...With reference to the case study, summarize the relationship between goals, objectives and policy and advise the management of Scotia Airways of the contribution each will make to effective managerial performance. Clear goals and objectives are required by every organization accomplish or achieve their expectations or targets as there is a strong relationship between the goals and objectives which will guide a company to a right direction. Generally, goals can be defined as something that one's efforts or actions are intended to achieve or accomplish. The definition of a company's goal can be to survive, to move forward and to gain or profit either from development or wealth. Goals also determine the inputs' nature, (which include employees, management and efforts) as well as nature of outputs (which can be defined as quality of service). Goals are set for long-term and are future expectations for an achievement or accomplishment. For an organization to be able to realize their objectives setting goals are the essential tasks. There are four types of organizational goals; a) Consumer b) Product c) Operational d) Secondary Confusion in understanding of relationship and difference between goals and objectives are common. Objectives are specific sets of goals or targets within the general goals. Moreover, objectives are time-related which means that there are time limitations to achieve or obtain certain tasks. In other words, goals are the intentions...
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...Jet Blue Airways case study Introductіon Twelve years ago JetBlue was a breath of fresh air in an airline industry bogged down by the ways of legacy carriers that were unconcerned with customer service and known for price gouging. JetBlue was revolutionary. With a fleet of new planes -- all Airbus A320s, which cut down on repair costs -- a staff that worked primarily from home, and 40% of ticket sales executed online, the company emerged as the premier low-cost carrier focused on providing extra-friendly, efficient service (LaMotta, 2010). Jet blue was a discount airline carrier that offered passengers low fares; operated point-to-point systems; used two types of aircraft; served only snacks; and maintained quick turnaround times at airports. Its operating costs were low, especially compared to those of other major U.S. airline companies. In the first quarter of 2008, for example, JetBlue’s total operating expenses amounted to 12.77 cents per revenue passenger mile, compared to 20.95 cents per revenue passenger mile for Delta and 13.85 cents per revenue passenger mile for Southwest (Michael, 2010). According to (Enterprise, 2011) JetBlue Airways is a low-cost passenger airline that provides customer service primarily on point-to-point routes. The company primarily operates in the US. It is headquartered in Forest Hills, New York and employs 12,532 people. The company recorded revenues of $3,286 million during the financial...
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...Name- Abhinav kalra Class- PGDM (RM) Roll no. 56 British Airways Corporate Communication Contents 1. Summary ......................................................................................................................................... 3 2. Introduction .................................................................................................................................... 4 3. Corporate Communication Strategy ............................................................................................... 5 4. External Communication................................................................................................................. 7 5. Internal Communication ..................................................................................................................... 8 6. Corporate Image, Identity and Reputation ..................................................................................... 9 7. Conclusion..................................................................................................................................... 11 8. Biblograpghy .................................................................................................................................. 12 Any organisation that fails to realise the need and importance of communication...
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...Section 2 - British Airways Profile Overview Alliances LHR Air Transport Movements LGW Air Transport Movements Awards History Key Events (1987-2005) Board Members Leadership Team British Airways Management Team Employees Brands Departmental Analysis Section 3 - British Airways Fleet Aircraft Fleet Aircraft Delivery Schedule Mainline Fleet Profiles Regional Aircraft Fleet Maintenance Section 4 - British Airways Performance Summary Strategy Social and Environmental Performance Incentive Plans Summary Financial / Operating Statistics Principal Investments Shareholder Information Share Price History Section 5 - Global Partners Overview BA Connect Franchisees oneworld Aer Lingus American Airlines Cathay Pacific Finnair Iberia LanChile Qantas oneworld At A Glance Section 6 - Route Network British Airways Franchisees Section 7 - General Information Airport Three Letter Decodes Outside Advisors Abbreviations & Specialist Terms How To Contact Us 2 3 3 4 4 5 6 6 7 8 89 91 92 93 97 98 99 100 101 102 103 104 9 9 10 10 11 12 13 38 39 40 41 44 47 105 109 110 115 116 118 56 56 57 69 72 73 74 75 75 77 86 87 88 This document has been prepared solely for the purpose of providing information about British Airways to interested parties. It does not constitute an offer to sell any securities and must not be relied upon in connection with any investment decision. The information contained in the document has been compiled in good faith by British Airways from internal and external...
