...The life of Anita Roddick Business Leader and Entrepreneur Assignment 2 Professor Andrew McLeod Business 302 February 26, 2012 Abstract Anita Roddick was a successful business woman from Littlehampton, England. She was born in Littlehampton in 1942 as the child of an Italian immigrant couple in an English seaside town. She started the Body Shop in 1976 simply to create a livelihood for herself and her two daughters, while her husband, Gordon, was trekking across the America. She made her fortune from selling natural ethical products hair care and body moisturizers that were meant for women. Half of her life she spent being an advocate for both humanity and the environment. She traveled to Haiti and different parts of the world where she learned how the earths’ natural resources could help make women more beautiful. The body Shop became a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. “ Business have the power to do good”. This was the mission statement Anita Roddick chose to use for the opening of the Body Shop. At age sixty-four she dies but, not without making a big contribution to society. Anita Roddick was born on October 23, 1942 in Littlehampton, England. She was the daughter of Gilda and Donney Perella, Italian immigrants who owned a café which Anita and her siblings worked in after school and over the weekends. “After Anita’s application...
Words: 1595 - Pages: 7
...Anita Roddick created the body shop in 1976 with the objective of opening an environmentally conscious cosmetic store. Today, the Body Shop (BS) has grown from being a single “hippie” store in England to a multinational company with over 2265 stores in 50 countries enjoying sales of £820,000 in 2006/2007 period. (mintel 2006) People say that “one person cannot make a difference” but Anita Roddick proved it wrong by sticking to here ideals and ideas of doing business. This extract from the Body Shop’s mission statement ‘to dedicate our business to the pursuit of social and environmental change’ (www.thebodyshop.co.uk), shows us how she created a new way of dealing with customer needs and wants. She saw it as a better option to put customer and society in the first place and by doing so, gain sales for good conduct. This way of doing business was not only proved to be extremely successful but many marketers followed the BS concepts, attempting to maximise potential profit by imitating Dame Anita Roddick’s set of ideals or values. Throughout this essay, we will investigate how Anita Roddick successfully used marketing tools to promote her chain of shops and her strong principles and see how today’s businesses can follow Roddick’s footsteps in successfully targeting the emergence of new consumer groups in the organic food market. Anita Roddick’s BS has not been an immense success for no reason. An explanation of the BS general success in world markets is that she was one of the...
Words: 335 - Pages: 2
...Dame Anita Roddick and The Body Shop: Getting Started The daughter of Italian immigrants born and raised in the UK, Anita Perella began developing her legendary work ethic and keen business sense at an early age as she and her siblings worked tirelessly in her parent’s café as children. It was very common in those days for immigrant children to labor as hard as (if not harder) than their adult counterparts and Anita was no exception. She was a hard worker but also garnered a reputation for being a “rebel” by challenging the ideas and concepts of those around her. It is undoubtedly these traits (among others)—her tireless work ethic, savvy business sense, and willingness to think outside the box—which led to the eventual creation and overwhelming success of Anita’s legacy: The Body Shop. By the mid-70’s Anita had already completed her college education and began to travel the world, drifting from one position to another—teaching in Israel, working for the United Nations in Geneva..etc—before deciding to become a student of the world by exploring other nations and cultures. In her own words: “(…) that's when I first understood the power of community and a world beyond our Western notion, and the role women could play in it. It was education through experience, and it was where I got the ideas for The Body Shop.” When she returned from her expedition Anita met and fell in love with her future husband and the father of her two daughters; Gordon Roddick. Together the couple owned...
Words: 2162 - Pages: 9
...change the meaning of those words. We can be whoever we want to be; however, these words now carry more than a feeling of desire but hard work and determination. Every single human must work hard to overcome prejudice, personnel obstacles, and even people; some more than others. For these very reasons humans need people like Anita Martinez, to remind us that becoming the person that we want to be may require a lot of work and sacrifice, but it is something that has been done before and can be done again. It was an honor to have the opportunity to be able to interview Anita Martinez. The reason I...
