...Running Head: THE BRAZILIAN MILK FRAUD SCANDAL 1 The Brazilian Milk Fraud Scandal Involving the Italian Food Conglomerate Parmalat. A Brief Case Study on a Transnational Corporation In Your Home Country Gabriel Ferreira International Public Relations – PUR6608 class University of Florida THE BRAZILIAN MILK FRAUD SCANDAL 2 The Brazilian Dairy Market background. Over the last decade, the Brazilian dairy market has been one of the most fast growing dairy markets in the world. In the early 90s, the Brazilian agro-industrial milk sector suffered three very important changes: it starting being an open economic market for international competitors; at the time inflation was decreasing; and so milk prices drop significantly. All of these changes would not have been possible without the implementation of the Real Plan in 1994 (the new Brazilian coin plan until today) that strengthened investments in the country, especially in the milk-producing sector. These investments also lead to an increase in population number and to changes in alimentary habits (Nahmias, 2008). By becoming such a lucrative sector, the milk and dairy product sector in Brazil became the target for food adulteration processes. Its high-value role in feeding specific groups inside the population, such as children’s, women and elders, and regarding the expensive undergoing steps to achieve a final product that could be sold in the market, was some of the key aspects that attracted...
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...Mo 30.09.2013 | Case study: MNE competitive advantages | CASES Grolsch: Growing Globally Pankaj Ghemawat, Jordan Mitchell ------------------------------------------------- Top of Form DESCRIPTION Grolsch reassesses its international strategy in light of the company's recent acquisition by SABMiller, the world's second-largest brewer. Grolsch was the 21st-largest global beer brand, sold 51.5 percent of its volume in international markets, and exported to 70 countries. However, its poor profitability in international markets--four countries alone accounting for two-thirds of foreign sales--and churn of markets and distribution partners raised concerns about the company's international strategy and execution. Grolsch's 60 years of history in foreign markets provides a rich backdrop to introduce a range of international strategy topics, including performance assessment, rationale for expansion, market selection, and choice of entry mode. Questions 1) Why did Grolsch globalize, and how well has it performed internationally? 2) What are the key elements and limitations of its emphasis on adaptation, in particular? 3) What changes would you suggest to Grolsch’s historical strategy? Mo 14.10.2013 | Case study: International alliance | UTV and Disney: A Strategic Alliance (A) Atanu Adhikari, Rama Deshmukh ------------------------------------------------- Top of Form DESCRIPTION The case describes the dilemma faced by the senior vice-president of business...
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...1 AGRICULTURE IN BRAZIL: FROM THE 1980’s TO THE G-20 MAURO MASON DE CAMPOS ADORNO Thesis Submitted in Partial Fulfilment of the Requirements of the Degree of Master by Coursework in International Policy Studies School of Politics Faculty of Humanities and Social Sciences La Trobe University Bundoora, Victoria 3083 Australia 2 July 2005 Abstract The Brazilian economy transformed from a state of financial crisis in the 1980’s to become a leading agriculture exporter in the late 1990’s. Economic reforms implemented by the Real Plan were a response to a bankrupt decade of failed economic plans and high inflation rates. In this period agriculture played a key role in the control of the inflation and in the stabilization of the economy. The domestic environment of the Brazilian economy and the role of agriculture helped Brazil to develop a more active role and led it to seek for a leadership position in the international agricultural negotiations. On the eve on the WTO’s Cancun Round of negotiation a new coalition of developing countries formed the G-20. The Group was born from a Brazilian initiative and for the first time a group of developing countries stood up against the developed countries in the agriculture negotiations. 3 Acknowledgments I would like to dedicate this thesis to my mother Ana and my brother Matheus. Who believed in me even when I did not. I love you guys. I would like to thank my Father for the support, during the whole process,...
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...BUILD INTERNATIONAL BUSINESS NETWORK Task 1 – Report Task 2 – Theory Exam Marcos Vinicius Steluti Gulin PROCEDURE 1.a The country that I chose to import products into Australia was Brazil. The area field was food and the product is the acai berry. PRODUCT The fruit, commonly known as açaí berry, is a small, round, black-purple drupe about 1 inch (25 mm) in circumference, similar in appearance to a grape, but smaller and with less pulp and produced in branched panicles of 500 to 900 fruits. In the general Brazilian consumer market, açaí is sold as frozen pulp, juice, or an ingredient in various products from beverages, including grain alcohol, smoothies, foods, cosmetics and supplements. In Brazil, it is commonly eaten as Açaí na tigela (acai in the bowl). Information taken from: http://en.wikipedia.org/wiki/A%C3%A7a%C3%AD_palm DRIVERS OF CHOICE The reason for choosing the acai product for import into the Australian market, are: 1- Australians generally care about health and has an interest in natural products. 2- The climate of Australia is hot, making the product suitable for the Australian market. 3- Acai is an original product of Brazil, which makes it interesting and new to the Australian public. The purpose of business is to buy fruit and turn it into finished product, packaged and prepared for consumption in Brazil. And soon after that industrialization, sends him to Australia by refrigerated containers...
