...Visitor attraction management Module: TSM08776 Visitor attraction management Assessment: A Matriculation No: 40228856 Due on: 14.03.2016, 16:00 Word count: 499 Module leader: Prof A. Leask The purpose of this essay is to further discuss the definition of a visitor attraction. It shall further resolve if events should be defined as visitor attractions, as Swarbrook (2001) characterizes them. Or rather should not be included in the definition as Getz (2008) argues. Visit England (2012) assigns the following characteristics to the definition; the fundamental purpose of an attraction must be one of the following: entertainment, interest or education, in unique occasions also worship. More than that it has to be permanently established and appropriate to charge admission for the lone purpose of sightseeing. And finally the attraction must be a single business and under single management. Those criteria go hand in hand with Getz (2008). He gives many examples of different events and explains how they are in relation with all of the tourism industry. In his writing there are clear indications of how important the event industry is for a touristic destination. Although there is never a mention that any event can be set equally with a visitor attraction even if one should be annually. Swarbrooke (2001) explains in his paper that there are far more Visitor attractions than fit to the above mentioned criteria. He distinguishes between; private sector...
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...Strategic objectives - Create the ‘missing’ piece of the jigsaw, connecting Greenwich Peninsula to Woolwich town centre - Transform the image of Charlton and to introduce a sustainable mix of uses in a high quality environment focussed around an enhanced Thames Barrier Park - Contribute towards the development of the Thames Gateway as a great place to invest, live and work - Connect into the transport network - Embrace smart industry to draw greater value from employment land - Develop a creative hub to diversify activity in the local area - Create a thriving new neighbourhood set within its landscape - Create a new education focus - Stitch together the retail and residential neighbourhoods within Charlton Riverside Detailed objectives In responding to the vision for the area there are real opportunities for economic renewal and diversification. By taking advantage of the opportunities and benefits presented by the changing local dynamic context and by maximising the opportunities presented by the area’s location by the River Thames we can formulate objectives to provide and achieve: - New jobs within different sectors (creative industries, food and drink, leisure and others) - Increased/higher skilled jobs in industrial uses through the replacement of old and poor quality space with new stock to accommodate the continuing change in industry from manufacturing based uses to service/distribution uses and also some intensification of existing...
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...destination where flora, fauna and cultural heritage are the main attraction. Doing ecotourism is the best way to observe and learn more about animals, plants and to create a greater appreciation of nature. Feasibility study 1 Title: Guided Tour at “Domaine de l’Etoile” Location: Sebastopol, Belle Rive Date: 15 May 2015 Time: 10:00 -14:30 Introduction: “Domain de l’Etoile” is situated in the south-east of Mauritius. This destination is a real paradise for ecotourism. The domain includes the most ancient sugar mill of Mauritius that is Ferney. L’Etoile is found in a landscape which contain several viewpoints from which magnificent panoramic views on more than half of Mauritius can be seen and also l’Etoile is the most preserved region of Mauritius, apart from its English garden and its rivers the domain count indigenous woods rich of hundreds of different varieties of plants and trees, and other endemic species. Visitors will discover many rare plants as well as animals Aims and objectives * Promote eco-tourism * To enrich visitors knowledge about species and natural habitat * Sensitize visitors to become more eco-friendly and protect nature and the environment * Encourage visitors to help in the conservation of species * Make them forget their everyday life for a journey and make them enjoy themselves * Make the visitors have a memorable and wonderful moment among the nature ...
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...OP issue & Challenges -Ocean Park was an old and tired brand and no one knew what it stood for. -HK has few scenic endowments hence need to create own attraction which take long time and high investment -Econ dwntn(1997) & SARs(2003) strike in Asia,fell by70%attendance,threat to close down. External environment analysis- PEST Factors Political -in 2009, the Govt of HK tourism board(HKTB) introduce removal of the quota of the Hong Kong Tour Group Scheme of Mainland tourists in 2002 -implementation of Individual Visit Scheme (IVS) enables Mainlander to visit HK as free and independent tourists without the need to apply for special visas. Economic As of Feb 12, high inflation rate lead to increase tickets price. From $208 (in 2009) to $280 (in 2012) .Decline in revenue will force OP to increase their retail price to sustain profit. Social -caters tourist from mainlander who are not sophisticated and they require long education campaign - Different market- locals & business group, and international tourist; family oriented Technological -use of latest technology in lighting, music and multimedia special effects, to enhance amazing undersea creatures. Industrial Analysis- Application of Porter’s 5 Forces 1. Threat of entry – very high -the entry barrier is high due to the need to invest large amount of financial resources -required land for a full scale development 2. Bargaining power of supplier (OP) – low -OP known in the industry hence weaken the bargain...
