...Consumer Branding Award as the Outstanding Brand in Prima Level * UNILEVER is one of the largest organizations in Pakistan. * Company has advanced technology and well skilled professionals. * Sunsilk is a high quality product in terms of hair protection. * The target market is educated, professionals and belongs to premium and middle class. * Company totally owned, systematic distribution network, transparent communication system. * Company possesses Participative Management Style. * Very good distribution network all over Pakistan, in all major and small cities * Great promotion. Above the line ad through the television media with different kind of theme. * Gender Bias. * They are not targeting children segment. * They don’t have strong polices regarding promotion in remote areas. * The distribution of Sunsilk shampoo to the small areas is still weak. They only provide the costumers with the variants of lasting Black Shine or Anti Dandruff. It’s hard to find the other variants. * Customers are offered better alternatives by the competitors. * Poor promotion of free samples * Advertisement flaws * Low satisfaction score compared to the other new hair care product brand. Due to the fact that Sunsilk is one of the oldest brands playing in this market,...
Words: 1620 - Pages: 7
...English Research Paper Which are the screts about hair dying? Writing about this topic would be beneficial to me because I can improve myself in a better way. Learn new techniques to start dying hair. This will also let people know specially woman that you don’t necessarily need to go to an expensive hair salon to do something to your hair, a friend or someone else can do it at home, but that person really needs to know what she’s doing so she or he won’t mess it Up. To some people it will require a lot of experience to learn. Although some people are quick learners like I am, I been experimenting new things all the time, on my own hair my sisters and some friends who are brave enough to let me do their hair. Luckily no one has ever complained on how I do it. That’s the reason why I chose this topic because I know I can learn more by researching on articles, WebPages, and books from professionals. The tips they always give work pretty good. This topic should be pretty interesting and fun to learn about I’m sure that everyone has had some horrible hair dyeing experience and it seems like shaving your hair would be the only solution so that’s why I chose this topic for the people who don’t like to waste money on expensive hair salons can do it now by themselves at home or at a friend’s house. But like I said before they got to make sure to know what they’re doing they can’t just say, “Oh, I’m going to die my hair and make it look like celebrity”. No! That won’t...
Words: 854 - Pages: 4
...The Anatomy and Chemistry of Hair and Hair Dye Many different plant extracts were used for hair dye in Europe and Asia before the start of modern dyes. Indigo, known primarily as a fabric dye, could be combined with henna to make light brown to black shades of hair dye. An extract of the flowers of the chamomile plant was long used to lighten hair. The bark, leaves, or nutshells of many trees were used for hair dyes. Wood from the brazilwood tree yielded brown hair dyes. Another hair dye was derived from a tree similar to the Mulberry tree. Other dyes were produced from walnut leaves or nut husks. Some of these plant-derived dyes were mixed with metals, such as copper and iron, to produce more lasting or richer shades. Outside of the many colors that hair can be dyed, there are many different method used to color hair. Hair dye and the hair coloring process is a matter of chemistry. The first safe commercial hair color was created in 1909 by French chemist Eugene Schuller. He used the chemical Paraphenylenediamine. Hair coloring is the result of a series of chemical reactions between the molecules in hair, pigments, as well as peroxide and ammonia. The choice of which method to use will depend on the desired shade and longevity of the color. Temporary hair dye lasts for between one to three washes. This type of hair coloring involves no chemical reactions within the hair. Pigments are applied to the surface of the hair, without penetrating any further. These are easily removed...
