...A Report on Women Cosmetics Products in Marketing A report submitted to the Department of Marketing, AIUB, in part-fulfillment of the requirements of the final examination in Global Marketing, Spring semester 2012 Prepared & submitted by (Section B) Kundu Linkon Course teacher: Mr. Zaman Department of Marketing Business Administration Discipline American International University-Bangladesh Date of submission 07 May 2012 American International University-Bangladesh (AIUB) May 07, 2012 Mr. Zaman Rah man Course Instructor Global Marketing American International University-Bangladesh (AIUB) Subject: Submission of a report Dear Sir: With due regards and respect I state that I am very thankful to you as you assigned me this report on ‘‘Women Cosmetics Products in Marketing” It is a great opportunity for me to acquire theoretical and practical knowledge about the entire marketing aspects regarding women cosmetics products. I have tried out best to gather what I believe to be the most complete information available. Your kind acceptance and any type of appreciation would surely inspire me. I would always be available and ready to explain further any of the context of the whenever asked. Yours sincerely, ………………………………………….. Kundu Linkon Id: 09-15010-3 Preface In today’s world marketplace women have greater empower and they have more credibility for making a purchase decision. They are also more financially empowered than any previous...
Words: 2734 - Pages: 11
...Paper Women’s Health Product: Olay, Anti-Aging Eye Roller In today’s society there are a lot of beauty products for women that promise to get the job done. These products could be make-up, dieting pills or drinks, and aging products. Women need to be careful though because these products may not do what they are supposed to do. The products could cause health problems, allergic reactions or just not work at all and people then waste their money. If a women wants to buy a product for themselves, they first should do research. Their research should including reading reviews to see if the product will work and then see if the products are FDA approved and if doctors or health professionals recommend them. If all seems true and real, then buy the product but first do research to keep yourself safe. The product Olay, anti-aging eye roller is a product that reduces puffy-ness under women’s eyes, this product furthermore helps with aging. The message this ad is sending is negative but could also be positive. It could be positive because it is showing women that you do not have to age, that there are products to help with looking younger. On the other hand, this message it also negative. This is because the ad is not that it is not ok to look older. Women can look beautiful when they are older, they do not have to buy products to fix themselves. This ad could go either way to people; it depends on how they look at the message. I have asked different women with different ages how...
Words: 1226 - Pages: 5
...Every product that is offered to consumers, whether it is a product, service, or experience is marketed. Markets are divided into different segments. All products can be marketed to the different segments simply by manipulating the way the product is offered. To understand market segmentation one must first understand what marketing is. Marketing is defined as “a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others” (Kotler, pg 2). Simply, marketing is finding what the consumers need, want, and demand and then finding ways to offer those needs, wants, and demands to them through marketing strategies. Market segmentation is defined as “the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs” (market segmentation, 2007). To show how a product is offered through market segmentation, we will explore the “Pro-Age” line offered by Dove. A relationship will be established between the product and the different market segmentations that relate to the product. Dove is a company owned by Unilever, Unilever owns many companies that produce consumer packaged goods, household products, foods and beverages, personal products, and specialty chemicals (dove.com). Dove is one of their many companies; they specialize in hair, face, and skin products primarily marketed toward women. Their line of “Pro-Age” products are designed...
Words: 1370 - Pages: 6
...household and beauty products: women. Many of these women are married and some do not work outside the home but many recent studies suggest that at least half of these buyers are single women of various economic backgrounds who work outside of the home and may include single women who are financially independent and retired. This newer demographic presents an opportunity for businesses to reconsider their marketing targets and strategies and presents a major opportunity for the new business owner to tap into this market by designing a market-appropriate advertising plan. The utilization of such marketing tools may ensure a successful long-term venture. Grocery stores are often be dominated by female customers. Women are generally considered to be the primary purchasers of personal and family clothing and gifts. Discount stores are popular with women due to the availability of lower priced cosmetics and beauty products. Advertisements for groceries, clothing, household products, cosmetics and cooking are on television, in magazines and can be found on most social networking websites. But, what other products do women purchase? Specifically, what products may be appealing to single and/or retired women and how should these products be marketed to such a segment of the buying pool? Any company seeking to tap into the female buying power, which is stronger now than ever before, would be well-advised to research the market trends and consider products that may attract a newer...
Words: 1499 - Pages: 6
...used as part of an entry strategy for a new product and is particular useful for preventing completive entry. The opposite of penetration pricing is skimming. Skimming gives more of the cost-value cap to you than to the customer. This strategy is appropriate in a variety of situation. For example, if there is a strong price-perceived quality relationship and the value proposition includes a position of the product at the high end of the market, then this objective makes sense. Financial Objectives * Reach profitability by year two. * Reduce store overhead by 5% each year. * Have a double digit growth rate for the first few years. The product-line approach involves offering both a high-priced and a low-priced brand. For example, this is a classic strategy that Procter & Gamble use. Just for Women Shoes strategy would be running and work out sneakers at the premium level and everyday work pumps (black, navy, brown) at the low end. Value pricing is related to customer expectations: It gives more value than they expect for the price paid. Just for Women Shoes Differential pricing or competing against private brands is to reduce the price gap to the point where consumers are willing to pay and therefore value the brand name. Just for Women Shoes will develop new market segments that are less price sensitive and build stronger relationships with the channels of distribution. The price a company chooses to set for its products and services are one of the most important...
