...Marketing David J. Huff Clinical Assistant Professor of Supply Chain and Information Systems Johannes Baumgartner Professor of Marketing Head of the Department of Marketing *Signatures are on file in the Graduate School iii ABSTRACT Political marketing sits at the nexus of two disciplines, political science and marketing, but is not entirely accepted by either. The present research looks at the origin, development, and evolution of political marketing and examines how the adoption of a political marketing orientation is impacting the practice of political campaigns. The role of political marketing in actually changing voters’ preferences is also examined, showing that grassroots marketing efforts seem to have the greatest effect, especially with undecided voters. Finally, voter segments are derived for the last five presidential elections in the United States (1988-2004) using latent class analysis (LCA). The interpretation and implications of these segments are discussed and several avenues for future research are suggested. iv TABLE OF CONTENTS LIST OF TABLES ................................................................................................................... vi...
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...Unit I Foreign Policy What is Foreign Policy? Foreign policy has many exegesis as there are internationalist who attempt to define this most intriguing subject of international relations. Initially, it has been define as a “ statement of national goals limited both absolutely and relatively by national power”. The Foreign Service Institute of the Philippines prefers to allude to it as “ set of guidelines articulated by the government to a country in order to promote its national interest through the conduct of its relations with other countries” The Foreign Service Institute of the Philippines has likewise quoted a dictum ascribed to President Ferdinand E. Marcos that: The foreign policy of a nation is the articulation of its fondest needs and aspiration, and in international affairs, it is its sole weapon for the promotion of national interest. Foreign Policy is a “part of the general program of government. It is furthermore an extension of its domestic policy”. The term “system” when used in the context of an organization, implies an entity composed of a set of parts and created to accomplish certain, objectives. The aim of the system is the coordination of human efforts and material resources to produce desired results in a dynamic organization. An organization, as social system, has certain inherent characteristics: 1) it has subsystem and, is part of a suprasystem in continual interaction with one another 2) It has define objectives...
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...History of Health Care Reform Transcribed from a talk given by Karen S. Palmer MPH, MS in San Francisco at the spring, 1999 PNHP meeting) Late 1800’s to Medicare The campaign for some form of universal government-funded health care has stretched for nearly a century in the US On several occasions, advocates believed they were on the verge of success; yet each time they faced defeat. The evolution of these efforts and the reasons for their failure make for an intriguing lesson in American history, ideology, and character. Other developed countries have had some form of social insurance (that later evolved into national insurance) for nearly as long as the US has been trying to get it. Some European countries started with compulsory sickness insurance, one of the first systems, for workers beginning in Germany in 1883; other countries including Austria, Hungary, Norway, Britain, Russia, and the Netherlands followed all the way through 1912. Other European countries, including Sweden in 1891, Denmark in 1892, France in 1910, and Switzerland in 1912, subsidized the mutual benefit societies that workers formed among themselves. So for a very long time, other countries have had some form of universal health care or at least the beginnings of it. The primary reason for the emergence of these programs in Europe was income stabilization and protection against the wage loss of sickness rather than payment for medical expenses, which came later. Programs were not universal to start...
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...2744 Government Spending & Budget As many Federal departments and agencies lurch into an era of running without funds, the leaders of both parties of Congress are spending less and less time searching for a compromise to balance the budget, and more and more time deciding how to use it to their advantage on the campaign trail. Meanwhile money is easily borrowed to pay for government overhead. In an attempt to change this, on June 29, Congress voted in favor of HConRes67 that called for a 7 year plan to balance the Federal Budget by the year 2002 (Hager 1899). This would be done by incorporating $894 billion in spending cuts by 2002, with a projected 7 year tax cut of $245 billion. If this plan were implemented, in the year 2002, the U.S. Government would have the first balanced budget since 1969. There is doubt by citizens that a balanced budget will become reality. A recent Gallop Poll from January, 1996 showed the budget as the #1 concern among taxpayers, but 4/5 of those interviewed said they doubt the GOP will do the job (Holding 14). Meanwhile, an ABC poll from November reported that over 70% of those polled disapprove of the current performance by Congress, and most blamed politicians for failure to take action (Cloud 3709). These accusations of failure to follow through come with historical proof that Congress and Clinton have failed to compromise and resolve the issue. After all, current budget plans are dependent on somewhat unrealistic predictions of avoiding such catastrophes...