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...airline-related businesses. Qantas is also a partner with Australia Post in two jointly controlled entities: Australian air Express and Star Track Express, a national road freight business. [12] The Qantas Group’s long term vision is ‘to operate the world’s best premium airline, Qantas, and the world’s best low fares carrier, Jetstar.’ [13] To achieve this, the Group is focused on five key elements: * Safety is our first priority * Right aircraft, right routes * Customer service excellence * Operational efficiency * Two strong complementary brands : Qantas and Jetstar The airline businesses, grouped under the Qantas and Jetstar brands, are: -Qantas -Jetstar -QantasLink -Jetstar Asia -Jetstar Pacific Qantas Airways | Parent Company | Qantas company | Category | International | Sector | Airlines | Tagline/...
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...------------------------------------------------- American airlines leadership American Airlines Leadership American Airlines has a very unique history being the first “major airline” in the United States. The original name of the company was American Airways, which was conceived through the acquisition of 80 different airlines in 1930. The smaller airlines that were acquired included, Southern Air Transport in Texas, Southern Air Fast Express (SAFE) in the western United States, Universal Aviation in the Midwest, amongst a few others. With the airlines working under one name they were able to provide a much simpler way to travel and like many early carriers then, American earned it’s the most by carrying U.S. Mail. By 1933 American Airways operated a transcontinental route network serving 72 cities. In 1934 American Airlines was created by E.L. Cord who acquired American Airways and renamed it. The new owner, E.L Cord, hired C. R. Smith a Texas businessman. Smith began to work Donald Douglas in a project where they would pioneer a new phase of airline industry. Smith and Douglas worked and developed the DC-3, exclusively for American Airlines. This new plane was known as the flagships and the American Airlines’ DC-3 allowed for the company to be made the first airline to be able to operate a route that could earn a profit solely by transporting passengers, instead of relying solely in mail transportation. American Airlines was not only the first to profit from...
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...SUSTAINABILITY REPORT: QANTAS AIRWAYS LTD By Student’s Name Course Name Professor Name City, Location Project Name Date of Submission Table of Contents 1. Introduction……………………………………………………………………………...…..3 2. Financial……………………………………………………………………………..………4 3. Social Responsibility…………………………………………………………………..……..6 4. Environmental Responsibility……………………………………………………….………7 5. Conclusion………………………………………..………………………………… ………8 6. References List……………………………………………………………………………..9 Sustainability Report: Qantas Airways Ltd Introduction The paper seeks to provide a corporate social responsibility report on Qantas to understand the impacts of financial operations of the company on the environmental and social responsibility initiatives of the company. Qantas Airways ltd identifies a flag carrier airline located in Australia and it is recognized to be the largest airline in terms of fleet size, international flights and international destinations. After KLM and Aviance, Qantas is the third oldest airline across the world as it was founded in the late 1920. Today, the airline is headquartered in Sydney within its main airport being Sydney Airport. The company owns 65 percent of the Australian domestic market and ferries 14.9 per cent of all passengers travelling from and in Australia. Some of its subsidiaries include Jetconnect and Qantaslink...
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...Article Review Airlines have become an important form of transportation since the prices of airlines have gone down. People are traveling more with JetBlue, Southwest, Air Tran (low-cost carriers) than US Airways, Continental, Delta (network airlines). As mentioned in Planning Airport Access in an Era of Low-Cost Airlines an article from Journal of the American Planning Association (JAPA) 2006 written by Richard de Neufville; air transportation industry is changing fundamentally. Richard de Neufville is a professor of engineering systems and environmental engineering at Massachusetts Institute of technology. He has consulted on airport related projects in many cites which led him to write this article. Neufville presented the elementary good business practice which is planning for airport access that focuses on the companies that have resources and avoid taking long term obligations for clients that have neither money now nor good future. Big airlines such as Delta and US airways are funding the construction of luxurious airports in major cities, but not taking into consideration the business they are losing to low-cost airlines. United States competitors (low cost airlines) accounted for only 8% of the market in 1995 and a decade later these competitors now control the future of air travel in the United States. Research shows that 50% of the U.S. revenue passenger-miles were flown on either the low cost airlines or on network airlines for the fare rate. The average cost...