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...venture capital, pensiones y otros servicios complementarios. La parte bancaria del sector se desenvuelve mejor en un ambiente macroeconómico de bajas tasas de interés, inflación controlada y crecimiento sostenido ya que los bancos ganan de poder obtener recursos con bajo costo y prestarlos con ganancia. Una economía fuerte es una economía que requiere créditos para la inversión y el consumo, lo que beneficia al sector bancario. Datos de la industria en México * El sector financiero representa 4.8% del PIB mexicano al cuarto trimestre del 2011, de acuerdo al INEGI. * Se cuenta con sólo una bolsa de valores, la cual contaba con una capitalización de 729B de USD al término de 2010. Es la segunda más grande de Latinoamérica después de Brasil. * De acuerdo a BBVA Research el crédito bancario es la segunda fuente de financiamiento para las empresas después de las aportaciones de los dueños. El 81.3% de las empresas que obtuvieron crédito bancario en 2010 son microempresas de 10 personas o menos, existe un gran potencial de penetración del crédito. Se prevé un crecimiento real del 9% en el crédito al sector privado para el 2012. * De acuerdo a Euromática, el segmento de crédito autmotriz es el que...
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...1. Executive summary: The main purpose of the following report is to provide information about the profile of The Bolivarian Republican of Venezuela; in order to study the current situation of the country for further investigations in the future that may help to understand the opportunities and risk involve in importing and opening new markets in Venezuela. The analysis includes reviews and an extensive research about: First the geography and global information to introduce the country; second, the History since the arrival of the Spaniards. The Political analysis will be explained as much detailed as possible due to its specifics characteristics in the recent decades with the Hugo Chavez’s government. He report draws special attention in the Social analysis is one of the main issues to be reviewed due to its importance at the time of making any decision. The economic aspect of course will be in consideration with both: the Official’s figures and the international observer’s ones, the graphics will be analyzed. It will be also mentioned the Business environments and the principal sectors to invest or that could be interesting to sell. To support all the information in the report before any conclusion, it will be used THE SWOT tool to demonstrate why Venezuela is an interesting place to import, especially in the last 5 years. It is not just a country of striking natural beauty, which ranges from the snow-capped Andean peaks in the west, through the Amazonian...
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...pseudostem has about 90% of water. This research presents the physicochemical composition of the liquid fraction extracted from pseudostems and proposes an application for it. The following analyses were performed: sugar, protein, fat, solids, sodium, potassium, calcium, magnesium, chloride, tannin, polyphenoloxidase and peroxidase activity, microbiological and pesticides. Once it contains potassium and sodium, the development of a sport drink seemed suitable. The paper presents some social and economical data of Vale do Ribeira region, the main banana producing region of Sao Paulo State. Additionally, some concepts of the banana plantation are reviewed as well as information about sport drink and the new Brazilian law on athlete’s food. Data about its market are also included, and the results of analyses. The results showed that the liquid fraction contains 874 mg·L-1 potassium, 88 mg·L-1 sodium, 357.8 mg·L-1 chloride, 130 mg·L-1 calcium and 116 mg·L-1 magnesium. It contains 0.191% total sugar, 0.0141% protein and negligible amount of lipids. It presented 1.32 mg·L-1 tannin, which explains its dark colour. It is susceptible to enzymatic browning catalyzed by polyphenoloxidase. Finally, a sport drink formulation is proposed....
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...Import Substitution and Industrialization in Latin Amercia: Experiences and Interpretations Author(s): Werner Baer Source: Latin American Research Review, Vol. 7, No. 1 (Spring, 1972), pp. 95-122 Published by: The Latin American Studies Association Stable URL: http://www.jstor.org/stable/2502457 Accessed: 26/08/2009 09:21 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at http://www.jstor.org/action/showPublisher?publisherCode=lamer. Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit organization founded in 1995 to build trusted digital archives for scholarship. We work with the scholarly community to preserve their work and the materials they rely upon, and to build a common research platform that promotes the discovery and use of these resources. For more information about JSTOR, please contact support@jstor.org. The Latin American Studies Association...
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...Brazil – Country Report Introduction The country has been expanding its presence in international financial and commodities markets, and is one of a group of four emerging economies called the BRIC countries. Although struggling with social inequality and infrastructural deficits we think that Brazil is already a great world power. Also what attracted us to Brazil as a case study for this report is it’s exotic character. Not many people really know the extent of Brazil’s recent growth and improvements in social security and in overcoming poverty. We expect the labor force and operational costs to be low, like in the other emerging countries like China. However we take in to consideration higher costs involving security and bureaucracy. Chapter 1 – Short presentation of the country The Federative Republic of Brazil is the largest country in both South America and the Latin America Region. It is the world's fifth largest country, both by geographical area and by population, with over 193 million people. It is the largest Lusophone country in the world, and the only one in the Americas. Bounded by the Atlantic Ocean on the east, Brazil has a coastline of 7,491 km. It is bordered on the north by Venezuela, Guyana, Suriname and the French overseas region of French Guiana; on the northwest by Colombia; on the west by Bolivia and Peru; on the southwest by Argentina and Paraguay and on the south by Uruguay. Numerous archipelagos form part of Brazilian territory, such as Fernando...