Words: 2053 - Pages: 9
...Review! We have reviewed some Lipogaine products in the past, but men's ones. This time, the review will cover the Lipogaine formulas for women. The fact that hair loss is a universal issue (men and women sufferers) makes it important we always take a look at the hair loss treatment products for men as well as for women. The manufacturer of Lipogaine for women claims that the products will offer unrivaled benefits as regards hair loss treatment and enhancement. Are there unique substances in this formula that makes it this effective? Or could it be amongst the conventional fake products marketed here and there? This review is designed to gather as much information as possible about the...
Words: 1090 - Pages: 5
...Persuasion is the main objective of a company when it comes to advertising products. There are many ways that one can be persuaded, but the three main components of persuasion are pathos, egos, and logos. Ethos, pathos and logos consist of persuading an audience via logic, emotions, and appeal to ethics. The way these three rhetorical appeals are used is crucial for a company when trying to persuade a specific audience. When observing Lancome’s advertisement from a rhetorical perspective, one can argue that this company has effectively persuaded their intended audience; however, one could also argue that adding a few elements would make the advertisement more persuasive. Lancome is a company that sells skin care, make-up, and fragrances. The...
Words: 1314 - Pages: 6
...because of its maneuverability. Harley Davidson’s motorcycles are classic custom bikes that provide the comforts of cruising, sporting, or rugged cycling. This case will briefly describe Harley Davidson's traditional targeting and positioning strategy to attract women customers. Harley-Davidson and motorcycles are usually considered a masculine sport intended for men (Mitchel). However, there are women out there who enjoy the freedom of riding their own Harley. Harley Davidson is fully committed to fostering and growing the women motorcyclist market. Women today represent a large sector of the workforce, enjoy higher incomes than 20 years ago, and possess more disposable income. Furthermore, women are much more empowered than ever before and are encouraged to exercise their freedom of expression and individualism. To fill their psychological needs of freedom and individualism, as well as their sense of adventure, women are purchasing customized motorcycles by the thousands. Harley Davidson has certainly recognized the women motorcyclist market as a great growth opportunity for the company and is specifically targeting this specific group of consumers. What does Harley-Davidson Motor Company do to attract women to the sales of its...
Words: 2081 - Pages: 9
...ethical to use women as a marketing instrument? Mass media plays a great part in our lives. Television, newspapers, magazines surround us everywhere every day of our lives. All of them are stuck with different kinds of ads. But how often do we pay attention to the real sense of those ads and the ways the advertisers try to sell various products to us? There have been growing concerns about and critics toward the usage of women as a sexual object in marketing practices. However, firms are still using women as an instrument to attract consumers. This paper examines some business ethics theories to determine whether firms’ use of women as a marketing instrument is ethical or not. The deductions from the business ethics theories suggest that it is unethical to abuse women in marketing practices. In today’s business world, women are used as an object to attract consumers’ attention to the products that firms sell. They are exploited as a marketing instrument in a wide range of firms’ activities. Women appear as a sexual object in any kind of advertisement or as an attractive material standing nearby a product. Sometimes firms use sexual saleswomen to facilitate the sale or to attract consumers’ attention to the firm or product. Particularly, it is very common to use sexually attractive women in advertisements regardless of the product is related to sexuality. The use of sexual women images in advertisements...
Words: 1156 - Pages: 5
...Bringing A Product to Life When the idea of developing a new product presents itself, there is one of six categories that this “new product” will fall into. The first is new-to-the-world product, new product lines, additions to existing product lines, improvements or revisions to existing products, repositioned products, or lower-priced products. New-to-the-world products create a new market that no product has previously created. A company may create a new product line when it creates a product that allows them to enter a never before entered, established market. When a company adds products to supplement its already established lines, it has made additions to its existing product lines. Some companies may take an existing product and create a “new and improved” version. Other may try to take an existing product and target new markets or market segments through repositioning. Still other companies may just offer a product whose price is lower. Regardless of the new product that a company may offer it still faces the same challenges to bring the product to life. The marketing strategy has already been identified during the new product development process. The marketing strategy consists of the selection and description of one or more target markets and the development and maintenance of a marketing mix. Before the product has been developed, the target market has already been identified. The target market is the market segment or a group of individuals that share one...
