...MATTEL VS HASBRO/BARBIE VS BABY ALIVE Abstract: The two highest toy companies, Mattel and Hasbro have various dolls that every little dreams of having. In this paper, I will compare and contrast the “old school” Barbie to the “new reality” Baby Alive and how both companies address the 4 P’s of Marketing. Barbie, America’s top and favorite doll of dolls for years is continuing to grow strong as a play toy or as a collection item. Barbie was launched in 1959 and has since been the famous in the United States. Barbie was started by a couple while watching their daughter play with a paper doll. Barbie has been about fun, fashion and friends, but in 2004 the company kept those qualities along with evolving girls wants today. The younger girls today want fairy and imagination, older girls want authentic fashion and real-world experience. Fairy’s, DVD’s/music videos and tween dolls. (Crews, 2004) Today, Barbie has much competition with Bratz dollz and Baby Alive along with many other dolls in the market. Baby Alive is the new, innovative, life-like doll for today’s society and children who like to play and feel they are caring for real-life babies. Mattel will need to become stronger and more assertive with their objectives and marketing techniques to stay ahead of Hasbro, Inc. Hasbro, Inc is right in the mainframe with Mattel in the toy industry. Both companies have strong marketing skills, knowledge and strategies to help with their own marketing shares. Mattel’s...
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...Spin Master Toys Case Study Final Exam IS 8100 Renu Ramnani Q1. What is the history of Spin Master toys? In April 1994, Spin Master business was founded by three university friends, Anton Rabie, Ronen Harary and Ben Varadi, who were graduated from the University of Western Ontario. These three friends decided to find out an opportunity in the corporate world and made Early Bird, and in just six months company sold 1.5 million of them, which was a great hit during that time period. Early Bird was a nylon stocking filled with sawdust and grass seed mounded into head, and after its immersion in water, the grass seed was sprouted which gave a head a crop of grass hair. In 1995, the company launched Spin Master Devil Sticks, which was made up of two hand-held sticks and was used to control the third one. This product was also a great success for the company and later on, the company was named after it, that is Spin Master Toys. By this time, the company covered the major retail segments in North America and also believed that the reason behind their success was avant-garde, grass root marketing savvy and a two tier distribution network. Also, for the following three years, the company produced products for the Canadian market with the use of very low technology and high margin toys. Spin Master never reached to the same success ratio as the Earth Buddy's sales. Later on, Spin Master mainly focused to build relationships with their retailers and investors and create research...
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...When America was first discovered, it was very much an unsettled land. There was no centralized government, no real established culture, and no official identity. Thus, it became the perfect place for people who were looking to start over. Many of the early settlers were younger brothers who hoped to claim the land that they could not inherit, religious pilgrims who hoped to be able to practice their beliefs, and floundering businessmen who hoped to create a fortune in a new land. What they all had in common was the idea that they could become something better, that in this empty land they could carve their lives into some fantastic image in their minds. Eventually, the ability to do big things in this country warped into the expectation to do something big with one’s opportunity in America. (And by “do something big”, it is meant that it is something big on societal terms.) This is the ideal that eventually became an important part of American culture. It resulted in entire generations growing up learning to measure their lives as the distance from where they were to some far off point in the horizon where they felt they should be. The late twentieth century showed the consequences of this kind of thinking. Due to a period of rapid technological and social change, America underwent a massive transformation in lifestyle. Thus, much of what had been built became obsolete, and the generation that spent their lives trying to become something suddenly found their entire life’s...
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...of us have shopped at Toys “R” Us whether we were just kids looking for toys or adults shopping for gifts. Toys “R” Us Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Toys "R" Us has in excess of 1500 superstores in the United States and Worldwide. It also owns the baby brand, Babies R Us that adds another 200 or more stores. Toys “R” Us is actually the second largest retailer in the United States making them a high revenue company touching approximately $13.646 billion dollars. They also help improve the world’s economy by employing 70,000 people across the globe. Toys “R” Us may have many strengths but every company has a few weaknesses so that they can improve and become better. These days, Toys “R” Us has no single and sustainable competitive advantage, other than brand. In the US, its traditional stronghold, the company has lost its number one position, as toy retailer to Wal-Mart. Being large may not be enough for them, when customers can just go to another large retailer and buy the same or similar items, for a better deal. Also with Toys “R” Us, sales depend upon the season and the product range is not that much attractive for the seasons other than Christmas. There are opportunities for joint ventures and strategic alliances. Toys "R" Us works closely with Amazon.com and its baby products category. This not only plays to the strengths of both companies, but also provides opportunities...
