CONSUMER BEHAVIOUR Application Exercise - II Developing communication for a new brand in skin cream category Submitted to - Prof. S Ramesh Kumar Group 17 Gunjan Kumar Prashant Gutch Kartik Yeleswaram Prashant Singh 1111344 1111345 1111348 1111362 Table of Contents 1. Category and Brand Information ........................................................................................... 2 1.1 Category summary ......................................................................
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your skin a difference from one to three shades. According to the new Fair & Lovely technology ad, the cream is supposed to change your skin even in four weeks. However, Indian dermatologists explain “that fairness products cannot truly work as they reach only the upper layers of the skin and so do not affect melanin production”. Moreover experts state, the main reason why people believe that the cream is work-ing, is a bleaching ingredient which just whitens facial hair and not the skin. The result
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just her skin. This time the receptionist is speechless and needless to say our protagonist lands the job. When I first saw this TVC I was overwhelmed with disgust. How can such blatant racism be allowed on TV? I mean it’s almost like saying the fairness is a virtue and being fair is the key to success. Once I had this parasite of a thought in my mind I began to notice how prevalent racism is in our society. You pick up a newspaper and open up the matrimonial section, all you will see are ads which
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What is "positioning"? Positioning is the fight for the consumers mind. The different marketers want to secure a place in the mind of the target consumer. To do this the marketers use "positioning". What this means is that the marketers want their product to come to mind when the consumer thinks about purchasing that product type. For example: The marketers of "Liril" soap want the people to think "Liril" when they think soap. The marketers of "Colgate" want the consumers to think "Colgate" when
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desire. Many women think that their skin tone will define them as a woman in society, therefore they are willing to seek any means to acquire what they believe is the perfect skin tone. HLL saw a great opportunity, took it and ran with it. Although the cream doesn’t actually change one’s complexion fully, it changes the facial color for a certain length of time, which gives the perception that women are looking for. So regardless of what seems to be ethical HLL is giving the people exactly what they desire
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it comes to any cosmetic brand or makeup it may seem the makeup companies are implying women are ugly or not good enough. The Fair & Lovely advertising may seem demeaning but much like other brands they are just making up a storyline, obviously a cream is not going to make you find a husband or get a job. Every woman just wants to look better. If Indian women feel better with lighter skin (like most Americans feel more confident with tanner skin) then let them decide what they want to do to feel
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created a unique fairness cream for Men with a breakthrough Five Power Fairness System to make skin fair and handsome in 4 weeks. It also helps in relieving stress and fatigue signs - gives men's tough skin a firmer look. Emami Fair and Handsome World's No.1 fairness cream protects men's face from sun's UV Rays. Swot analysis of Emami fair and handsome Strengths * Fair & handsome ‘the awareness level of this higher for this brand. And introduction of “Menz Active” fairness cream for men * Fair
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Inventory). In studying the similarities and differences between Ben & Jerry’s organizational values and those of Team A, it was determined that when ethics and values align with the organization, it makes you a better employee. Ben and Jerry’s Ice Cream was founded in May 1978. Since its formation, it has developed a unique three tiered mission statement focused on social, economic, and product goals. Its social mission is to continuously create new ways to improve the lives of people locally, nationally
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A Project On Consumer Behaviour Submitted To University of Mumbai In the partial fulfillment of the B.M.S. Degree By Vivek .R. Jaiswal Roll No. 29 Uder the guidance of Prof. Furquan Shaikh Studying at Rizvi Education Society’s Rizvi College of Art, Science & Commerce Rizvi Educational Complex, Bandra (West), Mumbai Academic Year 2012-2013 Declaration I Mr.Vivek .R. Jaiswal a student of the TYBMS class, Roll No.29 of the academic year 2011-2013 studying at Rizvi
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meaning to say, everyone was attracted with her pale skin. Kathryn Bernardo is then followed by a bunch of ladies as someone says, “8 out of 10 women will switch from their papaya soap to Olay bar papaya.” Stating that it has Olay’s natural white cream and papaya extracts for naturally fair and even tone skin na agaw pansin. The commercial also announced, “Tumitigil ang mundo para sa skin na ganito ka-fair, ganito ka beautiful” while showing Kathryn Bernardo’s pale face. Bernardo ended the
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