Effective communication report

Good news communication medium recommendation

Michael Matral - 5836921

ELA- Kate Wilkie

Introduction

Effective written communication serves as a vital tool in any business but particularly small business. It helps to foster a good working relationship between management and staff, which can in turn improve morale, productivity and efficiency (Grinder and McMaster, 1993, p12). When communicating a good news message, the receiver needs to clearly understand what the good news is and why it happened. This can be achieved in varying levels of detail via the use of the appropriate communication medium. This report will examine 3 of these mediums and which situation is best for their use, that being email, verbal/AV presentation and posters. Recommendations for the most appropriate medium for this message will be made at the end of this report.

Analysis
Skills associated with verbal communication such the words chosen or the tone used are also important when communicating messages especially those of an urgent, important or sensitive nature. Professional messages avoid the use of Instant Messaging contractions such as ‘LOL’, ‘ROFL’ or slang like ‘totes’ (Markel, 2012, p101), but this doesn't mean a cold serious tone either. Strive for an inclusive conversational tone that invites the reader to be engaged and feel a sense of ownership with what they are reading. The use of the ‘You’ strategy of inclusive language can help foster a sense of belonging and unity amongst staff. This is most effective in emails where there is only a limited amount of writing space but enough to connect, communicate and impress.
Email
Email is a fast and effective