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...[pic] PRACTICAL SESIONS 1. Introduction We are going to work on the process of internationalization of a specific company and adapt its determinants to major theories of business internationalization at the same time, we will work the attraction of international investment of two country-specific factors. First of all, you must choose that undertaking, which may not be that choosing another schoolmate. You then select two countries where the company is present, if possible, one developed and other non-developed. 1. Tasks The tasks that you must perform will be a word document and a PowerPoint to present it in class. It is a single work consisting of choose a multinational company and based on information in primary and secondary schools about the company, to analyze the following issues as a case study: 1.- Explain briefly the origin and growth of the company. What is the current situation in terms of number of brands, institutions, countries and modalities of expansion? 2.- What specific factors are those who have influenced the internationalization of the tourist company in question? a) What are the competitive advantages of the company that will ensure an international success?-Hymer applied to the company. b) Does kind of industrial organization sector which belongs to the company? (competes under conditions of perfect competition, oligopoly...) What are your main competitors? Is the industry formed by SMEs or multinational...
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...Chantz Graham January 10, 2014 Steve Jobs Steve Jobs is a man who has always marched to his own beat and never backed down from what he thought could be accomplished. Steve Jobs was born February 25, 1955 to Joanne Schieble and Abdulfattah Jandali. Paul and Clara Jobs later adopted him due to financial the strain of his biological parents. Steve has no doubt and even says the Paul and Clara are his true parents through and through. At a young age Steve was very intelligent and did extremely well in school. This is largely due to the fact that Paul who was an engineer taught Steve about electronics and how they worked. Which initially sparked his interest in electronics. Also Clara who was an accountant taught him to read and write from a very young age. Because of these intellectual factors at home, he tested so high that the school wanted him to skip a year, but is parents declined. One of the problems with finding school easy is that you will find it boring. So Steve often found himself in the principal’s office for being a prankster. Which was also a very lucky break for him because this led him to Stephen Wozniak and 18 year old who was very good with computers and also a prankster. Unbeknownst to him this would be the start of is career with computers and electronics. After high school he enrolled at Reed College a very expensive liberal arts school where he stayed for one semester then dropped out. He says he was more interested in philosophy and LSD then...
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...“Bricks-and-Mortar” vs. “Clicks-and-Mortar”: an Equilibrium Analysis Fernando Bernstein Jing-Sheng Song Xiaona Zheng The Fuqua School of Business The Fuqua School of Business Guanghua School of Management Duke University Duke University Peking University Durham, NC 27708 Durham, NC 27708 Beijing, China 100871 Forthcoming in European Journal of Operational Research The Internet has provided traditional retailers a new means with which to serve customers. Consequently, many “bricks-and-mortar” retailers have transformed to “clicks-and-mortar” by incorporating Internet sales. Examples of companies making such a transition include Best Buy, Wal-Mart, Barnes & Noble, etc. Despite the increasing prevalence of this practice, several fundamental questions remain: (1) Does it pay off to go online? (2) Which is the equilibrium industry structure? (3) What is the implication of this business model for consumers? We study these issues in an oligopoly setting and show that clicks-and-mortar arises as the equilibrium channel structure. However, we find that this equilibrium does not necessarily imply higher profits for the firms: in some cases, rather, it emerges as a strategic necessity. Consumers are generally better off with clicks-and-mortar retailers. If firms align with pure e-tailers to reach the online market, we show that a prisoner’s dilemma-type equilibrium may arise. Keywords: Supply chain management, Game theory, E-commerce, MNL model...
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...Drones Today LAS-432 Tech, Society, and Culture Fernando Barreto Koop Ferwerda Victor Saffings DeVry University Professor Rollo Table of Contents Thesis statement 2 Introduction 2 Brief Description of the Technology 3 Clarification of characteristics; drones vs. robot 4 Comparison between Drone and Robot: 5 Figure 1.1 5 Historical Development 6 Evolution of drone technology 7 Current exploits of drone technology 8 Future applications 10 Political and Legal Influences 11 Review/ Explanation of current federal law 13 Economic Questions and Considerations 14 Figure 2.1 15 Psychological Considerations and Sociological Effects 18 Cultural Context 20 Implications on the Environments 23 Drone Patrol Rivers for Pollution 24 “How Quad-rotors are Heroes in Times of Disaster” 24 Moral and Ethical Implications 25 “Air Force Bug-bot Nano Drone Technology” 25 Humanoids: Future is Today 26 Conclusion 27 References 28 Thesis statement The innovation of the drone has opened up an assortment of possibilities that will aid humanity in progressing towards a safe and secure environment. Resistance has been established by the global community due to how this technology was first exploited by the military. Our aim is to acknowledge this advancement as progress and research crucial evidence that supports the future implications on exploiting UAV technology. Introduction Drones are semi-autonomous flying vehicles that can be remote...
