...INTRODUCTION 18 4.2 Industry Size, Growth Rate and Sales Projection 18 4.3 Industry Characteristics 19 4.3.1 Industry Structure 19 4.3.2 Key Success Factor 20 4.4 Industry Trend 21 4.4.1 Trends that favor the industry 21 4.4.2 Trend working against the industry 21 4.5 Long Term Prospects 22 5.0 MARKET ANALYSIS 23 5.1 Introduction 24 5.2 Market Segmentation and Target Market Selection 24 5.2.1 Market Segmentation by Demographic Variables 24 5.2.2 Target Market Selection 25 5.2.3 Target Market Size 25 5.3 Buyer behavior 26 5.4 Competitor Analysis 27 5.4.1 Competitive Analysis Grid 29 5.5 Estimate of Annual Sales 29 5.5.1 Partnership fees forecast for 1st year 30 5.2.2 Partnership fees Forecast the Next 4 years 31 6.0 MARKETING PLAN 33 6.1 Overall Marketing Strategy 34 6.1.1 Positioning 34 6.1.2 Point of Differentiation 35 6.2 Pricing Strategies 35 6.3 Sales Process 36 6.4 Promotions mix 37 6.4.1 Advertising 37 6.4.2 Public Relations 38 6.4.3 Other Promotions- Related Activities 38 6.5 Distribution and Sales 38 6.6 Marketing Cost 39 7.0 MANAGEMENT TEAM AND COMPANY...
Words: 8475 - Pages: 34
...Integrated Natural Science (INT1) Task 1 The Changing Nature Of Science Evolution Evolution :- All living beings have developed over time from ancestors through a series of changes. That life has changed over long periods of time, with all forms of life related to one another, is a scientifically well-established fact. There are two aspects of evolution today. First, evolution is the organizing principle for all of biology. Just as we are offspring from our parents, and our grandparents before them, and so on, all living organisms today are inclined from organisms that lived in the past. Understanding how and why these ancestor-descendent lineages have changed through time helps us appreciate the diversity of life we see today. Genetics, anatomy, physiology, neurology, morphology, and behavior all of these aspects of living organisms have evolved through time. The study of the evolutionary processes that produced these traits provides the comprehensive framework for understanding them. Theory Of Evolution Evolution Theory: - Evolution is technically defined as: "a gradual process in which something changes into a different and usually more complex or better form." As it is most famously used, "evolution" is the process by which an organism becomes more sophisticated over time and in response to its environment. The Theory of Evolution is currently the most popular concept of how life reached its current state. Evolution as a biological mechanism is driven by natural...
Words: 1588 - Pages: 7
...Climate Change is a Natural Process, not Man-Made Lanson D Owen II Friends University Abstract One of the most important and controversial environmental issues facing the world today is the changing of the climate. Many think it is man-made but fail to understand the fascinating natural cycles of how complex the geological history of planet earth is. It is a difficult subject to take in, so the public has to rely on experts for making the information understandable. The problem with relying on a group of people to make decisions for the public is they have the ability to manipulate the data to back their point of view. It has been scientifically proven and accepted by many scientist that mini global warming and global cooling periods have been present in the earth’s history. These fascinating scientific facts of earth’s history have been totally knocked out by the massive hype that man is responsible for climate change. Overall, climate change tends to be reported as explanations about general tendencies and possible outcomes. Climate Change is a Natural Process, not Man-Made It seems like everyone in the world has an opinion about what might be causing the climate of the world to change. Recently there has been a common scientific consensus that claims to know what is causing the climate to change. The Intergovernmental Panel on Climate Change (IPCC) is stating carbon dioxide is causing the climate to change, the oceans are warming, and the temperature is rising faster...
Words: 2963 - Pages: 12
...knowing a bit about what the Sun is composed of, we can talk about how the Sun affects our everyday life. Without the Sun, life on earth would not exist. If the Sun were to “disappear” one day, we would notice a temperature drop within a week. Our average surface temperatures would all drop to 0°F, and by the next year it would drop into -100°F. Our oceans’ top layers would freeze over, but it would take thousands of years without the sun for entire oceans to freeze solid. After millions of years of no Sun, our planet would reach a middle temperature of -400°F. Animals and plants would not survive this new ice age though; most plants would be dead within a few weeks without photosynthesis. Bigger trees would survive a several decades, but even with that bottom food chainers would die out quickly. This would knock down most of the food chain, expect for scavengers but eventually the cold would kill them off as well. Even after that some humans could survive those temperatures, if we decided to live in submarines in the warmest and deepest parts of the ocean (before it freezes solid). But if that is not a choice, we could live in geothermal-powered homes. Most of Iceland survives this way, so it would not be a bad idea to start living there, if...
