...Executive Summary The company chosen for this assignment will be the Crocs, the product will be an adjustable high heels. The company will be analyzing based on their internal and external analysis which includes competitors, environment, consumers, market segmentation, targeting and positioning. Besides that a budget of RM 1 million will be given to spend for implementing the marketing channel within a 12 months period Table of Content No. | Title | Page No. | 1 | Executive Summary | 1 | 2 | Introduction | 3-4 | 3 | Situational Analysis | 5-8 | 4 | Creative Strategy | 9 | 5 | Campaign Objective & IMC Mix | 9-11 | 6 | Media Choice | 12-13 | 7 | Synergy between Media & Scheduling | 14 | 8 | Costing | 15 | 9 | Conclusion | 16 | 10 | References | 17 | I. Introduction About Crocs Crocs were founded in Boulder, Colo in the year of 1999. Project a simple, comfortable boat shoe image, Crocs footwear comes along with 120 styles and more for men, women and children. Colorful, lightweight comfort for all kind of occasion and all season has become Crocs distint collections & trademark. (About Crocs, 2012) All Crocs shoes are special designed and manufactured with the company's proprietary closed-cell resin- Croslite, an unique technology that makes each pair of shoes with soft, comfortable, lightweight, non-marking and odor-resistant qualities. Crocs footwear is ideally for casual wear, as well as for professional use and recreational activities...
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...Critical Analysis In Vitro Fertilization August 19, 2009 Marriages can offer new exciting experiences especially when couples want to start developing a family. For some couples pregnancy is simple and their family begins. For others it isn’t so easy, having children becomes a medical challenge and alternative solutions need to be sought out. One such solution for conception involves using the medical advancement of In Vitro Fertilization (IVF) techniques. However, for many this raises a whole batch of ethical dilemmas. IVF brings up dilemmas such as the process itself, when does “life” begin, how many eggs to fertilize, and cryopreservation of embryos. It is an especially difficult decision for those of Christian beliefs as IVF is not widely received within the Christian community and not clearly addressed in the Bible. I first want to take a look at the process itself and what leads a couple, or individual, to this decision. Before we start, we need to define what infertility is. According to The Fertility Center (2009), infertility is the “inability for a couple to conceive after one year of normal intercourse with no contraception”. Facing infertility is not as uncommon as one might believe, according to the Center for Disease Control, “approximately 1.2 million women made infertility related appointments in 2002”. In simpler terms, one in six couples faces infertility related issues at some point during their childbearing...
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...the thesis sample chapter 1, 2 , 3 CHAPTER I The Problem Introduction Tertiary education or post-secondary schooling is referred to in Education Act of 1982 as “higher education leading to a degree in a specific profession or discipline.” This is to provide a general education program that will promote national identity, cultural consciousness, moral integrity and spiritual vigor, train the nation’s manpower in the skills required for national development, to develop the profession that will provide leadership for the nation; and to advance knowledge through research work and apply new knowledge for improving the quality of human life and responding effectively to changing societal needs and conditions. (Aquino, 2003) According to Aquino (2003), a careful scrutiny of the aforementioned objectives will suffice to impress in the people’s minds the crucial importance of tertiary or college education. There are numerous reasons that college education is important. Among these reasons are gaining advantage over competition, demonstrating aptitude in a specific area and the fact that many job opening require a college degree are few of the top reasons. (http://www.degreedirectory.com). Moreover, college education many more opportunities in working life, especially for higher paid jobs and the chance to work with and be taught by some of the finest and most knowledgeable people. (http://www.importanceofcollege.com). McGuire (2010) stressed that getting a college education is...
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...21 23 32 SECOND DRAFT 4.1.4 Drama 4.1.5 Films 4.1.6 Literary Appreciation 4.1.7 Schools of Literary Criticism 4.2 Catering for Learner Diversity 4.3 Meaningful Homework 4.4 Role of Learners Chapter 5 41 45 52 69 71 72 73 74 Assessment 5.1 Guiding Principles 5.2 Internal Assessment 5.2.1 Formative Assessment 5.2.2 Summative Assessment 5.3 Public Assessment 5.3.1 Standards-referenced Assessment 5.3.2 Modes of Public Assessment 74 74 74 75 77 77 77 Quality Learning and Teaching Resources 104 6.1 Use of Set Texts 6.2 Use of Other Learning and Teaching Resources 104 108 Chapter 6 Chapter 7 109 Supporting Measures 7.1 Learning and Teaching Resource Materials 7.2 Professional Development 109 109 Appendix 1 Examples of Poetry Analysis 110 Appendix 2 Examples of...
