...Financial Analysis of the McDonalds Company MCD 2111 McDonalds Dr. Oak Brook, Illinois 60523 630-623-3300 Janell Coulter BUSN 5200 Company Overview: McDonald’s is the largest chain of hamburger fast food restaurants and services 68 million customers daily in 119 countries across 35,000 outlets. Company history: The company started as a bar-b-q restaurant by two brothers, Dick and Mac McDonald in 1940. In 1948, the brothers founded the McDonald’s restaurant. The menu introduced nine items: hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie. The brothers developed a partnership with sales man, Ray Kroc in 1955 as a franchise agent for the McDonald’s restaurant. Ray Kroc founded the McDonald’s Corporation. Organization: Other than the many McDonald’s franchises being a key to the company’s success, McDonald’s utilizes what it calls a “system.” The system has allowed the company to remain proactive in identifying and implementing the many needs of its customers as well as the needs of the restaurants and the local communities it serves. Nearly fifty percent of McDonald’s corporate managers started as crewmembers as well as 60% of the owner’s operators did too. McDonald’s strives on being a great place to work with their efforts to offer workers flexibility, diversity and achievement. Many crewmembers are able to climb the career ladder towards an opportunity to invest somehow into the corporation. McDonald’s...
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...Business School, Intercultural Management and Leadership Wendy’s or Vapiano? In initial Research: How companies present quality of their products and services to the public Prepared by Svitlana Kyazimova Vienna, 2010 Table of content Introduction 1. What are my expectations from the restaurants? 2. Wendy’s valuation 3. Vapiano valuation 4. Personal experience of being a Vapiano customer Conclusion Introduction A quality is an attribute or a property. Subjectively, something might be good because it is useful, because it is beautiful, or simply because it exists. Determining or finding qualities therefore involves understanding what is useful, what is beautiful and what exists. Commonly, quality can mean degree of excellence, as in, "a quality product" or "work of average quality". The quality of a product or service refers to the perception of the degree to which the product or service meets the customer's expectations. The quality management and quality control should be performed in all the levels. The scheme bellow demonstrates how the quality management functions in the Fast-food restaurants: In my initial research I would like to investigate two companies from the same business sector which is Entertainment and the industry is Restaurants. My choice fell on fast food Wendy’s from Wendy's/Arby's Group (USA/Canada) and Vapiano International LLC (worldwide)...
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...succeeded in landing a man on the moon and safely returning him to the Earth, and winning a costly Cold War. During this turbulent period in U.S. history, life has become faster-paced and more women have joined the workforce, all of which have been to the detriment of “traditional” American family meals, but all of which has been to the enormous advantage to the fast food industry. People around the world today may criticize America’s politics, but the fact remains virtually everyone loves American fast food and the industry has become firmly established around the world. This paper provides an overview of the fast food industry from the 1950s to the present, an analysis of what social effects were caused by and reflected in the industry, what marketing and advertising changes have taken place in the industry during this time, followed by a discussion of current and future trends. A summary of the research is provided in the conclusion. Review and Discussion Background and Overview. It would seem that the explosive growth of the fast food industry in the United States was an inevitable event. The powerful combination of automobiles, open roads and an increasingly fast-paced modern society all contributed to the phenomenon, but almost no one could have foreseen just how pervasive and influential the fast food industry would eventually...
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...Wendy’s Analysis Khalid Al-Ajmi Neil Commerce Terrell Matthews Anil K Cheerla MBAD 271: Strategic Management Professor Gary Bojes Table of Contents Executive Summary 3 Background 4 Mission Statement 4 Vision Statement 4 Analysis of Strengths: 5 Strength 1 5 Strength 2 6 Strength 3 7 Analysis of Weaknesses 8 Weakness 1 8 Weakness 2 9 Weakness 3 10 Summary of Strengths and Weaknesses 11 Internal Factors Framework 12 Three Core Elements of Wendy’s / Arby’s Strategy: 14 Scope: 14 Distinctive Competencies: 14 Competitive Advantage: 14 SWOT Analysis Matrix: 15 Internal-External Matrix: 17 Grand Strategy Matrix: 18 SPACE Matrix Analysis: 19 PARTS Analysis: 21 Count Summary Analysis: 22 Further Analysis 23 The Strategy 23 The Strategy Map 24 Financial Perspective 24 Customer Perspective 25 Internal Perspective (Operations) 26 Learning and Growth Perspective 27 Appendix 1-Strategy Map 29 Appendix 2- Balanced Scorecard 30 Executive Summary Wendy’s historically has fared very well within the fast-food industry; they have led or been the front runners in a number of key areas that are of extreme importance to customers. However, while Wendy’s has excelled since inception and been a key member in the big four of the fast-food industry inclusive of Wendy’s, McDonalds, Burger King, and YUM Brands, there are a number of area’s that Wendy’s could improved upon and areas of focus the company should examine more deeply in order...
