TABLE OF CONTENTS 2. Literature Review 2 2.1. An Overview of Mobile Telecom 2 2.1.1. Mobile Telecom market definition 2 2.1.2. Telecom in Vietnam 2 2.2. Consumer Choice 3 2.3. Variables of Customer Choice 3 2.3.1. Call quality 3 2.3.2. Price structure 4 2.3.3. Convenience 5 2.3.4. Sales promotion 6 2.3.5. Advertising 7 2.3.6. Reliability 8 2.4. Theoretical Research Model 8 2.5. Hypothesis 8 2. Literature Review This chapter presents the literature review. It divided into
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CUSTOMER SATISFACTION IN RETAIL SECTOR SHIVANI SHARMA (ASST.PROF. - GICTS GROUP OF INSTITUTIONS GWALIOR (M.P) CONTACT NO.: 09926221148 AMBUDI BHOSLE (ASST.PROF.-GICTS GROUP OF INSTITUTIONS) GWALIOR (M.P) CONTACT NO.: 08989695359 ASHISH SHARMA (ASST.PROF.-GICTS GROUP OF INSTITUTIONS) GWALIOR (M.P) CONTACT NO.: 07879154470 ABSTRACT This paper reports on a programme of research aimed at assessing corporate attitudes towards customer satisfaction measurement. The managers are
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Modeling customer satisfaction in cellular phone services Muhammad Mohsin Butt mohsinbutt@hotmail.com Ernest Cyril de Run drernest@feb.unimas.my Faculty of Economics and Business Universiti Malaysia Sarawak Abstract Low tariffs, wider coverage and decent quality keep Pakistani cellular phone market growth at an alarming pace. Despite highest growth rate in the region, the lucrative Pakistani market is not free from challenges. The intensified competition is depicting a pattern of customer churn
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student’s satisfaction toward facilities and services provided College Poly-tech Mara Kuala Lumpur 1.0 Introduction The first chapter attempt to discuss the background of the study, which provides a general idea on the scope of the study. In addition, this chapter presents the identified research problem and it followed by the objective of the study. Then this chapter will proceeds with the explanation of the importance of the study. The main focus of this study is about student’s satisfactions towards
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IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: EVIDENCES FROM THE RESTAURANT INDUSTRY IN PAKISTAN MS Candidate Ubedullah Amjad Ali SHAIKH Institute of Business and Technology – Biztek, Karachi, Pakistan Naveed Ur Rehman KHAN Universiti Pendidikan Sultan Idris – UPSI, Perak, Malaysia Email: naveed.r.khan@gmail.com Abstract: The purpose of this study is to contribute to the literature of service quality importance in restaurant industry. The study has been based upon the Servqual technique
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wants of their customer and service quality is because customer will seek for solution when they needs or wants something and they always look for better service quality. If the industry can produce something according to customer needs and wants then they will success. Customer will return to the particular industry if they receive quality service and quality product that they want. Customer will be satisfied if they get what they want. To achieve service quality and customer satisfaction must have valuable
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group of hotels. You receive a customer satisfaction report on your international hotels from the research agency to which you had outsourced the work. What or how will you evaluate the quality of work done in the study? Customer satisfaction report should focus on issues like what are the services with which customers are not very satisfied. So this can be seen through the revenue generated from various services. Also which hotel among the group of hotels customers find the best. Whether the
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Impact of Service Quality on Customer Satisfaction: Evidence from the Restaurant Industry in Pakistan Ubedullah Amjad Ali Shaikh, International Islamic University, Islamabad, Pakistan ABSTRACT The purpose of this study is to contribute to the literature of service quality importance in restaurant industry. The study has been based upon the Servqual technique and Dineserv tool of improving the quality by the service providing organizations. The study is undertaken from the perspective of Pakistani
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ON “A Comparative Study of Customer Satisfaction From Home Loan Schemes Launched By Government and Private Sector Banks In Indore” (With Special Reference to PNB and ICICI ) [pic] MBA 3rd SEM 2011-2013 PROJECT GUIDE SUBMITTED BY Dr. SHAILASH TRIPATHI VIVEK TRIVEDI FACULTY, (BMCMR) “A Comparative Study of Customer Satisfaction From Home Loan Schemes Launched By Government
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objective of the study was to evaluate the customers’ perception of information technology usage with banking sector. Growing evidence that customer satisfaction and effective service delivery drives organizations’ economic health; this means that managers can no longer afford to ignore customers’ feedback. Rather, organization-specific examination of dimensions is vital and useful so that managers are able to assess and determine the precise level of both customer satisfaction and its influencing
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