Words: 1766 - Pages: 8
...TIPS Moisten ur hair Pre Soak henna and indigo in separate container and then mix them just b4 application. pereoil ur hair to avoid dryness can add pinch of salt in indigo colour for colour absorption. keep varying the proportion to suit to ur need. Use INDIGO To naturally dye your hair deep reddish, brown or black shades COMBINE henna and Indigo FOR YOUR PERFECT SHADE What it is Indigo, Indigofera tinctoria Indigo powder is from the ground leaves of the indigo plant which contains a deep blue dye used for centuries for textiles including the original blue Levi Strauss jeans! The leaves are harvested, dried, and ground into a powder for use in textiles, arts, and as a natural hair colorant. What it does * Indigo combined with a henna application on hair can produce deep rich red/brown shades through a rich jet black color without any chemicals! This is considered safe for those with chemical sensitivities and during pregnancy or while nursing. A doctor should be consulted if you have any concerns. Indigo with Henna is a great replacement for modern chemical dyes if you are having a reaction or eczema caused by chemical color. This is your solution! * Indigo blended with henna creates a medium brown to rich deep brown hair dye * Indigo applied over henna treated hair makes a lush black hair color * Adds richness, shine, and texture * Covers gray hair * Use as often as you like for healthy dark brown to black hair color * Non...
Words: 1560 - Pages: 7
...When a person gets older, the presence of white hair can be distracting. Fortunately, it can be alleviated with hair dye and certain foods. Looking and feeling young can be a breeze with these aids. Why do I get white hair? White hair begins to appear based on genetics that is considered a big factor. Below 20 years of age can have this hair color. Many people with white hair can point to a lack of melanin as a cause. When protein and adequate nutrition are lacking, hair whiteness can also take effect. Hormonal imbalance can also be a culprit for this scenario. When there is trouble with the pituitary and thyroid glands, hair turning white can also be the outcome. In addition, the low level of B12 may also be a factor. Dyeing white hair...
Words: 627 - Pages: 3
...Why do we have a negative attitude towards old age and what do people do in order not to look old? Steve Olela BA/03004/09 Maseno University Abstract This paper examines why there is very high stereotyping and discrimination against the aged. It also looks into how the aged try not to look old so that they do not get to be discriminated against. It is common to find people making assumptions and having negative attitude towards the aged. Why we have a negative attitude towards old age The society has discriminatory perception against the old especially the youth or young for example in the 2013 Kenya elections, the young contesting for political seats refered to the old as “analogue” and deserve to go and relax at home while referring to themselves as the “digital” . ‘People have a negative attitude towards the old because the old people are associated with health issues and death’ (Hall and Baley, 2008) and so there is the fear of old age and therefore viewed negatively. It is perceived that the old people require regular checkups and fear of death due to the many health problems they experience (Arnold-Cathalifaud, 2008). Working with older patients is not typically viewed as desirable because the young view them as stubborn and have traits the young would want to always avoid. The old people are also associated with the negative body image. Physical attributions and appearances is a factor or a reason why people develop negative attitudes towards the old age. ‘It is...
Words: 972 - Pages: 4
...of why studying this particular career hair, different styles get my attention, I like to dye my hair and others that I have done. The history of hairstyling goes way back to the Egyptians. Egypt, the first stop, Egyptian hairstyles depended on wealth, age and in social group the individual was circulated in. woman and men had shoulder length hair, or cut short to the nape or clean shaven heads. “However a shaven head was worn by young adults before they become of age, they would leave a small curl in the side of their head, named ’Lock of Youth’, to symbolize their age.’’(The History of Hair, Ancient Civilizations) they have choice. Girls, young girls, wore plaits, ponytails or braids....
Words: 1653 - Pages: 7
...like no other person’s on the planet. The bulk of human DNA does not code for specific genes and is highly repetitive. A British geneticist, Alec Jefferies, developed laboratory techniques in 1984 that became known as DNA fingerprinting. These techniques can identify the differences in repetitive nucleotide sequences between individuals, but also show where sequences are the same and, therefore, have been inherited. DNA fingerprinting can be used to detect genetic disorders, identify individuals, settle paternity disputes and determine guilt or innocence when presented as evidence in a crime scene investigation. This ability to identify an individual is enhanced by the variety of substances that contain DNA, including blood, semen, saliva, hair, urine, bone, teeth, feces, and tissues. DNA profiling is one of the most important applications of the techniques used in the field of forensics. Crime scene investigation routinely includes the collection of evidence that may contain DNA in the hopes that it may provide a link to a suspect. The genetic comparison doesn't require that investigators look at the entire genome of the DNA samples found at the crime scene or from a suspect. Instead, forensic scientists use genetic markers, sequences of the DNA located within the non-coding regions that are known to vary from person to person. Because these markers are inherited, they are more likely to match between related individuals than in nonrelatives. They then check for the presence...
