IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT IN HOTEL INDUSTRY BY DATA MINING TECHNIQUES MIRELA DANUBIANU, VALENTIN CRISTIAN HAPENCIUC Mirela DANUBIANU, Lecturer Ph. D. Eng, Ec. “Stefan cel Mare” University of Suceava Valentin Cristian HAPENCIUC, Associate Professor, Ph.D. Ec. “Stefan cel Mare” University of Suceava Keywords CRM, data mining hotel industry 1. Introduction It’s a fact that a successful company not only put customers first, but put customers at the center of the organization
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Tourism management fundamentals 1. 1. TOURISM – PRINCIPLES AND PRACTICE Unit I: Introduction to Travel and Tourism 2. 2. The word Travel derived from the French word ‘Travail’ All Tourism involves Travel; but not all Travel involves Tourism 3. 3. • Tourism is part of LEISURE. • In modern times Tourism is only a recreational activity is a MISCONCEPTION because participating in meetings, seminars conferences, trade fairs, etc are also a tourism activity. 4. 4. Tourists • The tourist
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unlevered beta using similar companies Weigh Unlever . Avg. ed Beta (βu) Sales Sales 0.70 0.77 23% 0.43 1.66 50% 0.40 0.17 5% 0.67 0.75 22% 3.35 Beta (β) Debt (D/V) E/V Hotel D/E Tax HILTON HOTELS CORPORATION 0.76 14% 86% 0.16 44% HOLIDAY CORPORATION 1.35 79% 21% 3.76 44% LA QUINTA MOTOR INNS 0.89 69% 31% 2.23 44% RAMADA INNS, INC. 1.36 65% 35% 1.86 44% Total Sales Calculate unlevered beta for the Marriott Lodging using Weighed Average of Sales βu = 23%*0.70+ 50%*0.43+5%*0.40+22%*0.67 βu lodging
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Conclusion PRÉSENTATION GÉNÉRALE DU GROUPE ACCOR Le groupe Accor est un groupe français, premier opérateur hôtelier mondial, devenu un leader incontestable en Europe et cela depuis sa présence dans les 92 pays dans le monde et avec près de 3 500 hôtels et 450 000 chambres. Avec plus de 160 000 collaborateurs sous son enseigne Accor et à travers le monde, le groupe met au service de ses clients et partenaires son savoir-faire et son expertise acquis depuis près de 45 ans. De 1967, date d’ouverture
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Pakistan, there are currently 1151 hotels/motels with 37391 rooms and 188 air-conditioned restaurants with a seating capacity of 20,639 available. From the economic point of view, the Tourism Sector plays a major role in enhancing trade opportunities, improving balance of payment, boosting employment and developing the Regions. INTRODUCTION OF AL’BA’ITH MANAGEMENT Al’Ba’ith is a Management firm specializing in the hospitality, food service, franchise, hotel and club businesses. We intend to
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vacancies. This is due to the rapid increase in the number of hotel properties in China and the related rise in demand for employees. 2. In the 1990s, many young people with a good education background in China believed that hotels provided a good working environment and higher than average salaries. It was comparatively easy for hotels to recruit high calibre staff with a positive attitude to service during that period. But now, the hotel industry’s social position has been undermined by negative
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and relaxation. (Panga Chumvi,2008). The resort plot is right on the beautiful, the longest unbroken stretch of white sand beach in Zanzibar, opposite the pristine coral reef of Mnemba Island. The core product that Panga Chumvi business sells is holiday accommodation on Matemwe beautiful beach. It is a new venture, that started in August 2011 with only 4rooms on the market and developed to current twelve-rooms available in traditionally designed houses, constructed with coconut palm roof and hand-crafted
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INSTITUTE OF HOTEL MANAGEMENT, AURANGABAD Innovation and Change “Innovation, Change and B.A honours student” Raghav Pandya (H-18087) UNIVERSITY OF HUDDERSFIELD, UNITED KINGDOM December 2012 Declaration I declare that this essay is the result of my own hard work and I confirm this to the university, regarding cheating and plagiarism. No material contained within this project has been used in any other submission or by the authors, for an academic award. 11th December,
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LOAD-SHEDDING GUIDE The Electricity Company of Ghana Limited wishes to inform its cherished customers that due to generation challenges it has become necessary to publish this load shedding guide. Customers may also access this load shedding guide on our website – www.ecggh.com TUESDAY 23rd Sept, 2014 WEDNESDAY 24th Sept, 2014 THURSDAY Y 25th Sept, 2014 FRIDAY 26th Sept, 2014 SATURDAY 27th Sept, 2014 SUNDAY 28th Sept, 2014 MONDAY 29th Sept, 2014 DAY 6AM TO 8PM NIGHT 6PM TO 6AM A, A1
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Starbucks 00.01.2014 TripAdvisor 1. 2. 3. 4. 5. 6. Why is TA appealing to consumers? Why do consumers write reviews? What do hotel owners and property managers feel about TA? How does TA manage to create the balance between consumers and hotel managers? How does TA monetize its UGC? How does it differ from other UGC sites such as Yelp? Why has TA been so successful in hotel reviews? Why is it not known for restaurants even though it has user reviews on over half-a-million restaurants? Can TA replicate
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