Chapter one: Company History SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. SQUARE today is more than just an organization, it is an institute. In a career spanning across five decades it has pioneered the development of the local business in fields as diverse as Pharmaceuticals, Toiletries, Garments, Textile, Information
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dependent variable would be the pH of each substance. The control variables are the temperature, the volume of the pH indicator and the pH indicator itself. Materials and Equipment Bleach Window Cleaner Fruit Juice Milk A bathroom cleaner Shampoo Hand soap Laundry detergent Tap water Baking soda (sodium bicarbonate) Vinegar (acetic acid) Soda (not club soda or ginger ale) Coffee Alka-Seltzer Tablet Three other household chemicals of your choice Spoon Red Cabbage A sauce pan with
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I. MARKET ANALYSIS: Arimount, a well-known beauty and grooming company wants to launch a new deodorant product. The company’s development and research department has created a new chemical that will allow deodorants to work for up to 5 days—even after showering. Arimount has been in the hygiene market for 20 years with an average return on investment. They would like to top the market share with this innovative product. Deodorant market has emerged two “giants" mostly Unilever and Procter
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Group 5: Nguyễn Kiên Giang Vũ Linh Giang Nguyễn Thị Quỳnh Lê Thu Trang Nguyễn Thị Hường Nguyễn Văn Hà – The leader DOVE’S MARKETING STRATEGY ON “REAL BEAUTY” CAMPAIGN I. Theoretical background of marketing. 1. Definition of marketing. There are many definitions of marketing which help us understand clearly about it. In general, marketing is all activities of company, which tend to meet the customer’s
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Executive Summary: Our company Potdar & Sons ltd. was formed more than 50 yrs ago on a revolutionary idea with the simplest mission of adding Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. Our corporate tradition is rooted in the principles of personal integrity, respect for the individual and doing what's right for the long-term. Our purpose is to provide branded products and services
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PART A 1.1 Introduction Integrated marketing communications refer to a specific mix of advertising, personal selling, sales promotion and public relations a company uses to pursue its advertising and marketing objectives. Sales promotion is a form of short-term incentives to encourage purchase or sales of a product or service. While its main purpose is to stimulate quick response at targeted consumers, it is not effective at building long-term brand preferences. There are essentially three
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EXECUTIVE SUMMARY Unilever is an Anglo-Dutch company, with a history of grand operation, Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever Bangladesh Ltd is one of the world’s most successful consumer goods manufacturing companies with local manufacturing facilities. Unilever brands are trusted everywhere and, by listening to the people who buy them, they've grown into one of the world's most successful consumer goods
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full-proof, which is why professional hairstylists and celebrities continue to use it. Keep reading to learn how to create glamorous, silky curls in a matter of minutes. The best way to start this look is with clean hair. Wash hair with your normal shampoo and conditioner, and then towel dry until it is only semi-damp. Apply a frizz-fighting crème, and proceed to blow dry hair straight. Gather the essential pin-curl materials: setting lotion, bobby pins and a rat tail comb. Make sure that you place
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Lux : Celebrating Beauty Brand : Lux Company: HLL Agency : JWT Brand Count :190 Lux is a super brand that celebrated beauty across the world since 1925. The soap which was endorsed by the beautiful film stars came to India in 1929. Lux has been the largest selling personal wash brand in the country. Lux has effectively managed its PLC through careful brand building and changing the product in line with the changing consumer. The brand is being positioned as the favorite soap of Film stars
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and information systems. 70 Outlook 2000, Number 1 W hen it comes to toothpaste in China, Colgate is the market leader, according to a recent AC Nielsen Media International survey on China’s emerging consumer society. But in the shampoo category, a Colgate-Palmolive rival tops the list. Driving sales through brand-building and smart marketing is as necessary for fast-moving consumer products companies in China and the rest of Asia as it is in the mature markets of North America
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