...alleys and creating an experience of typical indian “bazaar” has been successful till now and Big Bazaar has also been successful with its policy of low price selling to consumers which is typically demanded by indian consumers. It also has its tag line to be “Isse sasta aura cha kahin nahi” . While big players like wal-mart are internationally renowned stores for their convenient stores with broader alleys , lesser waiting offering convenience to customers. They have larger stores than those big bazar and have a greater product offering and yet believe to concentrate quality first and yet is the retail store to sell products at lowest cost worldwide. Because there has been a wide range of customers that stays of hustle and and when stores may offer convenience with lower prices as for big players like Walmart , Big Bazaar definitely will shake with its concept of “indian bazaar environment” as development grows indian population has also shown a shift from inconvenient traditional bazaars to convenient malls. ANSWER 2 The traditional SCM has been succesfull for BB though Reliance opting for exclusive SCM has till now failed to be successful as the exclusive SCM is quite expensive for FMCG sector. Reasons for it being inventory management i.e. inventory carrying cost and government regulations. Firstly , big bazaar doesn’t hold more than 5-7 percent reason being they order like multiple regular orders instead of one big order providing them two benefits- they don’t have to...
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...A DISSERTATION REPORT [pic] “A Study on Buying Behavior of Customer in Big Bazaar in Meerut” SUBMITTED TO: SUBMITTED BY: Prof. P.K. AGARWAL Ranjeet Kumar Bhargava Director P.G.D.M, IV Sem Roll No-M07044 IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE POST GRADUATE DIPLOMA IN MANAGEMENT IIMT PROFESSIONAL COLLEGE, MAWANA ROAD, GANGA NAGAR, MEERUT, UTTAR PRADESH, INDIA DECLARATION I Ranjeet Kumar Bhargava, a student of PGDM IV Semester of IIMT PROFESSIONAL College, Meerut hereby declare that the research project report titled “A Study on Buying Behaviour of Customer in Big Bazaar” is my original work and the same has not been submitted for the award of any other diploma or degree. Place: Meerut Ranjeet Kumar Bhargava Date: Acknowledgement A project is never the sole product of a person whose name has appeared on the cover. Even the best effort may not prove successful without proper guidance. For a good project one needs proper time, energy, efforts, patience, and knowledge. But without any guidance it remains unsuccessful. I have done this project with the best of my ability and hope that it will serve its purpose. “To be or not...
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...BIG BAZAAR A DETAILED ANALYSIS OF THE COMPANY FROM THE PERSPECTIVE OF ORGANIZATION THEORY GROUP D1PGP-1 SECTION -1 | NAME | ROLL NO. | Adesh D Nayak | 14F105 | Arjitha Sindhuri R | 14F114 | Gourish Y Bellad | 14F122 | Shilka Agarwal | 14F150 | Tony Joseph Fernandez | 14F160 | Table of Contents Serial No. | Topic | Page no. | 1. | Purpose of this paper | 3 | 2. | Brief Overview | 4 | 3. | Vision and Mission | 4 | 4. | Organizational Structure | 5 | 5. | Porter’s Five Forces Model | 7 | 6. | Organizational Strategy | 9 | 7. | Environment | 11 | 8. | Organizational Technology | 14 | 9. | Culture | 15 | 10 | References | 19 | | | | | | | Purpose of this paper: This paper is meant to demonstrate how retail industry in India applies the concepts of organization theory to real life organizational situations. Every organization, regardless of size uses these concepts to some degree because the foundation of the organization is built on these principles. In our report, we talk about Big Bazaar, the largest hypermarket chain in India. We would like to provide a detailed perspective into the organization theory aspects of Big Bazaar such as: * The Vision and Mission of the Big Bazaar: How it reflects through structure? * Organizational Context and Structure: Analyse the organization’s context and structure * Strategy: How would the company achieve its goals? * Environment: What is the nature of Environment?...
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...A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED BY: HARLEEN KAUR Roll no. - 6005 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED BY: HARLEENKAUR Roll no. - 6006 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 CERTIFICATE This is to certify that Miss.Harleen Kaur, student of Guru Nanak Institute of Management has completed her Project report on “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” in the year 2009-2011 in final fulfillment of Post Graduate Diploma in Business Management (PGDBM). She has successfully completed the project under my constant guidance and support. Signature of Project Guide (DR. SEEMA GIRDHAR) DECLARATION I hereby declare that the Project report titled “CUSTOMER SERVICES WITH REFERENCE TO BIG BAZAAR” is my original work and has not been published or submitted for any degree...