Words: 908 - Pages: 4
...Global Warming Nowadays the human life is developing continuously in every field like technology, science, education, art, society and so on. Besides that, these developments have generated many negative effects. One of these biggest problems currently is global warming, that the whole world is facing with. According to Theodore C. Sorensen, an American presidential adviser, “Global warming is for real. Every scientist knows that now, and we are on our way to the destruction of every species on earth, if we don't pay attention and reverse our course”. In fact, global warming is happing and humans are causing it. Global warming will largely affect human in the future, so it is worldwide concern. However, none all of us know exactly the definition, the reasons, the impacts of global warming, and the solutions for global warming. What is the global warming? Global warming is a gradual increase in temperature of Earth’s surface, oceans and atmosphere. Scientists have documented and accepted the global warming as fact since 1800s. According to the lasted (January 2014) analysis from NASA’s Goddard Institute for Space Studies (GISS), Earth’s average temperature has risen by 0.8 degrees Celsius (1.4 degrees Fahrenheit) since 1980. Temperatures are predicted to rise another 1.133 to 6.42 degrees Celsius (2 to 11.5 degrees Fahrenheit) over the next 100 years. These statistics of temperature change are based on many independent scientific analyses from observations of the climate system...
Words: 1966 - Pages: 8
...“What is wrong with the world?” is such a complex question to answer. Every living being on Earth has their own perception on how they see the world, including plants, animals and human beings. The key point to grasp is we are all living beings, yet we all see the world in a completely different context. Tom Shadyac, from the movie “I Am” experienced a traumatic event leading him to have a moment of sudden realization about life. He explains the things that separate us are actually the things that prevent us from being fully human. Thom Harton, author of “Last Hours of Ancient Sunlight”, starts to explain the problems of contemporary American consumerism . It is in our DNA to believe that money equals happiness. We believe that living in...
Words: 1756 - Pages: 8
...The effects of global warming on the environment and human life are numerous and varied. Scenarios studied by the Intergovernmental Panel on Climate Change (IPCC) predict that global warming will continue and get worse much faster than was expected even in their last report. Research by NOAA indicate that the effects of global warming are already irreversible. The IPCC reports attribute many specific natural phenomena to human causes. The expected long range effects of recent climate change may already be observed. Rising sea levels, glacier retreat, Arctic shrinkage, and altered patterns of agriculture are cited as direct consequences of human activities. Predictions for secondary and regional effects include extreme weather events, an expansion of tropical diseases, changes in the timing of seasonal patterns in ecosystems, and drastic economic impact. Concerns have led to political activism advocating proposals to mitigate, or adapt to it. Geoengineering is a further potential response, which could potentially reverse some effects that may otherwise be irreversible. It is notable that many of the effects of global warming are non-linear in nature, with potential for dramatic positive feedback effects. This means that the climate may enter a critical state where small changes can trigger runaway or abrupt climate change. Geoengineering has been suggested as a means of interrupting or reversing these effects. A notable example of a 'runaway' effect is the release of methane...
Words: 4242 - Pages: 17
...complex life forms: Earth. In this unit, examine the unique characteristics that make our planet habitable and learn how these conditions were created. Surfaces of Mars, Moon, Venus, Earth. Source: NASA Sections: 1. Introduction 2. Many Planets, One Earth 3. Reading Geologic Records 4. Carbon Cycling and Earth's Climate 5. Testing the Thermostat: Snowball Earth 6. Atmospheric Oxygen 7. Early Life: Single-Celled Organisms 8. The Cambrian Explosion and the Diversification of Animals 9. The Age of Mammals 10. Further Reading Unit 1 : Many Planets, One Earth -1- www.learner.org 1. Introduction Earth's long history tells a story of constant environmental change and of close connections between physical and biological environments. It also demonstrates the robustness of life. Simple organisms first appeared on Earth some 3.8 billion years ago, and complex life forms emerged approximately 2 billion years ago. Life on Earth has endured through many intense stresses, including ice ages, warm episodes, high and low oxygen levels, mass extinctions, huge volcanic eruptions, and meteorite impacts. Untold numbers of species have come and gone, but life has survived even the most extreme fluxes. To understand why Earth has been so conducive to life, we need to identify key conditions that make it habitable and ask why they exist here but not on neighboring planets. This unit describes how Earth's carbon cycle regulates its climate and keeps surface temperatures within a habitable...