Words: 1141 - Pages: 5
...influential and prevalent art forms on Earth. Everyday people come face-to-face with a multitude of ads attempting to persuade viewers to invest in their products. Consumers continuously observe ads on billboards, television and all over the internet. While many ads prove to be unquestionably prosperous, a portion of ads become more well known for the controversy they bring along with them. One specific ad that got a lot of people talking was Protein World’s Are You Beach Body Ready? This advertisement encourages women to lose weight by using precise visualizations and inferring specific body standards, further insinuating that women must maintain a certain body image to be beautiful....
Words: 1522 - Pages: 7
...INTRODUCTION This study is conducted to determine the physical image of women portrayed by Filipino beauty commercials. A feministic view of these commercials is applied in trying to show the ideal image they present which influences the decisions and perceptions of women. Specifically, the researchers are defining how it has shaped the outlook of women towards beauty with regards to the physical aspects. The methods used to achieve results were documentary analysis and interviews. Through interviews, the researchers were able to generate information based on perceptions of selected individuals with expertise on feminism and visual communication. The documentary analysis deals with the examination of sample commercials which are part of the research scope. CHAPTER I THE RESEARCH AND ITS BACKGROUND This chapter contains the background of the study with a short introduction of the whole research and the reasons why the researchers chose the topic. It also contains the specific problems of the study as well as the theoretical and conceptual frameworks which were the foundation of the research. The limitations and scope are also provided in this chapter. It also contains the significance of the study to different people affected by the research and the definition of terms as to how they were used in the study. BACKGROUND OF THE STUDY As people tend to watch television, we also tend to encounter the commercials that come along with watching. According to a study conducted...
Words: 7613 - Pages: 31
...Karamanoglu Mehmetbey University, 70100, Karaman - Turkey E-mail: nezahatekici@hotmail.com Tel: +90-338-2262000; Fax: +90-338-2262023 Abstract Globalisation of markets caused differentiation of products and development of different selling techniques and as a result, consumer’s purchase decision process became more complicated. Lots of inner and outer factors affect consumer’s purchase decision (Ünal and Ercis, 2006). Consumer, who is in the middle of a lot of stimulants like, complicated message content, news, visuals, e-mails etc, is trying to develop a specific purchasing method or purchasing behaviour to handle the situation. In modern societies, shopping and consuming are not only for responding human needs, they also shape people’s lifestyle and even more started to play a part of changing their characters. At this point, we can talk about consumer identity. A person’s all characteristic features pass to his’ consumer identity and in the same way, consumer identity pass to characteristic features. That shows us, although being highly complex and inscrutable; there are a lot of things about consumers to figure out. If we say that the main purpose of analyzing consumer behaviour is to find out, how, where and why consumers bought, used and threw away the products, services, thoughts and something else to...
Words: 4640 - Pages: 19
...successful position on the face products market. The mass cosmetic segment is growing 10% on average annually, foundation is the 2nd largest segment in this area. There are three main competitors who have established a strong position in this segment: Revlon (mature women), L’Oreal (women between 35-54) and Cover Girl (teenagers). The product is characterized by its lengthy purchase cycle, higher price, independence of fashion trends and strong loyalty of the customers. II. RECOMMENDATIONS: Entering the face segment by starting with the mainstream mature segment, going gradually to mature women segment, which will involve some changes to be made in the overall Maybelline image since it is mostly associated with younger audience and developing a successful product which would compete with Revlon’s. III. RATIONALE: The populations which are expected to grow the fastest in the US are those of women above 14 yrs old (119 mln by 2005) and mature women. Since the Research and Development does not have any age defying solution ready at the time, the younger women segment can be addressed with the already developed products. The company has already loyal customers in this segment and has introduced some foundation products before. The mature women segment is our ultimate target since it is this segment that uses more face products. While penetrating the younger women segment, time should be spent on planning and preparing the entrance to mature women segment. In the meantime the...
Words: 422 - Pages: 2
...R 7 Gender and Advertising How Gender Shapes Meaning The emotional, sexual, and psychological stereotyping of females begins when the doctor says, “It’s a girl.” —Shirley Chisholm Men are dogs and women are cats. Women are from Venus and men are from Mars. Writers, filmmakers, psychologists, and advertisers all have used the idea that men and women are different to develop stories, create conflict, and provide persuasive imagery. Not only do advertisers view men and women differently, but men and women also bring different perspectives to advertising. Thus, we can assume that men and women create dif-ferent meanings from the advertisements they see. Gender roles in our society have changed dramatically since the 1950s, and portrayals of men and women in advertising have been researched since nearly the same time. Researchers have consistently sought to evaluate these roles to examine whether advertising has kept up with societal changes. In this chapter, we examine the different ways men and women view advertising and mes-sages, as well as some of the ways that advertising portrays gender roles today. The last several decades have seen changes in the role of women in society, both as those who earn money and those who spend money. In 1940, women comprised about 20% of the workforce in the United States, while today that percentage reaches 50% (U.S. Department of Labor, 2000). In addition, the family structure in the United States has changed: smaller proportions...
Words: 7641 - Pages: 31
