...more frequently than non members when they stay, their length of stay is shorter (p 131) members spent 25% more during their stays (131) >chris has this calculation non-members stay longer, but lesser number of stays brand awareness is 40% higher for members (131) ready to be loyal to brand when brand will take care of their preferences (126) Support Calculations (chris and hema have these) Conclusion Does the above information support the finding that ByRequest is targeting the right customers? -yes -the numbers are clearly showing members are spending more and staying less, meaning Wyndham has found a way to increase spending and repeat visits from customers that have potential for an even higher number of stays -business customers indicate location and service/previous experience are factors making them choose a certain hotel. If wyndham has a hotel at location, by request is all they need to guarantee customers will choose their hotel (126) (exhibit 6) II. Question 2 A: guests can convey exactly what they want e. amenities and preferences p. 128 A: points cost money for company to produce and manage -statements (even for people who are inactive members) (130) A: have to send staff to room to check for the requested items BUT with by request, hotel can eventually save money- if enough people request an item, make it standard, meaning save on cost of checking everytime - A; make more memorable...
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...Wyndham International Summary of Key Facts: Wyndham, restructured from real estate to hotel chain. Upon acquiring by Patriot American Hospitality, a paired shared real estate investment trust (REIT) renamed itself as Wyndham International. They acquired many small hospitality companies. Due to declining financial health and federal regulatory scrutiny, the company came up with restructuring plan. They faced challenges associated with franchising strategy and also largely due to decentralized IT. With the entry of new executive team, they centralized and integrated IT infrastructure, for service standardization and more segmentation. They started various guest recognition/guest loyalty programs. One such novel program was ByRequest which would customize guest profiles according to customer needs. It also won many honors for Wyndham. Problem Statement: Wyndham International despite major acquisitions was facing problems with franchises control. The ByRequest Program had got laurels to Wyndham, but executive team deliberated whether the competitive advantage gained would be sustained over time. They still were unable to generate greater brand awareness Root Cause of Problem: The ByRequest Program did not garner significant value for the members of the program due to lack of adequate business and IT strategizing. Lack of recognition from technology standpoint, managing emerging technologies was a contributing factor, too. Alternative solution: 1) Need of a Proper IT governance ...
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...Wyndham International Hotels: Fostering High-Touch with High Tech What is Wyndam’s Goal” “To become the lodging brand of choice for business and leisure travelers in the upscale and high-upscale segments of the market?” pg. 1 Who Is Wyndam’s Competition? Six Continents Holiday Inn (especially Crowne Plaza) Hilton Hotels Marriott Starwood Hotels Sheraton Westin Four Points In summary, Wyndham is much small (in terms of numbers of hotels and numbers of rooms) than their competition in this market segment. They have a problem overcoming this disadvantage. What is the Basis of Competition in the Hotel Industry? Start to generate general list and then focus on Wyndham’s segment (what is this and how might it differ from other segments?) See pg. 7 Wyndham targeted the upscale and luxury traveler—frequent business traveler 12-14 trips per year (pg 13) See Exhibit 6 (pg. 27 & pg 26)) Critical Factors for this market segment Clean rooms Service Safe Location Previous experience Value for price Reputation of chain Room price lower How does Wyndham intend to compete? What are Wyndham’s major problems? Low brand recognition among business and leisure travelers (pg 7) Wyndham’s name did not appear in the list of the top 20 most recognizable brands to business travelers. Issue of hotel rooms as a commodity Offer a similar product making their value propositions indistinguishable and leading to within-segment...