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...REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: SUBMITTED BY: Prof. Dr. Seema Girdhar HARLEEN KAUR (Marketing Faculty) Roll no. - 6005 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: SUBMITTED BY: Prof. Dr. Seema Girdhar HARLEENKAUR (Marketing Faculty) Roll no. - 6006 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 CERTIFICATE This is to certify that Miss.Harleen Kaur, student of Guru Nanak Institute of Management has completed her Project report on “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” in the year 2009-2011 in final fulfillment of Post Graduate Diploma in Business Management (PGDBM). She has successfully completed the project under my constant guidance and support. Signature of Project Guide (DR. SEEMA GIRDHAR) DECLARATION I hereby declare that the Project report titled “CUSTOMER SERVICES WITH REFERENCE TO BIG BAZAAR” is my original work and has not been published...
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...General analysis of the retailing industry in Indian Indian had the eighth largest retail market in 1995. The traditional retail was dominating the industry. In 1993, 82% of Indian’s retail sales were from traditional outlets. There was only 0.4% of Indian’s retail sales come from the modern, organized retail. Traditional outlets were like small, local and family business stores which employees few than 4 people and sold staples and household items. And also there were other retailers in open-air markets selling goods from stalls and handcarts. This traditional outlet mode was widely accepted by most Indian household because of the convenience and low price advantage. Modern, organized retail was like the supermarket, hypermarket and department stores. There were two kinds of modern retailing in India: value and lifestyle retailing. Value retail format was like hypermarket, food supermarket, discount stores which focused on offering low prices. Lifestyle retail format consisted of department stores and single brand outlets. Although the proportion of modern retail was low right now, it was growing rapidly. An analyst predicted the share of the model retail in India would grow to 10%-12% of a projected $300 billion market in 2010. The growth was mainly triggered by three reasons. First, the new shopping experience modern retailers provided, like the improved ambience, displays and facilities may attract some customers. Second, consumers were increasingly influenced...
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... Contents I. II. Introduction- Organized Retail in India ........................................................................................... 3 Marketing Strategy of Major Players .............................................................................................. 5 Porters’ 5 forces analysis ........................................................................................................................ 7 III. IV. Consumer Behavior ..................................................................................................................... 7 BIG BAZAAR –The largest hypermarket store of India ................................................................ 8 Key Facts about the company ................................................................................................................. 8 SWOT Analysis of the Company .............................................................................................................. 9 V. VI. VII. VIII. A. B. C. D. IX. Declining Profits of Big Bazaar ........................................................................................................ 9 Identification of the key Issue- Survey Analysis .......................................................................... 9 The need to Rebrand and Reposition ....................................................................................... 12 Key Recommendations...
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...Introduction Big Bazaar is the biggest retail market in India which was founded by Kishore Biyani in 2001 and it headquarters is in Mumbai. Big Bazaar parent company is Pentaloon Retail India Ltd and punch line is “Is se sasta aur achha kahin nahi!. Big Bazaar has a chain of shopping stores across India around 100 stores in 150 cities. Big Bazaar offering wide range of merchandise which includes fashion and apparels, general merchandise, food products, electronics, furniture, fast food, books, entertainment, and leisure sections. Most of the Big Bazaar stores are located in alone building in the city centers as well as inside the shopping malls. Big Bazaar is a part of Future Group and is owned by a Pantaloon Retail India Limited which is listed on Indian Share market. Nowadays Big Bazaar is facing nearest competition from Vishal Mega- Mart which also a retail industry in India. Presently Vishal Mega- Mart has 700 stores across India which is almost same to the Big Bazaar 100 stores. Both stores have only difference that Big Bazaar has more products and with low prices and giving more offers then Vishal- Mega- Mart. In this report is explaining about the working capital analysis, company finance and capital structure of Big Bazaar. Capital Structure of Big Bazaar Capital structure is the sub part of Big Bazaar financial system. Financial system of Big Bazaar includes a complex institution and mechanism which affects the saving generation and their transfers for those...