Words: 888 - Pages: 4
...Use this tool as an effective way to identify the merits (PROS) and the drawbacks or costs (CONS) of alternatives. More then a simple pros/cons evaluation, this tool forces you to look at ways of ''FIXING” the CONS - resulting in a final 'picture' of the merits and costs (costs = the fixes, along with the cons you can't fix) for a particular alternative. This is a good technique to use when you have only a couple of alternatives to consider. This tool is also good to use when you have identified one or two remaining alternatives after using other tools (eg. Simple Ranking or SMART) to do a 'reality check' and cost/benefit analysis. I have also seen students use it effectively for indentifying linked decision to a particular alternative and implementation planning. 1. Write down the alternative you plan to evaluate 2. List up all the benefits you can. Use a white board for this, or post-it notes. Then consolidate these by combining and organizing them. (eg. combine those that are similar or redundant by expressing it as one Pro, and eliminate any frivolers PROS that are not important). Write down the consolidated PROS in the template PROS box. 3. Now list up all the Cons (using white board, or post-it notes). Organize and consolidate as you did with the PROS. Write down the consolidated CONS in the box. 4. Now get creative and look at how you can eliminate a each CON by ‘FIXING IT’. For example, say you were assessing the alternative ‘To Get Married’...
Words: 798 - Pages: 4
...Creator- When one read the words The Body Shop one would think of working on cars. Not for Mrs. Anita Roddick, she thought of The Body Shop as a way to give women what they had been looking for in cosmetics. Mrs. Anita Roddick was born in England in 1942, to Italian immigrants. She was a human rights activist and an environmental campaigner; she was also the founder The Body Shop. The Body Shop was a cosmetics company that produces and sold beauty products. The Body Shop was the first company to prohibit its ingredients on animals and one of the first to encourage fair trade in other third world countries. Mrs. Anita intention of creating this company was to make money for her daughters and herself while her husband travels the world instead the company became a multi-billion company. The Body Shop had 1980 stores serving over 70 million customers all over the world by 2004. In 2006 Mrs. Anita sold her multi-billion company to L’Oreal, which caused problems. The problem came because Mrs. Anita would let her company use animals as test subjects and L’Oreal did. She was very active with charity for children and other works. Sales from The Body Shop went down south. The Beginning- Mrs. Anita had several jobs before she decided to create The Body Shop. In 1976 Mrs. Anita founded The Body Shop and it grew rapidly over the years. After being the CEO of her company in May 1998, Anita Roddick stepped down and appointed Patrick Gournay as the new CEO. Her reason for stepping down...
Words: 349 - Pages: 2
...L’Oréal Brandstorm 2012 “CREATE for a Beautiful World” CONTEXT The original, natural and ethical beauty brand It was in 1976 that Dame Anita Roddick began to write the fabulous history of The Body Shop from a small boutique in Brighton, UK, starting out with a simple but totally new idea: ‘companies have the power to change the world’. Today, with sales of more than £1bn, The Body Shop brings innovative products and ground breaking values campaigns to customers all around the world. The Body Shop Values The five core Values of The Body Shop are as relevant today as they were when Anita Roddick first set them out: the brand is always looking for new ways to bring them to life. The Body Shop teams believe that these Values are at the heart of the brand’s commercial success and that they are the key to growing the business. As going forward, more creativity is always needed to bring this message to consumers in search for brands with principles that they can trust. A retail business model With more than 2,600 stores in 65 countries and territories, The Body Shop is a worldwide player in the single-brand retail based sector of the beauty industry. The store is the single biggest point of contact with the brand today and provides a great opportunity to experience the brand, engage customers and build support with the Love Your Body customer loyalty programme. The Body Shop focuses on offering friendly and personal services around storytelling, while creating a stronger sense of theatre...
Words: 695 - Pages: 3
... Abstract Entrepreneurship is defined as “the willingness to take risks”. (Kurtz, 2010 p.182). The people who make entrepreneurship happen are those who “seek a profitable opportunity and take the necessary risks to set up and operate a business” who are known as entrepreneurs. (Kurtz, 2010 p.182). In this assignment, we will analyze the different leadership styles of the well know entrepreneurs, Thomas Edison who was an American scientist, inventor, and entrepreneur, and Anita Roddick who is the founder of The Body Shop and encourages social responsibility in a number of facets. In addition, we are going to discuss the major business principles these entrepreneurs used to achieve their goals. Presently, entrepreneurship has become increasing encouraged because of the chance of job security and financially stability; enhance their quality of life, Entrepreneurship starts with a vision to change society, a culture, the world, or just a single person’s life, with a product or service and Anita Roddick had a vision to make a profitable business. Entrepreneurism is a curious thing. When one man has a dream, he goes out and converts that dream into a reality. For centuries, this has been the American way. There are several questions an entrepreneur has to ask himself, though; first, will I be making profit? No one wants to go into business to waste his time or money. Second, an entrepreneur must ask himself if he is being socially responsible. A business, whether large...
