VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European
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POSITIONING STRATEGY WITH A NEW IDENTITY: A case study of VIETNAM AIRLINES by Le Hong Dac A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration Examination Committee: Dr. Truong Quang (Chairman) Dr. Clemens Bechter Dr. Lalit.M.Johri Nationality: Vietnamese Previous Degree: Bachelor of Economics University
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PAMBAYANG DALUBHASAAN NG MARILAO ABANGAN NORTE MARILAO, BULACAN 2010 – 2015 TOURISM MARKETING PHILIPPINE AIRLINES (PAL) [pic] SUBMITTED BY: HERRERA BEVERLY G. RIVERO, CHRYSTALYN S. CALUMPIANO, MARIZ D. DAYRIT, BENERYN JOY R. FELICIANO, MICHELLE SUBMITTED TO: MRS FEROLYN SANTIAGO I. Executive Summary Philippine airlines also known as PAL, is the flag carrier and national airline of the Philippines. Headquartered in the Philippine national bank financial center in Pasay
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Introduction In Dec 2010, China airlines Ltd, announced that it had recorded sales revenues of 138.14 Million dollar as for flights carrying people. The company’s Sales Revenue increased by 41 % from Dec 2009 in which the company had achieved 98 Million Dollars. This increase was followed after the company’s announcement in January 2010 that its recorded Sales reached an amount of 358 Million dollars in Dec 2009 including civil and cargo services. These numbers show a huge deficit in the total revenue
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the cost and improvement in service levels will be maintained by the AirAsia airline also. Lastly, create a globally recognized ASEAN brand will be the mission part of AirAsia. In the values part, AirAsia will implement trough the following key strategies which are: * Safety * Low fare, no frills * Lean distribution system * Point to point network * High aircraft utilization * Streamline operation The loyalty programmed of AirAsia will be “BIG”. BIG was known as the kind
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the cost and improvement in service levels will be maintained by the AirAsia airline also. Lastly, create a globally recognized ASEAN brand will be the mission part of AirAsia. In the values part, AirAsia will implement trough the following key strategies which are: * Safety * Low fare, no frills * Lean distribution system * Point to point network * High aircraft utilization * Streamline operation The loyalty programmed of AirAsia will be “BIG”. BIG was known as the kind
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PART A: TOTAL: 100 Marks (30%) 1. What is your company’s vision and mission statement? Comment on them and suggest for improvement if you feel necessary. Why? Or why not? (Maximum 2 pages) Company – Air Asia Air Asia vision: To become a biggest low cost airline in Asia & serving the three billion of people who are presently underserved with poor connectivity and high fares. A vision is virtually comprises thinking strategically about the direction of the company in the future. After an
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The future of tourism in ASEAN Introduction With the fall of Communism in Eastern Europe and the end of the Cold War, there was no longer a pressing need for ASEAN countries to fear their Communist neighbours such as Vietnam, Cambodia and Laos. These countries had started to abandon central planning and implement market-oriented economic reforms from the early 80s, changes which had significant implications for trade and investment opportunities and indicated the need for enlargement of the ASEAN
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continuing to meet the needs of this changing market and the needs of customers is a very important skill required by the company in the market. Each Airplanes Company in the world tries to conduct strong strategies to compete with another competitor. Therefore, AirAsia keep changing the company strategies to meet the customer needs and wants to continuing take the leading position. This business philosophy is also help to avoid the any commercial mean that is harm to the organization and not so easy to
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ERICA DIANA JEREMIAH (01130102), STRATEGY MANAGEMENT MGT 6303, ASSIGNMENT 2 EXECUTIVE SUMMARY Aviation industry is a highly competitive market, airlines needs to develop or possess good resources and capabilities to set a threshold among the industry. The airline that sets a new wave will gain the limitless opportunity as the game setter and industry’s leader. AirAsia is a Low Cost Carrier that has won many awards and global reputation. They had learned the importance to innovate good employee
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