1. What are the challenges of maintaining a consistent look and feel across different media? Start by creating a clear identity of what your brand stands for that you will apply across all your products, even if the products are vastly different. [ Dougherty says this should be done at the company's founding by drafting a brand charter that explains who your products are for—and, just as importantly, who they're not for. New companies often make the mistake of trying to please everyone, and end up pleasing no one. "It's basically your Constitution and your Bill of Rights rolled into one," he says. "Anything other than what your brand charter states is unconstitutional.

2. What are the editorial and design differences between a web magazine and print magazine? As a print designer, you may work on: Magazine advertisements Product design and packaging Business cards Logos As a web designer, you may work on: Standard HTML websites Flash websites Email newsletters Banner advertising Of course the list for can go on for both, but the basic difference is that when designing for print you will end up with a finished product that someone can hold in their hand, and when designing for the web you will generally work on an ever-evolving piece viewed on a computer display. Audience When beginning a project, it is important to think about the experience of your audience, which differs greatly between print and web design. At the most basic level, the web is interactive and print pieces are usually not. In print, you are trying to get your audience to stay on a page long enough to get a marketing message across. You are often faced with a limited area in which to achieve this, such as a one-page magazine ad. In some cases, you are trying to catch their attention and have them dive deeper into your product, as with a book cover or the first page of a brochure. One of