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Veteran Monument

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Submitted By twins28
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TO: Families of Fallen United States Military Service members and Corporate Sponsors
FROM: Doris Straight, Marketing Director Military Veterans Foundation
DATE: 11 November 2013
SUBJECT: Donations for Fallen Heroes Monument in Virginia
As the marketing director and for a military veteran’s foundation I take great honor in representing our military here in Virginia. When providing marketing communications to our sponsors and military families to discuss getting sponsorship or donations to our organization it is important to look at demographics and psychographics in order to be able to target the correct audience. Demographics and psychographics affect the way consumers buy in to products. The demographics I am appealing to for our organization is location and age. There are a lot of Virginia residents that are have an affiliation with the military either by having served, serving now or as a retiree. Building this monument for Virginia residents gives them a symbol of something meaningful that honors their families and it is right outside their front door. Another demographic would be age. I am appealing to the age range of 15 years old and up. Fifteen year olds are in high school and some of them may be a part of their Reserve Officer Training Corps (ROTC) at their school. Some may be in the class just to get a credit but most times their parents or a family member served or is currently serving in the military. When dealing with psychographics I would try to appeal to people and corporations that have some of the same values and beliefs as the military. I would look for integrity, customer service, and respect for service men and women. The company’s mission statement and values should have some aspect of honor and integrity in their message to consumers and to their employees. The reason I would target this type of psychographic is because people that have these values are more apt to donate, sponsor and even visit our monument.
In honor of Veterans and Fallen heroes in Virginia, we are raising money to build a Fallen Heroes Monument for those who have sacrificed their lives by fighting for our country and our freedom. The monument will be dedicated to every Virginia fallen hero since the war on terrorism began in Iraq and Afghanistan. The first thing your donation will do is to honor the veterans by having a monument on display for everyone to see. The monuments will have information about the service member along with a water proof encased service photo of the military person being honored. With so many of our men and women losing their life serving our country your donation will help in giving the families a place to come and remember their fallen hero.
My plan is to have a monument with the words, “Thank you for serving, gone but not forgotten, An honor to our American heroes”. The encased pictures of the service member will be placed on the wall in random order. There will be a light shining on the monument 24 hours a day and the American Flag flown all year round. We are asking for donations for bricks to be put all around the monument. Each brick will have the service members name and dates of service. The bricks are tax deductible and will cost $50.00. We are also looking for board members and volunteers to help maintain the monument once the dedication takes place. This monument will be costly to maintain and corporate sponsorship would help out greatly. Corporate sponsorships come in three different levels of Red, White, and Blue. Red sponsorship is a $1000.00 donation and they will be in our quarterly Fallen Heroes newsletter that military families will receive. They will also receive a Virginia Fallen hero’s lapel pin, and their company logo will be on our website in the sponsorship section. Red sponsorship will also get a brick donated where they can put their own message to the fallen. White sponsorship is a $500.00 donation and they will receive a Fallen Heroes lapel pin, be in our quarterly newsletter and have their company logo on our website. Blue sponsorship is a $250.00 donation and they receive a Fallen Heroes patch and their logo on our website. Donations would help pay for the cost of operating and maintaining this memorial for years to come.
September 11, 2001 is a day no one in America will ever forget. Countless men and women lost their lives and continue to lose their life in Operation Iraqi Freedom and Operation Enduring Freedom. Our main goal here at the military veteran’s foundation is to create, establish, and maintain a Virginia Fallen heroes monument in honor of the brave men and women who have lost their lives defending the United States of America in the war against terrorism. Integrity, honor, values, and courage are characteristics of these service members. Your donations or sponsorship will not only advertise your business in showing you care and support the military, it will give the families of fallen service members a place to come and honor their loved ones. It will also be a place for them to bring other family and friends to remember the loved ones they will never forget. I look forward to working with you and discussing our plans for the Fallen Heroes Veteran Monument in further detail.

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