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...Executive Director of Ramada Inn - American City. Mr. XYZ has Post-Graduate Diploma in Business Management as well as degrees in Software Engineering and Systems Analysis. He has 10 years of work experience in Marketing Fast Moving Consumer Goods (FMCG) and 15 years of experience in Hotel Management. The interview occurred on the premises of Ramada Inn – American City on MM/DD/YYYY from 5:30 – 6:30 p.m. Ramada Inn is affiliated with the Wyndham Hotel Group, one of the largest hospitality groups in the world with businesses across six continents. As such, Ramada has been around for more than 50 years and has nearly 900 hotels in about 50 countries across the world. Although the owners and franchisees have lot of flexibility in the way they run their daily operations, they have to follow certain policies that distinguish the Ramada Brand (like free internet access) and also follow some basic rules and policies of the Wyndham group. I had reviewed the company website for information in this regards and found Wyndham’s take on Sustainability and the “Wyndham Green” program. No additional information as regards sustainability was found on the Ramada Worldwide website. With this background, I asked Mr. XYZ to define sustainability from his company’s perspective. According to Mr. XYZ, for his company, “sustainability” generally refers to best customer service and customer satisfaction leading to improved profits and social status in the community by implementing earth friendly practices with...
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...Sundeep Nijjar Ms Hyde 15 April 2011 The Influence of change Everyone must learn to adapt and diversify in life. Many people believe sticking to traditions is the way to go, but others find that change is the right pathway. Change is inevitable, only through change can something survive. We all need change; John Wyndham shows this by giving us three locations, Fringes, New Zealand, and Waknuk that have clear proof that shows change is the key to our growth. To begin with change was apparent in the fringes, and had an affect on everyone. Firstly change will bring many new forms of life. “It’ll be new, and new kinds of plants and creatures will appear. (Wyndham 154)” Basically, this shows that as time goes by, and change is coming into play these new plants and creatures will bring us advances in medical and biological studies. Moreover change will let people see things from a different perspective to help them. For example “The bodice of her dress was ragged, a nondescript tawny colour, with stains on it. There were no sleeves, but what struck me most was that it bore no cross. (165)” Overall, even thought she lived like a savage, she understood that the morals she grew with were right, even though they weren’t accepted in “normal” life. Finally, change in the environment, and differences in people around you affect the decisions you make. For instance; “and-must lives like a savage among savages. (161)”. In Wakunuk he had a good life although, once he was recognized...
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...in June 2012 took to the court a suit in opposition to management of the Wyndham hotel chains for the misrepresentation of its data security measures avert interference of the system by computer hackers. FTC claimed that Wyndham subjected clients’ information to unjust and misleading lack of data safety that to information security law. The suit involved three security breaches involving 500,000 stolen credit card numbers; another breached 50,000 credit card numbers and lastly, 69,000 in the other hotel chains. The basis of argument by FTC was that the management successfully failed to implement well-know security measures. The plaintiff noted that the Management did not implement a network set-up separating hotel system and the corporate...
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...Wyndham Vacation Resorts 250 Mariner Passage Oxon Hill, MD 20745 February 5, 2013 Shavon Jackson 678 Fort Meade Drive Suite 50 Crystal City, VA 20770 Dear Wyndham Resorts I appreciate that you were able to call me in regarding’s to my stay at the Wyndham Resort. I also appreciate the special discount I received for being a valuable customer with your company.. I am writing this letter to ask for a refund for my stay at the resort. During my stay two weeks ago it wasn’t comfortable or pleasing. There was a bad storm in the area which caused our stay to be described as horrible. The winds cause the electricity to go out. We were in our rooms without light for five hours. It was also very hot we didn’t have any access to any type of cooling area except outside of the building. We weren’t able to get food for two days they you promised that was included in our so we had to spend more money out of our pocket. I feel that your expectations and services weren’t promise. I believe that the money-back guarantee is good for a full three weeks after purchase. The receipt for my purchased of my trip as well as additional items such as food and supplies are enclosed for your verification. I think you could have provided a better customer service way in at least apologizing or coming to check up on us to see how we were doing. Thank you very much for time and effort in reading this letter. Sincerely, Shavon...
