<Strategic management case analysis-“Cola wars continue”> 1. There are several reasons for soft drink industry to have been so profitable. To calculate profit, we use this formula “Profit=Price*Quantity-Cost”. The sales of soft drink soared after the 1970s based on its increasing availability and diverse flavors. People literally demanded soda more than any other beverages so it affected the quantity. Due to inflation that made overall price higher, consumers felt the real price of
Words: 716 - Pages: 3
Running head: COCA-COLA AND PEPSICO Coca-Cola and PepsiCo: Similarities and Differences Lamar Smith Michel Brown Annette Pete May Valencia Cardinal Stritch University MGT 426 August 18, 2011 Submitted to the faculty of Cardinal Stritch University in partial fulfillment of the requirements for the degree of Bachelor of Science in Management. Introduction Two of the largest and most profitable corporations in the United States are the Atlanta
Words: 720 - Pages: 3
CASE STUDY : COLA WARS CONTINUE : COKE AND PEPSI IN 2006 The case study “Cola Wars Continue: Coke and Pepsi in 2006” focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. ‘ Cola war’ is the term used to describe the campaign of mutually targeted television advertisement & marketing campaigns between Coke & Pepsi. Furthermore, the case also focuses on the Coke vs. Pepsi
Words: 1192 - Pages: 5
pertaining to the Coca Cola case Customers: Direct Impact: Many consumers got ill effects related to health while consuming the product in 1999 in Luxemburg and Netherlands. The coke further took a step back and did not want to come in limelight to discuss the issue openly. The response time was too high for consumers to accept. France was also affected similarly. The contaminated products were also shipped to Poland. This direct impact which reduced reputation of Coca Cola in these countries also
Words: 1433 - Pages: 6
project is to study the strategies which Pepsi is doing in Pakistani market for its product Pepsi cola. Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. In Pakistan It also has proved itself to be the No.1 soft drink. Now days Pepsi is recognized as Pakistanis National drink Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke’s basic strength is its brand name. But Pepsi with
Words: 1489 - Pages: 6
the way Coca-Cola makes them feel! Elements of Brand Equity Brand Loyalty: When Coca Cola dared to tamper with a 99-year-old formula to bring out a ''new'' Coke, outraged U.S. consumers quickly forced them to bring back the old brand Brand Awareness: Coca-Cola scored over 90% in brand awareness among respondents from the US, Canada, UK, France, Germany and Australia* Through its taglines(in India) , it has remained relevant and evolved over time : Thanda matlab Coca Cola Peeyo sar
Words: 1926 - Pages: 8
business. Coca Cola is a perfect example of the preceding statement. Coca Cola has had many failed products over the years. “New Coke” was a product introduced by Coca Cola in 1985. This product did well in test markets, with testers preferring the new taste over classic Coca Cola as well as Pepsi. Once the product hit the market, it failed miserably. Coca Cola discontinued the product. Coca Cola Black is another failed product of this company. Being as innovative as Coca Cola is they are not
Words: 921 - Pages: 4
the beginning of the long report we have been meeting every wednesday to work on completing the multiple criteria assigned. On our first night we discussed which company would provide the best advertisements to analyze. Unanimously we decided Coca Cola to be an excellent lead company with plenty of campaigns to choose from. After some basic research we narrowed down the long list of Coca Cola’s advertisements to a more manageable one. Our new list consisted of four successful and four unsuccessful
Words: 293 - Pages: 2
drinks can enjoy soft drinks and no one would think any less of them. In short, sodas have a mass appeal. They carry an image with them; an image of a person with a comfortable lifestyle. This essay will take a look at the company Pepsi Cola. For a better understanding of the subject company, this paper will delve into a brief history of the Pepsi Company’s growth over the years and the effects of competition on Pepsi’s strategies in the international and domestic market. This essay will
Words: 2630 - Pages: 11
table of content External Analysis: 2 Macro environment: 2 Meso environment: 5 Internal Analysis 7 SWOT Analysis Pepsi case: 9 Objectives 10 Marketing Strategy 10 Marketing Plan 12 Product 12 Place 14 Price 14 Budget & Control 15 External Analysis: Macro environment: The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories:
Words: 3700 - Pages: 15