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...Seacoast science center must deal with declining numbers of museum goers. S-Science related attractions have recently been declining in interest amongst the general population as sports and ambiguous entertainment grow . T-A lot of research has been done and seems to be plateauing , plus there is only so much money that states and lenders will give to update technology that only analyzes science not just progression in it. E-The science center seems to not be leaving that big of a carbon footprint. L-The increasing sea level is beginning to remove some of the nearby beach from the center’s property. Not many regulations have been put on the science center. Perform a Porter’s 5 Forces Industry Analysis as it relates to SSC. (Note: The amount of information you have about the different forces varies tremendously. Also, many not-for-profits like SSC have two customer groups, as Visitors and Donors can both be considered customers. Take this into account as you do your analysis.) Threat of New Entrants: (Low) The seacoast Science center is specific to the region of new hampshire. Anything within a 50 mile radius would not be able to bring in visitors because as there is already low numbers of them it would be hard to beat out the history of the SSC . Bargaining Power of Suppliers: (Medium): For the visitors their bargaining power is medium because there are other attractions nearby. The price of entry is low compared to theme parks but they do bring in more money...
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....5 The product………………………………………………………………………..5 Unique selling point…………………………………………………..………….6 Current marketing activity………………………………..………………………6 Charging policy…………………………………………………………..………7 SWOT analysis……………………………………………………………………8 Tourism sites in Warwick…………………………………………………………9 Tourism organisations…………………………………………………………….9 Local websites…………………………………………………………………….11 Part Three: Proposed actions……………………………………………..……12 Internal communications and report structure…………………………………….12 Gift Aid……………………………………………………………………………12 Church layout…………………………………………………………..…………13 Charging policy options…………………………………………………………...14 Advertising options………………………………………………………………..16 The Shop…………………………………………………..………………………17 Website…………………………………………………………………………….18 Visitor makeup…………………………………………………………………….19 Guiding and group visits…………………………………………………………..20 Appendix: Statistics……………………………………………………………,,,21 2 PART ONE : SUMMARY OF MAIN RECOMMENDATIONS This report has developed from the growing awareness that St Mary’s finance were not as healthy as they once were, and that action needed to be taken, fairly urgently, to maximise income. Terry Babbage has compiled this Plan, working closely with Jayne McHale and Clive Black. It is envisaged that they will continue to oversee its implementation via a sub committee of the Finance Committee. However, the success of much of the full Plan depends upon identifying one or more volunteers to join this committee, and to contribute in a “hands on” way to its implementation...
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...arrived. 7. The delegation will meet the visitors at the airport. 8. We have produced skis here since 1964. 9. All workers will read the memo. 10. Nobody can beat Tiger Woods at golf. 11. They also speak German at EU meetings. 12. We must look into the question. 13. Someone reads the newspaper to him every day. 14. The Chinese discovered acupuncture thousands of years ago. 15. Has he given you back the book yet? 16. The police locked up the criminals. 17. They must have left the keys behind. 18. The robbers made up the story. 19. The boy is eating the cake. 20. Dad promised by a box of chocolates. 21. The spider scared her. 22. The guide will show us the Natural History Museum in the afternoon. 23. The dentist is cleaning the woman’s teeth. 24. She showed her relatives the new house. PASSIVE VOICE PV 4 Change the sentences to passive voice. 1. Many people begin new projects in January New projects are begun in January. 2. You must wash that shirt for tonight’s party. That shirt must be washed for tonight’s party. 3. Mum is going to prepare the food. The food is going to be prepared by mum. 4. They make shoes in that factory. Shoes are made in that factory. 5. We will have to examine you again. You will have to be examined again. 6. They had finished preparations by the time the guests arrived. Preparations had been finished by the time the guests arrived. 7. The delegation will meet the visitors at the airport. The visitors will be met at the airport by the delegation...