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...industry. However, sales growth in the United States had slowed to below the industry average in recent years. Jack Greenberg was trying to decide on a set of appropriate strategies for the future in order to reverse the declines and to stay ahead of competition. The Fast-Food Industry Years of profit drains and flat sales are driving fast-food chains to find new marketing strategies to compete in a mature market. While McDonald’s and most other hamburger chains continue discounting and offering a variety of new products to attract customers, they also seek to shed their “cheap and greasy” image with new store designs. Major competitors in the hamburger segment of the fast-food industry in order of annual sales are McDonalds, Burger King, Wendy’s, and Hardees. Since these chains recognize the importance of drive-through customers (65 percent of sales), they are all trying to increase the speed of drive-through delivery. Strategies include using timers to encourage employees to prepare and deliver food faster, training employees in faster food preparation methods, having separate kitchens and food preparation facilities for drive-through customers, and even windshield responders that automatically bill customers. Drive-through sales are expected to grow three times faster than on-premise sales....
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...III. Executive Summary This paper aims to explore the marketing mix of Burger King and create some recommendations in order for the company to make use of its marketing mix to its advantage. The marketing mix of the company is traced through research with the mostly secondary data, and some primary data in order to gather facts and provide for the analysis. However, due to limitations such as access to hard market data through formal quantitative and qualitative researches, the analysis may not be the most accurate representation of the market. This limits the analysis to most market data available from secondary sources. After the marketing mix has been determined, the applicability of the marketing planning process to the company’s operation is described. This will benefit the company in the strategic sense in order for it to either secure or push to a higher position. Finally, recommendations have been made in order to provide the company some options in order to facilitate growth by changing the combination of the elements in the marketing mix, and create a competitive advantage tailored to its chosen target market. IV. Body A. Methodology The scope of this business report is to describe the marketing mix of the company Burger King from primary and secondary resources in order to make an accurate analysis for their marketing planning process. By knowing the current marketing mix of the company, recommendations can be provided in order to boost growth for...
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...Financial Analysis of the McDonald’s Company Stock ticker symbol, exchange where traded NYSE: MCD Address of company headquarters McDonalds Corporation One McDonald’s Plaza Oak Brook, IL 60523 Company phone number: 630.623.3000 Company Overview The McDonald’s Corporation is a global company that conducts business in 117 countries. McDonald’s operates 32,737 restaurants and 26,338 franchises in the highly competitive fast food industry. Since 1940, McDonald’s has built a loyal customer base by continually dedicating themselves to customer service and providing high quality fast food for its customers. Presently, McDonald’s could boast of over 60 million customers and the company serves average of 64 million customers daily. In the United States, and other countries where McDonald’s is operating, fast food business is very competitive. Despite the competition the company is facing, McDonald’s has been able to record revenues of more than $16 billion in restaurants and revenues of more than $7 billion in its franchise restaurant business. McDonald’s operates in six geographical locations. The company business operations are in the U.S, Europe, Middle East, Asia-Pacific, Latin America and Africa. In the U.S, McDonald’s total revenues account for 34%. In Europe, the company total revenues account for 40% while in Asia/Pacific, Middle East and Africa (APMEA) segment, McDonald’s total revenues account for 21%. The company records a remarkable success in the...
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...The Impact of Fast Food on Local Community Christian Values and the Global Community Spring 2006 Pete Suter Table of Contents Forward …………………………………………………………. 3 1. Fast Food and Obesity ………………....…..……………….… 4 2. Fast Food in America: Low Wages ……………………….… 11 3. From Waist to Waste …………………….…………………. 20 4. The Benefits of the Fast Food Industry on the Individual ….. 28 5. Building the Relationship Between Fast Food and Community ........... 37 Works Cited ……………………………………………………. 40 Forward We -as Pete Suter’s Spring 2006 Christian Values in the Global Community class- worked on a community task force project to bring awareness of the implications of having fast food restaurants in a community. Different groups of people worked on researching different aspects of fast food in the community. Information was collected about fast food restaurants’ contribution to communities through the lenses of obesity, wages, waste, benefits, and community relations. While there may be negatives surrounding the fast food industry, fast food restaurants/chains do benefit the community in some ways. 1. Fast Food and Obesity America is the fattest country in the entire world and is getting fatter. Obesity is the second biggest killer next to deaths caused by smoking. In 1991, 1 in every 8 adults was obese; in 1999, 1 in every 5 adults was obese, which shows how America is becoming more obese all of the time...