Words: 1526 - Pages: 7
...The Body Shop in Malaysia Introduction Background of the Body Shop The Body Shop International PLC（Public Limited Company）, known as The Body Shop, has a range consisting of 1,200 products, including cosmetics and make-up in its 2,500 franchised stores in 60 countries. The company, which has its international headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part owned by L'Oréal.From its first launch in the UK in 1976, The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually. The Western Malaysian operation includes more than 64 stores and is operated by a The Body Shop Franchisee, Rampai-Niaga Sdn Bhd, under license by The Body Shop International plc. Corporate Culture and the Valves Five core values.Support Community Fair Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem, and Protect Our Planet. Against animal testing.the Body Shop web site explains that the organisation does not sell or use either finished products or ingredients that were tested on animals after 31 December 1990. Trading fairly. The body shop set up their own fair trade programme, called Community Fai Trade.Community Fair Trade now works with over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build their futures. Most of our products contain Community Trade ingredients. Social activism.Over time, Roddick blossomed into...
Words: 350 - Pages: 2
...25 Finance Student 5010 South Robertson St. New Orleans, Louisiana 70115 (908)-752-2924 January 20, 2015 Anita Roddick, Founder: The Body shop International PLC 2001 Re: Case C: Chapter 8: The Body Shop International: An Introduction to Financial Modeling, Years 1 – 3 Observed Value of The Body Shop International as of February 28, 2004 = 2,000,000 GBP Dear Mrs. Roddick: As you requested, I have forecasted pro-forma statements and ratio analysis factors of The Body Shop International for Years 2001 through 2004, using the information presented in Bruner and the forecast assumptions on the Case Studies in Finance pages 120-126. I used these forecasted pro-forma statements as an Initial Scenario to analyze the interactive quality of the forecast assumptions made, and I adjusted the forecasted assumptions to I found the Borrowing amount for The Body Shop International as of 2001 (the beginning of Year 1) to be = $5,904,000. 1) & 2) I derived my forecast by taking a random growth rate percentage and the COGS/Sales ratio that the book had provided. As I plugged in higher growth rates the company debt began to grow larger. However the Retained earnings began to grow as well. The COGS/Sales ratio showed to have a similar affect but with a far greater increase in company debt. Whether there is an Increase in growth rate or and increase in the ratio of COGS/Sales, they both present an extreme increase in New Debt. If the COGS/Sales...
Words: 627 - Pages: 3
...Internet search technology, while they were graduate students at Stanford University. The company's mission statement is: "to organize the world's information and make it universally accessible and useful.” However, the company's unofficial slogan is “don’t be evil.” The company leadership style is profit-oriented. Brin asks questions like “Is this the place I would want to work if I were graduating from a doctor of philosophy degree program now?” (Deutschman) The major business principle of their profit-oriented entrepreneurial approach is choosing how to use human and natural resources; investing in equipment, machinery, and buildings; and forming partnerships with other firms. These are economic decisions all businesses organizations make. Anita Roddick, founder of The Body Shop, develops and markets natural cosmetic products. In addition to developing and selling natural cosmetics, she advocates community trade, human rights, and animal protection. Anita’s leadership style focuses on ethical behavior. “The Body Shop remains as famous for its ethics as its success.” (Hughes) The major business principles of her social-responsibility oriented entrepreneurial approach are fair trade, environmental awareness, animal protection, respect for human rights, social campaigning. Anita’s visionary beliefs have remained intact throughout. (Hughes) “The Body Shop Foundation supports social activism and environmental activism. We don't tend to support big agencies. We work within the communities...
