... Explanation of the Product’s Success. 4 Macro-environmental Impact 5 Demographic Environment. 5 Economic Environment. 6 Natural Environment. 6 Technological Environment. 7 Political Environment. 7 Cultural Environment. 8 Segmenting, Targeting and Positioning 9 Identification of Two Potential Markets for the product. 9 Selection of the Target Market. 9 Value proposition. 10 Differentiation. 11 Unique selling proposition. 11 Explanation of our logo… 11 Secondary Data & Sales Potential 13 Secondary Data… 13 Sales Potential… 14 Marketing Mix 15 Appendix 20 References 27 IDENTIFICATION OF THE NEW PRODUCT Identified below are two sources that were used in classifying our product: 1. www.thefancy.com This website shows technology and new products as soon as they are put into the market. It also contains concept pictures and ideas that are not yet in production. The pictures are user submitted so there is a very large population of people contributing ideas. This large population is evident in the variety of not only the product ideas but also the origins of each design. 2....
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...Problem Statement: The Problem with Big Bottom Market is that once September comes, sales drop by 80 percent and that if they keep at this rate, then they will have have to close down the restaurant for good. Purpose/Objective: My short term goal for you is to stay in business long enough until spring so that once people come back to the restaurant you can be in a more comfortable financial situation where we can start to invest in the company for the long term for both the warmer seasons and the winter as well. Alternative Solutions: Solution #1: My first solution as I said above would be to simply rent out the place to a company or anyone that would like to take over the rent during winter season. Pros: With renting out the place during the winter, one can be able to not have that burden of thinking if the next winter will be you out of a job and have to close up the restaurant. Cons: If you rented out the place during winter seasons, you will be missing out on possible financial rewards if you were to think of an idea to keep the restaurant busy during the winters and you might see that the sales for the spring might not make it logical for you to stay in business. Solution #2: A long term objective could be to adapt to the colder season and to remodel the store during these times or if it’s big enough perhaps make it a B&B (Bed and Breakfast). Pros: remodeling the Big Bottom Market into a B&B during the winter season, then people will not see it as simply...
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...Memo To: Earl Thomson and Lisa Thompson From: Shinichi Tasai Date: December 1, 2013 RE: How Thomson Greenhouse can successfully transfer the ownership to Ryan, and increase the sales by expanding market, and increase the work efficiency by restructuring the organization structure. Short-Term (Immediately to September 2010, before winter season) 1. Develop a business plan for successful business transition and expansion. 2. Start training and a succession planning for successful business transition. 3. Start building a new greenhouse. Cash payment is recommended. Med-Term (November 2010 to Three Years) 1. Hire sales personnel with an incentive plan for sales increase. Advertising is recommended. 2. Expand the market. 3. Training and recruitment should be done in winter season. Long-Term (After Three Years) 1. Complete the transition of the business ownership and continue expanding the market. Control/Feedback 1. Incentive plans should be given to non-family employees in order to avoid the lack of motivation. Commission incentives are recommended. 2. Advertising on newspaper, school board, or websites (classified, kijiji) will be the advertising channels for recruitment. Contingency 1. Bank loans for investing building are the second recommended option. 2. The structure of the business can be changed based on the demand. 3. If the demand after the expansion requires more capacity and productivity, the company should stop...
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...------------------------------------------------- ------------------------------------------------- INTRO TO BUSINESS AND TECHNOLOGY WEEK 1 There are several variations of the economic system in the world. The two main forms of the economic system are the free market system and the planning system. Some of the sub-economics systems are capitalism, communism and socialism. Each system is handled differently by the government, companies and its citizens of it respective country. For example, in the US, most of the businesses are privately owned with little or no ownership from the government. This is part of the reason why the US is considered to be capitalist. The economic system of a country can determine how its government and citizens handle varying situations. We will discuss with economic system might be best for handling an epic crisis, how a socialistic system could have been the best for dealing with the earthquake in Haiti and why the cost of heating our homes goes up at certain times of the year. The economic system best suited for handling an epic crisis might be socialism. Socialism is the ownership of resources primarily by the government but also involves the public. This economic system is best because the government will have already planned for anything to come. It services the needs of the people not for profit or control. If a flood or any other disaster where to happen, the citizens and the government would ensure the necessary aid and supply...