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...Information Systems Analysis: British Airways vs. EasyJet Name Institution Table of Contents Introduction 3 Main Body 4 Section 1: Information Requirements 5 Section 2: IT based Information Systems 8 Section 3: The Internet-based Information Systems 9 Conclusions 12 References 13 Introduction Information systems are particularly important for business establishments (Stair & Reynolds 2011). It is especially true for airline companies such British Airways (BA) and EasyJet. The nature and size of the two carriers operations ensure that they face particular challenges in communicating with all their stakeholders that include the shareholders, personnel, customers and suppliers. In fact, the need for the right information is made acute when it becomes apparent that the information is necessary to ensure control, coordination and decision-making support for the airline company. In response to that challenge, both BA and EasyJet have applied an extensive information management system that employs the most efficient and effective communication tools and strategies to transmit pertinent information (Google, 2013). For this reason, both BA and EasyJet have implemented an information system that uses the most efficient and effective communication tool – the Internet – to enable them transmit the right information to all their stakeholders. An information system refers to the data management approaches that a business entity applies. In the present time when...
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...Name Instructor Institute Course Name and No Date British Airways: Case Study TASK 1: The argument between BA and its Merge unionized employees has been long-running and nasty. British Airways passage cottage team is to be balloted again over clean attack activity in their long-running argument with the commercial airline. BA said the past poll organized last 1 month, in which team elected in favor of further attack activity, was illegal. The argument between the commercial airline and the partnership extends back again to delayed 2009, and has already priced British Airways about £150m and led to 22 times of hits. When the argument started, it centered on changes to employment stages, pay and operating circumstances. However, following the walkouts in Goal last year, BA eliminated the journey discounts of employees who took part in the commercial activity, with some also experiencing disciplinary activity. The partnership says the argument is now about four problems. It wants a recovery of journey advantages incomplete, mediation through Acas of all cottage team disciplinary situations relevant to the argument, and recovery of pay to those truly fed up during the argument. It also wants a complete conversation about how BA has managed commercial interaction within the organization. Human Resource Technique was dominantly noticeable in the behavior part concept designed by Katz and Khan (1978). Barney (1991) recommended Human Resource on a justifiable reasonable aids...
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...management in British Airways 2.1 Organisational context (British Airways: 2009 – 2011) 2.2 The strategic change itself as outlined by its management 2.3 The nature and extent of the strategic changes 2.4 The change management strategy 2.5 The challenges and management difficulties in implementing such change strategy 3. Conclusion 4. Bibliography 1. Introduction This report entails research on British Airway’s (BA) change program that resulted in long-running industrial disputes between its management and crew members between 2009 and 2011. British Airways PLC is one of the world’s leading global premium airlines. The airline is based in London with significant presence at Heathrow, Gatwick and London City. In May and June 2010, the UK trade union Unite carried out a series of industrial actions against British Airways after the airline implemented a series of changes including job losses, a pay freeze and changes to the work practices of cabin crew. However, even though when the dispute started it centred on changes to staffing levels and pay, it was soon bogged down by British Airway’s removal of travel concessions, and in some cases the termination of workers who took part in the industrial action. Unite trade union officials called into question the managerial style and procedures of British Airway’s, demanding for changes in authority to be made. (BBC News, 2011) 2. Change management in British Airways 3.1 Organisational...
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...------------------------------------------------- British Airways From Wikipedia, the free encyclopedia For similar named airlines, see British Airways Ltd and British Airways Limited. | It has been suggested that British Airways Limited be merged into this article or section. (Discuss) Proposed since January 2013. | British Airways | | IATA BA | ICAO BAW SHT | Callsign SPEEDBIRD SHUTTLE[1] | | Founded | 31 March 1974 (after BOAC & BEA merger) | AOC # | 441 | Hubs | * Gatwick Airport * London Heathrow Airport | Frequent-flyer program | * Executive Club (for BA flights) Diamond Club (for British Midland International flights) | Airport lounge | * Concorde Room * Galleries First * Galleries Club * Galleries Arrivals * First Lounge * Terraces Lounge * Executive Club Lounge * International Lounge * UK and Ireland Lounge | Alliance | Oneworld | Subsidiaries | * BA CityFlyer * OpenSkies * British Airways Limited * British Airways World Cargo | Fleet size | 256 | Destinations | 169 not incl. subsidiaries and code-shares | Company slogan | * To Fly. To Serve. * Upgrade to British Airways(online marketing) | Parent company | International Airlines Group | Headquarters | Waterside, Harmondsworth, England | Key people | * Keith Williams (Chief Executive Officer)[2] * Sir Martin Broughton(Chairman) | Revenue | €11.482 billion (2011)[3] | Website | www.britishairways.com | British Airways (BA) is the flag carrier airline...