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...spite of a clear definition for child sexual abuse violence in the lives of children is so real and as an international community we do very little to protect them. There is also a dearth of data to prove the prevalence of violence due to the hidden nature of the abuse and gives a false notion that it is a rare occurrence. Children are vulnerable to sexual victimization because of their age and their ability to perception of abuse. The risks children can be exposed varies across different developmental stages. Other factors like age, emotional state and physical abnormality of the child other than the social and cultural context of the environment increases the risk of the child being exposed to sexual abuse. As it takes place behind closed doors...
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...This is the full dissertation on The purchasing behaviour of Apple products between Chinese students (12000 words). Executive summary This research focuses on determining the factors which influence the buying behaviour of the customers Chinese students for Apple products. The research was conducted among around 1000 contacts out of which 130 students responded. The research used survey method to collect information from the large audience. The analysis of the information was conducted using SPSS while the survey questions were developed with the help of the literature review which was conducted by review different academic journals. The review of the literature pointed out that there are a number of factors which affect the buying behaviours of customers and that Apple had knowledge about all these factors due to which it was so popular among the Chinese customers. It has been pointed out from the analysis of the information that there are different factors which influence the purchase intention of the Chinese customer such as the quality, brand, design, technology and the functionality. All these are the main focus for Apple products due to which they are so popular among the Chinese customers. It has however been pointed out that price is a significant deterrent and has an adverse impact on the customer buying behaviour. Apple products are significantly expensive in comparison to the competitor products due to which consumers are unable to afford it. The research also suggested...
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...CONSULTING CLUB CASEBOOK 2004/2005 CASES Page 6 of 48 Copyright 2004, Do not copy or distribute without permission CONSULTING CLUB CASEBOOK 2004/2005 SOURCE / FIRM: DATE / CONTEXT: ISSUES COVERED: ISSUE/PROBLEM POSED: INFORMATION PROVIDED: SOLUTION: OTHER USEFUL TIPS: Page 9 of 48 BOOZ ALLEN HAMILTON 2nd round interview for summer internship 2004 Brainteaser Estimation How would you value a football (soccer) player? Business Case None I went around the houses a bit on this one. Identified sources of revenue for a football club including: Ticket revenue, Revenue from TV coverage, Sponsorship Merchandise sales (e.g. shirts) Talked around how to determine the contribution that an individual player makes to those revenue streams The final conclusion was that the best way to divide the portion of revenue related to the actual players (over their lifetime) between the team would be based on individual ratings (like those published for each player in the fantasy football league) Talked around valuation as the present value of future cash flows related to each player Open discussion with structure maintained through making notes and drawing tree diagrams was appreciated – used diagrams as prompt for directing discussions Copyright 2004, Do not copy or distribute without permission CONSULTING CLUB CASEBOOK 2004/2005 SOURCE / FIRM: DATE / CONTEXT: ISSUES COVERED: ISSUE/PROBLEM POSED: INFORMATION PROVIDED: SOLUTION: ...
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...Introduction In 1946, Tide was launched by a US company named Procter & Gamble (P & G). In 1949, Tide has successfully established itself as an international brand. They have a range of products which includes household detergent such as Tide Liquid, Tide Powder and many more (Procter & Gambler 2012). Besides, Tide was not just another laundry product; it is recognized as the washing miracle. It was the first heavy-duty synthetic detergent which revolutionized from the traditional laundry soaps as it does not leave the clothes stiff and dry. Tide has successfully changed the way families did their laundry. This innovation of using synthetic compounds has greatly reduced the time and effort consumers spent while doing their laundry (American Chemical Society 2007). Tide captured more than 30 percent of the laundry market in the early 1950s and therefore emerged to be the top selling detergent (Back to EurekAlert! 2006). 1 Situation Analysis According to Lamb et al. (2012), situational analysis includes SWOT analysis that affects the performance of an organization. Organizational resources such as financial resources, production costs, marketing skills, technology, employee capabilities and brand image should be taken into consideration. Environmental scanning is also essential as it affects the organization’s future as it can help in identifying market opportunities and threats. Additionally, PESTLE analysis will be conducted to analyze the relationship between...