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...M.A.T.T.S Real Estate Consulting Group Mark Brown, Ashley Rogers, Taryn Wusterbarth, Tammy Watt, Simon Scurrah QRB501 November 19, 2012 Dr. Kenneth Strang Week 2 Warehouse Lease Analysis Introduction We are M.A.T.T.S. Real Estate Consulting Group, a consulting firm specializing in strategic quantitative analysis when a company is making strategic consideration of sites for real estate rental. W2G has engaged our firm to conduct a brief yet fully-substantiated recommendation to lease an existing 2000 square foot heated and cooled warehouse building for one year in various locations throughout the United States. In conducting this analysis and price/cost comparison, we will take into account the electrical costs for the area, estimated for one year, plus any additional costs identified in any advertisement (e.g., other utilities, parking, etc...) for the alternative sites identified. Taxes will be considered and will be set at rate of 7% per annum for comparison purposes. The formula for achieving the pricing and subsequent recommendation of the sites selected for evaluation, as well as an explanation for the variables within the formula will also be clearly identified for W2G to review. We will recommend a site we believe will meet W2G’s needs as identified in the requirements documentation. ***** Mississippi State Site recommendation. Property location: 1964 Highway 84 East, Laurel, MS 39443 and rents from an average of 0.05 to 10.00 per square foot with a 2000...
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...” (1) improve greenhouse structures and coverings for better light transmissivity; (2) hydroponic cropping with recycling of greenhouse effluents for optimal growth; (3) the use of highperformance culture media that fulfill the root needs of the plant; (4) the enrichment of greenhouses with carbon dioxide to increase yields; (5) the use of photosynthetic lighting in winter to secure year-round production; (6) the computational management of climate (temperature, light, moisture, Co2), and of irrigation and fertilization control; (7) the use of rootstocks resistant to pathogens and more efficient in using water; (8) the biological control of insect pests and diseases; (9) genetic improvement and genetic engineering for the development of new varieties; (10) the mechanization of operations to optimize labor; and (11) the conservation of energy and the use of renewable energy.” Main areas in the North American for greenhouse market are southwest and northwest of U.S.A., British Columbia, Alberta, and Ontario. Lettuces, chicory, spinach, crucifers, chard green onion and garlic tops are suitable be grow in winter greenhouse....
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...of the best cities is Vancouver, and another one is Seoul. Vancouver and Seoul have large populations and high level of living standard, and they are well-known cities in the world. People who live in both cities have different or similar experiences based on climate, lifestyle, culture and social systems. Firstly, one of the similarities between Vancouver and Seoul is the climate, although Seoul is colder than Vancouver in winter. It means people can experience all four seasons which are spring, summer, autumn, and winter, in both cities. For this reason, residents in both cities can enjoy similar activities in each season. For example, when I lived in Seoul, I usually went hiking and swimming during the summer and went skiing and skating every winter. In Vancouver, hiking, climbing, swimming and skiing are popular activities regardless of age or gender. Moreover, Vancouver and Seoul are one of the main cities in both countries. They both have good transportation, many job opportunities and lots of facilities such as schools, hospitals, banks and markets. These advantages make the cities more convenient. Thus, many people love both cities. Secondly, however, Vancouver and Seoul are different in many ways, especially culture and welfare systems. Most people who live in Seoul are residents of South Korea. On the other hand, people who live in Vancouver are immigrants. Because of this, residents in Vancouver can experience multiple cultures such as learning different languages...
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...countries for our product-frozen yogurt. There are several reasons that why we choose Japan as our target market. First of all, Japan has the largest population. Another understanding of large population could be a large potential market for our product. On the other hand, since the GDP in Japan and German is not a big different, the per capital income in Japan is higher than German and Argentina. That means the purchasing power in Japan is higher. Secondly, the weather would have a big impact on our product because it is a frozen product. So it is not a good choice to sell our product in these three countries during winter season. But in summer, Japan is the hottest country. Also it is easy to ship our product or machine to Japan because there are lots of shipping line and air line between Japan and Canada, so Japan will be our target market in summer. Thirdly, selling our product in Japan will be more effetely because Japanese are more focus on healthy and active lifestyle of all ages. The structure of spending and spending priorities in Japan are health food and the sequence would be after those basic necessities of life. That is another reason for Japan will be our target market. Through the comparative between per capital income, weather, potential market, transportation system and so on. Japan has greater chance for our product, so Japan will be the promising market for our...
