CONSUMER BEHAVIOR TOWARDS LAKME ...........................8 POSITIONING.......................................................................11 COMPETITION BRANDS.......................................................12 MARKETING STRATEGIES BY OTHER BRANDS .....................13 CURRENT MARKET STRATEGY.............................................23 REFERENCES:.......................................................................29
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Assignment 2 —Eli Lilly in India: Rethinking the Joint Venture Strategy Executive summary Eli Lilly entered the Indian market in a joint venture with Ranbaxy, in order to capitalize on increasingly favourable market conditions, low costs and to gain a foothold for entering other Asian markets. This move succeeded because of a commitment to values for the two partners, cooperation and excellent management. Ranbaxy smoothed the way with existing distribution networks, government contacts
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3.0 SITUATIONAL ANALYSIS 3.1 The Business Environment (PEST) India economy |Population: |[pic] | |1,173,108,018 (July 2010 est.) | |India is developing into an open-market economy, yet traces of its past autarkic policies remain. Economic | |liberalization, including reduced controls on foreign trade and investment, began in
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major, especially due to the call centers that have been outsourced there. The call centre jobs require the young Indian service providers to assume a different identity. They take on a western name, learn to talk with an accent, learn about western cultures to help them deal with western clients. This is forcing Indians to live fake western lives while physically being a part of the Indian reality. What is now emerging is a new dominant culture that is taking over that has changed ways of dressing,
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leader of Indian car market for over 25 years now. * The company has two manufacturing units located at Gurgaon and Manesar. * Number of employees >8500 * The company offers a wide range of cars across different segments. In all there are 15 brands with 150 variants. MAJOR STAKEHOLDERS IN MSIL * Institutional Investors include: Mutual’s funds & UTI, banks & financial institutes, insurance companies, FIIs. * Others include: Private corporate bodies, Indian Public,
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Meaning of Service Marketing A Service is an economic activity that is intangible or not be touched, not be stored, and not be owned. Postal service delivering mail is a Service, and the use of expertise like person visiting a doctor is also a service. A service is consumed at the point of sale and does not result ownership. A product is material or tangible in nature, can be touched, can be stored, and a product can also be owned, but it is not so in case of a service. Defining Service Services
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Q1.What factors determine demand for toothbrushes? Which of these factors are environmental? Dothe marketers have control over them? Which factors could be influenced by marketing program? IfCottle intends to develop a primary market (primary demand) for toothbrushes, at which differentlevels should it influence the target market? Factors determining demand for toothbrushes are:(a) Amount of disposable income/income. (b) Oral hygiene awareness. (c) Accessibility to qualitytoothbrushes- Distribution
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Mcdonalds in India full Assignment Mcdonald is the world famous fast food restaurant.The idea of mcdonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) Mcdonald in California.their father Patrick Mcdonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport.In 1940 the restaurant was renamed as Mcdonald’s Famous Barbeque.In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they made their menu
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Chandan Kumar Chand (1PI11MBA41) CONTENT 1. Introduction to the Company: a. History b. Present status in industry c. Summary of business areas and products / services d. Organization structure e. Marketing & Sales Organizational Structure 2. Structure of the industry: f. Size and growth rates g. Major players 3. Buyer behavior in the industry: h. Typical buying centre and characteristics for the industry i. Zinc
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Nilesh Neelmani INTRODUCTION The Indian retail sceneis all poised for a tremendous growth and is estimated to reach $54 billion by the year 20 12 with an annual growth rate of about 9 percent. The growth in the retail sectorhas made the consumersto experiencePrivate Labels. With the approval of 51 % direct investment by Government of India in single brand retail showrooms, foreign retail majors like Tesco,Walmart and Carrefour are all set in to enterthe Indian market. All thesecompanies are known
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