multiple diseases and are mostly responsible for maintaining and restoring the body balance. They have almost no unfavorable side-effects. 2. A category comprising tonics and boosters, whose consumption must not be prolonged. 3. A category of substances which must usually be taken in small doses, and for the treatment of specific diseases only. Egyptian History(herbal) The original text of Shennong's Materia Medica has been lost; however, there are extant translations.[3] The true date of origin is believed to fall into the late Western Han dynasty[2] (i.e., the first century BC). The ancient Greeks didn't invent the art of medicine; rather, they had a large body of preexisting medical lore and knowledge to draw on. Their distinctive genius lay in their ability to distill and refine all this medical knowledge into a new systematization and synthesis. Most medical historians now...
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...yoga,unani,siddha and homeopathy. Ayurveda is the oldest system of medicine in India which uses diet, herbal treatment and breathing. Yoga involves simple breathing exercises and breathing control,simple meditation,relaxation of the body and mind. Unani is based on the concept of phlegm,blood,yellow bile and black bile. Correct balance of these 4 must be maintained to be in god health and free of disease. Siddha -according to Siddha medicine sytem ,diet and lifestyle play a major role not only in health but also in curing disease. Homeopathy is a system of medicine for the treatment of disease by minute doses of natural substances that in a healthy person would produce symptoms similar to those of the disease. These traditional systems have age old age acceptance in the communities in India and in most places they form the first line of treatment in case of common ailments. Nowadays the practice of Yoga has become a part of everyday life.practice of Yoga improves a person's resistance to disease and promotes healthy living. These AYUSH systems of medicine a well accepted by the communities particularly in the rural areas because these are socially acceptable ,comparatively safe and readily available which can be prepared locally . Therefore it is possible to make these systems accessible to the people in general and patients in particular. I would like to share an example. I have an aunt in north India.all her life for simple ailments she has taken homeopathic...
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...Categorical Syllogism I. Definition II. Three categorical propositions III. General Rules 1) Number of terms in the syllogism. 2) How to determine the three terms in the syllogism. 3) Distribution of the major and minor terms in the syllogism. 4) Distribution of the major and minor terms in the syllogism. 5) The quality of the premises. 6) The quality of the premises. 7) The quality of the premises. 8) The quantity of the premises. 9) The quantity of the premises. IV. Figure 1) SUB-PRE (Subject-predicate) 2) PRE-PRE (Predicate-predicate) 3) SUB-SUB (Subject-subject) 4) PRE-SUB (Predicate-subject) V. Moods 1) SUB-PRE (AA, AI, EA, EI) (AAA) 2) PRE-PRE (AE, AO,EA, EI) (AEE) 3) SUB-SUB (AA, AI, EA, EI, IA, OA) (AAI) 4) PRE-SUB (AA, AE, EA, EI, IA) (EAO) Categorical Syllogism I. Definition Syllogism is a mediate inference because the agreement or disagreement between two ideas or propositions is known through the mediation of a third idea or proposition. It is a process of reasoning or inference where one can determine the agreement or disagreement between two ideas with the third idea and from which deductively/inductively form a conclusion. II. Three categorical propositions 1) Major Premise- is the predicate of the conclusion and is also found in the major premise.. 2) Minor Premise- is the subject of the conclusion and appear in...
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...“Ladies and Gentleman, Garfield and Friends. Friends are there to help you get started, to give you a push on your way. Friends are there turn you around, get your feet on the ground for a brand new dayyyyy….”, if your small tube television never sung this tune, or any other tune that opened up for an animated series, in the morning during breakfast, then I must say I’m quite sorry for you since you basically missed out on one of the best things of childhood: animated cartoons. Except for anything on PBS KIDS, the big and mean adults always criticized the early animated cartoons deeming them as “not educational” and that they “ruin the minds of kids” but that can be contradicted with today’s animations. When South Park was first broadcasted on television, I thought the running gag of the show was “ OMG (shortened for those know text language), they just killed Kenny!” Let me tell you how Lil’ Johnny corrected my thought when his incident became the number gossip in elementary school. It’s just one in the afternoon and everybody’s in their assigned seats acting like pure angels except for Johnny whose lately been given an attitude to everybody. The poor teacher’s frustrated face and expressions can be easily compared to my mom’s when I stayed up past twelve. Time out seemed like the most lenient punishment for this disobeying buckaroo. The problem being was Johnny didn’t cooperate so the only option left was the principal’s office. Johnny-once again- refused and called the teacher...
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