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...Musically Infinite, LLC Business Plan Terrance P. Carson Principal 1990 Jonesboro Road McDonough, Georgia 30253 (770) 777-9311 www.musically.infinite@sounds.com November 16, 2012 A. Executive Summary 4 A1. Business Identification: 4 A2. Mission, Goals and Objectives: 5 A3. Keys to Success: 5 B. Company Summary 9 B1. Industry History: 9 B2. Legal Form of Ownership: 11 B3. Location and Facilities: 11 B4: Management Structure: 15 B5. Products and Service: 17 C. Market Analysis 19 C1: Target Market 19 C2: Industry Analysis 20 C3: Competitive Analysis 22 D. Market Strategy 25 D1: 4Ps. 25 D2: Price List- 28 D3: Selling Strategy- 29 D4: Sales Forecast- 30 E. Implementation Strategy 33 E1. Overall Strategy- 33 E2. Implementation- 36 E3. Control Plan- 2 F. Financial Statements and Projections 41 F1. Revenue and Cost Estimate- 41 F2. Forecasted Profit and Loss Statement 42 F3. Forecasted Balance Sheet- 44 G1. Financial Projections 45 G1a- Breakeven Point- 46 G1b-Financial Position: 48 G1c-Capital/Investment Needs: 49 References 509 A. Executive Summary A1. Business Identification Musically Infinite, LLC will operate as a Music Production Company providing a state of the art music production studio for creating, recording and mastering of recorded tracks. This production company will also provide state of the art video studios for videography, which has proven to be an invaluable asset to artist branding in the 21rst century....
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...Literary Theory and Schools of Criticism Introduction A very basic way of thinking about literary theory is that these ideas act as different lenses critics use to view and talk about art, literature, and even culture. These different lenses allow critics to consider works of art based on certain assumptions within that school of theory. The different lenses also allow critics to focus on particular aspects of a work they consider important. For example, if a critic is working with certain Marxist theories, s/he might focus on how the characters in a story interact based on their economic situation. If a critic is working with post-colonial theories, s/he might consider the same story but look at how characters from colonial powers (Britain, France, and even America) treat characters from, say, Africa or the Caribbean. Hopefully, after reading through and working with the resources in this area of the OWL, literary theory will become a little easier to understand and use. Disclaimer Please note that the schools of literary criticism and their explanations included here are by no means the only ways of distinguishing these separate areas of theory. Indeed, many critics use tools from two or more schools in their work. Some would define differently or greatly expand the (very) general statements given here. Our explanations are meant only as starting places for your own investigation into literary theory. We encourage you to use the list of scholars and works provided for each...
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...Action ........................ p. 90 Chapter 8 — Decision: the Mastery of Procrastination ......................................................... p. 128 Chapter 9 — Persistence: the Sustained Effort Necessary to Induce Faith ........................... p. 138 Chapter 10 — Power of the Master Mind: the Driving Force ................................................. p. 153 Chapter 11 — The Mystery of Sex Transmutation .................................................................. p. 160 Chapter 12 — The Subconscious Mind: The Connecting Link ............................................... p. 180 Chapter 13 — The Brain: A Broadcasting and Receiving Station for Thought ...................... p. 187 Chapter 14 — The Sixth Sense: The Door to the Temple of Wisdom .................................... p. 193 Chapter 15 — How to Outwit the Six Ghosts of Fear ............................................................. p. 203 2 NAPOLEON HILL THINK AND GROW RICH...
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...Executive Summary A. Market Study Food and parties have been a part of the culture of the Filipino. Filipino have always been a food lover, be it traditional food or food from another country. Hot is an adjective word that means having or giving off heat; having a high temperature; showing intense; requiring immediate delivery or correspondence; demanding priority. Spot is a noun word that means a place or locality; a specific position in a sequence. The owners chose this name because of the very reason that it is catchy and the word itself is explainable; it will be easily understood by their chosen target markets. Also, the owners thought of using this name because their main mission is to serve their customers with products that are warm and fresh. It features a variety of menu such as salads, pasta, hamburgers, rice meals, desserts and beverages hot or cold, alcoholic or non-alcoholic. It is also known for having the best ambiance having a laid back style with a twist of modernized furniture. Rest assured that Hotspot bar restaurant will maintain its security well. Hotspot bar and restaurant is an establishment that is very flexible and in its operations, it will make sure to cater to the needs and wants of every individual of all ages. B. Technical Study Burgers was introduced to the Philippines by the Americans, since then the Filipinos are fond of eating burgers. Hotspot bar and restaurant wants to be known for their best tasting burgers but they...
