...Recognizing that the stated business goals require different strategies and different metrics, this proposal is broken down into two distinct, non-concurrent phases. Agility Marketing LLC will provide strategy, development, consulting and execution to bring all aspects of Client’s social media marketing efforts into alignment with unified goals and purpose. Phase I – Increasing the number of on-site customers In support of Phase 1, Agility Marketing LLC will provide social media consulting and execution services in the following areas: 1) General analysis of current customers and local competitors. a. Define target customer(s) with Client either before or in conjunction with the analysis 2) Analysis of Client’s online presence on the following platforms: Platform Twitter Facebook Blog YouTube Email Marketing Website Examples of Analysis Tools (but not limited to) Google Analytics; SocialBro; Bit.ly Facebook’s Insights; EdgeRank Google Analytics YouTube Insights Email Marketing Provider’s reports Google Analytics, Alexa 3) Through consulting, strategy and executing in cooperation with Client, Agility Marketing LLC will direct the proper implementation of Social Media channels that will further build the brand, loyal customer base and community. Some of the activities that will be included in the program are: a. Recommending a posting schedule for Twitter and Facebook b. Social Media cross pollination and marketing integration...
Words: 821 - Pages: 4
...Network, Telecommunications, and wireless computing When we think about marketing, we must consider internet and mobile marketing. Most of young generation has the latest mobile technology, such as laptop, IPhone or blackberries.. Telecommunication system enables transmissions of data over public or private network…business can benefit from today’s modern network infrastructures that provide reliable global reach to employees and customers (Baltzan & Phillips 2007). Mobile marketing is very important because of millions of people around the world exchanging text message or use multi-media service to each other. By utilizing the popularity of text message or mobile coupon, we can convince mobile user customers to switch to our product. The café needs to use mobile technology to extend its marketing by offering mobile coupons its customers. Mobile coupons allow café customers to get instant redemption coupons on their cell phone. As customer walk past the café (or within a 25 foot radius of the café) a coupon for a dollar off a latte or a 15% off discount on an order will be sent to customer’s mobile device. (Cohension Case). Customers can simply bring their cell phones to the café to redeem the coupon electronically. M- coupon is much better than traditional paper coupons for many reasons. First of all, it provides great convenience to customers. Customers do not have to worry about cutting the paper coupon from newspapers or magazine to carry with them for future use. It...
Words: 1105 - Pages: 5
...Assignment 2 Description | Marks out of | Wtg(%) | Due date | Assignment 2 (MIS Project) | 100 | 35% | 9 September 2013 | Activity A is to be electronically submitted through the EASE system in the CIS8000 StudyDesk. Email submission will NOT be accepted.It should contain a link to Activity B – your video presentation on YouTube, you must test the link to ensure it works effectively. | Learning objectives This assignment specifically addresses the following learning objectives of the course: LO5 Demonstrate effective communication by composing writing that communicates ideas, meaning and/or argument in a format that broadly follows conventions in the information systems field. LO6 Apply technology and online skills to locate relevant information for the assignments, analyse the presented problems and data, and engage in the use of the resources provided on UConnect. Individual submission Students should complete this assignment individually. You are encouraged to discuss the assignment with others to improve your understanding and clarify requirements but you should develop the solution to the assignment on your own. Case Study You are the CIO of a successful accounting firm with offices in cities across the nation. You recently attended a technology seminar on BYOD (Bring Your Own Device). It occurred to you that this would offer potential benefits to your organisation and would be well-received by staff. At the seminar you learnt there were many issues to consider...
Words: 1582 - Pages: 7
...com/1352-2752.htm YouTube: an opportunity for consumer narrative analysis? Stefano Pace ` Universita Bocconi, Milano, Italy Abstract Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption. The consumer is a source of introspective narratives that are studied by scholars. However, consumption has a narrative nature in itself and consumers are also storytellers. YouTube is a new context in which subjects tell stories to an audience through self-made videos and re-edited TV programs. After defining the pros and cons of different approaches to the study of YouTube, narrative analysis is presented as a possible means of understanding YouTube. Findings – Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than example of other approaches, such as visual analysis, media studies, videography, and others. Research limitations/implications – From the analysis conducted, preliminary managerial implications can be drawn. It seems unlikely that normal TV broadcasters will be substituted by YouTube videos. For the most part, YouTube content draws its sense and shared meaning from the major TV shows and series. The discursive nature of YouTube is also an indication...
