Sunsilk shampoo is a product offered by Hindustan Unilever as a part of Personal and Healthcare division of the company. Under the Sunsilk Brand, HUL has offered hair care products ranging from shampoos to conditioners to Hair-Serum to other Hair care products. Different Sunsilk shampoos are: Sunsilk : Sunsilk - Anti dandruff – blue; Sunsilk damage repair – orange; Sunsilk thick and long – pink; Sunsilk soft and smooth – yellow; Sunsilk black shine – black; Sunsilk hair fall - gold
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TABLE OF CONTENT Question 1: What are the category beliefs among the non-users of shampoo? 1 Category Beliefs 1 Question 2: What are the cognitive beliefs on the three brands of shampoos? (What are those advertising elements that, match with the cognitive beliefs?) 2 CLINIC PLUS 2 CHIK 4 HEAD AND SHOULDERS 4 Question 3: What are the affective aspects reflected by advertisements of the three brands of shampoo? (What are those advertising elements that match with the affective aspects?) 5 Clinic
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segments like hair oil, shampoo, gel, and hair colour have witnessed an unprecedented growth in the sales. The shampoo market in India is estimated to be 2500 – 3000 crore worth. It is estimated that the hair oil market in India will cross the INR 100 Billion-mark in future. Hair oils / Gels Shampoo and conditioner Styling Products and Hair Colour Hair care Industry This project is intended towards one segment of the hair care industry – Shampoo’s. The major shampoo produces in India are
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STUDENT MARKETING PLAN FOR “All Natural Shampoo” Table of Contents: 1. Background * Executive Summary * Company Description 2. Strategic Focus and Plan * Mission/Vision * Goals * Competitive advantage 3. Situation Analysis * SWOT Analysis * Industry Analysis * Competitor Analysis * Company Analysis * Customer Analysis 4. Market – Product Focus * Marketing and Product Objectives * Target Markets * Points of Difference * Positioning
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questionnaire and take this opportunity to thank you for dedicating us your time. By filling this questionnaire you will be contributed to understand why people choose Dove as their favorite brand. Survey questionnaire of Factors causing to Prefer “Dove Shampoo” as a Brand Name: Occupation: 1. Are you? * Male * Female 2. What is your age? * Under 18 * 18 to 24 * 25 to 34 * 35 to 44 * 45 to 54 * 55 to 64 * 65 or more 3. How frequently do you buy Dove products
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other shampoos in the market as it only needed one application, and so meant washing less natural oils from the hair. Sunsilk cream shampoo for dry hair was launched in 1956. Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilevergroup, which is now considered the world's leading company and brand in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the “billion dollar brands". Sunsilk shampoos, conditioners
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effects of using shampoo daily * Shampooing – How Often? Do you shampoo daily? There are other ways to achieve that fresh and clean look © George Doyle Freshly washed hair has an exhilarating effect. It may even put a bounce in our steps. After shampooing, your hair has volume and shows its full soft beauty and unique intricate lustre. However, there is really no need to shampoo your hair every day especially if your hair is long. We are going to help you find the right shampoo routine and like
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oils and conditioners in the world can't take its place. These products help seal in moisture that water puts into your hair. Keep reading to find out how to shampoo, condition and what to do afterwards, as well as some of the dos and don'ts of washing black hair. GETTING READY TO WASH YOUR HAIR: Here's what you'll need. * Moisturizing Shampoo *
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had owned a value brand position through its tagline, “Can you tell?”that referred to the fact that there was no quality difference between Suave and a more expensive brand of shampoo. The brand had an explicitly functional value position because it was interested in reaching budget-conscious women who wanted a quality shampoo. In 2007, Suave created big news by establishing an emotional bond with mothers through its repositioning campaign. The marketing campaign connected with moms on an emotional
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am choosing the shampoo company Pantene, founded in 1947, who was inspired by the ingredient panthenol, Pantene and was originally owned by Swiss drug company Hoffman-LaRoche.It made its debut as a premium hair care line across Europe, replete with glass bottles and prestige scents and then crossed over to the US. Pantene has just come up with the latest Custom Hair solutions which I will be focusing on. Elasticity of Demand Simply put, the demand for Pantene shampoo is highly elastic
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