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...I will be analysing MJM’s cash flow forecast, identifying problems and making recommendations. I will look at what will happen to the ratios if the problems develop further. Opening Balance Overdraft – Looking at the opening balance in January on MJM’s cash flow forecast, I can see that the business started with an overdraft of £185,001, and an explanation is needed as to why. Why did the business start with a £185,001 overdraft? MJM may have started with the £185,001 overdraft for several reasons; MJM could have had the overdraft because they wanted to purchase extra materials to use and make the ladies’ underwear. The overdraft could have been used to purchase the company’s opening stock; the owners may have not had enough money to purchase enough of the opening stock, hence the reason as to why the overdraft was taken out in January. The January overdraft could have been used to pay MJM’s suppliers for the materials used to make the lingerie. Healthy and strong cash flow – overall, looking at MJM’s cash flow forecast throughout the whole 12 months, I can see that the company have a strong and solid cash flow, as well as a healthy bank balance of £5,225,007 at the end of the year. Why is MJM’s cash flow strong throughout the 12 months and why does the company end with a healthy balance of £5 million? The company may have had their strong cash flow for several reasons; MJM may have had their strong cash flow because they may have paid their suppliers on time without...
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...Center is an ice-skating rink with a conventional hockey rink surface. It is the only indoor ice rink in a northern U.S. city of about 450,000. The city’s recreation department operates some outdoor rinks in the winter but they don’t regular ice skating programs because of weather variability. To try to increase the profits, Claude is trying to expand and improve his public skating program. As his calculator, he could have 700people in a public season at one time, and he could got 3500USD for two hours period (charging 5usd/person) replace for 200USD an hour. But unfortunately, it is not like Claude thought. Only few times seem likely: Friday and Saturday evenings and Saturday and Sunday afternoons. In total, he generates a little more revenue are extra costs but he need to pay more money for hire more people like guards, a ticket seller, skate rental, and more concession help. That means the net revenue is the same. Next action is he could cancel some of the less attractive public sessions and he also recognize the different public skating sessions do seem to attract different people and really different kinds of people. The Saturday and Sunday afternoon public skating sessions have been the most successful, with an average of 200 people attending during the winter season. Typically, this is a “kid-sitting” session. In the spring and fall, however, attendance drops by about half, depending on how nice the weather is. The Friday and Saturday evening public sessions are a big...
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...Business Research Report – Canada Goose Canada Goose Inc. is number 125 of the Profit 500 list. Canada Goose is a company that had started in a small warehouse in Toronto, Ontario, Canada in 1957 by a guy named Sam Tick, who was a cutter at other factories. When Sam Tick started the company, it was originally called Metro Sportswear LTD. In 1970, Sam Tick’s son-in-law, David Reiss, had joined the company and had invented a down filling machine for the jacket. Originally, they renamed the company to Snow Goose, because of the white downs, but eventually somewhere in the 70’s it was renamed to Canada Goose. In 1982 Laurie Skreslet became the first Canadian to climb Mount Everest and he was wearing the Big Mountain Jacket create by Canada Goose (Canada Goose, 2013). Then in 1997 an man named Dani Reiss, son of David Reiss, joined the company as a salesman, selling the brand to stores to sell the product. In 2001 he had succeed his father and had become president and Chief Executive of the company. He had brought a new strategy to the way things are done on the advertising and production side of the product. The Strategy was; “by focusing on the made-in-Canada, used-in-Canada story behind the coats, people would clamour for them” (O’Kane J. 2013). The strategy worked and the company fiscal year grew 40% and had sales close to $150 million US Dollars. In addition, Canada Goose jackets had been popping up in movies. The one movie in particular that the jacket appeared in was “The...