Words: 2696 - Pages: 11
...DNA Fingerprinting DNA fingerprinting is a test to identify and evaluate the genetic information-called DNA (deoxyribonucleic acid)-in a person's cells. It is called a "fingerprint" because it is very unlikely that any two people would have exactly the same DNA information, in the same way that it is very unlikely that any two people would have exactly the same physical fingerprint. The test is used to determine whether a family relationship exists between two people, to identify organisms causing a disease, and to solve crimes. Only a small sample of cells is needed for DNA fingerprinting. A drop ofblood or the root of a hair contains enough DNA for testing. Semen, hair, or skin scrapings are often used in criminal investigations . A person who has DNA fingerprinting done voluntarily usually provides a sample of blood taken from a vein. DNA testing also can be done on cells obtained by a simple mouthwash or a swab of the cheeks inside themouth, but these methods are not recommended. Why It Is Done DNA fingerprinting is done to: * Find out who a person's parents or siblings are. This test also may be used to identify the parents of babies who were switched at birth. * Solve crimes (forensic science). Blood, semen, skin, or other tissue left at the scene of a crime can be analyzed to help prove whether the suspect was or was not present at the crime scene. * Identify a body. This is useful if the body is badly decomposed or if only body parts are available, such...
Words: 1442 - Pages: 6
...and choice of project: Sept 17th 2. Submission of one page proposal(containing MR problem and Research Design) on how the group would go ahead: Sept 30th 3. Submission of findings of Exploratory Study(Secondary research, in-depth interviews, FGDs etc.): October 31st 4. Submission of Survey instrument: November 15th 5. Submission of interim final report for feedback: November 30th 6. Submission of Final Report for Evaluation: December 15th Projects Project 1: Conditioners: Penetration of shampoos in India is higher than the penetration of conditioners. Market Share Ratio (Nielsen) is 92: 8. Is there a reason why people do not buy conditioners as much as shampoo as it a price point or do they see the product as unnecessary - is there an awareness of the product - features & benefits? Project 2: Hair Colors: Penetration of Hair Colors in TG - graying of hair is of as much relevance in the TG as other...
Words: 586 - Pages: 3
... Importance of patch test 2.2. How to patch test 2.3. Positive and Negative reaction for patch test 2.4. Purpose and Result of patch test 2.5. Why and Where to record patch test result 1.6. Legal implications of patch test 2.0. Chart to identify Normal and Adverse Reactions 2.1. Brow shaping 2.2. Tinting 2.3. False lashes 3.0. Chemical reaction that creates tinting effect 4.0. Suitable shape for face shapes and why 4.1. Oblong 4.2. Square 4.3. Heart 4.4. Round 4.5. Diamond 5.0. Diagram of hair shaft and its functions 6.0. Eye enhancing treatments procedure and general information, cost, benefits and effects 6.1. Eyelash extensions 6.2. Semi-permanent eye make-up 6.3. Eyelash Perming 7.0. Conclusion 8.0. Bibliography Introduction To identify allergens a patch test that is carried out. A tint or adhesive is applied to the skin on the inside of your arm near the elbow or behind the ear. The client will have this on for 24 hours, if the area is red, itchy or swollen, the test is positive and the treatment cannot be carried out. If there is no reaction the test is negative and treatment can be carried out. The products (tint, false lash) may contain ingredients whose safety is unclear or which are known to pose health risks. This is why it is very important to have a patch test to check your body's reaction to these products (tint, false lash) before you have any eye treatment. The patch test needs to be...
