...College Fame Isn’t Everything Kurt Cobain was born in Aberdeen, Washington on February 20, 1967. When Cobain turned eight, his childhood was no longer filled with happiness due to his parents divorce. After receiving a guitar for his fourteenth birthday, Cobain found an outlet for his emotions. In 1987, Cobain and his friends formed a band, which became known as Nirvana. Two years later, they came out with their first album called Bleach. During Nirvana’s first European tour, Cobain experienced his first mental breakdown while performing, not long after he began using heroine. Courtney Love, a singer in the punk-rock band Hole, and Cobain began having relations. After Love became pregnant, a few months after their engagement, the two got married in Hawaii. Two years later while Nirvana was touring their third album, Cobain attempted suicide by overdosing on pills. After his near death experience and continued use of drugs, Cobain’s friends felt that an intervention was needed. This caused Cobain to eventually enter a rehabilitation facility only to have no effect. Cobain ran away two days after being admitted and killed himself, leaving behind a suicide note addressed to his imaginary, childhood friend. Although, Cobain was never diagnosed with Major Depressive Disorder or MDD, he showed very obvious symptoms (Kurt Cobain and his battle with Mental Illness, 2014). Cobain’s cousin, Bev Cobain, stated that Cobain was diagnosed at a young age with Attention...
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...sectors of the American population to become more conservative while stirring the ire of the liberals who opposed them. 1960s-1990s problems were reflected in the pop-culture and music created then.. Kurt Cobain, a singer and Stan Lee, an artist, were creating work that reflects the tremendous impact of the social and economic conditions of their times. The Vietnam War escalated in 1965 right along with the Cold War which ended in the early 1970s. The Civil Rights Movement picked up steam with the activities of notable greats like Dr....
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...singers who have done great things in the past, the most impressive one for me is nirvana. They represent the working class and the singer kurt cobain went through a lot of depression and pain and eventually kill himself. When it comes to nirvana we have to invoke the soul of band kurt cobain who he had an un happy childhood. And place he grow up is Seattle was always violence, but when he touched the guitar , it brought peace and relieved him stress and pain. Lately he formed the band and had some performance . gradually he got more and more success and won some fame that he could never image before. I know the fame and money is supposed to bring great joy to a person in a short time . but if you are not suitable to bear these invisiable things . it will devour your soul. Especially like Cobain suffered much pain, he was very clear about what he needed. For some people have a fragile spirit. Love is key medicine . but fame dosen’t consist of love and only has profits. Naturally , when he met his lover and fell in love with her, they had a baby. That was possibly the happiest memory of his whole life. But good things never last forever. The taste of the mainstream had changed and he was now gaining popularity in the alternative movement. As a consequence, they were not satisfied with the albums produced under the direction of their record company, who still wanted the “mainstream” sound. In answer to this, they released an album where the cover was a picture of a baby using...
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...In the film Juno, directed by Jason Reitman, a character than I admired is Vanessa Loring. Vanessa is a successful career woman in her early 30s who is desperate to be a mother. She is a perfectionist who initially comes across as uptight and controlling but later we learn that she is just nervous about the baby adoption falling through and is struggling to keep her marriage together. Vanessa shows a genuine love for children and a great devotion to being a mother. However her husband, Mark Loring, is struggling to grow up and is not ready to become a father. Film techniques used in the film to make us admire Vanessa are camera work, costume and dialogue. These techniques show us that she is the only mature and realistic adult in her marriage, her realisation that she does not need the “perfect family” to be happy and her natural mothering skills and genuine love of children. Dialogue is a verbal feature used in Juno to make us admire Vanessa. Initially we see Vanessa as cold and controlling, but as the film goes on we begin to realise that she is the only grown-up in her marriage and is having to deal with a husband who refuses to grow up. Vanessa shows great patience when she says, “Hate to interrupt the jam session.” This is how Vanessa responds to Mark after catching him and Juno playing with his guitars when they are supposed to be discussing the adoption. The adoption is a huge deal and Vanessa manages to turn a blind eye to Mark’s insensitivity, showing she is mature...
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...more successful. Both movie and television reflected more of reality than written scripts. Family life and gender roles started changing in nineties. Women were secure in their working roles and were not afraid to show their femaleness. This leaded to increase in gender equity. Most of them were two income families, which raised the chances for divorce. Husband and wife shared their household and child care responsibility equally. Nineties women became less dependent on men. Women are allowed to do anything that a male can do. Nineties people put more importance to their carrier than family and became selfish with no humanity. For example, in the movie American psycho, Patrick spend most of his time with his friends and discuss about who had the better suit, business card, and superior restaurant reservations. And he didn’t listen to his girlfriend’s wedding plan. He also killed his coworker Paul Allen, because he performed better than him. Nineties music gave birth to all different kinds of new music we listing today. Variance in music started from eighties pop and, dance music to 90s grunge, heavy metal, alternative pop, and so on become popular....
