What are the key inputs and outputs associated with Starwood’s new meeting planning process?

The key inputs associated with Starwood’s new meeting planning process are “Starwood Meeting Concierge”, hotel managers, and staff. These key employees are responsible for hotel planning, meetings, and reservations requirements for the hotel and meeting room. The output of Starwood meeting planning is to provide a well-planned and successful meeting to meet the customer’s needs or expectations.

1. How does the meeting planning process at Starwood interact with the following core processes in their hotels?

a. Customer relationship (internal and external)

The main goal is that through great experiences more meeting planners will hold their events at Starwood. Starwood Preferred Planner is designed to create customer loyalty. Meeting planners can earn hotel points, charitable contributions, or airline miles. Starwood being consistent with the process of meeting planning helps the planner carry out business.

b. New service or product development

In order to determine if the plan or action is working it must be measured. Starwood has implemented surveying. This has become an important tool for Starwood Preferred Planners. The planners are encouraged to give honest feedback because the info will be used to improve or develop new service or product.

c. Order fulfillment

Starwood Preferred Planner has all the components to deliver a successful meeting. The Nextel radio gives the planner immediate access to hotel staff. Starwood has become a competitive advantage when they implemented the radios as part of their package. The main focus for Starwood’s staff is to be exceptional in delivering customer service in order to retain customers.

d. Supplier relationship

After implementing the above changes Starwood are generating a lot of convention and meeting