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...provide a visitor with clear, easy-to-find information. This is why the navigation of a site is very important. By following the best practices of navigation, designers should have no troubles creating a site that is easy to use for any type of visitor. J & A Beagles, a new company looking for fresh ideas should consider these practices for navigation when creating their Web site so each page has maximum usability for their users. Navigation Bars Thinking too much while visiting a Web site concerning navigation usually ends in frustration. The worst case scenario involves the visitor leaving the site altogether. A site should provide extremely easy navigation from one page to the next and also allow a visitor to find the Home page or previously viewed pages with little to no effort. If the navigation on a site is easy to use, a person who knows nothing about surfing the Web can navigate through the site with no help. One way to make navigation simple is by using a navigation bar. Usually a site provides a horizontal navigation bar, but when a site contains a large amount of content, a vertical bar is provided as well. Bath & Body Works uses both on its site (Figure 1.1, Figure 1.2) Figure 1.1 Figure 1.2 These six “buttons” allow visitors to find exactly what they need. By hovering over the first three buttons (Category, Fragrance, or Brand), a drop-down menu appears with more options. In Figure 1.3, the extra options from the Category button help a visitor narrow...
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...The Nine Elements of Effective Web Marketing Introduction When it comes to web marketing, it’s all about ‘conversion’ - how many of your site visitors you can convert into a lead or a sale. We suggest that companies lacking a well conceived and well implemented website conversion strategy, are failing to leverage the most important marketing medium of the twenty-first century. The Nine Elements: 1. Identification of site goals 2. Clearly defined target audience 3. Compelling message 4. Site structure and information flow 5. Calls to action 6. Lead capture mechanism 7. Supporting graphic design 8. Site promotion 9. Testing, measurement, and refinement 1. Site Goals Identifying goals is critical for two reasons. First, goals help you to determine what should or shouldn’t be included on your site. You use your goals document as a set of criteria for determining site content, simplifying the design process, and removing the ‘political element’ that plagues some companies. Secondly, having specific goals allows you to measure the effectiveness of your site after it’s completed and live. That’s key because if you can’t measure site performance, then improving it becomes much more problematic. So you’ll find that measurement and improvement are the keys to that ROI you’re looking for. The bottom line on goal setting is that if you never identify the target, then you can’t expect to hit it. 2. Target Audience A foundation of effective web marketing is the ‘who’...
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...For part B Question 1 For this question we had to calculate the average, median, maximum and minimum values for Duration of Visit, Bandwidth, and Viewed Page. To calculate the average, you first need to select the cell where by which you want the average to be put into then the formula for example “=AVERAGE(J6:J98)” is typed in the formula text box, after the formula is typed then you click enter. Then the average will be calculated and place in the cell which you selected. To calculate the median, the process is the same only that you change the formula that you type into the formula text box. The formula typed is “=MEDIAN(J6:J98)”. In the formula, the numbers in the brackets are the names of cell from which the median needs to be calculated. For the above median, the median was calculated from the numbers that existed from cell number J6:J98. To calculate the Maximum value, it’s the same process only that the formula changes to “=MAX(J6:J98)”. This formula will be used to calculate the maximum value existing between cells J6:J98. From calculating the minimum value it is also the same process only that the formula typed into the formula text box changes to “=MIN(J6:J98)”. This formula will be used to calculate the minimum value existing between cell J6:J98. Question 2 For this question we have to calculate and display the mode for Bandwidth and Viewed Page. To calculate the mode, you first select the cell in which you want the...
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...Using examples outline the ways in which urban areas have reimaged themselves to attract visitors. (10 marks) Multiple places have reimaged their cities to boost up their economy some of these are Glasgow and Nottingham. Firstly if we start at looking at Glasgow then take a look at Nottingham we’ll be able to compare them both to get an overview of what makes them unique and know. Glasgow is the largest city in Scotland, and the fourth largest in the United Kingdom it is up towards the north. Glasgow has reimaged itself using clever techniques for example to show its visitors and the local people themselves it treasures its history as once being part a world leader manufacture in ships, engineering and trade they left one Crain making it into a landmark and building a visitor attraction around it although this may sound boring to us many people find this amusing its one of which they have used this to encourage visitors to spend money locally as people go to visit this particular attraction it also pulls them towards local towns where they can look around new places. In 1980 Glasgow tried to reimage itself by flagship development and invested its money into 3 main cultural infrastructure to show visitors although its passionate about its history, Glasgow also wants to show it has a personality to it and to show off its creative side Burrell Gallery one of the largest attraction in Glasgow displays a range of art work from major artists this can conduct aspiring artists or...