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...the World’s first performance basketball sneaker. It was worn by the entire Army Air Corps in WWII. It was the official sponsor of the 1984 Olympics, and it was the shoe that Kurt Cobain was famously wearing when he died. It would be hard to argue that any other brand has been independent enough to be tied to so many market segments. This paper will provide insight into how Converse and the Chuck Taylor All Star was able to maintain its prominent position in the shoe market for over 100 years, despite competition, an ever changing market, and even bankruptcy. History Of Converse In 1908, Converse began as a rubber shoe company specializing in tennis shoes, rubber boots and automobile tires. The All Star shoe was created in 1917 as a specialized basketball shoe. It was competing with A.G. Spalding, U.S. Rubber, and Goodrich. Spalding invented the basketball as we know it today, and the basketball shoe, which included a rubber sole for traction. Previously, athletes competed in a high top shoe with a leather sole. At this time, the sport of basketball was still primitive and lacked the national prominence it has today. In 1921, Converse brought on Charles “Chuck” H. Taylor as a traveling sales representative to help promote the brand. Chuck was previously a professional basketball player who was looking for an off-season job. He was brought on as an athlete to help improve the shoe. Chuck made design changes for traction and added the ankle patch for extra support. He...
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...9-502-040 OCTOBER 5, 2001 DOUGLAS B. HOLT Mountain Dew: Selecting New Creative Standing at the front of a PepsiCo conference room, Bill Bruce gestured enthusiastically, pointing to the sketches at his side. Bruce, a copywriter and Executive Creative Director, headed up the creative team on the Mountain Dew account for PepsiCo’s advertising agency, BBDO New York. In fact, it was Bruce who devised the famous “Do the Dew” campaign that had catapulted Mountain Dew to the number three position in its category. With his partner, art director Doris Cassar, Bruce had developed ten new creative concepts for Mountain Dew’s 2000 advertising to present to PepsiCo management. Gathered in the room to support Bruce and Cassar were BBDO senior executives Jeff Mordos (Chief Operating Officer), Cathy Israelevitz (Senior Account Director), and Ted Sann (Chief Creative Officer). Each of the three executives had over a decade of experience working on Mountain Dew. Representing PepsiCo were Scott Moffitt (Marketing Director, Mountain Dew), Dawn Hudson (Chief Marketing Officer, and a former senior ad agency executive), and Gary Rodkin (Chief Executive Officer, Pepsi Cola North America). Scott Moffitt scribbled notes as he listened to Bruce speak. Moffitt and the brand managers under him were charged with day-to-day oversight of Mountain Dew marketing. These responsibilities included brand strategy, consumer and sales promotions, packaging, line extensions, product changes, and sponsorships....
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...Biography for Amy Winehouse More at IMDbPro » ad feedback Date of Birth 14 September 1983, Southgate, London, England, UK Date of Death 23 July 2011, Camden, London, England, UK (alcohol poisoning) Birth Name Amy Jade Winehouse Nickname Wino Ames Height 5' 3" (1.60 m) Mini Biography Amy Winehouse was a five-time Grammy Award-winning English singer-songwriter known for such hits as 'Rehab' and 'You Know I'm No Good' among her other works. She was born Amy Jade Winehouse, on September 14, 1983, in Enfield, London, England to a Jewish family with Russian ancestry on her mother's side. Her father, Mitchell Winehouse, was a taxi driver; her mother, Janis Winehouse (nee Seaton), was a pharmacist. Her family shared her love of theater and music. Amy was brought up on jazz music; she played her brother's guitar and received her own guitar at age 13. Young Amy Winehouse was a rebellious girl. At age 14, she was expelled from Sylvia Young Theatre School in Marylebone, London. At that time she pierced her nose and tattooed her body. She briefly attended the BRIT School in Croydon, and began her professional career at 16, performing occasional club gigs and recording low cost demos. At age 19, she recorded her debut, Frank (2003), a jazz-tinged album that became a hit and earned her several award nominations. During the next several years, she survived a period of personal upheaval, a painful relationship, and has been struggling with substance abuse. Her 2006's album...
