CONSUMER BEHAVIOR TOWARDS LAKME ...........................8 POSITIONING.......................................................................11 COMPETITION BRANDS.......................................................12 MARKETING STRATEGIES BY OTHER BRANDS .....................13 CURRENT MARKET STRATEGY.............................................23 REFERENCES:.......................................................................29
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Production Company in Asia today, but is also the number 3 E&P Company in the world. It is in the Oil and Gas Drilling and Exploration Industry. In the oil and gas industry ONGC does a lot of research and development as well as refining and marketing. In 2007 they entered the energy field researching and developing alternative fuels. The company is currently recognized as the “Best Oil and Gas Company in Asia”, by the ‘Global Finance’ magazine. In 2007 it was ranked 369th by the Fortune Global
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3.0 SITUATIONAL ANALYSIS 3.1 The Business Environment (PEST) India economy |Population: |[pic] | |1,173,108,018 (July 2010 est.) | |India is developing into an open-market economy, yet traces of its past autarkic policies remain. Economic | |liberalization, including reduced controls on foreign trade and investment, began in
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major, especially due to the call centers that have been outsourced there. The call centre jobs require the young Indian service providers to assume a different identity. They take on a western name, learn to talk with an accent, learn about western cultures to help them deal with western clients. This is forcing Indians to live fake western lives while physically being a part of the Indian reality. What is now emerging is a new dominant culture that is taking over that has changed ways of dressing,
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Meaning of Service Marketing A Service is an economic activity that is intangible or not be touched, not be stored, and not be owned. Postal service delivering mail is a Service, and the use of expertise like person visiting a doctor is also a service. A service is consumed at the point of sale and does not result ownership. A product is material or tangible in nature, can be touched, can be stored, and a product can also be owned, but it is not so in case of a service. Defining Service Services
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leader of Indian car market for over 25 years now. * The company has two manufacturing units located at Gurgaon and Manesar. * Number of employees >8500 * The company offers a wide range of cars across different segments. In all there are 15 brands with 150 variants. MAJOR STAKEHOLDERS IN MSIL * Institutional Investors include: Mutual’s funds & UTI, banks & financial institutes, insurance companies, FIIs. * Others include: Private corporate bodies, Indian Public,
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Q1.What factors determine demand for toothbrushes? Which of these factors are environmental? Dothe marketers have control over them? Which factors could be influenced by marketing program? IfCottle intends to develop a primary market (primary demand) for toothbrushes, at which differentlevels should it influence the target market? Factors determining demand for toothbrushes are:(a) Amount of disposable income/income. (b) Oral hygiene awareness. (c) Accessibility to qualitytoothbrushes- Distribution
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Mcdonalds in India full Assignment Mcdonald is the world famous fast food restaurant.The idea of mcdonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) Mcdonald in California.their father Patrick Mcdonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport.In 1940 the restaurant was renamed as Mcdonald’s Famous Barbeque.In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they made their menu
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Chandan Kumar Chand (1PI11MBA41) CONTENT 1. Introduction to the Company: a. History b. Present status in industry c. Summary of business areas and products / services d. Organization structure e. Marketing & Sales Organizational Structure 2. Structure of the industry: f. Size and growth rates g. Major players 3. Buyer behavior in the industry: h. Typical buying centre and characteristics for the industry i. Zinc
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opportunity to shop at home for twenty-four hours in seven days a week (Hofacker 2001). The web store environment and shopping enjoyment mostly influence shoppers’ behavioural intentions (Dailey and Heath 1999). PROBLEM DEFINITION Statement of the problem:- Since online shopping has become such a huge rage, or “sensation” it has become important to know in details about the online buying behavior of Indian customers. The penetration of many foreign online shopping companies like Amazon, Ebay, Tradus
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