Words: 7435 - Pages: 30
...Domino’s Case Study | Team Consulting Report | Group Member Name: Date Issued: 6th May 2013 3815 (excluded table of contents) | | | | | Assessment 3 * LETTER OF TRANSMITTAL TALENTWORK Executive Search & Human Capital Consulting Dr Jasvir Kaur Monash University Level 8 Building N 900 Dandenong Road PO Box 168 Caufield East, Victoria 3145 Australia Telephone: +603 9876 9990 Email: talentwork.com.au 6th May 2013 Dear Dr Jasvir Kaur, As requested we hereby submit this analysis report for Domino. In this report, we have reviewed the nature of Domino’s crisis, root reason for this event, the impact of the event on the whole corporate as well analysis of Domino’s reactions and response. At last, we provide recommendations regarding with this issue and expected future outcome. We would like to express our sincere thanks for your guidance and support during the process of compiling this report. If you have any queries, please do not hesitate to contact us. Thank you. Yours sincerely, Du Mengting, Haolin Huang, Cheong Wai Yee, Lu Li, Xiaodan Wang Table of Contents LETTER OF TRANSMITTAL 1 EXECUTIVE SUMMARY 3 PART A 5 1.0 Timeline of Major Events 5 2.0 Social Media Effects 6 3.0 Root causes of the Domino’s Pizza issues 7 4.0 A discussion of the major stakeholders affected 8 PART B 10 5.0 Things that Domino’s Pizza need to say or do in relation to the crisis 10 ...
Words: 4624 - Pages: 19
...1 the SWOT analysis of India has analysis with India , it can analysis below , the strength of that is the copyright proaction of high technological , and the people in India who is very friendly, in additional of that is the youtube is a very famous brand all of the world , more Indian local contents can has provided in youtube. Also the weakness of it is few local content will has achieve with more partnerships. Weakness of that is can not provide the varity languages, YouTube Indian site have all YouTube content but in English, they has try that to have introducing more english languages , the opportunity of that is the india is the has grow most quickly and has can applied in internet all over the world , youtube has occupeld the market segment, and it can also increase , this is a internet market for growth, the corporation of youtube has increase also , youtube has the plan to sell the planed advertisement and website. And it can introduce the new price to attract the taste of the person, the threat of the youtube is goes Goes in fighting in legal battle in the Indian courts against major music publishers. And YouTube may face a competition with other sites that provide more local contents. 2 the alliance of youtube which is growrh the opportunity to increase the all these local partners who can provide the site a large from use-base.from the case study , the long term of youtube llc can go to all over the world .it can conclude like the youtube with the analysis...
Words: 491 - Pages: 2
...Promotions: Typically involved offering samples. Also offers two discount events annually to its loyalty card holders only. COMPETITORS Brick & Mortar Competitors: • Macy’s • Nordstrom • Mac • Ulta Click & Mortar Competitors: • Amazon.com • Beauty.com • Birch box • Gilt Groupe PODS AND POPS POD: • Vibrant stores that attracted young and chic clients • Stores encouraged trial and experimentation of products. • Used pull strategy for all brands as they didn't have a dedicated salesperson for each brand unlike other drugstores and department stores. * Open sell self-service retail model. POP: • Same pricing. • Same products. SWOT ANALYSIS OF SEPHORA DIRECT STRENGTHS: * Largest online prestige beauty website * Beauty Insider program * Beauty talk forum * Passionate engaged customers * I-phone app...