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...Growing Up Asian in Australia file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0000.html[2014-6-18 23:54:32] Growing Up Asian in Australia file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0000.html[2014-6-18 23:54:32] Growing Up Asian in Australia Growing up Asian in Australia file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0001.html[2014-6-18 23:54:33] Growing Up Asian in Australia Growing up Asian in Australia ...................................... Alice Pung Edited by file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0002.html[2014-6-18 23:54:33] Growing Up Asian in Australia Published by Black Inc., an imprint of Schwartz Media Pty Ltd Level 5, 289 Flinders Lane Melbourne Victoria 3000 Australia email: enquiries@blackincbooks.com http://www.blackincbooks.com Introduction and this collection © Alice Pung & Black Inc. Individual works © retained by the authors. Reprinted 2008 . ALL RIGHTS RESERVED. 2008. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without the prior consent of the publishers. Photo of Hoa Pham by Alister Air. Photo of Joy Hopwood by Yanna Black. The National Library of Australia Cataloguing-in-Publication entry: Pung, Alice (ed.) Growing up...
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...Beyond Feelings A Guide to Critical Thinking NINTH EDITION Vincent Ryan Ruggiero Professor Emeritus of Humanities State University of New York, Delhi BEYOND FEELINGS: A GUIDE TO CRITICAL THINKING, NINTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2009, 2007 and 2004. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 1 0 9 8 7 6 5 4 3 2 1 ISBN: MHID: 978-0-07-803818-1 0-07-803818-9 Vice President & Editor-in-Chief: Michael Ryan Vice President EDP/Central Publishing Services: Kimberly Meriwether David Editorial Director: Beth Mejia Senior Managing Editor: Meghan Campbell Executive Marketing Manager: Pamela S. Cooper Senior Project Manager: Joyce Watters Buyer: Nicole Baumgartner Design Coordinator: Margarite Reynolds Media Project Manager: Sridevi Palani Compositor: Glyph International Typeface: 10/13 Palatino Printer: R...
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...MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft®...
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...This book has been optimized for viewing at a monitor setting of 1024 x 768 pixels. MADE TO STICK random house a new york MADE TO STICK Why Some Ideas Survive and Others Die • • • C H I P H E AT H & D A N H E AT H Copyright © 2007 by Chip Heath and Dan Heath All rights reserved. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. Random House and colophon are registered trademarks of Random House, Inc. Library of Congress Cataloging-in-Publication Data Heath, Chip. Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath p. cm. Includes index. eISBN: 978-1-58836-596-5 1. Social psychology. 2. Contagion (Social psychology). 3. Context effects (Psychology). I. Heath, Dan. II. Title. HM1033.H43 2007 302'.13—dc22 2006046467 www.atrandom.com Designed by Stephanie Huntwork v1.0 To Dad, for driving an old tan Chevette while putting us through college. To Mom, for making us breakfast every day for eighteen years. Each. C O N T E N T S INTRODUCTION WHAT STICKS? 3 Kidney heist. Movie popcorn. Sticky = understandable, memorable, and effective in changing thought or behavior. Halloween candy. Six principles: SUCCESs. The villain: Curse of Knowledge. It’s hard to be a tapper. Creativity starts with templates. CHAPTER 1 SIMPLE 25 Commander’s Intent. THE low-fare airline. Burying the lead and the inverted pyramid. It’s the...
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...MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft®...
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...Until I Die ONE I LEAPT, DRAWING MY FEET UP BENEATH ME, AS the seven-foot quarterstaff smashed into the flagstones where I had been standing a half second before. Landing in a crouch, I sprang back up, groaning with the effort, and swung my own weapon over my head. Sweat dripped into my eye, blinding me for one stinging second before my reflexes took over and forced me into motion. A shaft of light from a window far overhead illuminated the oaken staff as I arced it down toward my enemy’s legs. He swept sideways, sending my weapon flying through the air. It crashed with a wooden clang against the stone wall behind me. Defenseless, I scrambled for a sword that lay a few feet away. But before I could grab it, I was snatched off my feet in a powerful grasp and crushed against my assailant’s chest. He held me a few inches off the ground as I kicked and flailed, adrenaline pumping like quicksilver through my body. “Don’t be such a sore loser, Kate,” chided Vincent. Leaning forward, he gave me a firm kiss on the lips. The fact that he was shirtless was quickly eroding my hard-won concentration. And the warmth from his bare chest and arms was turning my fight-tensed muscles to buttery goo. Struggling to maintain my resolve, I growled, “That is totally cheating,” and managed to work my hand free enough to punch him in the arm. “Now let me go.” “If you promise not to kick or bite.” He laughed and set me on the ground. Sea blue eyes flashed with humor from under the waves of black...
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...c MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C STUART OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook...
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