...Zaheen (ID:1304067) Sanjia Khan Sivan (ID:1304087) Labiba Mahmood (ID:1304105) Sumana Afrin (ID:1304053) 2 Acknowledgement We would like to thank our honorable sir Assistant Professor Md Arifur Rahman, for his keen efforts and invaluable guidance which helped us to understand how to properly and efficiently conduct research in any field necessary, especially in the field of business as well as its different implementation and impact on organizations and say to day life of the general population which facilitated the successful completion of this report. We would like to thank also MD. Mushfiq Alam Mallik the brand manager of Square Toiletries LTD and the respondents of the customer survey for giving their time to fill up the questionnaire and help us prepare the project. 3 Executive Summary Square Toiletries...
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...A Study on Purchase Pattern of Cosmetics among Consumers in Kerala Dr. Vinith Kumar Nair* Dr. Prakash Pillai R* Introduction Understanding behaviour of consumers is a key to the success of business organizations. Marketing personnel are constantly analyzing the patterns of buying behaviour and purchase decisions to predict the future trends. Consumer behaviour can be explained as the analysis of how, when, what and why people buy. Consumer behavior can be understood as: "The decision process and physical activity individuals engage in when evaluating, acquiring, using, or disposing of goods and services." (Loudon and Della Bitta, 1980). Nowadays, this phenomenon, can also be illustrated in the following way: "activities people undertake when obtaining, consuming, and disposing of products and services" (Blakwell, Minard and Engel, 2001). A study by Voss and Parasuraman (2003) suggests that the purchase preference is primarily determined by price than quality during pre-purchase evaluation. Given explicit quality information, price had no effect on pre-purchase or post-consumption quality perceptions. Instead, post consumption quality evaluations had a favorable impact on price evaluations. Another study by Chernev (1997) analyzed the effect of common features on brand choice and the moderating role of attribute importance. It is argued that when brand attributes differ in importance, with the best value on the most important attribute, thus further polarizing brands’ choice shares...
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...* 1.0 EXECUTIVE SUMMARY Gillette has been the leading brand in men's grooming industry across the globe. With its wide range of products caters to the premium segment of the men's grooming market. It faces intense competition in the toiletries market whereas the competition in the razor market is not that intense. This case study aims at identifying the problems faced by Gillette in the toiletries market. We have suggested a plan for Gillette toiletries along with other suggestions for Gillette to face the competition in the near future and the long run. 2.0 SITUATIONAL ANALYSIS Of Gillette's recent moves, by far the riskiest is the toiletries line. Gillette's track record there is spotty, with successes in the 1960s and 1970s followed by a series of disappointments, such as a failed foray into European women's toiletries in the 1980s. But Gillette's strength is with men, and executives are convinced they can use their strong brand name as an umbrella for a wider range of men's products. The line includes 14 items, notably pre- and after-shaves and a gel shaving cream. The most innovative product: a gel-based deodorant that will roll on using a patented, sieve like delivery system. Will it work? Many outsiders are sceptical, citing Gillette's sorry record in toiletries. Besides, competition has become very stiff in the once fragmented men's toiletries business. Procter & Gamble now owns Old Spice and Noxzema, Colgate bought Mennen, and Unilever grabbed Faberge's...
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...between cosmetics and pharmaceuticals since 1915. Its strength in both areas has enabled it to weather the Great Earthquake of 1923 and World War II. It leads the cosmetic industry technologically, and has offered Japan many “firsts’’ in products. It introduced Japan to its first toothpaste in 1888. In 1902, Shiseido introduced Japan’s first soda fountain/ drugstore. Three years later, it established the chain store system, which became the backbone of the firm and the standard distribution system for the industry. Shiseido began international expansion in 1957 and is currently represented by 17 subsidiaries and more than 8,700 outlets in 69 countries. Offshore production accounts for about 50 percent of its global sales, which amounted to 64.9 billion yen in fiscal 1997. In 1987, Yoshiharu Fukuhara, grandson of the founder, took over as president. The same year, Shiseido announced a 6 percent decrease in sales and a write-off in inventory worth $239 million; net income fell 34 percent to $72 million.The company also abolished separate sales volume budgeting for sales companies and retail outlets, which had been faulted for the tendency of salesmen to push sales to retailers in order to meet in-house quotas. The 1998 product mix consisted of cosmetics (74% of sales), fine toiletries (16%), and other businesses (10%). With the implementation of the “Global No.1’’ long-term vision, Shiseido identified three goals: technological excellence, diversified...