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...Domestic Drone Exploration Presented by Team B Jamie Eads Daniel Flores Cindy Greer Amanda Hall August 24, 2014 DeVry University Technology, Society, and Culture LAS432 Professor: Dr. Kenneth Melichar TABLE OF CONTENTS I. INTRODUCTION 3 II. DESCRIPTION OF TECHNOLOGY Amanda 4 III. HISTORICAL DEVELOPMENT Amanda 6 IV. CONTEXT OF THE TECHNOLOGY Amanda 7 V. POLITICAL INFLUENCE Cindy 15 VI. LEGAL INFLUENCE Cindy 17 VII. ENVIRONMENTAL INFLUENCE Cindy 22 VIII. ECONOMY OF DRONE Jaime 23 VIIII. PSYCHOLOGICAL CONSIDERATIONS Daniel 32 X. SOCIOLOGICAL AFFECTS Daniel 36 INTRODUCTION Technology is applying science to improve on an existing task to make it easier. Technology can be used for all types of things, from science applications to mechanical engineering. Changing the way something is done often improves it. This is the heart of technology. Technology has evolved into nanotechnology. Nanotechnology is a “technology executed on the scale of less than 100 nanometers, the goal of which is to control individual atoms and molecules, especially to computer chips and other microscopic devices.” Nanotechnology may one day improve the quality of life, thereby extending the life span of humans, by using “small autonomous robot, or nanobot, that can be sent into the human body to repair cells and cure cancers.” (nanotechnology). It is the continued advancement in nanotechnology that has been used to downsize the combative drones that we associate...
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...of Utah. Adobe helped ignite the revolution in desktop publishing in the early 1980s. Its software includes Adobe Acrobat and Adobe Photoshop. Headquartered at San Jose, CA, it now employs 2,700 people. Adobe’s interests include Adobe Ventures and Adobe Ventures II. Venture capital partnerships with Hambrecht and Quist have earned over $100 million since 1994. Links: www.adobe.com Amazon.com Amazon.com must be the most talked about company in the world. For a business that’s just five years old that’s quite an achievement; for one that has yet to make a single penny in profits, it’s unheard of. But then Amazon.com is more than just a business; it’s a business phenomenon. Launched as a website in June 1995, by the beginning of 1999 Amazon.com Inc. had a market capitalization of $6 billion, by August 1999 it had jumped to $20 billion. Amazon’s value can vary by several billion depending on stock market sentiment. Founder Jeff Bezos has promoted Amazon.com to the point where it is now synonymous with ecommerce. Today, the Seattle-based company (with its Slough-based subsidiary, Amazon.co.uk) is a major feature of the new business landscape, but how it got there remains something of a mystery. Back in 1994, Bezos was a youthful senior vice-president at a Wall Street hedge fund. His prospects looked good, but Bezos, a Princeton graduate in electrical engineering and computer science, had other ideas....
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...wholesome family entertainment, had become the target of a hostile takeover attempt by a well-known raider, Saul Steinberg. Steinberg now owned 12% of the firm and was threatening to acquire more. While Miller had orchestrated several defensive maneuvers, Steinberg had now announced a public tender offer to purchase 49% of the equity at a price that was a 45% premium over where the stock had been prior to the raid. To fund this purchase, Steinberg was promising to sell the film library and certain real estate assets to outside investors. Steinberg also had a track record of accepting greenmail, having received $47 million just months prior from Quaker State Oil Company. Miller faced a clear dilemma as to how best to respond. Should he continue the defensive fight by paying greenmail or should he encourage the board to sell the company? History of Disney With a $500 loan, animator Walt Disney and his brother Roy founded Walt...
