Kingfisher

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    Co-Branding as a Tool for Customer Accquisition

    ................................................................... 10 EXAMPLES: .............................................................................................................................................. 11 American Express, Kingfisher launch

    Words: 3420 - Pages: 14

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    Strtegy

    Indian Airline Industry Indian aviation industry has been ruled by the two state airlines: Air India and Indian Airlines for quite a while. Till 1990 there were very strict rules for the new entrants on operating their air taxis. No private carrier was allowed to fly more than 700 Kms at a stretch. The government disapproved the privatisation of the state airlines despite the losses incurred by them. For 40 years the 2 airlines ruled the Indian aviation industry. It was only in 1990-1991 that

    Words: 4079 - Pages: 17

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    Beer

    History Beer began to be exported to India in the early days of the British Empire, including porter and India Pale Ale, also known as IPA. Although as alcohols are not unknown to India thousands of years ago.It is mentioned in some epics of India like The Mahabharatha, called "sura paniyam", which means a liquid that can potentially make the drinker unconscious. The first brewery in India was set up in Kasauli, in the Himalaya mountains, near Shimla, in the late 1820s by the Englishman Edward

    Words: 2841 - Pages: 12

  • Free Essay

    Problem and Solution of Airasia

    crisis since the Great Depression of the 1930s (Pendery, 2009). The other airlines are also encountering the impact from the global economic crisis. Such as the Indian airlines Air India, Jet Airways, and Kingfisher Airlines, are all seeking for the help and incentive from Indian government. Kingfisher had not paid salaries for months, while Jet Airways’ accounts had been frozen after it was failing to pay its taxes (Hassan, 2012). Air Asia's profit had certainly been affected. It fell 47 per cent to

    Words: 329 - Pages: 2

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    F2 Assignment

    of Force India before Roy’s investment, infuse funds into the racing team as he struggles to turn around other companies controlled by him, including Kingfisher Airlines Ltd. The development comes weeks after Mallya said Kingfisher Airlines will exit the low-fare segment that will do away with the Kingfisher Red unit. The capital-starved Kingfisher Airlines, which hasn’t made a profit since its inception in 2005, had debt of Rs 7,057.08 crore as on 31 March. It posted a loss of Rs 1,027 crore on

    Words: 2008 - Pages: 9

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    Lame India Blind America

    Overview The history of civil aviation in India began in December 1912. At the time of independence, the number of air transport companies, which were operating within and beyond the frontiers of the company, carrying both air cargo and passengers, was nine. In early 1948, a joint sector company, Air India International Ltd., was established by the Government of India and Air India (earlier Tata Airline) with a capital of Rs 2 crore and a fleet of three Lockheed constellation aircraft. Its first

    Words: 1047 - Pages: 5

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    Business Methods

    INDIAN FINANCIAL SYSTEM (IFS) – 3RD ASSIGNMENT 1. WHAT ARE MUTUAL FUNDS? -Mutual funds are investment strategies that allow you to pool your money together with other investors to purchase a collection of stocks, bonds, or other securities that might be difficult to recreate on your own. This is often referred to as a portfolio. The price of the mutual fund, also known as its net asset value (NAV), is determined by the total value of the securities in the portfolio, divided by the number of

    Words: 2542 - Pages: 11

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    Indian Liquor Industry

    ME PROJECT REPORT | | ON INDIAN LIQUOR INDUSTRY Table of Contents 1. INTRODUCTION…………………………………………………………………….4 2. INDUSTRY OVERVIEW…………………………………………………………..5 3. EVOLUTION OF MARKET STRUCTURE…………………………………..8 4. MARKET PLAYERS AND STRATEGIES…………………………………….10 5. NATURE OF COMPETITION……………………………………………………16 6. ENTRY BARRIERS FOR POTENTIAL ENTRANTS…………………….19 7. CONCLUSION………………………………………………………………………… 21 LIQUOR INDUSTRY IN INDIA INTRODUCTION The Indian alcoholic

    Words: 6372 - Pages: 26

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    Hey Now

    diamond ear studs gleaming, is in high spirits, ensconced in a leather chair in the small office of his private jet, winging its way towards Mumbai after a 34-hour whirlwind visit to New Zealand. The Airbus is liveried in the bright red of his Kingfisher Airlines, with his initials, “VJM”, painted in gold on the engines and wingtips, embossed on the leather seats and decorating the China dinnerware. The plane’s cargo hold is filled with typical New Zealand tourist takeaways: cases of Pinot Noir

    Words: 1425 - Pages: 6

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    Leadership - Mallya vs Branson

    Table of Contents 1.0 INTRODUCTION 7 2.0 WHAT IS LEADERSHIP AND CHARACTERISTICS OF AN EFFECTIVE LEADER? 7 2.1 WHAT IS LEADERSHIP? 7 3.0 LEADERS IN REVIEW: WHO IS MORE EFFECTIVE LEADER? 9 3.1 BIOGRAPHY - RICHARD BRANSON & VIJAY MALLYA 9 3.2 WHO IS THE MORE EFFECTIVE LEADER? 10 4.0 CONCLUSION 14 5.0 REFERENCE 15 1.0 INTRODUCTION The objective of this research paper is to analyse the differences between the leadership qualities of Richard Branson and Vijay Mallya and come to the

    Words: 2853 - Pages: 12

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