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... 21 QURRAT.UL.AIN IRSHAD 75 CONTENT: * Background. * Head Office * Vision. * Mission. * Unilever Key Facts. * Unilever Portfolio. * Product and Service Analysis. * Unilever’s Marketing Strategy. * Unilever’s Operational And Distributional Strategy. com BACK GROUND In the 1890s, William Hesketh Lever, founder of Lever Bros and later Lord Leverhulme, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. “It was toward make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products (Unilever Company Website, 2008)”. Founded in 1930 and based in United Kingdom, Unilever is one of the world’s leading suppliers of fast moving consumer goods across Foods and Home and Personal Care categories. Unilever’s portfolio includes...
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...Project Team: Seema Rao Rajendra Sonade Ashish V Gupta Batch: SMP09 Branch: Vashi Contents LAKME Overview...................................................................3 MARKET SIZE .........................................................................5 MARKET SEGMENTATION .....................................................7 CONSUMER BEHAVIOR TOWARDS LAKME ...........................8 POSITIONING.......................................................................11 COMPETITION BRANDS.......................................................12 MARKETING STRATEGIES BY OTHER BRANDS .....................13 CURRENT MARKET STRATEGY.............................................23 REFERENCES:.......................................................................29 LAKME Overview India, with a population of nearly a billion people, is a country of contrasts. India's urban population is the main engine that fuels the demand for various cosmetic products. Although Indians are strongly attached and committed to their traditions...
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...back and forth between cosmetics and pharmaceuticals since 1915. Its strength in both areas has enabled it to weather the Great Earthquake of 1923 and World War II. It leads the cosmetic industry technologically, and has offered Japan many “firsts’’ in products. It introduced Japan to its first toothpaste in 1888. In 1902, Shiseido introduced Japan’s first soda fountain/drugstore. Three years later, it established the chain store system, which became the backbone of the firm and the standard distribution system for the industry. Shiseido began international expansion in 1957 and is currently represented by 17 subsidiaries and more than 8,700 outlets in 69 countries. Offshore production accounts for about 50 percent of its global sales, which amounted to 64.9 billion yen in fiscal 1997. In 1987, Yoshiharu Fukuhara, grandson of the founder, took over as president. The same year, Shiseido announced a 6 percent decrease in sales and a write-off in inventory worth $239 million; net income fell 34 percent to $72 million. The company also abolished separate sales volume budgeting for sales companies and retail outlets, which had been faulted for the tendency of salesmen to push sales to retailers in order to meet in-house quotas. The 1998 product mix consisted of cosmetics (74% of sales), fine toiletries (16%), and other businesses (10%). With the implementation of the “Global No.1’’ long-term vision, Shiseido identified three goals: technological excellence, diversified operations, and customer...
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...ON JOHNSON AND JOHNSON (PHILIPPINES), INC.: JOHNSON’S FACE POWDER Submitted by: Bravante, Marikon Manaligod, Kristina Salumbides, Lois Conrad Sumadsad, Beatrix Keith Tolentino, Maria Yvette I. Point of view We will take the point of view of Vice President of Marketing P.M. “Boy” de Claro because he is in-charge of the introduction of the product to the market. II. Situation Audit * In the mid-1880s, Johnson and Johnson (J&J) was founded in the U.S producing antiseptic bandages for wound care. * As the company grew larger, it started to manufacture baby care, first-aid and hospital supplies, and became the leading manufacturer of the said products. * In 1959, the firm entered in the pharmaceutical industry. * J&J sold its product in over 150 countries and had worldwide sales of $9.75 billion in 1989. * The company’s major product lines are Consumer Products, Pharmaceuticals and Medical Devices and Diagnostics. * Johnson and Johnson is an established company in the Philippines and around the world. Trusted by families in the country, it is known for catering products for babies since 1956. * Most Filipino teens use Johnson’s Baby powder as a skin freshener and as a refill to cosmetic compacts which deviate from the product’s original purpose. * Young female adults put baby powder in a handkerchief or tissue, put the package in their purse, and applies the powder in their face outside home. Inspired by this insight,...