Words: 1095 - Pages: 5
...Assignment 2: Essay In Brief: This assignment is worth 25% of your mark for this unit. Please refer to the calendar in your Unit Outline for the due date. Instructions: Essay Question: Choose one Web 2.0 platform discussed during module two and analyse the extent to which this platform has changed the way people communicate and collaborate. The Web 2.0 platforms specifically discussed in module two are Delicious, blogs, wikis (in general), The Wikipedia, Twitter, Flickr and YouTube. However, if you have discussed other Web 2.0 platforms during the unit in tutorials or on the discussion board, you may select this platform if it is approved by your tutor at least one week before the essay is due. The word limit for this essay, excluding the reference list, is to be confirmed by David Cake (between 1000-1500 words). This essay asks you to analyse one of the Web 2.0 platforms that you’ve been examining in the unit, looking in particular at how that particular platform has changed the way in which users/participants both communicate and collaborate. Given the context in which you’re examining these technologies, it is a good idea to think about how Web 2.0 in general is thought to indicate a general shift in the character of online interactions and use these changes to help think about your chosen platform. You will be expected to use some of the readings/viewings provided in the unit, but you will also need to seek out appropriate secondary material...
Words: 3520 - Pages: 15
...of the website www.youtube.com. The researcher observed that her siblings mimic the language and the actions of the videos they are watching. When the researcher asked the siblings as to where do they get those “lines” from, the siblings’ replied immediately “napanuood ko sa You Tube”. This lead to the group’s concern. How the website youtube.com do great influences to the new generation of children today. Let’s face it, the youth’s way of entertainment nowadays are not just all about playing Barbie dolls, riding a bike and playing different street games but, sitting in front of the desktop/laptop while chatting in social networking sites, listening to different kinds of music and watching videos in different websites, specifically, Youtube. You Tube was founded by three former PayPal employees, who, witnessing the boom of online grassroots video,...
Words: 3346 - Pages: 14
...Situation Analysis Introduction The Cheesecake Factory was founded in 1978 by David Overton in Beverley Hills, CA. There are now approximately 150 locations in the United States. As of 2010, there were 31,500 employees. The Cheesecake Factory’s philosophies and goals, summed up: • Serve generous portions • Maintain an inventive menu containing selections made fresh with quality ingredients • Offer a warm and casually comfortable setting Financial Performance • Regarding expansion of the chain overseas as it relates to financial growth: “It definitely gives [TCF] an ability to diversify overseas and expand its growth potential,” said Conrad Lyon, senior analyst with investment banking firm B Riley. (All Business) S.W.O.T. Analysis Strengths • Appealing decor • Reasonable price range: consistent with the quality of food Opportunities • The Skinnylicious menu (if developed further - not just moving around some side dishes like it is currently) can be a great opportunity to change TCF’s unhealthy/high calorie image • FourSquare has become a huge social media platform for restaurants, and TCF would be smart to offer promotions and specials to those who “checked in” to the restaurant on FourSquare upon arrival (i.e. 15% off a piece of cheesecake) Weaknesses • Noisy environment • TCF doesn’t take reservations; often very long wait times Threats • Competitors’ companies expanding into the foreign market are likely to pose a threat to the internationality...
Words: 1505 - Pages: 7
...Company value chain and links to value An international designer and manufacturer of high-quality polyvinyl chloride (“PVC”) systems came to us for assistance in defending the profitability of its French subsidiary in the context of a tax audit. The tax authorities were arguing that the French entity was illegally transferring profit to its Belgian parent and we needed to defend the profitability of the French subsidiary. Based on interviews and market research, we saw that the Group had developed a highly integrated and state of the art production process that included several unique production steps using patented technology, tools and know-how to create specialized PVC systems (systems used in home construction). The Group’s focus on innovation, as well as its integrated production process, allowed it to have control over all stages of the supply chain, to create a broad range of product offerings for its clients and, as such, to generate a key competitive advantage. The Group considered its innovation capabilities, as well as its vertically integrated structure, as a key advantage. More specifically, these were: * Capability to perform compounding; * Manufacturing of own tools used for extrusion; * Patented finishing processes and products. As a result, the value-chain of the company was determined to be as shown below: Value-Chain of Company | Compounding, Tool and Finishing Know-How Research and Development Basic Extrusion Manufacturing ...