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...The History of US-Israel Relations Against Our Better Judgment The hidden history of how the United States was used to create Israel Louis Brandeis, flanked by Rabbi Stephen Samuel Wise, founding secretary of the American Federation of Zionists (right) and Nathan Straus, co-owner of Macy’s (Source: Library of Congress) By Alison Weir April 18, 2013 Alison Weir is Executive Director If Americans Knew and President of the Council for the National Interest. She is available to give presentations on this topic and can be reached at contact@ ifamericansknew.org. How the U.S. “special relationship” with Israel came about W hile many people are led to believe that U.S. support for Israel is driven by the American establishment and U.S. national interests, the facts don't support this theory. The reality is that for decades U.S. foreign policy and defense experts opposed supporting the creation of Israel. They then similarly opposed the massive American funding and diplomatic support that sustained the forcibly established state and that provided a blank check for its aggressive expansion. They were simply outmaneuvered and eventually replaced. Like many American policies, U.S. Middle East policies are driven by a special interest lobby. However, the Israel Lobby, as it is called today in the U.S.[1], consists of vastly more than what most people envision in the word "lobby." As this article will demonstrate, the Israel Lobby is considerably more powerful and...
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...Parting at the Crossroads: The Development of Health Insurance in Canada and the United States, 1940-1965 Author(s): Antonia Maioni Source: Comparative Politics, Vol. 29, No. 4 (Jul., 1997), pp. 411-431 Published by: Ph.D. Program in Political Science of the City University of New York Stable URL: http://www.jstor.org/stable/422012 . Accessed: 12/10/2013 14:05 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. . Ph.D. Program in Political Science of the City University of New York is collaborating with JSTOR to digitize, preserve and extend access to Comparative Politics. http://www.jstor.org This content downloaded from 130.63.180.147 on Sat, 12 Oct 2013 14:05:01 PM All use subject to JSTOR Terms and Conditions Parting at the Crossroads The Development of Health Insurance in Canada and the United States, 1940-1965 AntoniaMaioni Frequentlyraised in recent discussions abouthealth care reformin the United States has been the model of the Canadianhealth insurancesystem.' While debates about health insurance often...
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...Federal Government Exam 1 Review: The first exam will consist of questions generated from the following review sheet. Make sure you understand each of these topics before proceeding to the test. The exam will be timed so you will not have the ability to peruse your notes or retake the exam. The exam itself will consist of 30 multiple choice questions and you will have 35 minutes to complete the exam. Federalism: The Basic elements of a Federal system of government (i.e. how is it structured/how power is shared) • Layers of gov • Equal power • Distinct powers Powers of the federal government: delegated powers, implied powers (necessary and proper clause), and concurrent powers. • Delegated Powers: (expressed/enumerated powers) powers given to the federal government directly by the constitution. Some most important delegated powers are: the authority to tax, regulated interstate commerce, authority to declare war, and grants the president role of commander and chief of the military • Implied Powers: Powers not expressed in the constitution, but that can be inferred. “Necessary and proper clause” • Concurrent powers: powers shared by both levels of government. Ex: Taxes, roads, elections, commerce, establishing courts and a judicial system • Reserved powers: powers not assigned by the constitution to the national government but left to the states or the people. Guaranteed by the 10th amendment. Include “police power”-health and public...
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...Chapter 6 The media, government accountability, and citizen engagement Katrin Voltmer The past two decades or so have seen an unprecedented spread of democracy around the globe. With the fall of the Berlin wall in 1989 and the end of the Cold War, the ‘third wave’ of democratization, which started in the early seventies, now encompasses countries in Asia and Africa.1 And even in states whose governments continue to resist a more open and participatory form of governance, such as North Korea, Burma or Zimbabwe, the idea of democracy is a powerful force that inspires people to take on a more active role in public life. However, many of the newly emerging democracies seem to fall short of some, often many, of the basic standards that define democratic rule, with irregular voting procedures, corruption, inefficiency and autocratic styles of government being but a few of the maladies. In addition, as many of the newly emerging democracies belong to the developing world, inequality and poverty remain severe obstacles to full self‐determination of the people. The experiences of the past decades have shown that democracy is not a one‐way road and that a viable democracy requires more than the implementation of the key institutions of government. Rather, an accountable and efficient government is embedded in a complex web of interdependent conditions that ...
