Principles: how well you apply the concepts, logics, and frameworks of marketing [5 points]. Research and analysis: how thorough your research (secondary and primary data sources) and analysis (exploiting the data and extracting useful insights) are [5 points]. Recommendations: how precise and persuasive your recommendations are [5 points], Presentation: how clear and concise is your presentation are [5 points]. These same considerations will be used in evaluating individual sections below as well
Words: 804 - Pages: 4
Fall 2014 Case Discussion Questions Instructor: Professor Edward H. Chow 周行一 Case study: financial bubble Case: Trouble with a bubble (9-808-067) 1. Why did Irving Fisher believe that stock prices had reached a permanently high plateau? 2. Why did the stock market crash in 1929? 3. Why did influential individuals like Fisher, Keynes and Rockefeller believe that the downturn would only be temporary? Case study: investment banking business and global financial crisis Case: Investment
Words: 1913 - Pages: 8
aspects of reporting within the companies’ annual reports that were the most relevant to me as a user: geographic segmentation, the auditor’s report, presentation, fuel risk, and the letter to the shareholders. Delta Airlines was chosen as the base airline to compare the other three airlines to; China Southern Air, Emirates Air, and Lufthansa Air. The analysis resulted in a very distinct successor. Emirates Air lead all subcategories with nearly a perfect total score and ultimately provided a very user-friendly
Words: 2459 - Pages: 10
available by telephone and email. PREREQUISITES: Completion of the MBA Core. COURSE DESCRIPTION: A study of Leadership and Motivation. This course provides an overview of existing theories and models of leadership and motivation. Using readings, cases, discussion, and guest speakers the course explains the importance of leadership, motivation, power and influence in organizational life. Special emphasis is placed on leadership of change. |LEARNING OUTCOMES |EXPECTED
Words: 1257 - Pages: 6
Principles of Management Course Number: BUS 1001-5 Course Name: Principles of Management Class meeting times: Wednesday 10:00-11:00 AM, Friday 9:00-11:00 AM Class Room: Chinrigwan 303 Instructor: Darshana Karna E-mail: darshanakarna@hotmail.com / karna1208@chonnam.ac.kr Background Principles of Management is a compressive introductory course on the management process from a manager’s perspective with particular emphasis on the skills, competencies, techniques and knowledge needed to successfully
Words: 1136 - Pages: 5
A) DEFINITION A case method is a documented study of a situation that transpires in real life or it can be about a fictional situation, which is used as teaching or learning tool in business schools and firms. These studies allow students evaluate cases and provide their own interpretations on potential solutions for the provided business scenario. Furthermore, the case method can also be described as something that gives you a detailed explanation of a company, industry, person, or project
Words: 938 - Pages: 4
upon or importance within an organization. Stakeholder analysis is a term that refers to the action of analyzing the attitudes of stakeholders towards something such as a project. It is frequently used during the preparation phase of a project to assess the attitudes of the stakeholders regarding the potential changes. Stakeholder analysis can be done once or on a regular basis to track changes in stakeholder attitudes. Stakeholder analysis is a process of systematically gathering and analyzing qualitative
Words: 2160 - Pages: 9
MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy MKT 435 Week 3 How Attitudes are Influenced MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy MKT 435 Week 4 Examine a Communication Tool MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy MKT 435 Week 5 Consumer Decision Making Process Analysis ---------------------------------------------------------------------------------------
Words: 1034 - Pages: 5
of technical presentations, it is especially important that you consider ways to help your audience absorb the information. Technical presentations include anything unfamiliar to your audience. Even if your material does not involve quantitative examples or extensive jargon, it is still easy for you to be so engrossed in your field that you forget how little an audience will know about it. Here are three tips you might find helpful: 1) Draw Conclusions and Focus Your Presentation Around Them
Words: 381 - Pages: 2
Curtin Business School School of Accounting Unit Outline 309875 Accounting Theory and Analysis 308 Semester 1, 2014 Unit study package number: Mode of study: Tuition pattern summary: 309875 Internal Lecture: 1 x 1.5 Hours Weekly Workshop: 1 x 1.5 Hours Weekly This unit does not have a fieldwork component. Credit Value: Pre-requisite units: Co-requisite units: Anti-requisite units: Result type: Approved incidental fees: Unit coordinator: 25.0 305229 (v.0) Advanced Financial Accounting
Words: 3789 - Pages: 16
