BRAND MANAGEMENT ASSIGNMENT ON CASE STUDY ‘COOKING UP MAGGI NOODLES’ Submitted To: Prof. R. Ravi Sir Submitted by:Group No. 6 Anubhav Gupta (Group Leader) 14 Abhay Rathod 33 Dhrupal Patel 27 Meenakshi Mathpal 04 Manikandan B. 43 Amit Sharma 80 Q.1 How did Maggi climb the ladder of success through its branding activities in its initial years? Ans.NESTLE introduced Maggi brand in INDIA in 1982. Maggi also good substitution of chinese noodles in India Indian like spicy food habit so Maggi
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Levi’s branding strategy was to create a very loyal base of customers who will buy their products without any hesitation. They advertised their products so that people can associate themselves with the products and brand. They focused exclusively on quality to ensure strong brand loyalty and focused mainly on men. Positive aspects of their strategy was constant growth due to loyalty and biggest share in the jeans market. But at the same time there were negative aspects as people associated Levi’s
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A Winning Brand in Healthcare’s Retail World Define It. Package It. Live It. Lindsay R. Resnick Chief Marketing Officer Defining Your Brand A brand is more than just a logo or a slogan. It is an organization’s image, its point of distinction and its promise to everyone who experiences it—clients, prospects and employees. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos © 2011 KBM Group CONFIDENTIAL & PROPRIETARY
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9-508-047 REV: MARCH 25, 2008 JOHN DEIGHTON Dove: Evolution of a Brand In 2007, Unilever’s Dove was the world’s number-one “cleansing” brand in the health and beauty sector, with sales of over $2.5 billion a year in more than 80 countries. It competed in categories that included cleansing bars, body washes, hand washes, face care, hair care, deodorants, anti-perspirants, and body lotions. It competed with brands like Procter and Gamble’s Ivory, Kao’s Jergens, and Beiersdorf’s Nivea. Dove
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to continuously succeed during market expansion? Recommendations and Implementation: Short-Term (1-6 Months) * Giordano should maintain a consistent positioning strategy in all countries to reassure existing customers that it is the same brand that they’ve grown to love. This would also make it easier for new customers to be persuaded to shop at the stores because they know it has the same values and great service as all the other stores. Medium Term (6-12 Months) * Giordano has some
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should be made solely on the basis of the information contained in such Italian prospectus. The information in these materials includes forward-looking statements, concerning in particular economic and financial trends, which have been made by the management and are based on current expectations and projections about future events. These forward-looking statements are subject to risks, uncertainties and assumptions. In light of this, the events described in the forward-looking statements may not occur
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Raffles College of Design and Commerce Associated College of Shanghai Marketing Strategy 003FM410 Yumiko Zhang | | RCDC: 124FZG9584 Date of Submission: Week 10 November 5, 2012 Lecturer: Delphine L Table of Content Abstract…………………………………………………………………………….4 CHAPTERE 1 - External environment analysis………………………………..5 1. General environment (PESTGD)…………………………………………….6 2.1 Demographic……………………………………………………………………6 1.1.1 Population size……………………………………………………………7 1.1.2 Income
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Market Analysis : SWATCH GROUP Basic Analysis of the Watch Segment Gyanashree Maharana PGDM – BM Section - B Roll No – 82 Date of Submission : 7/14/2012 SWATCH GROUP TABLE OF CONTENTS SWATCH GROUP: AN INTRODUCTION KEY PRODUCTS AND SERVICES BRANDS: WATCH SEGMENT SWATCH: WORLD MARKET SWATCH GROUP IN FIGURES PRODUCTION STRATEGY SEGMENTATION TARGETING POSITIONING PROMOTION SWOT ANALYSIS 3 3 3 4 4 5 6 10 10 10 10 Page | 2 SWATCH GROUP SWATCH GROUP: AN INTRODUCTION The Swatch Group (or just
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the head designer of the brand, Victoria Johns. A&Fs brand new collection launching for this AW14 is all about bringing authenticity back into style. Their Crew Collection 2014, all over the UK and Europe, is inspired by the long standing sport of rowing in American Universities. The collection ranges from T-shirts to track bottoms and hoodies to caps or mufflers for men and women. The brand decided to, based on its commitment to showcase the heritage of the brand, introduce a sub-collection
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Course: BUS 363.01 Brand Management Professor: Camille Abbruscato Semester: Spring 2013 Course Syllabus E-Mail: camille.abbruscato@stonybrook.edu Office: Harriman 305 Office Hours: Monday and Wednesday 11:30 – 12:50 or by appointment Classroom: Frey Hall Room 205 Time: Tuesday and Thursday 10:00 am – 11:20 am COURSE MATERIALS To keep costs down, there is no required textbook; instead, we will rely on my lecture slides, adapted from Keller’s, Strategic Brand Management text (Prentice
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