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...Decisions in Paradise One The purpose of this paper will be to analyze preliminary considerations for the development of a new Wyndham Resort on the South Pacific island of Kava. Development of a new resort on Kava will further establish “Wyndham Worldwide as one of the world's largest hospitality companies across six continents” (Wyndham, para. 2, 2011). The paper will examine potential issues that could hinder the establishment of Wyndham’s presence in Kava. Wyndham’s mission is to “be the global leader in travel accommodations welcoming our guests to iconic brands and vacation destinations through our signature Count on Me! service” (Wyndham, para. 1, 2011). Decision-making and analysis pertaining to Wyndham’s presence in Kava must be sensitive in context to internal and external stakeholders needs. Wyndham is a very profitable company. On August 11, 2011, Wyndham Worldwide Corporation announced $500 Million increase in their Share Repurchase Program (Wyndham, 2011). Kava is one of many strands of islands in the South Pacific Ocean. Neighboring destinations such as Fiji, Cook Islands, Tonga, Samoa, and Vanuatu attract many tourists in search of island paradise. Kava’s population consist of an ethnic mix of native South Pacific tribes, Spanish, French, Asian, African, and an increasing number of Americans. Local inhabitants speak various languages including French, English, Spanish, and indigenous dialect. The downside of Kava’s populations is over 50% of the residents...
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...Topic: In both The Giver and The Chrysalids, the communities strive to create utopias in their own ways. Discuss how memories are forgotten and/or emphasized to achieve this. In the novels The Chrysalids by John Wyndham and The Giver by Lois Lowry, both authors illustrate how, when communities emphasize or forget memories from the past, it will result in a dystopia. Further, it will also affect our future generations and the way people choose to live. In the Waknuk community of The Chrysalids, memories are recalled, emphasized, and then used to threaten and control the society. The leaders rule the community using fear as a weapon, forcing the people to believe what they want them to believe. The Waknuk community’s idea of a utopia is to have the people obey the rules, and to live under the will of God. A citizen of another community criticized the Old People, “If they had not brought down Tribulation which all but destroyed them” (Wyndham 157). The memory of Tribulation is constantly discussed, repeated and emphasized throughout the novel. The community believes that if they break the laws and rules of The Bible and Nicholson’s Repentances, their two only and sacred books, they will be faced with consequences like how the “Old People” of the past did. Tribulation is believed to be a period of time where the people of earth made too many mistakes, broke too many rules, that angered God, causing Him to destroy all of earth to give people a chance to start a new...
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...Choice and Consequence Marcus Garvey, an inspirational figure for civil rights activists once said, “Men who are in earnest are not afraid of consequences”. A concept clearly portrayed in John Wyndham’s novel, The Chrysalids. Centered on choices made by some distinct and sincere characters in the novel and the consequences that followed, this paper will focus on demonstrating the affects decisions have on the characters and the story. When David learned that Sophie had more toes then normal he quickly promised to keep her deviation a secret. David was afraid that if anyone found out about her deviation he would lose Sophie. So much so, he even had nightmares of his father killing Sophie due to her deviations. But when Alan seen Sophie’s deviation he did not hesitate to tell David’s father Joseph. Upon Joseph’s questioning, David chose to keep Sophie’s secret. Unfortunately, Joseph gave David a beating and ultimately Sophie had to leave Waknuk. In an attempt to escape, David, Rosalind and Petra chose to runaway to the Fringes because everyone found out they were telepathic. A dangerous and stressful journey for the trio as Joseph’s men hunted after them. However upon arrival, David, Rosalind, and Petra were jumped and taken prisoner by the people of the Fringes who took them to Gordon, Joseph’s older brother. The choice to escape to the Fringes may not have been the best way to go but David was happy to see Sophie was there alive and that Joseph hadn’t killed...
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...How would one feel if they were killed or kicked out of a group just because you are different.The residents of Waknuk are getting further away from perfection. This is important to understand because as we are getting further away from perfection soon enough there will be no interaction between humans The Chrysalids by John Wyndham is a book about a group that that only accepts people that match god's description of a perfect human being. The residents of Waknuk are getting further away from perfection because they are not able to welcome people that are different, kids are divided from normal and abnormal and outsiders are not welcomed in the Waknuk community. The residents of Waknuk are getting further away from perfection because they are not able to welcome people that are different in the Waknuk people’s eyes. The statement is proven many times in this book, for example when Sophie and her family had to escape...