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...HALAL COSMETICS WHAT HALAL MEANS • Halal originates from the Arabic word that means 'permissible' or 'allowed‘ by the laws based on Islamic teachings. • Jakim outlines that the laws encompasses Islamic laws from the Syafie laws or any of the Maliki, Hambali or Hanafi laws that has been agreed upon by the Yang di-Pertuan Agong. • The Halalan Thoyiban concept is not limited to being free from pork or other contaminants but takes into consideration wider aspects in whatever is consumed or used. • This includes the way it is obtained which must be through Halal means and not by stealing, robbing or illicit means and includes the processing and storing methods. DEFINITION UNDER TRADE DESCRIPTION ACT • Apart from this, the 'Halal' definition is also described under the Trade Description Act (APD) 1972. • According to the Trade Description Order (Use of Expression Halal) 1975, the 'Halal' definition covers things not made of, or containing any part or substance from animals which are forbidden to be consumed by Muslims, according to Islamic laws. • It also means that anything Halal should not contain any substances that are declared as filth according to Islamic Laws. • At the same time it is not prepared, processed or manufactured using equipment which are not free from filthy substances as directed by Islamic Laws Different People, Different Views Different opinions about and definitions for halal cosmetics were encountered. • “Even as they lean towards western-style...
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...can display their successes reflecting their personal achievement (Mitchell, 1983). Postmodern consumerism is obsessed with appearance and consumption, where style is a substitute for identity and presentation overshadows essence. This concept is part of a culture that have feminized men (Brod, 1995) and considers women and men as equally involved in the practices of consumption (Bocock, 1993). Masculine and feminine differences have been abolished by the postmodern patterns of consumption (Kacen, 2000) and these patterns of consumption are both determined and enhanced by the types of products consumers invest in (Seabrook, 1999). The construction of the male consumer of who they are, of their identity as men, is now achieved as much through style of dress, body care, image and having the right look, as do their female counterparts (Bocock, 1993). Prior to the nineteenth century, men were considered the fashionable sex and young male bodies were eroticized as much as the female ones (Tseelon, 1995). The rise of advertising and marketing aimed at young men is part and parcel of the current enterprise boom in the service sector and media industries. Young men are being sold images that rupture the traditional icons of...
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...[pic] EB 2006 Business Report 1. Introduction Coraline Cosmetics, one of the world’s largest direct sellers in global cosmetics, fragrances and toiletries industry, has enjoyed this reputation since mid-1980s. However, with the rapid development in this industry, the way of consumer behavior and the consumer’s preference have changed dramatically, which leads to the fact that fewer women bought products sold door-to door and few teenagers and young women wanted to buy our products. What naturally comes is that only modest revenue and earnings growth have been achieved in a ten year’s time with annual sales growth of less that 1.5%. Now the company is in a very crucial point to make some big strategic changes. 2. Discussion 2.1 Branding Strategy A basic decision in marketing products is branding, in which an organization uses a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of other companies. In order to maintain the brand loyalty and win more consumers, a new brand strategy has to be carried out. We have to develop positive brand awareness and an association of the brand in consumer’s mind with a product class. Besides, we must inject new brand meaning in the minds of consumers, a functional dimension as well as a imagery-related dimension. As to the brand Coraline Cosmetics established over the past years, generally, it’s a brand with so many years and it won the trust...
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...it is an institute. In a career spanning across five decades it has pioneered the development of the local business in fields as diverse as Pharmaceuticals, Toiletries, Garments, Textile, Information Technology, Health Products, Food Products, Hospital, etc. With annual turnover above US $ 450 million and with a workforce more than 22,000, square today is a true icon in Bangladesh business sector. The journey begins Square started out as a small scale pharmaceutical venture in 1958.It was a partnership effort of four young and enterprising men whose determination and passion saw it through the turmoil of the incipient period. By its fourth year, Square turned into a profit making organization. Milestones: SQUARE 1958: Debut of Square Pharmaceuticals as a partnership farm 1964: Converted into a Private Limited Company 1974: Technical Collaboration with Janssen Pharmaceutica, Belgium, a subsidiary of Johnson and Johnson Intl, USA. 1982: Licensing agreement signed with F.Hoffman-La Roche Ltd., Switzerland. 1985: Achieved leadership in pharmaceutical market of Bangladesh among all multinational and national companies. 1988: Debut of Square Toiletries Ltd. As a separate division of Square pharma 1994: Initial public offering of Square Pharmaceuticals Ltd’s shares. : Square Toiletries ltd. becomes a private limited Company. 1995: Chemical Division of Square Pharmaceuticals Ltd. Starts production of pharmaceuticals bulk products (API)...