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...INTEGRATED MARKETING COMMUNICATIONS PLAN Kathrine M. Decker I St. Bonaventure University Promotions and Marketing for Public Relations Contents 3 Executive Summary 5 Situation Analysis 11 Market Research 13 SWOT Analysis 17 Overall IMC Strategy 18 IMC Objectives 19 Marketing Strategy 21 Target Audiences 23 Creative Brief 24 Corporate Identity 28 Public Relations Campaign 36 Online Initiatives 46 Advertising Initiatives 50 Campaign Timeline 51 Campaign Budget and ROI 53 Evaluation 55 Conclusion 56 Appendices Contents Promotions and Marketing for Public Relations Executive Summary Trading Post Community Care Center is a nonprofit organization in Springville, New York. It relies entirely on the time and dedication of volunteers and the contributions of donors to serve the community. Trading Post offers an array of services, the most prominent being a clothing exchange program and food pantry. Its primary competition includes other organizations in the community that vie for donations and volunteers, most commonly churches, hospitals, and schools. Trading Post served more than 18,000 clients and acquired 7,500 volunteer hours in 2009, but overall awareness is low. Research determined that most of its services had less than 50 percent awareness in the community. Trading Post is not recognized as a separate entity from its parent organization...
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...The Hunger Games: Action-film feminism is catching fire Lisa Schwarzbaum Burning up Jennifer Lawrence’s Katniss Everdeen is both strong and vulnerable – a new kind of action heroine who has powered The Hunger Games: Catching fire to a $158m US debut. (Lionsgate) Jennifer Lawrence’s Katniss Everdeen is a new type of female action film icon, and moviegoers should be very excited about that, writes Lisa Schwarzbaum. As Catching Fire ignites on movie screens around the world, this is what we know about the 21st Century heroine called Katniss Everdeen: she is strong but also soft. She is brave but she has doubts. She is a phenomenal fictional creation, yet is real enough that moviegoers can draw inspiration from her values, her resourcefulness, and her very human inner conflicts. And she is played by Jennifer Lawrence, who appears not only to be handling her current duties as Hollywood’s finest model of well-adjusted millennial female stardom but doing so with charm. Everdeen and Lawrence: golden girls both. Personified in Lawrence’s lithe movements and cool, focused gaze, Katniss is a brave, resourceful and independent-minded fighter; but she is also a troubled and vulnerably guilt-ridden human being. Nina Jacobson, the producer of the Hunger Games film franchise, puts it this way: “She is a singular heroine in that the burden of survival weighs on her. She has a ton of survivor’s guilt. And she keeps surviving.” Girl on fire It is strange that behaving like a well-adjusted...
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...TABLE OF CONTENTS | Sl. No | Description | Page No | 1 | Introduction | | 2 | Organization Profile | | 3 | Literature Review – Theoretical strategy of Packaging | | 4 | Research Methodology | | 5 | Analysis | | 6 | Finding | | 7 | Recommendations | | 8 | Conclusion | | 9 | Reference | | | Appendix | | CHAPTER ONE Need of Study Packaging plays an important role in our everyday lives and provides a range of benefits from choice and convenience to ensuring the product arrives safely. Packaging is the name given to the containers in which products are bought, sold and transported, and ranges from cardboard boxes and wooden pallets to plastic bottles and aluminum drink cans. Packaging helps to attract consumers and affects consumer buying behavior. Objectives: * To study how packaging affects sales in UAE. * To find how packaging has changed brand image. * To study the issues related to packaging * To study in detail about packaging of bottled mineral water taking a company (MASAFI) UAE. * To analyze how packaging affects consumer buying behavior in UAE * To perform data analysis from the survey conducted and infer the same * To suggest improvements and recommend changes if necessary CHAPTER TWO Organization profile Corporate Statement of Masafi Vision: “Premium products for better life” Mission: “It is Masafi’s constant endeavor...
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