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...2011 ANNUAL REPORT Directors, Officers, Corporate Information Board of Directors Nelson Peltz 2,4,6 Chairman, The Wendy’s Company Chief Executive Officer and Founding Partner, Trian Fund Management, L.P . Executive Officers Emil J. Brolick President and Chief Executive Officer Corporate Office (Dublin Restaurant Support Center) The Wendy’s Company One Dave Thomas Blvd. Dublin, Ohio 43017 (614) 764-3100 www.aboutwendys.com Stephen E. Hare Senior Vice President and Chief Financial Officer Peter W. May 2,4,6 Vice Chairman, The Wendy’s Company President and Founding Partner, Trian Fund Management, L.P . Darrell G. van Ligten President, International Stockholder Information Transfer Agent and Registrar If you are a stockholder of record and require assistance with your account, such as a change of address or change in registration, please contact: American Stock Transfer & Trust Company 59 Maiden Lane Plaza Level New York, NY 10038 Toll free: (877) 681-8121 or (718) 921-8200 Fax: (718) 236-2641 E-mail: info@amstock.com www.amstock.com Emil J. Brolick 2,6 John D. Barker Senior Vice President and Chief Communications Officer President and Chief Executive Officer, The Wendy’s Company Clive Chajet 3,6,8 Chairman, Chajet Consultancy, L.L.C. Steven B. Graham Senior Vice President and Chief Accounting Officer Edward P. Garden Chief Investment Officer and Founding Partner, Trian Fund Management, L.P . R. Scott Toop Senior Vice President...
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...University of the Fraser Valley A Marketing Analysis on Tim Hortons Company Diana Beedassy 200105312 Business 120 Mr. Richard Simon April 2, 2012 Table of Contents Cover Page...............................................................................................................................................1 - 2 Table of Contents…………………………………………………………………………………………………………………………………….3 Introduction and History………………………………………………………………………………………………..………………....4 - 5 SWOT Analysis……………………………………………………………………………………………………………….………………….6 – 7 Business Articles………………………………………………………………………………………………………………………………………8 Target Market…………………………………………………………………………………………………………………………………9 – 10 Tim Horton’s merging with Wendy’s Inc………………………………………………………………………………………………..11 Tim Horton’s as a convenient product……………………………………………………………………………………..…………...12 Channel of Distributions …………………………………………………………………………………………………………..…………...13 Promotional Strategies……………………………………………………………………………………………………………….…….....14 Socially Responsible Behaviour……………………………………………………………………………………………………..15 – 20 Recommendations – Part A (SWOT) ……………………………………………………………………………………………..21 – 22 Recommendations – Part B …………………………………………………………………………………………………………. ..23 Recommendations – Part C……………………………………………………………………………………………………………24 – 25 Gross Annual Sales & Market Share………………………………………………………………………………………………26 – 27 Appendix 1 – Timeline……………………………………………………………………………………………………… …………………..28 Appendix 2...
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...In this paper I will attempt to help Gene One solve their current problems that they are experiencing as a result of poor planning by management with a new IPO strategy. Although I believe that they were looking out for the company’s/employees’ best interest, the lack of a solid game plan has led us to this point where the working relationship between management has failed. While attempting to uncover the optimal solution I will look at the factors that should be considered when evaluating all options. My hopes are to bring to light why one solution is better than the next as it relates to the vision and goals of the company. This will be done by examining evidence from outside sources that have been through similar situations. This solution will be centered on transformational leadership and organizational culture. By identifying the primary causes of the failed strategy’s implementation, I will dissect and attempt to salvage the IPO strategy that Gene One will still need to carry out. In reading this scenario, one thing obvious from the onset; the senior leadership team at Gene One is not all on the same page. Anytime there is a culture change within an organization there will be resistance by some to change. In the case of Gene One they are no more immune than any other company. Evidence of this could be seen from the interactions of Teri and Michelle at the 1st leadership meeting after the board’s approval of the IPO plan. “What’s the matter, Michelle? Not finding enough...