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...Strategic Management Group Project Virgin Atlantic Airways Limited Instructor: Mr. Audun Fiskerud Presented by: Mikael Tving Therkildsen - Jacob Brodersen – Jonas Ravn Nielsen - Gary Chuyu Fang Executive summary This report strategically analyses the Strategy Business Unit (SBU), passenger transfer service, for Virgin Atlantic Airways Limited. The strategic analysis contains investigation of certain key business areas of Virgin Atlantic, such as: defining whom the Virgin Atlantic customer is; understanding of the external environment issues of the airline industry; competitor analysis, and analysis of the Human Resources within the organization. Through the analysis of Virgin Atlantic Airways Limited, some issues for the company were uncovered. Especially two main issues should be considered as potential problems for Virgin Atlantic’s business unit and so action needs to be taken within these areas: 1. Lacking economy of scale (size of the company). 2. Increasing environmental awareness among customers. 1. Virgin Atlantic lacks economy of scale because of the size of the company and limited routes available. To be able to compete effectively and gain greater profits through economy of scale, Virgin Atlantic has to expand by opening new routes. The implementation of this will require strategic financial planning and adjustment of the company structure. It is likely that this process will take several years; however, this change is necessary to increase Virgin...
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...ETIHAD AIRWAYS Assignment I Contents INTRODUCTION 2 BACKGROUND 3 ETIHAD’S CORE VALUES 4 COMMITMENT 4 VISION AND MISSION 5 HISTORY 6 LOYALTY PROGRAM 6 FINANCIAL PERFORMANCE 9 FINANCIAL POSITION 9 FINANCING ACTIVITIES 11 EXTERNAL ENVIRONMENT 11 GENERAL ENVIRONMENT 12 EXTERNAL ENVIRONMENT ANALYSIS 41 INDUSTRY ENVIRONMENT ANALYSIS 44 1. Porter's 5 forces model 44 COMPETITOR ANALYSIS 65 INTERNAL ENVIRONMENT 68 COMPETITIVE ADVANTAGE 90 VALUE CHAIN ANALYSIS 92 IMPORTANT ENVIRONMENTS THAT ETIHAD NEEDS TO BE AWARE OF: 108 ARE THE VISIONS AND MISSIONS CLEAR AND MEASURABLE? 110 REFERENCES 111 INTRODUCTION Strategic management is the comprehensive collection of ongoing activities and processes that organizations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization. Strategic management activities transform the static plan into a system that provides strategic performance feedback to decision making and enables the plan to evolve and grow as requirements and other circumstances change (Dess, Gregory G., G.T. Lumpkin and Marilyn L. Taylor, 2005). Our group decided to work upon Etihad Airways, the flag carrier airline for United Arab Emirates. The name ‘Etihad’ is derived from an Arabic word which means ‘union’. In addition to its main activity of passenger transportation, Etihad controls Etihad cargo and holidays. Aside from that, they have stakes in many other airlines...
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...Business Model and Strategic Framework – IndiGo Airlines Business Model and Strategic Framework – IndiGo Airlines 2013 7/24/2013 2013 7/24/2013 Introduction IndiGo began its operation in 2006 and after being into business for six years, it has become India’s largest airline services overtaking Jet Airways in November 2012. Through this project report, we aim to understand the business model that is used by IndiGo and their marketing strategic framework which would help us to understand the enormous growth shown by IndiGo. Porter’s 5-Force Analysis for Airline Industry and GoIndigo in particular 1. Threat of New Entrants New entrants in the aviation industry face intense competition from the existing players and these new entrants themselves act as a huge competition to the settled players in the market. Barriers for new entrants: 1. High initial setup cost- The initial setup costs for the entrants include the airbus costs, setup costs, licensing costs, costs to airports, inventory costs, and many other costs including taxes. This increases the entry barrier to the new entrants who are willing to enter the market. 2. Existing player’s defence of market share- The existing settled players have a loyal set of customers, an established brand name and an extensive value chain. With the entry of a new entrant, the existing companies can easily defend their market share from the former. Additionally, the existing companies have an advantage of the economies...
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