Impact of a sponsorship activity on the brand perceptions within an international context: the America’s Cup and Louis Vuitton case. Stephane Ganassali, University of Savoie, sgana@univ-savoie.fr, corresponding author 4, Chemin de Bellevue - BP 80439 - 74944 Annecy-le-Vieux Cedex - France Francesco Casarin, University Ca’ Foscari of Venezia Paola Cerchiello, University of Pavia Gunnar Mau, University of Göttingen Carmen Rodrigues Santos, University
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1.Perception is the process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. The perception is important bcs – people’s behaviour is based on their perception of what reality is, not on reality itself. The world as it is perceived is the world that is behaviourally important. Why We Study Perceptions • We study this topic to better understand how people make attributions about events. • We don’t see reality. We interpret
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Nursing Research Article A1. Article Ford, Y. , Heyman, A., Chapman, Y. (2014). Patients’ perceptions of bedside handoff; the need for a culture of always. Journal of Nursing Care Quality, 29(4), 371-378. A2. Graphic Background Information | The purpose of this article was to identify patient perceptions of bedside handover through directly asking patients about their care. The study was done on
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Communication at Work Professional communication is one of the most coveted skills in the workplace today. The number one cause of wasted work time and effort is poor communication. Poor communication not only contributes to wasted effort, but also causes frustration and poor employee morale in both the workers and managerial staff. Whether we are an individual performer, manager, or Vice President, effective professional interpersonal communication is an essential skill that will both ensure
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The Great Northern American Case Study Patrice Pace Professor: Dr. Debra Sherry Business 520 Leadership and Organizational Behavior November 25, 2012 Discuss why Joe’s employees need to understand the importance of how people form perceptions and make attributions Great Northern American is a 35-year old company operated by President, Mr. Joe Salatino. The company is responsible for selling more than $20 million in office/promotional supplies to more than 60,000 businesses nationwide
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Journal of Vacation Marketing http://jvm.sagepub.com/ The impact of social media on destination branding: Consumer-generated videos versus destination marketer-generated videos Yumi Lim, Yeasun Chung and Pamela A Weaver Journal of Vacation Marketing 2012 18: 197 DOI: 10.1177/1356766712449366 The online version of this article can be found at: http://jvm.sagepub.com/content/18/3/197 Published by: http://www.sagepublications.com Additional services and information for Journal of Vacation
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Interpersonal communication not only involves the explicit meaning of words, the information or message conveyed, but also refers to implicit messages, whether intentional or not, which are expressed through non-verbal behaviors. Non-verbal communications include facial expressions, the tone and pitch of the voice, gestures displayed through body language (kinesics) and the physical distance between the communicators (proxemics). In this case, nonverbal communications take part. Nonverbal communication
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THE IMPACT OF NONVERBAL COMMUNICATION CUES USED BY LECTURERS DURING LECTURES A CASE STUDY OF DR MFON ITEK and MR MIKE IGIRI WRITTEN BY EKPO, YVONNE UWEM 10/AR/CA/661 AKPAN, EDIDIONG ANIEDI 10/AR/CA/640 SUBMITTED TO DR ITA EKANEM LECTURER-IN-CHARGE COM317: CASE STUDIES IN COMMUNICATION ARTS DEPARTMENT OF COMMUNICATION ARTS FACULTY OF ARTS MARCH, 2013 INTRODUCTION Nonverbal communication is behavior, other than spoken or written communication, that creates or represents
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degree On “Impact of Organizational Culture and Communication on Employee Engagement” Submitted by Swatee Sarangi Under the Guidance of: Dr. R.K. Srivastava, PhD Director General, Sterling Institute of Management Studies Professor Emeritus, K.J. Somaiya Institute of Management Studies & Research Research Guide, SNDT University Submitted to SNDT University For The Degree of Doctor of Philosophy In Management Thesis Title : “Impact of Organizational Culture and Communication on Employee
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We have collected all the articles needed for the project from the AIS journals and we r reading and summarizing them and there is some of the summaries. Summary of the articles: 1. Examining the critical success factors of Mobile website adoption (Tao Zhou, 2010): Purpose: The purpose of this research is to examine the critical success factors of mobile website adoption. General view: The paper is talking about the information systems success theory proposes the system quality and
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