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...Kool is brand of men’s grooming products manufactured by Square Toiletries Limited. It is Square’s first brand specifically made for men and is also the pioneer brand of men’s products manufactured in Bangladesh. Kool’s tagline is “Get Noticed” and as a consequence, Kool products are designed to inspire a kind of confidence and charisma in a man that is hard to overlook. Kool’s portfolio of products includes Kool Shaving Foam, Kool Shaving Cream, Kool Aftershave Gel, Kool Aftershave Lotion, and Kool Body Spray. In a market dominated by the international giant Gillette, Kool was initially a risky venture for Square, whose main interests lay in pharmaceuticals. Kool targeted a market segment of men who wanted quality-grooming products at an affordable price. Thus, Kool positioned itself as an economic alternative to Gillette, yet closely linked its products with the high quality that Square is traditionally famous for. With this prudent segmentation, targeting and positioning combined with a pervasive marketing campaign, Kool quickly managed to gain popularity in the Bangladeshi market. Kool is made by Square Toiletries Limited, whose vision is to “attempt to understand the unique needs of the consumer and translate that needs into products which satisfies them in the form of quality products, high level of service and affordable price range in a unique way”. Other brands under Square Toiletries include Jui, Meril, Chaka, Chamak, Senora, Fresh Gel, White Plus...
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...Term Paper On LAUNCHING OF LUX FACE WASH (With reference to course, MARKETING MANAGEMENT, MGT 514) Submitted to: Submitted by: Dr. GIRISH TANEJA RAJIV GUPTA ROLL NO: B34 SEC: RR1902 REG NO: 10901946 ACKNOWLEGEMENT First of all we would like to thank Lovely Professional University and take the opportunity to do this project as a part of the M.B.A. Many people have influenced the shape and content of this project, and many supported me through it. I express my sincere gratitude Dr .GIRISH TANEJA sir for assigning me a project on LAUNCHING OF LUX FACE WASH which is an interesting and exhaustive subject. He has been an inspirational and role model for this topic. His guidance and active support has made it possible to complete the assignment. I would also like to thank my friends who have helped and encouraged me throughout the working of this project. Last but not the least I would like to thank the Almighty for always helping me RAJIV GUPTA Index Company profile Business Mission Market Objective Situation Analysis SWOT Analysis Marketing Strategy Marketing Mix Implementation, Evaluation and Control Conclusion LUX Company Profile Since 1929, Lux in step with the changing trends and evolving beauty needs of the consumers, offers an exciting range of soaps and Body Washes with unique elements to make bathing time more pleasurable. One can choose from a range of skincare benefits like firming, fairness and moisturising. Lux stands for the promise...
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...Acknowledgement The internship opportunity I had with SQUARE TEXTILES was a great chance for learning and professional development. Therefore, I consider myself as a very lucky individual as I was provided with an opportunity to be a part of it. I am also grateful for having a chance to meet so many wonderful people and professionals who led me though this internship period. Bearing in mind previous I am using this opportunity to express my deepest gratitude and special thanks to the MD of [Company name] who in spite of being extraordinarily busy with her/his duties, took time out to hear, guide and keep me on the correct path and allowing me to carry out my project at their esteemed organization and extending during the training. I express my deepest thanks to [Name Surname], [Position in the Company] for taking part in useful decision & giving necessary advices and guidance and arranged all facilities to make life easier. I choose this moment to acknowledge his/her contribution gratefully. It is my radiant sentiment to place on record my best regards, deepest sense of gratitude to Mr. /Ms. [Name Surname], [Position in the Company], Mr./Ms. [Name Surname], [Position in the Company], Mr./Ms. [Name Surname], [Position in the Company] and Mr./Ms. [Name Surname], [Position in the Company] for their careful and precious guidance which were extremely valuable for my study both theoretically and practically. I perceive as this opportunity as a big milestone in my career...
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