9B13A018 HIMALAYA SHAMPOO: BUILDING A DIFFERENTIATED BRAND IMAGE Dr. S. Ramesh Kumar and S. Venkatesh wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means
Words: 3551 - Pages: 15
observe the customer’s facial expression and listen the conversation between the customers. Through the observation, Amway understand that the current customers prefer to have 3 in 1 shampoo rather than 2 in 1 shampoo which is only shampoo with conditioner. Thus, Amway can produce 3 in 1 shampoos which include shampoo, conditioner and treatment for customer. Focus group research A focus group is a group of people, normally 8 to 10 member, who are carefully selected based on a similar characteristics
Words: 561 - Pages: 3
interim final report for feedback: November 30th 6. Submission of Final Report for Evaluation: December 15th Projects Project 1: Conditioners: Penetration of shampoos in India is higher than the penetration of conditioners. Market Share Ratio (Nielsen) is 92: 8. Is there a reason why people do not buy conditioners as much as shampoo as it a price point or do they see the product as unnecessary - is there an awareness of the product - features & benefits? Project 2: Hair Colors: Penetration
Words: 586 - Pages: 3
Please provide the name of the product, a definition of the product and a description of the product’s features and benefits. Then, describe a plan to promote the sales of this product in Japan. (800 words) I will describe REnex, the unique “Shampoo series” made in China, and explain my strategy to promote the sales in Japan. REnex is a Chinese company, specializing in Branding, Trade and Retailing, founded by a Chinese businessman who worked and lived in Japan for 15 years, including the
Words: 942 - Pages: 4
2010-0806 Corporate Relations and Planning Assignment An analysis of HUL brands Submitted By Shuchi Singh F 74 Hindustan Unilever: 4P’s analysis of three brands and short notes on other 7 major brands Brand 1: Kwality Wall's Product • • • Various offerings in rich, creamy and delicious flavors Known for their nutritious value Indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs
Words: 1639 - Pages: 7
REFERENCE TO SHAMPOO MARKET IN INDIA Khawaja Mubeenur Rahman¹, Dr. Roshan Kazi² and Sandip Sourav3 1 Assistant Professor, Sinhgad Institute of Business Administration & Computer Application, Lonavala Email: rahman.2806@gmail.com 2 Professor, Allana Institute of Management Sciences, Pune Email: babycrab@yahoo.com 3 Territory Sales Manager, Nozzle Auto Association Pvt. Ltd., Mumbai Email: sandeepdokania@yahoo.co.in ABSTRACT Analysis of hair care products with reference to shampoo market in India
Words: 3089 - Pages: 13
Clairol’s touch of yogurt shampoo Behavioral Analysis for Marketing Decisions Report Clairol’s touch of yogurt shampoo Behavioral Analysis for Marketing Decisions Report EXECUTIVE SUMMARY Clairol’s Touch of Yogurt Shampoo is our product which is launched by P&G. Our product is extracted vitamin and lactic acid from yogurt perfectly combined with shampoo to provide a neutral care to your dull and dry hair. In 1979, P&G first launched Clairol’s Touch of Yogurt Shampoo, however it didn’t
Words: 5298 - Pages: 22
Marketing Management – I Post Purchase behaviour of consumers of products of value below Rs. 5 Sunsilk Shampoo sachet 1 Contents Contents .................................................................................................................................................. 2 Objectives of the Study............................................................................................................................ 3 Introduction ...................................
Words: 3718 - Pages: 15
Really Money Down the Drain? Have you tried different shampoos lately? If you haven’t you have missed out on all the benefits that salon products like Paul Mitchell’s shampoos has to offer. I used to use inexpensive shampoo. The more expensive price is often a detour ant, but the improved ingredients, improved quality, and the satisfaction of knowing your hair not only looks healthy, but is healthy are all reasons why I prefer more expensive shampoos or the more economically friendly brands. Paul Mitchell
Words: 552 - Pages: 3
existing products such as two in one hair shampoo which combine the hair shampoo and hair conditional into 1 formula for them to produce the products. Although this might not a new idea in the market, but they try their best to develop in this idea because not many firm can successfully develop their product in the market and attract the customers. They try to create their own formulations to make this new product. They try to do some research how to make the shampoo that contains both cleaning agents and
Words: 1151 - Pages: 5