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...to c-suite leadership. planning and development included market research, competitor analysis, pricing strategies, messaging, product positioning and more. Founded on months of market research and intelligence, I developed the marketing collateral necessary to bring the product to market; brochures, sales presentations, channel partner material, e-mail campaigns and more. GET IN TOUCH WITH Website www.flavors.me/meonline Mobile (561) 302-4385 Email me@matthew-epstein.com prOFESSIONAl SKIllS average good skilled 2010 - 2011 Definition 6 Account Manager Client satisfaction and portfolio growth led to promotion from AC to Am. As Am, played larger role in developing and presenting online marketing strategies to D6 leadership and client executives. In senior role I directly managed creative and development teams to execute client work that generated over $900,000 in new revenue within a 1 ½ year period via key account growth and project success. Digital Marketing Traditional Marketing Branding & Messaging Research & Analytics Written & Verbal Com Technology Photoshop & Design Web Design/SEO Presentation Skills Project Management Social Media Microsoft Office prOFESSIONAl HIGHlIGHTS + Experience creating the product positioning, messaging and branding necessary to capture a target markets attention and successfully go-to-market. + Experience creating sales and marketing collateral; white papers, data sheets, case studies, sales presentations, power points, brochures...
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...MMGP – Services/Pricing Abstract This paper will provide a look into the Services and Pricing of Chick-Fil-A. This research discusses what price adaptations should Chick-fil-A include in its marketing plan. Price Adaptations Price adaptation is the ability of a business to change its pricing models to suit different geographic areas, consumer demands and prevailing incomes (Lister & Media, 2013). The more adaptability Chick-fil-A has, the better chance it has of appealing to more customers. Geographic pricing is a strategy Chick-fil-A already has in its marketing plan. The company prices its products differently within different regions. The prices are higher in areas when income is high, and is reduced when income is lower. Locations are usually in shopping malls and neighborhoods with a high volume of its target customers (Ahmad & Buttle, 2002). Chick-fil-A remains priced higher than most fast food chains, with prices comparable to Wendy's (Higgins, 2001). Product discounts is an area Chick-fil-A should utilize more often in its marketing plan. Product discounts are used to attract bargain hunting customers. Theses discounts would allow Chick-fil-A to stimulate new excitement about the company. This may also attract the interest of lower income customers; allowing those customers to try products they may not usually be able to afford. Chick-fil-A should also extend their existing discounts to all stores. 10% military and senior discount is only given...
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...Marketing Research Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. They sell almost anything such as bakery and pastry products, fresh produce, seafood, meats and cheese and specialty dairy products. Their mission is offer a delightful and pleasing shopping outing to their customers coupled with their experienced, helpful staff. In this paper we will discuss the importance of marketing strategy and tactics while identifying the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. The Importance of Marketing Research Marketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets and plays an important part in an organizations strategy of expansion. Marketing research is important Kudler Fine Foods. Since the founder, Kathy Kudler, was the Vice President of Marketing for a large defense contractor, she is aware of the importance...
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...Background In-N-Out Burgers, Inc. is a regional chain of fast food restaurants with locations in California and the American Southwest. It was founded in 1948 by Harry Snyder and his wife Esther, and today its headquarter is in Irvine. In December 12, 2013 In-N-Out had over 18,000 staff and 290 locations expand to Phoenix, Arizona; Draper, Utah, Dallas and Texas. In-N-Out Burger refused franchising business to avoid the high quality food and service decreasing by the rapid business growth. Therefore, In-N-Out restaurants have developed a high loyal customer base and relatively high revenue as $625 million in year 2012. In-N-Out becomes more and more popular in nowadays, it’s Double-Double ranked #1 fast food burger in America. In this evaluation paper, I will use analysis on 4P and surveys to evaluate In-N-Out’s marketing strategy and come up with my individual recommendations to promote In-N-Out’s future operations. Analysis and Evaluations Analysis on 4P Marketing strategies are often designed to influence customers’ decision-making and lead to profitable exchanges. In this way, we will analyze In-N-Out from product, price, promotion and place. Product. In-N-Out is mainly to provide customers the fresh hamburgers, fries and shakes. The one and only focus is burgers--not chicken, fish, or salads. It’s famous for the drive through service. The restaurant menu is quite simple which is easy for people to make the consume decision. And they have the secret menu as “Animal Style” to...
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