I. Case: McDonald’s “Fast-Food” Restaurant - 35% - discuss thoroughly. Mary Marino manages a McDonald’s restaurant. She has noticed that senior citizens have become not just regular patrons – but patrons who come for breakfast and stay on until 3:00 p.m. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $.99 and refills of coffee are free. Every fourth Monday, 100 to 150 seniors jam Mary’s McDonald for the special
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Business, Finance & Economics Canadian doughnut chain Tim Hortons gets swallowed up by Burger King PRI's The World Producer Andrea Crossan August 26, 2014 · 5:00 PM EDT Credit: Peter Jones/Reuters Tim Hortons employees prepare coffee before the company's annual general meeting in Toronto on May 8, 2014. It’s been called a whopper of a deal: On Tuesday, global fast-food giant Burger King announced it would purchase the Canadian coffee-and-doughnut chain Tim Hortons for $11 billion. The
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for lunch today? What about your relatives, friends, or co-workers? Perhaps they visited a McDonalds or a Burger King or Taco Bell. Or, maybe someone you know visited one of the many regional fast-food chains that exist such as Sonic or Jack in the Box. Or maybe it was you that ended up briefly stepping out of the office for a quick trip down to the neighborhood take-out joint for a greasy burger, fries, and a sugar loaded Coke. It is doubtful that any of the previously mentioned scenarios would surprise
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Background: Sushi-bar was one of the most profitable businesses in the fast food industry as its opening demanded the minimum starting investments, being comparable only with ‘coffee’ (the price of opening one coffee house was about US$70,000). As a rule, the organization of fast food restaurant requires a total area of 50–200 m2, with the average volume of investments being $900–1500 per m2 a year. The monthly profit of one average restaurant/bar is around $10,000. In late 2002, Yevgeny Kadomsky
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STATS 209 Group Assignment (Introduction) Group members: Altaneka Ferguson, Shonte Chambers, Precious Farrington Next! Thank you I hope you enjoy. These quotes have become popular words to students of The College of The Bahamas as they flock restaurants towing long lines. Growling stomachs can be heard a mile away, frowning faces constantly seen; ‘Grrrrr’ goes the sound of monstrous stomachs pleading their cause. ”Smt’ I hungry bui.” Yes, that’s right it is lunchtime. Sad is the cry of those
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and burgers, and its main and direct competitor is Kentucky Fried Chicken. Chicken Delight Ltd is relatively new on the Mauritian market and Kentucky Fried Chicken has already position itself in the mind of customers since it (KFC) was launched in Mauritius in the year 1983. Chapter 1: Chicken Delight Ltd Company and Product Profile Chicken Delight Ltd was incorporated on the 22nd March 2001. The company is a franchise, offering five product lines; it sells fried chicken, chips, burgers, salads
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Elasticity Paper: Substitute Products vs. Complement Products Annette Nunnally, Bobby Whitfield, Dwayne Brown, Reginald Lockhart ECO 365 Principles of Microeconomics February 24, 2015 Mr. Rick Pretzsch Elasticity Paper: Substitute Products vs. Complement Products Products or services are introduced into the market with the intention of fulfilling the desires or needs of a specific group. Most of the products need another product to function properly. The use of a printer requires an ink cartridge
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STRATEGIC RETAIL PLAN a. Define the Mission To be a leader enterprise in providing different creative rice meals and snacks that are big in size, generous in quantity of flavorings and toppings, healthy and unique, and convenient giving those consumers who don’t tend to pre plan their meals a new meal alternative. b. Conduct External and Internal Analysis • Market factors Internal Factors Our leadership style and the styles of other business management impact organizational culture. The
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1.18 Identify the key elements in McDonald’s global marketing strategy. In particular, how does McDonald’s approach the issue of standardization? Does McDonald’s think globally and act locally? Does it also think locally and act globally? McDonald’s Corporation is the biggest fast-food restaurant in the world. The company had promised the customers to provide inexpensive and consistent food, quick service and clean, familiar environment makes the company to earn the most market share in the fast-food
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position” (p. 81). The CPM I completed above of McDonald’s and its competitors, Burger King Holdings and Yum! Brands, Inc., shows McDonald’s in a stronger strategic position than its competitors. In May of 2009, looking at financials, McDonald’s had a strong lead over its immediate competitors in the food service industry by having a market cap of $59.8 billion. In comparison, Yum! Brands had a market cap of $16.3 billion and Burger King Holdings had a market cap of $2.46 billion. Some of the reasons McDonald’s
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