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...ABOUT WEDNESDAY BAZAAR AT BIG BAZAAR CHENNAI A PROJECT REPORT LIST OF CONTENTS LIST OF TABLES LIST OF GRAPHS S. No. CHAPTER- 1 PAGE No. 1 INTRODUCTION OF TOPIC 1 2 EXECUTIVE SUMMARY 3 3 REVIEW OF LITRETURE 7-8 4 INDUSTRY PROFILE 12-13 5 GROUP PROFILE 15-17 6 COMPANY PROFILE 19-26 CHAPTER-2 28 7 AIM OF THE PROJECT 30 8 OBJECTIVES OF THE PROJECT 32-34 9 SCOPE OF THE STUDY 36 10 LIMITATIONS OF STUDY 37 CHAPTER-3 11 RESEARCH METHODOLOGY 38-39 CHAPTER-4 12 ANALYSIS AND INTERPRETATION 41-46 CHAPTER-5 13 FINDINGS 51 14 SUGGESTIONS AND CONCLUSION 53-54 15 ANNEXURES 56 16 BIBLIOGRAPHY 62-69 LIST OF TABLES S. No. LIST OF TABLES PAGE No. 1 DISTRIBUTION OF SAMPLES ON THE BASIS OF AREA 12 2 DISTRIBUTION OF SAMPLES ON THE BASIS OF AGE 3 3 DISTRIBUTION OF SAMPLES ON THE BASIS OF GENDER 7-8 4 DISTRIBUTION OF SAMPLES ON THE BASIS OF MONTHLY INCOME 12-13 5 DISTRIBUTION OF SAMPLES ON THE BASIS OF OCCUPATION 15-17 6 DISTRIBUTION OF SAMPLES ON THE BASIS OF GAMILY SIZE 19-26 7 DISTRIBUTION OF SAMPLES ON THE BASIS OF MOTHER TONGUE 28 8 DISTRIBUTION OF SAMPLES ON THE BASIS OF NEWS PAPER 30 9 DISTRIBUTION OF SAMPLES ON THE BASIS OF RADIO STATION 32-34 10 DISTRIBUTION OF SAMPLES ON THE BASIS OF TV CHANNEL 36 11 DISTRIBUTION OF SAMPLES ON THE BASIS OF AWARENESS ABOUT WEDNESDAY BAZAAR 38-39 12 DISTRIBUTION OF SAMPLES ON THE BASIS OF GETING KNOWLEDGE ABOUT WEDNESDAY BAZAAR 41-46 13 DISTRIBUTION...
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...[2015] [To understand the factors influencing the purchase intention of food private label (Golden Harvest) at Big Bazaar] Submitted By: Group 5 Name Swapnil Bartaria Vaibhav Prakash Vibhu Gaur Vivek Pandey Yogesh Saini Roll No. 140301021 140301022 140301023 140301024 140301025 Acknowledgement We would like to extend our sincere & heartfelt obligation to Dr. Bikramjit Rishi for guiding us during our Business research project work, Without Dr. Rishi Sir’s active guidance, help & cooperation; we would not have made headway on the project. We thank him for his personal involvement in our project finding and helping us through the thick and thin of various aspects of the project. Last but not the least; we would like to express our heartfelt gratitude towards our friends who helped us a lot during our project report. Group 5 Swapnil, Vaibhav, Vibhu, Vivek & Yogesh PGDM Exec 2014-15 Group 5_Private label @ Big Bazaar | Business research method 2 Index: Contents Introduction Problem statement Review of literature Objectives of study Research questions Hypotheses Research design Finding and Data analysis Recommendations Conclusion References Page number 4 4 5 6 6 6 7 8 - 12 13 13 14 -15 Group 5_Private label @ Big Bazaar | Business research method 3 Introduction: Indian Retail sector is dynamic and has turned into one of the world's main 5 worldwide retail destinations. It is evaluated that the aggregate number of shopping centers will develop at...
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...apparel, food and grocery, health care, personal care, consumer durables, lifestyle etc. Major driving force behind introducing store brand is to ensure the customer store loyalty. This can be accomplished as brand is available only in specific stores. The study aims to analyze the Consumer Perception towards Private Label Brands on Big Bazaar, Patia. This project report provides analysis and evaluation of customer perception towards store brands of Food Bazaar. The objective of the study is to understand the possibility of success when retailers introduce private brands. The research is aimed to explore if buying choices are made based on brand loyalty and to analyze whether customers actively seek for new brands or strict to the old brands. Methods of analysis include pie charts and graphs which chalk out the customer profile and how they make decisions with regards to brands. The project kicked off on the 2nd week at Big Bazaar,Patiawhen I got my topic. The 1st week went primarily studying retail store operation such as shelving, racking, selling and visual merchandising. From 2nd week onwards, I took those days when footfall is high in Big Bazaar i.e. Wednesday and weekends. I took the sales data of all private labels and the overall sales of products in that category. Throughout the project, we carried on various activities and checked how to improve the sales of private label products which is a major contributor to the bottom line of any retail store. We tried...