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...Propaganda and lies in American news outlets What is propaganda? How is propaganda perpetrated through the media and especially in media broadcasting American news? Propaganda is some sort of action based on communication that is made purposely for the intention of influencing opinion as well as the thinking of a specific community so that conflict or disagreements may arise. In most cases propaganda happens through media since it’s the most common place where individuals pay attention to and it normally end up influencing the opinions of so many people. A very good example is how the news outlets in America spread lies and propaganda based on some of the most crucial situations with the aim of protecting specific famous individuals (Fawcett 2007). This paper will show and analyze presence of propaganda in some of the major news outlets in America, the reasons they do this as well as what the opinion of the public. For so many years almost all the news outlets in America have been on the fore front spreading lies and propaganda. Some of the executives, senior producers and the executive producers know what the media is doing and it is under their consent that such this happens. They are involved in all the activities of the news outlets and because they tend to be biased, they use the media to spread lies and propaganda in the American news outlets. (endthelie.com) This has led to so many Americans questioning the integrity and reliability of these news outlets as much as they...
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...Export IKEA furniture products to Egypt Instructor: Bonnie Heineman Wolfe MBA 617: Import Export Management Pinarath Sinluksanathip Munkh Orgil Zorigoo Funmi Ogunwale Nasser Madini Samuel Sandeep Trang Huynh December 3, 2012 CONTENT I. Executive Summary II. Introduction III. Product background analysis IV. Egypt Overview V. Barrier to trade of Egypt VI. Market Analysis VII. Marketing Effort VIII. Logistic and Supply Chain analysis 1. Logistic Strength in Egypt: 2. Egypt Facts from Logistics Perspective 3. Creating a Supply Chain and Logistics Strategy a. Determining the Store Location and Capacity b. Transportation and Storage c. Logistic partnerships d. Logistic Enterprise and Measurement 4. Risk Management Plan for Supply Chain and Logistics IX. IKEA Distribution Process to Egypt X. General document requirement for exporting I. Executive Summary IKEA is a home furnishing company with a fully integrated supply chain, including its own industrial groups – Swedwood and Swedspan. The IKEA Group, directly or indirectly, also owns retail centers, always with an IKEA store as unique anchor tenant. The IKEA Group works in four basic areas: range strategy & product development, production, supply and retail. The parent company of the IKEA Group of Companies, INGKA Holding B.V. is owned by Stichting INGKA Foundation in the Netherlands (The case of IKEA...
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...ETHICS IN MEDIA REPORTING DURING ELECTIONS Elections are the core of democracy. Media plays a significant role in informing the people the people about the political parties, leaders, their good side and their bad side. Their reports have a critical role in making the people choose a right person. But sometimes, some form of media fail to realize its responsibility but rather biased towards one or more political parties which results in choosing a wrong leader to rule the nation due to ignorance and faulty opinions. Not only this, media also has the responsibility to make the citizens know about the norms and regulations of elections, but most of the media reports fail to do that but only covers the political scenario, which keeps the citizen ignorant and results in less and false votes. And also the expected election reports published by the media which were paid by the political parties most of the time also creates a significant change in the mentality of the citizens. Media should therefore should make sure that it always portrays the actual and true information especially during elections for the betterment of people and the nation Democracy means right to freely express diverse opinions, and on the votes of well-informed...