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...Lucca Biagio Dell Agli Tatoni Tour Manager – Sun and Fun Email: luccatatoni@gmail.com Mr. Fuentes Hotel de Playa 30 April 2013 Dear Mr. Fuentes, As we have previously talked about the problems of reforming its hotel, I hereby make some considerations that we both should keep in mind. Our clients are responsible for our survival in the market, which should always treat them with the more dignified way possible, which should strengthen our image as best hotel and best travel agency, respectively. It is worth remembering that our customers are the greatest form of advertising you can have, where they evaluate us through online booking sites, where all other clients are based on, regardless of your personal publicity. You have a great ranking on this site, however keep in mind that due to the current circumstances, such as the reform of the hotel, you can strongly affect your score, which would be greatly affected by the evaluation of its customers. I say this not only by guests that we have scheduled for your hotel, but all the guests who will be staying in the first two months of the winter season. Furthermore, I would like to emphasize that our agency has a great influence by the guests too, where these are not met, the agency's reputation falls. I can say that our agency cannot handle a high level of dissatisfaction of our consumers, and we need to offer an alternative to them in situations like this. In cases where there is no alternative, we do not hesitate to...
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...Background – Sunset Grill at Blue Mountain (Sunset-at-Blue) located in the Village at Blue Mountain in Toronto is an all-day “fresh to order” breakfast restaurant owned by Bruce Melhuish and his partner. Unlike most diners in the location, Sunset Grill at Blue operates only one shift per day with the hours of operation from 7am to 4pm all year round. The franchise philosophy is to maintain a friendly environment serving made to order fresh and healthy food. To retain this image, Sunset Grill selectively approves the owners. It is one of two Sunset Grill franchises located in Toronto’s tourist destinations. This location has contributed to both the success and some challenges to the franchise owners. For example, due to being located in a tourist area, many customizations with the layout, floor finishing, and inventory management added to the initial investment costs. However, in the first year of operations, Sunset Grill at Blue broke even financially. Although Bruce has made this success in the first year, the business currently faces some operational issues which hinder the potential for Sunset-at-Blue to generate more sales. Bruce has noticed several problems with the restaurant operation which create constraints to their sales generation potential. Several of the problems Bruce noticed are as follows: 1. Queues on weekends could take up to 25 minutes of wait time to be seated by host. 2. Usually 40 to 50 chits/orders waiting in the kitchen to be cooked. Bruce...
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...The Selfish Giant “The selfish giant” is a short story by Oscar Wilde with the elements of fantasy and fairy tales. Oscar Wild, the author, is a famous Irish story-teller, playwright. A lot of stories show the mastery of Oscar Wilde’s story narrating skills. The Selfish giant is a bright example of his witty, intriguing and absorbing works. In this story, the writer wants us to know that if we are selfish and vile toward one another, we will always have a storm in our lives. The story explains that the Giant had a continuous winter storm in his garden because he wouldn’t allow the children to play there; this showed us his selfishness. The writer also revealed that the Giant kept company with a Cornish ogre (a giantic hideous monster that ate humans) thus, revealing how vile the Giant was. The Giant was moved with compassion when he saw a little boy struggling to get into a tree. The writer later conveyed that the little boy represented Jesus and because the Giant "blessed" the little boy and other children by letting them play in his garden, God blessed him by allowing the Giant into His Paradise. My opinion is that the writer is trying to inform us that if we give happiness to others we can also feel happiness in our life. This story teaches the reader the importance of the friendship. When love is involved it is important to be careful in the way you treat your friends and the way your things are shared because what it is given is what it is going to be received. The Selfish...
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...“Live each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influences of each.” This is one of my favorite quotes that were spoken by Henry David Thoreau. When the seasons alter from winter to spring or summer to autumn there are many changes that the world seems like a happier place. The two seasons that seems to stand out the most are autumn and spring. Although there is exquisite beauty in the seasons of autumn and spring, there are also distinctions, which allow each season to stand on its own. One of the first notable differences between them is the weather change. When spring arrives, the temperature rises and the days get longer. There are mass amounts of colorful flowers with beautiful smells that make everyone’s days a little brighter. The grass turns green and the flowers begin to blossom. One of my favorite spring memories is when I was eight years old and I loved gardening with my mother. We have a garden in our back yard that we call the “love garden” because it was shaped like a heart. We would put certain flowers in places to make a pattern. When you looked down from my deck, it doesn’t just look like colorful flowers, it appears to be like a mosaic picture. Spring is also known to accumulate a great amount of rain. Windshield wipers are on full blast so drivers can see. Children are constantly jumping and splashing in the puddles like a cat playing with a ball of yarn. I always like watching all of the birds...
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