interviewed, most of the purchaser followed procedures similar to the traditional models of purchase process. As Peter and Olson (2010) stated, the purchase process or adoption process was traditionally recognized as a series of cognitive events followed by an overt behaviour, which is the start of the trip to a particular tourist spot or a chain of chosen tourist attractions. The figure below represents a typical model of the purchase of a high-involvement product, in this case, the tourist product
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CHAPTER 1 INTRODUCTION Most of people are striving to live a healthier lifestyle. Whether that means eating healthy food, exercising, and buying organic or natural products. People want to feel like they are doing their best they can to take care of themselves and the people they love. In recent years, the beauty industry has joined the wellness trend by selling products with terms like "organic," "natural" and even "chemical-free". The question is, what do these terms really mean? According
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customers (e.g., Aaker and Joachimsthaler, 2000; Keller and Lehmann, 2003). To this end, managers are striving to better understand consumer behavior and positively influence consumers' brand perceptions through marketing initiatives (e.g., Keller, 1993). However, the direction of influence on a brand's perception and image has become increasingly bilateral. Today, consumers are no longer simply “receivers” of company- and brand-related information. Instead, they operate as “senders” of this information
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veracity of these propositions, this thinking has influenced the way people live by increasing their efforts to reduce energy use and to have fewer by-products as a result of consumption. It has been suggested that this type of thinking has led some consumers to prefer products like the Prius (Jansson, Marrell & Nordlund 2009). An area that is related to a consumer’s choice of car is the choice of fuel. Four thousand Swedish drivers were surveyed on their level of eco-sensitivity and the type of vehicle
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Consumer Attitude Towards Online Retail Shopping in the Indian Context Sangeeta Sahney *, Archana Shrivastava** and Rajani Bhimalingam*** The objective here is to look into the various aspects of online shopping in modern day environment and to identify those factors that affect the development of attitudes towards online shopping. The study also aims at identifying customer requirements with respect to online shopping, giving certain conclusions to ensure the success of an online shopping site
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Behavioral Intentions: Conserving Water MKG 310 Consumer Behaviors Professor John Vann Introduction to Water Conservation Today, 70% of the Earth's surface is covered by water. Only 2% of that water is fresh. Of that 2%, 1.6% of fresh water is trapped in the glaciers, leaving only .4% available for the 7 billion people living on this planet. Since the beginning of time, humans have been dealing with limited resources, water being one of them, and have learned how to use them wisely (Saving
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6-3 Consumer Behaviour * relationship between stimulus and response 6-4 * cultural factors (6-5) * combination of values, beliefs, behavior * acquired through socialization processes * why are values and beliefs important to marketers? * Forms their needs, shapes their wants * Tells us about their preferences * Subcultures * Determined based on: * Nationalities * Religions * Racial groups
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customers into segments. 2. Personality is consistent and enduring • Though personality of consumers may be consistent, their consumption behavior often varies. 3. Personality can change • An individual’s personality changes not only in response to abrupt events, but also as part of a gradual maturing process. • Convergence in the personality characteristic of men and women. Chapter 5(Consumer Behavior) Mohammed Sohel Islam 1 Theories of Personality Freudian Theory Unconscious need
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Consumer Behavior and iPhones Cell phones have essentially become a necessity in most all generations over the past decade. Over the past few years cell phones have become more than just a means of telephone communication due to such strong advances in technology. Now, other than being a form of convenient communication, cell phones have also turned into cameras, computers, and even GPS navigators. The new fad in cell phones are called “smartphones,” which are high-end mobile phones built on
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E-mail:shm9166@sina.com Abstract The study of initial trust is very important to the development of e-commerce. On the basis of current status of China’s C2C e-commerce, this paper conducts an in-depth analysis of the factors affecting the consumers’ initial trust. At last, the paper provides some valuable marketing strategies as to how to build the initial trust so as to facilitate the success of online transactions. The research conducted by this paper will help enterprise enhance their
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