Words: 2584 - Pages: 11
...Everyone has their honest truth or opinion about how you should present yourself in school. I am aware of how we are expected to dress and i am understanding upon the point of trying to teach us how to be presentable in public. However, many people have a different outlook on the form of dress code. Maybe we don't want to follow the traditional way of dressing. Skirts, dresses, and shorts cannot be any higher mid-thigh. “ So we can only wear long shorts?” Wouldnt long shorts be pants, Perhaps?” All bottoms are to be worn on the waist.” Would students be punished for wearing pants above the waist?” Maybe I want to wear my pants or skirt around my chest. That's a geeky way of dressing. Nerds are usually pretty smart. So, now are you criticizing...
Words: 259 - Pages: 2
...her death even though she only died at the age of 38. Stress and anxiety are a factors of speeding up the ageing process which is probably the reason why Marilyn started show physical changes so early in her life. Mostly the changes where in her face which was made obvious to the public because being a model and also actress her face was everywhere. When you start to age the face loses elasticity so it no longer look plump and youthful it beings to get fine lines and wrinkles. Accusations about Marilyn having Botox and other facial plastic surgery to slow down the process so she could keep that youthful look she was so ironically famous for. If Marilyn had lived for a longer length of time it would have been more noticeable the ageing process because her hair would have started to turn grey and maybe even thin out, however now with hair dye a lot of older people do tend to find the grey to give off the appearance of being younger. Another physical sign of ageing would have been her organs slowly decreasing in rate of which they function, such as the liver won’t be able to process and filter nutrients as quick when you were younger. Also the heart becomes weaker and is not able to pump blood around the body as fast and efficiently Disengagement- This major theory of disengagement where it is said that older people would naturally tend to withdraw from social involvement with others as they have restricted opportunities. My chosen...
Words: 593 - Pages: 3
...takes care of his or her body would play a huge part in how it will act later in life. As a person gradually moves into the late adulthood stage, he or she may notice his or her hair is starting to get thin around the edges. He or she may notice more grey hair keep resurfacing, no matter how much he or she dye his or her hair, the grey hair seems to come back faster. Some people start getting wrinkles around the mouth and forehead. The skin seems to always be dry, no matter how much a person try to keep it moisturize, a person skin does not seem to hydrate anymore. There are a number of health issues that can arise as a person gets older. It is important to eat healthy and exercise regularly. When a person does not get enough calcium in his or her body, he or she can develop weak bones, along with blood clotting. Osteoporosis is a result from weak and porous bones. Hip fractures result in loss of independence, which happens to many seniors. Seniors eating habits decrease, and some go through a day without eating or getting any nutrients in their bodies. Walking is a very good exercise and is beneficial to the overall health of a person. Being the muscles weaken as a person ages his or her cardiovascular and circulatory system is not as efficient. Natural deficits of aging make some people more susceptible to the dangers of inactivity. When a person is on bed rest for a couple of weeks, it can be very difficult...
Words: 1159 - Pages: 5
...Although many people choose a friend simply based on what common interests they share, others will just choose a friend just to have a friend. Female friends are by far the best kind of friend to have if one is a female herself. Having a female friend is more beneficial than having a male friend because female friends give better advice, relate better to another female, and have more things in common. There are many differences in having a female friend compared to a male friend. One example is having a female friend gives better advice. Hair and makeup is something a male will not know anything about whereas the female will know everything about hair and makeup. For example, if I ask my fiancé,” What color should I dye my hair?” He will look at me strange, and say nothing. On the other hand, a female friend will give her advice and input to as what color it should be. Dating can be a hardship in a young female’s life. She will always have her female friend to give her dating advice. For example, female friends would come to other females to give them advice because she has already gone through what the other female has gone through, so she will have better advice to give although the man would not. Male friends would not know anything about what a female friend is thinking because he has not gone through dating like a female. Having female friends are definitely more relatable than male friends. Having another female to relate too is another reason why having a female...
Words: 788 - Pages: 4