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...“A STUDY OF MANAGEMENT INFORMATION SYSTEM AT BIG BAZAAR” A Project Report Presented to the Faculty of the School of Management & Entrepreneurship AURO University Surat In Partial Fulfilment Of the Requirements for the Degree of Master of Business Administration Submitted by: MRIDUL KHANNA- 012012029 Submitted to: Dr. ABHIJIT CHATTERJEE 1 May 2013 ACKNOWLEDGMENT I heartily wish to extend heartfelt appreciation and gratitude to numerous Mentors, benefactors, and constituents who have collectively endowed the Wherewithal, faith and encouragement for me to navigate and complete my Project journey. To Professor Kamlesh Mishra, my primary advisor and unflagging advocate, who mustered devoted, continuing, innovative and adaptive mentorship to impel and shepherd my checked efforts through diverse and abounding challenges, I extend my deep and abiding respect and many, manythanks. To Professor Abhijit Chatterjee, my supporting advisor, who gently and patiently endured my academic tardiness, Ioffer commensurate veneration. To Mr. Vikrant Sharma of BiG Bazaar, my surrogate champion, who afforded me much beneficial counterpoint to the pecuniary burden sand administrative vagaries of their institution, I affirm my humble esteem. To the faculty and staff of the School of Management and Entrepreneurship, AURO University, Surat. Table of Contents EXECUTIVE SUMMARY 1 INTRODUCTION 2 RETAIL...
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...age, ethnicity or disability or differences in values, personality and work preferences. Big Bazaar attempts to achieve diversity in the employees by means of selective recruitment. Every store has a set of workers who know the local language and etiquettes. Incidentally, the number of languages known is an important parameter in the selection process, as Mr. X said (We’ll put any name and make it uniform throughout the text. He’s the second person we interviewed BTW). Moreover, the gender ratio in Big Bazaar is also almost equal, given the fact that certain sections of the store, mainly those dealing with women merchandise, have to be managed by women. “We always try to keep the number of men and women near to equal in the stores because they have different skills”, Mr. X said. Also by means of training, the employees develop diverse skill sets according to their intended role in the organization. “For every level there are different trainings. Trainings also differ for different lines of business such as food, clothes, consumer durablesand electronics. This is done to ensure that the diverse skill set matches the job requirement”, Ms. Devayani said. After critical analysis among the group, we reached conclusion on the fact that the diversity policy of Big Bazaar is still in its nascent stage. While almost all MNCs have stringent male to female ratio maintenance policies, for Big Bazaar it is majorly due to the fact that some store areas specialize in women merchandise where...
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...Customer Retention Strategies Customer Retention Strategies Project Report on Customer Retention Strategies Table of Contents Introduction 4 Executive Summary 5 Jabong 6 Myntra.com 8 Airtel 10 Starbucks 12 Big Bazaar 14 BSNL 16 Comparison 18 Conclusion 19 References 20 Introduction Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. A company’s ability to attract and retain new customers, is not only related to its product or services, but also strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace. Companies can go through the following steps to develop plan for retaining their customers: * Define Customer Loyalty * Identify factors that affect customer loyalty * Discuss practical and relevant strategies to retain clients 1) Customer Loyalty- It is the customer’s commitment or attachment to a company. It can be to the brand, the manufacturer, to the service provider or any other entity. 2) Factors- There exist numerous factors that may affect customer loyalty. To name a few will include choice of customer, history of company, trust and emotional bonding etc. 3) Strategies- The companies can develop their strategies on the basis of common factors such as gaining the trust of the customer, creating awareness about their brand value etc. Executive Summary The objective of the project...
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...The SWOT analysis of Big Bazaar discusses the strength, weaknesses, opportunities and threats for one of the major retailers of India – Big bazaar. Strengths: * High brand equity enjoyed by Big Bazaar * State of the art infrastructure * A vast variety of stuff available under one roof * Everyday low prices, which attract customers * Maximum percent of footfalls converted in sales * Huge INVESTMENT capacity * Biggest value retail chain in India * It offers a family shopping experience, where entire family can visit together. * Available facilities such as online booking and delivery of goods Weakness: * Unable to meet store opening targets on time * Falling revenue per sq ft * General perception: ‘Low price = Low quality’ * Overcrowded during offers * Long lines at billing counters which are time consuming * Limited only to value offering low price products. A no of branded products are still missing from Big Bazaar’s line of products. E.g. Jockey, Van heusen, Opportunity: * A lot of scope in Indian organized retail as it stands at approximately 4%. * Increasing mall culture in India. * More people these days prefer to visit big stores where they can find large variety under one roof Threats: * Competition from other value retail chains such as Shoprite, Reliance (Fresh and trends), Hypercity and D mart. * Unorganized retail also appears to be a threat to Big Bazaar’s business. A large population...
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