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...TOUR2002 Visitor Management Individual Assignment (25%) Name: Agatha Tanubrata Student ID: 3151978 Lecturer: Kevin Phun 1.0 Introduction Tourism is a competitive and dynamic industry that entails the ability to continuously adjust to customers' varying needs and desires, as the customer’s enjoyment, safety and satisfaction are mainly the focus of tourism industries (Normandin, 2013). This report will focus on visiting and experiencing an organized tourism program of the Peranakan Museum as a participant and be able to create critical consciousness as well as to use chosen concepts and theories to evaluate the helpfulness of the tour guide after the visit. The Peranakan Museum installed in the previous Tao Nan Chinese School (constructed in 1912) sightsees the culture of Peranakan societies in Southeast Asia. The best and most inclusive assortments of Peranakan objects are owned by the museum. Peranakans’ distinctive visual arts and cultural traditions are shown on the three floor galleries of the museum (Peranakan Museum, 2011). Whilst signifying the living culture of the Peranakan community in Singapore, the Peranakan Museum gives a stimulating and educational experience for all. The museum is a constituent of the Asian Civilisations Museum that runs under the National Heritage Board (Peranakan Museum, 2011). Throughout experiencing the tourism program, the activity’s description and rationale; analytical awareness of the association...
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...Critique writing - The Visitor This essay will provide a critical view of Patricia Cresswell’s “The Visitor”. It will look at the use of language, point of view, use of imagery, characterisation and setting to name but a few. I will provide my opinions on the piece of writing and explain my reasoning behind this. Cresswell’s use of language in The Visitor strongly suggests to me that McGill is isolated and lonely. The use of the word “frosted” when describing the outside of McGill’s home could be seen as a metaphor for his personality. The writer also states that the “frosted grass” could be “anticipating the approach of an intruder”. The word intruder is a strong choice of word, as opposed to guest or visitor, suggesting that the idea of a visitor is baffling. Another example is shown on line four where the text states McGill’s home is “the only sign of civilization for miles around” and “it occurred to him someone might be outside”. This immediately confirms to the reader that McGill has been alone for quite some time and would not usually expect any visitors. I also feel that the writer’s use of the words “ice cold lips” and “cold as marble” when describing the young girl connects her to McGill as this suggests that she may be lonely too. Cresswell is careful when characterising McGill, I believe he is shown to be a simple man with the best intentions but lacking in social skills due to his environment. This is backed up within the text “she was small and frail… he was...
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...I. Introduction In 2012, The University of South Alabama presented the USA Archaeology Museum. Located directly beside the Humanities building, the museum provides visitors with the history of Mobile dating back 14,000 years. At the museum, one can view the indoor exhibits, interact with archaeological technology, and also enjoy the display of Mobile’s native plants on a trail located outside of the museum. A. Purpose The purpose of this report is to evaluate the positive and negative features experienced in my visit. The results are based on my first visit to the Museum. II. Scope and Research Method I have been to multiple museums in various states across the country. However, this was the first time I had experienced the history of Mobile on display. I visited the Museum on Thursday, November 6, 2014 at 3:00 p.m. This report is based on what I observed at that time. My observation was based on four main features including appearance, layout, educational worth, and user friendliness of the museum. The scoring system used is based upon my experience at the USA Museum compared to the other museums I have visited. The scale ranges between one (lowest) to five (highest). C. Limitations This observation was made from one initial trip at three o’clock to the museum. I am unaware of any activities that may take place at any other time. I am very familiar with the external appearance of the facility due to traveling past it to and from class. D. Preview Part...
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...and unauthorized pills. Prisoners will make weapons out of anything they can get into their hands. We conduct routinely pat searches of all inmates, including their housing units, recreation yards and all TV areas. When conducting a pat search of an inmate I always start from the top of their body and go down in a sweeping motion, because they can hide contraband on them. Visitation is Saturday and Sunday from 8:00 am to 1:00pm and all major holidays. We start processing visitors around 7:00 am. One by one they complete a visitation form were there write down all their personal information, vehicle information and the inmate name they came to visit. Once that is finish they place everything (jacket, money, belt, shoes, baby diapers) in a basket, and it has to clear the x-ray machine. The visitor then is as asked to walk thru the metal detector. Once they clear the metal detector, their hands is swab with a cloth material that is placed on an ion machine that is used to detect drugs residue on your skin. Visitors are allowed to be tested twice. If the machine detects drugs on a visitor’s hands on the first test they are allowed to go wash their hands and are allowed to be retested...
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