Words: 480 - Pages: 2
...every year. More that 50% of students in the world are women. Women play a more important role in the world's economy than before. There are countries, where the number of female entrepreneurs is bigger than the number of male entrepreneurs (e.g. Switzerland, Singapore, Brazil etc.). For the most part it happens in countries of Eastern Asia, Africa and Latin America, because of the ever growing markets. There are a lot of outstanding examples of women, who have achieved everything they have by themselves. My favorite example is Anita Roddick, the founder of worldwide company “The Body Shop”. Her story is very interesting. Anita never thought about a life as a businesswoman. When she left school, she studied to be a teacher and then decided to travel. She visited many countries, including Tahiti, Australia and South Africa. Later she got married with the writer Gordon Roddick. As they didn’t have much money, they decided to run their own business. Anita thought about the kind of business she would like to start. She decided to open a shop, that will be selling cosmetics. She didn’t want to make money just to get...
Words: 441 - Pages: 2
... Music Appreciation ANITA BAKER Anita Baker was an only child born January 26, 1958 in Toledo, Ohio. She grew up in Detroit, Michigan. She was abandoned by her mother child and he was raised by foster parents. At the age of twelve she began singing in her church choir and at sixteen she started a local singing group with some of her high school friends. In 1975 she was approached by bass player David Washington of the group Chapter 8. She audition for the group, became a member and she spent the next few years playing in and around Detroit. Anita Baker begin singing with the group Ariola and in 1979, they released an album. However, when Ariola was bought out by Arista, the group's contract was not renewed. Anita returned to Detroit and worked at a law firm as a receptionist. In 1981, Otis Smith, who was the man behind Chapter 8, formed his own label called Beverly Glenn. He contacted Anita Baker in 1982 and offered her a deal and she turned it, but when Otis Smith increased the amount of his original offer, and the contract was approved legally, she accepted the contract and she released the album "Songstress" in 1983. In 1986 she signed with Elektra. At this time was also producing her debut album "Rapture", on her new label. “The Rapture” sold over 6 million records worldwide and earned Anita two Grammy awards: Best R&B Female Performance for the album "Rapture" and Best R&B Song for "Sweet Love". In 1987, Anita began working on her next album,...
Words: 766 - Pages: 4
...5.1 Company Background Founded in 1976 by activist Dame Anita Roddick, “The company combines activism with marketing, encouraging women to focus on self-esteem as well as social and environmental causes” (The Body Shop). The Body Shop boast sits natural and eco-friendly line of skin and hair care products. Line of goods includes: body powder, bath and shower gel, candles, sponges, massages oils, fragrances, soaps and more. Purchased by L’Oreal in June 2006, The Body Shop cur-rently operates about 2,550 stores across 60 countries. 5.2 Brand Image The Shop ensures their image by guarantying “its cosmetics and personal care products are not tested on animals, and that they contain sustainably sourced oils and other vegetarian ingredients” (The Body Shop). In addition, the campaigns in which The Body Shop participates is another step they take to make a difference both environmentally andindividually. Vision and Mission: 5.3 The Body Shop Vision: “I just want The Body Shop to be the best, most breathlessly exciting company – and one that changes the way business is carried out. That is my vision.” Founder of The Body Shop. 5.4 The Body Shop Mission: To dedicate our business to the pursuit of social and environmental changeTo creatively balance the financial and human needs of our stakeholders:...
Words: 308 - Pages: 2
...existed for one reason only – to allow us to use our success to act as a force of change, to continue the education and consciousness-raising of our staff, to assist development in the Third World and above all, to help protect the environment. What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience”. - Anita Roddick (1991) 2 ANITA RODDICK STEPPED DOWN AS THE BODY SHOP CHAIRPERSON February 2002, the founder of one of the biggest cosmetics companies in the world, Anita Roddick (Anita) stepped down as the chairperson of the Body Shop along with husband Gordon Roddick (Gordon), who was a co-chair along with her. A number of controversies in the mid and end 1990’s had badly affected the company’s image as doing “business with a human face” as opined by Anita in the quote given above. Periods of losses, coupled with poorly motivated shareholders, de-motivated franchisees, unsuccessful restructuring attempts and public propaganda against the company was proving to be too strong for the company to cope up. Thus, the decision of Anita and Gordon came up after several unsuccessful attempts to find a buyer for the firm. However, they still maintained control over more than 50% of the company’s voting rights along with Ian McGlinn, a friend of the Roddick’s and an early investor in the company. Around the same time, the then CEO Patrick Gournay, (who actually ascended the throne in...
Words: 6340 - Pages: 26