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...OUTLINE OF U.S. HISTORY OUTLINE OF OUTLINE OF U.S. HISTORY C O N T E N T S CHAPTER 1 Early America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 CHAPTER 2 The Colonial Period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 CHAPTER 3 The Road to Independence . . . . . . . . . . . . . . . . . . . . . . . . . . 50 CHAPTER 4 The Formation of a National Government . . . . . . . . . . . . 66 CHAPTER 5 Westward Expansion and Regional Differences . . . . . . . 110 CHAPTER 6 Sectional Conflict . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128 CHAPTER 7 The Civil War and Reconstruction . . . . . . . . . . . . . . . . . . 140 CHAPTER 8 Growth and Transformation . . . . . . . . . . . . . . . . . . . . . . . 154 CHAPTER 9 Discontent and Reform . . . . . . . . . . . . . . . . . . . . . . . . . . . 188 CHAPTER 10 War, Prosperity, and Depression . . . . . . . . . . . . . . . . . . . . 202 CHAPTER 11 The New Deal and World War I . . . . . . . . . . . . . . . . . . . . . 212 CHAPTER 12 Postwar America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 256 CHAPTER 13 Decades of Change: 1960-1980 . . . . . . . . . . . . . . . . . . . . . 274 CHAPTER 14 The New Conservatism and a New World Order . . . . . . 304 CHAPTER 15 Bridge to the 21st Century . . . . . . . . . . . . . . . . . . . . . . . . . 320 PICTURE PROFILES Becoming a Nation . . . . . . . . . . . . . ....
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...remaining key issues are: mutual recognition, borders, security, water rights, control of Jerusalem, Israeli settlements,[6] Palestinian freedom of movement,[7] and resolving Palestinian claims of a right of return for their refugees. The violence of the conflict, in a region rich in sites of historic, cultural and religious interest worldwide, has been the object of numerous international conferences dealing with historic rights, security issues and human rights, and has been a factor hampering tourism in and general access to areas that are hotly contested.[8] Many attempts have been made to broker a two-state solution, involving the creation of an independent Palestinian state alongside the State of Israel (after Israel's establishment in 1948). In 2007, the majority of both Israelis and Palestinians, according to a number of polls, preferred the two-state solution over any other solution as a...
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...Arianne Cerize A. Aman The Meaning of Development: Brazil and Costa Rica Economic development is the presumed solution to absolute poverty and to many of the world's other most pressing problems. But what is development, and how do we know it when we see it? The term, development, has been used in several ways. Traditionally, it was equated with growth of per capita income. Since the 1970s, other indicators of development have become widely used by development scholars and development agencies such as the World Bank. The meeting of basic needs (or, equivalently, reduction in absolute poverty), the creation of modern employment opportunities, and the achievement of a less unequal distribution of income and farmland have all become important criteria in determining the level of development. Traditional measures of growth, especially in developing countries, may be misleading in that they fail to account for the environmental destruction that often accompanies spurts in temporary and unsustainable economic growth; and economists are devising measures of the national capital stock that includes environmental wealth. The United Nations has placed both educational attainment and health standards on equal footings with per capita income as development criteria, in the widely followed United Nations Development Program human development index (HDI). Some leading development scholars, such as Amartya Sen, Denis Goulet, and Dudley Seers, have gone further. They argue that more intangible...
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...China The first one is the economy. China's economy has been typically the best-performing economy or among the best-performing economies in the world since 1979 when reforms began, averaging about 7 percent growth. One note of concern, though, is that those conditions that allowed that 7 percent growth are not likely to be prevalent in the years to come, because for over 30 years, China has relied extensively on lower wage rates and export-driven growth. But wage rates have been bid up, as happens; the Chinese are victims of their own success, you could say. And secondly, the rest of the countries in the world are not going through high rates of growth, and they’re not going to be importing the way they had been historically. So, that formula isn’t going to be as successful going forward as it has been. China needs to shift away from an export-driven economy to more of a consumption model. It needs to be mindful about funding its state-owned enterprises, about subsidizing state-owned companies. It needs to lessen its reliance on low-end manufacturing and move up the value chain. By the way, these aren’t my observations; these are observations by Chinese leadership. If you follow any Chinese leader’s speech on China’s economic transformation, these are the points he’ll make. We would call that market rationalism or just normal evolution as a country rises to middle-income status. But there are also some countervailing impulses. There’s a strong streak of economic nationalism;...
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