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...The Chrysalids is a science fiction novel written by John Wyndham about a civilization that has become intolerant to any kind of deviation with regards to a person’s appearance or their abilities. The reader is introduced into another world called Waknuk by the main character, David Strorm. David is a ten year old boy when the novel opens and a sixteen year old as it closes. David is a telepath and is part of an exclusive group who is able to communicate with others with similar telepathic abilities. Being in the society of Waknuk which believes in having no deviants and all members of their society to follow and failure to meet the standards would mean death, David and his telepathic friends have to conceal their identities. David is a young man living a double life to save his own. He is curious, trustworthy, and a resourceful. He questions everything he is told and ignores what he is supposed to lawfully abide by. David is curious and free-thinking. He doesn’t agree with the widely held belief that mutants are sinful and sent by the devil. He consistently questions the validity of The Definition of Man. David and his Uncle Axel want to prove to everyone in the world and all the people of Waknuk that everybody does not have to look the same or act the same or be the same in every way. Also due to his curious nature, David is the one to discover Sophie and her secret. He throws question after question at Sophie when they first meet, “’What’s your name?”(page 7) and...
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...Course Project on Wyndham Hotels: TRAVELODGE Week 3: Organizational Survey Submitted to Prof. Samuel JnBaptiste by Samir Patel Student ID: D01486387. In Partial fulfillment of course requirement for MBA HR592 Training and Development. Keller Graduate School of Business & Management. January 27, 2012 TABLE OF CONTENTS: Wyndham Corp. Introduction ………………………………………………………….. 3 Hierarchy ……………………………………………………………………………….. 5 About TRAVELODGE………………………………………………………………… 5 History……………………………………………………………………………………6 Organizational Survey……………………………………………………………………7 Observation………………………………………………………………………………9 Reference………………………………………………………………………………..10 Wyndham Worldwide is one of the world's leading diversified providers of travel-related products and services for businesses and individual consumers, with leading brands in lodging franchising, vacation ownership, vacation rentals and vacation exchange. Wyndham has more than 160 vacation ownerships resorts. Over 95,000 vacation rental properties. There are more than 7,200 hotels in six continents under operations with the brand. Mission: We will be the global leader in travel accommodations welcoming our guests to iconic brands and vacation destinations through our signature Count On Me! Service. Count On Me! 1. To be RESPONSIVE to your needs. 2. To be RESPECTFUL in every way. 3. To deliver a GREAT Experience. Our Culture: Wyndham Worldwide strives to become the widely-recognized...
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...Through literature, similar genres hold similar details in the story/ plot. The novel The Chrysalids shows multiple similarities as the film The X-Men. Both are science-fiction pieces, about the normals/ humans (mortals) and the deviants (mutants), and some type of fight between the two. Three sets of characters holding comparable characteristics are; Wolverine and David Strorm; Senator Kelly and Joseph Strorm; Professor Xavier and the Sealand Women. Two of the main characters in both works of literature are Wolverine (X-Men) and David Strorm (Chrysalids). Each in the separate worlds but both characters oppose a similar fight, a fight against the normals. Both of these strong characters are protective to another; Wolverine to Rough and David...
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...worked in. (Wyndham Hotel Group) Individual Assignment, Yuliana Lakhtina. January, 2013 Tables of Contents ------------------------------------------------- Abstract 3 Introduction 3 The body 4 Operation Management 4 Staffing and Organizational Chart (Cycle time) 6 Input- Transformation - Output Process 8 Yield/Revenue Management 9 Pricing 11 Room-Inventory Management 11 Wyndham Hotel Group 12 Lean Philosophy in Hospitality 13 Conclusion 15 Bibliography 16 Abstract This document’s goal is to identify and describe the way operation and production management practices can be used for the properties improvements and costs savings. As hotel companies manage and operate their business, they should focus on several strategies such to achieve the goal. There will be described in text how production management approaches influence hospitality industries. Introduction Hospitality industry has been always one of the most growing businesses in the world. People travel all the time and that is why this part of the business is always in the process of development. Nowadays, there are different types of the accommodation available for the customer, which makes it a very competitive industry. However, hotels are still staying the most preferable and comfortable choice for the travelers. I had a great experience working at the hotel-Wyndham Grand Plaza Royal Hangzhou in China, which is a part of the world known Wyndham Hotel Group. ...
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