Words: 761 - Pages: 4
...The Technologies of Google For this case study I will go over five technologies by the mega search giant that is Google. I will cover the Android OS, Maps, Glass, Chrome OS and YouTube. Android OS The Android OS is Google’s premier and vast reaching technology. What started out as a more or less a BlackBerry clone from a search engine company turned into the most popular OS in the world from one of the biggest titans in the tech industry. It is have reach a chart topper as the most popular OS in some of recent devices out there today. As of 2013 study Android devices have out sold more than other including Windows, iOS, and Mac OS X devices combined. Android's source code is released by Google under open source licenses which is popular with technology companies which require a low-cost, customizable operating system and is ready-made for high-tech devices. The rest of the industry by comparison is behind the power curve for example Microsoft updates its desktop OS every three to five years and Apple is no better as they update on a yearly cycle for OS X and iOS which has one major design revision in seven or so years. The Android is a lite mobile operating system that is based on the Linux kernel and. The operating system user interface is based on direct input manipulation, Android is designed primarily for touchscreen mobile devices such as smartphones and tablet computers, The OS uses touch inputs that loosely correspond to real-world actions, like swiping, tapping, pinching...
Words: 2663 - Pages: 11
...the entire Google empire. However, Page Rank is one of the search engine core，"keyword", search of innovation, propose the importance of the page analysis techniques "page ranking". The most important pages priority presented to the user Benefit for google company: Page Rank is the most basic and core in the google search algorithm , result the google company became the most famous company in the world , by the network look as a whole pages links and voting ideological construct the initial ranking system， cause Google beat Yahoo search , achievements today's standing ，This is the power of the patent , did not have Gunpowder, do not move guns and knives , Page Rank achievement google company to become one of the world's greatest empire of IT. Internet market search firm said :" In April 2008 ,the share of google has increase slightly in the search market of US, the share of Yahoo and Microsoft still decrease , Google in the U.S. Internet search market share from 67.25%( in March) rose to 67.9 percent (in April) Page rank Important in google It was originally introduced only for the number of links. So, some webmaster advantage of the loophole, Use of link farms and visitors book a large number of poor external link easily achieved its purpose，google aware of this problem，then, google Integrated link quality analysis in the system And found cheating website blocked, so until now ,the page rank is quite difficult to be manipulated by a ranking factor. Thereby...
Words: 2882 - Pages: 12
... California. The company sells shaving razors to man based on a monthly subscription. Michael Dubin was the founder and he used digital media to achieve a goal of getting more customers but also to get investments from big companies. The prices range from a $1 to $9 a month based on what type of razor blade customer chooses. The idea of selling razor via subscription came to the owner Michael Dubin because he have heard of many man complain of the prices of razors in stores. At the begging of launching his business, he spent months driving down San Diego to connect with bloggers to spread the word. However, it was difficult and he decided to make a video to tell the story of buying a razor via subscription. After launching his video on YouTube it has been seen almost 10 million times. In the first 48 hours of launching the video, he had 12,000 orders placed. After the launch of the video the business kept growing, Dubin struck a deal with many investors, which helped him, grow the company. Today the business is valued at $615 million, what started, as a video ad now is multi million-dollar company. With the use of digital media, Dubin was able to attract customer to purchase the subscription. He used several strategies that helped his video ad be successful such as making a funny video, launching it a the right time, using funneling marketing strategy, and creating a call to action within the video. His success was measured based on customers sharing the video and money earned...
Words: 1732 - Pages: 7
...Marketing plan *The customers of Costume House Costume house provides costumes to a different range of age groups from infants, to teenagers, to adults, even different social groups to include friends grouping costumes or family or even couples, to cover pregnant ladies' segment as well. *Methods to attract visitors to the website One important aspect in the success of any business who conducts business solely online is traffic. Clearly if the website isn't getting any traffic it wont generate any sales regardless of the effort made. Doing so by; - Testing the site with limited traffic to generate more traffic. - Get free traffic from engines like google by getting a competitive ranking for best keywords by sugesting the site to them. -Giving away free content to other websites with link and information to our site attached. -Free word of mouth publicity by intense social media advertisements-as simple as including a "pass it on link" at the end of any advertisement message. -Hold a contest on the website, and give participants an extra entry for every friend they refer. - free link on onther high traffic websites in the same industry - A numbered other websites promoting our website for free - with an affiliate program "resellers" are a great way to get affiliates to promote products. for every paying customers affiliates refer to the website, we pay them a commission. since we only pay when we get money it is one of the safest low risks options. - Use email marketing...
Words: 814 - Pages: 4