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...CVPositive, negative effects of strong peso on Philippine economy | | English.news.cn 2011-07-28 10:32:15 | FeedbackPrintRSS | by Alito L. Malinao MANILA, July 28 (Xinhua) -- The appreciation of the Philippine peso to its highest level in three years has both good and bad effects on the country's economy. Certainly, as some economists have pointed out, a strong peso is a clear indication that investors' confidence, particularly from foreign sources, have returned to the Philippines. According to the Bangko Sentral ng Pilipinas (BSP), the country 's central bank, the strong performance of the Philippine peso was a direct result of the influx of foreign portfolio investment in emerging economies like the Philippines. BSP Deputy Governor Diwa Guinigundo said that foreign portfolio managers have preferred investing in Asia given the uncertainties and challenges confronting the United States and some European countries saddled by mounting debts. "Advanced economies appear to be moving backward.. Any logical direction of investment inflows is toward the more robust and promising emerging markets," Guinigundo said during the launching on Tuesday of the latest World Investment Report by the United Nations Conference on Trade and Development (UNCTAD). Foreign portfolio investment yielded a net inflow of 138.68 million U.S. dollars as of June 17 compared to a net inflow of only $2.40 million for the same period in 2010. In Tuesday's trading, the Philippine peso closed at...
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...(c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6 SOUNDS AND IMAGES Movies and the Impact of Images 187 Early Technology and the Evolution of Movies 192 The Rise of the Hollywood Studio System 195 The Studio System’s Golden Age 205 The Transformation of the Studio System 209 The Economics of the Movie Business 215 Popular Movies and Democracy In every generation, a film is made that changes the movie industry. In 1941, that film was Orson Welles’s Citizen Kane. Welles produced, directed, wrote, and starred in the movie at age twenty-five, playing a newspaper magnate from a young man to old age. While the movie was not a commercial success initially (powerful newspaper publisher William Randolph Hearst, whose life was the inspiration for the movie, tried to suppress it), it was critically praised for its acting, story, and directing. Citizen Kane’s dramatic camera angles, striking film noir–style lighting, nonlinear storytelling, montages, and long deep-focus shots were considered technically innovative for the era. Over time, Citizen Kane became revered as a masterpiece, and in 1997 the American Film Institute named it the Greatest American Movie of All Time. “Citizen Kane is more than a great movie; it is a gathering of all the lessons of the emerging era of sound,” film critic Roger Ebert wrote.1 CHAPTER 6 ○ MOVIES 185 (c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6 MOVIES A generation later...
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...|Inquiry | |Tôi xin tự giới thiệu tôi là sinh viên năm thứ tư cuả trường Đại Học Ngoại Thương, học chuyên |Dear Sir/ Madam, | |ngành Kinh tế đối ngoại. Tôi dự định sẽ theo học thạc sĩ Quản trị kinh doanh sau khi tốt nghiệp | | |ra trường. Tôi có nhu cầu học 1 khóa Tiếng Anh ngắn hạn tại Úc để lấy chứng chỉ IELTS, để chuẩn |Please let me introduce myself. My name is … I am the forth year student of/at Foreign Trade University in the | |bị cho khóa học nói trên. |major of/ majoring in External Economics. I intend to take/ do an MBA course after graduation. In order to prepare| |Tôi biết đến tên trường của các ngài thông qua 1 người bạn cùng lớp. Tôi rất mong các ngài gửi |for this plan, a short-term English course in Australia to get (take) an IELTS certificate is very necessary/ “A | |cho tôi thông tin chi tiết về các khóa học Tiếng Anh 3 tháng bắt đầu vào tháng 2 năm 20…, kể cả |short-term English course in Australia to get an IELTS certificate is very necessary for preparing for this plan”...
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...China Wei Hu & Yuanyuan Xie Bachelor’s Thesis 28. 04. 2013 International Business Administration Bachelor’s degree (UAS) SAVONIA UNIVERSITY OF APPLIED SCIENCES THESIS Abstract Field of Study Social Sciences, Business and Administration Degree Programme Degree Programme in International Business Author(s) Wei Hu & Yuanyuan Xie Title of Thesis Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China Date 28.04.2013 Pages/Appendices 53+2 Supervisor(s) Jari Niemelä &Heikki Likitalo Client Organization/Partners McDonald's Corporation & Kentucky Fried Chicken Corporation Abstract McDonald's and KFC are two international fast food restaurants. They both expended their businesses in global scale. It is obvious that McDonald surpassed KFC in terms of sales and fame in international level. However, in China, KFC performs better than McDonald's. The aim of this study is to find out how these two companies developed differently in Chinese market. By making a comparative study of McDonald's and KFC, different operation and competitive strategy theory will be integrated with their development situation. Research is made based on strategy theory, Internet sources and interviews. The thesis is started with general information, Chinese fast food industrial situation introduction and thesis structure. After having introduced the two companies background, we illustrated strategy theory as thesis theoretical basis. Next, by comparing McDonald’s and KFC’s core competitive...
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