Words: 8890 - Pages: 36
...Joshua Roberts Dr. Stanford-Bowers English 102 21 July 2013 Environmental Effects of Nuclear War Thesis: If large scale nuclear war broke out, it would make large areas of the earth uninhabitable and almost completely destroy the environment. I. Immediate effect to the environment a. The Nuclear Blast b. The Thermal Radiation c. Direct nuclear Radiation II. Effects That bring about nuclear winter d. Surface temperature drops e. Upper atmosphere heats causing ozone loss III. Fallout and its effects on the environment f. How people are exposed to fallout g. The effects of this exposure h. How long nuclear fallout last The atomic bomb is our single greatest piece of technology and also the worst piece of destruction we have ever created. It is because of the research in to nuclear weapons that we have had some of our greatest technological breakthroughs in electrical power and medicine. On the other hand, it is this research and testing that have changed our world completely and not for the better. According to Ramesh Thakur “When Manhattan project director J Robert Oppenheim first saw a nuclear explosion he quoted the bhagavad gita”Now I am become death, the shatterer of worlds”” (28). Because of all the superpowers dependence on nuclear weapons we are getting closer to seeing our worst nightmares of an all-out nuclear war becoming a reality. It is through the accident at the Chernobyl power plant and the...
Words: 2290 - Pages: 10
...years & over: 26.9% 0-14 years: 2.18% Monaco, one of the world’s most densely populated countries, is home to the oldest population. It leads eight other European countries in the top 10 list. But the country is also a bit of a statistical anomaly because its status as a tax haven makes it a big draw for the wealthy and the retired rich. With an estimated population of 30,539, the country saw its population decline in 2011 by 0.12 percent, according the to CIA Factbook. Only around 8,000 people are citizens of the city-state. The proportion of Monaco’s population aged 65 and over is 26.9 percent, the highest in Western Europe, where the average is 16.5 percent, according to a 2011 study by research firm Euromonitor. The median age of Monaco’s population is 49.4 years, according to the CIA Factbook. With its older demographic, Monaco spent just 1.2 percent of its GDP in 2009 on education, according to the World Bank. In an effort to attract young professionals and entrepreneurs to boost its economy, Prince Albert launched a new consular service in Britain to attract foreigners in 2007. Overpopulation ARTICLE: http://www.huffingtonpost.com/alon-tal/overpopulation-is-still-t_b_3990646.html Country: China Overpopulation remains the leading driver of hunger, desertification, species depletion and a range of social maladies across the planet. Recently, a spate of op-ed essays have filled the pages of some of world's top newspapers and blogs -- from the...
Words: 1306 - Pages: 6
...so forth. These objects absorb energy from sun, become warmer, and then give off energy themselves in the form of heat. Only a little of this heat energy passes out through the glass, much of it is "trapped" in the greenhouse, raising the temperature inside. In some ways, the earth functions rather like a greenhouse except on a much larger scale. Although the greenhouse effect has only recently been in the news, is nothing new in th history of our planet, has played major role in making life on earth possible. Without the greenhouse effect, the earth would be too cold for living thing to survive. The big question today is "If greenhouse effect is natural, why are people so worried about it. Is soemthing good turning bad?" Up until about 150 years ago the compostion of the earths atmosphere had remianed relatively unchanged for several thousand years. Since mid 1800s certain human activities have been changing the heat trappin ability of the atmospher dramatically, as a result more heat is being trapped by the atmosphere. Scientists have been anticipating this "strengthening" of the greenhouse effect for sometime, and that it will lead to a worldwide increase in temperature. This is come true because the world is getting warmer. Global warming can be expected...
Words: 2220 - Pages: 9
...2011 to discuss slowing down global warming by setting the limits on the countries' greenhouse gases emissions, which include the emissions of carbon dioxide the industries, machines, and cars produced. (Reis, 2011). Despite of the current evidence of global warming, people still believe that this is something that is completely made up and blown out of proportion. Global warming has a direct affect on everyone and everything on this planet. Global warming affects not only our weather when it comes to heat but also precipitation to include snow, rain and hail. Global warming also causes a negative effect on animals. Animal species have no longer populated certain areas due to the climate change and in due to the climate they need to survive are migrating to where they can get that. Scientist and professionals say that the sea levels have increased due to the melting of the glaciers. (Cunningham & Cunningham, 2009, p. 207) Global warming is commonly referred to as an increase in the temperature of the lowest layers of Earth's atmosphere. Global warming has occurred in the distant past as the result of natural influences, but the term is most often used to refer to the warming predicted to occur as a result of increased emissions of greenhouse gases. Primary greenhouse gases include water vapor, carbon dioxide, methane, nitrous oxide, and ozone. (Scientists, 2010) Carbon dioxide, as well as other greenhouse gases, is a very important factor in the vital cycles which sustain...
Words: 2466 - Pages: 10
...Technology 4.0 Market Analysis 4.1 Target Market 4.2 Customer’s needs and wants 4.3 Competitor analysis 5.0 Marketing Plan 5.1 Price 5.2 Promotion 5.3 Place 5.4 Product 6.0 Financial Projections 6.1 Start-up expenses 6.2 List of Assumption 6.3 Pro Forma Cash Flow Statement 7.0 Reference 8.0 Appendix 1.0 Executive summary I-Cream will be entry to the food industry as a dessert and introduce to everyone of the ice-cream made with a high-tech technology. Nowadays, every business is talking about technology and wishes to produce a product in a healthy way and made with technology. I-Cream is talking about an ice-cream made with a high technology and could be made on the spot according to consumer flavor or favorite. I-Cream target market focus on everyone includes senior citizens. I-Cream wish to produce an ice-cream that suit to senior citizen consume and not to bring any bad affect to consumers healthy. Through the survey , I-Cream get to know more about consumers needs and other information that could help I-Cream plans to produce an ice cream with good quality, healthy. However, to start this business, I-Cream has done a projection to make sure that this business...
Words: 4023 - Pages: 17
...Contents Introduction………………………………………………………………………………………………………………….3 Brief History and Gene Shoemaker’s contribution Analysis………………………………………………………………………………………………………………………..6 Destructive power of Comets & Asteroids Results of an impact on Earth Conclusion……………………………………………………………………………………………………………………8 Is enough being done to protect humanity? Different methods and theories being explored Appendix…………………………………………………………………………………………………………………….12 Photos of impact crates, and techniques to deflect incoming objects Bibliography………………………………………………………………………………………………………………..15 Brief History Natural disasters such as hurricanes, tornados, earthquakes, and tsunamis wreak havoc on humans caught in their path, but the destruction in often centrally localized. On August 28, 2005, Hurricane Katrina unleashed her destructive force on the Southern Coast of the United States, affecting several States to included; Louisiana, Mississippi, and Alabama. The reported death toll was more than 1,800 people and destruction of property surpassed $81 billion dollars. On December 26, 2004, an earthquake below the Indian Ocean triggered a Tsunami which claimed the lives of approximately 230,000 people in eleven countries. Waves of 30 meters (100 feet) high crashed into coastal communities, making the 2004 tsunami one of the deadliest natural disasters in recorded history. However, there lurks an even greater threat, one which cannot...
Words: 3187 - Pages: 13
...BUDWEISER: THE LEGACY Keosha Kane Professor MichealMcGiven DeVry University November 7, 2015 TABLE OFCONTENTS I. BUSINESS PROFILE a. Name, history, and ownership b. Country or countries where the business operates c. Stock exchanges (identifiers and listings) d. Descriptions of products and services e. SWOT analysis II. COMPETITION, SOCIAL and ECONOMIC FACTORS a. Competition b. Demographics c. Organizational Structure d. Entrance and Exit Strategies e. Government Structures and Economic indicators III. Marketing, Operations, and Human Resources a. Marketing Strategies b. Pricing Strategies c. Global operations, and supply chain d. Compensation and appraisal system e. Employe\\e culture, employee relations, and practices IV. Conclusion a. Thoughts about the project b. How it effects professionals careers c. Thoughts of working individually than in a team. The story of this famous beer dates before any of us where even thought about. This here is a story of raw entreprenuership destined for a family to create. It starts with Adolpus Busch, who as a boy spent his childhood developing skills of winery and brewing since he is the son...
Words: 1976 - Pages: 8