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...Legal Systems/Issues (Pei Shyan Low 4518416) 3.0 Legal Systems The most common types of legal systems adopted by countries, is that of common law and civil law. Rio de Janeiro is one of the 27 states in Brazil, which happens to be a civil law country. The supreme rule in Brazil is the Federal Constitution (IALS 2014). The Brazilian legal system is established on codes and legislation enacted by the Federal Constitution, and also by the legislatures from the states and municipalities (LOC 2015). Brazil’s judicial system consists of the Federal Supreme Court, the Superior Court of Justice and a range of provincial federal courts (IALS 2014). The municipal government in Rio is made up of executive and legislative powers. The mayor holds the highest position in the municipality, who is elected by the majority vote (LOC 2015). The executive power is held by the municipality (Xavier and Magalhães 2003). The municipal chamber of Rio de Janeiro holds the legislative power (Xavier and Magalhães 2003). This overview is created for Disney who aim to broaden their knowledge of Brazil’s legal system for the launching of a new theme park in Rio. In order for Disney to ensure success in its expansion in Rio, the legal issues and implications must be considered in order to predict any risks they may face in the future. 3.1 Importance of Legal Considerations The Walt Disney Company has a fairly long record in franchising, and they have produced theme parks all around the globe. Franchising...
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...TG-001 – Importância estratégica da tecnologia e da gestão da produção Pós-Graduação Lato Sensu - Tecnologia e Gestão da Produção de Edifícios – MBA-UP/TGP PECE – Programa de Educação Continuada da Escola Politécnica PLANEJAMENTO EMPRESARIAL RESUMO TEÓRICO – ARTIGOS E CASOS TRABALHO ELABORADO POR Helton Haddad Silva COM A COLABORAÇÃO DE Evandro Tenca São Paulo, Fevereiro de 2003 2 ÍNDICE ÍNDICE .................................................................................................................................................................................... 2 INTRODUÇÃO ....................................................................................................................................................................... 3 I- O PLANEJAMENTO ......................................................................................................................................................... 4 1- O QUE É PLANEJAMENTO? ............................................................................................................................................... 4 2- DIMENSÕES DO PLANEJAMENTO: ..................................................................................................................................... 4 3- BENEFÍCIOS DO PLANEJAMENTO: ..................................................................................................................................... 5 II- O PLANEJAMENTO EMPRESARIAL: COMO...
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...A Model of Service Classification Based on Consumer Needs Service Operations Management Track FARIAS PEREIRA , Suzana Carla Doctoral student at Fundação Getúlio Vargas/EAESP Department of Administration of the Production and Operations CATTINI , Orlando Jr. Professor of Fundação Getúlio Vargas/EAESP Department of Administration of the Production and Operations Abstract Most of the literature and research on services focus on the characteristics that distinguish products from service. One of the topics to be improved is the service classification . Most service classifications do not consider the client’s needs as a crucial parameter either to the quality of the service or to the success of the strategy. This study presents a service classification outline and proposes a framework that takes the consumer needs into account. The dimensions considered in the classification model were defined through the analysis of the management literature and questionnaires answered by Brazilian marketing and operations specialists. 1-Introduction The main aim of establishing service typologies is to offer insights for the development of strategies (Lovelock, 1983). However, most classification models do not consider the clients’ needs, which is a crucial parameter considering the delivery of a quality service and the success of any strategy. The first models were defined based on operational aspects, under the service provider’s perspective (Cook et al, 1999; Mills and Margulies,...
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...ECONOMIC IMPLICATIONS OF CONSTANT POWER OUTAGES ON SMES IN NIGERIA International Centre for Basic Research, 20 Limpopo Street, FHA, Abuja College of Engineering and Engineering Technology, Department of Electrical and Electronic Engineering, Michael Okpara University of Agriculture, Umudike, Abia State been identified [2]. A particular finding revealed the high cost of providing back-up energy (partly infrastructural) for SMEs which sometimes is as critical as three times the cost of publicly supplied electricity [3], [4]. In Nigeria and perhaps generally, SMEs classification is done on the basis of capital investment and employed labour force while other criteria could be the annual turnover or gross output [5]. Until very recently, energy was rarely cited as one of the problems militating against the development of SMEs in Nigeria and elsewhere. This study is built on the argument that, unlike larger businesses, the establishment and operation of SMEs promotes economic development which by extension, boosts a country’s GDP number [6] (see Fig. 1). A separate study identifies this link (between SMEs and GDP) but could not establish if it is actually responsible for economic growth [7] while another study presents a decreasing link of 51%, 39% and 16% of GDP being produced by SMEs in high-income, medium income and low-income countries respectively [8]. Elsewhere, it has been confirmed that SMEs were responsible for pulling the US out of economic slump and can therefore, serve...
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...------------------------------------------------- MARKETING ------------------------------------------------- CASE ANALYSIS JETBLUE * SYNOPSIS This case illustrates the success that JetBlue Airline has achieved since founded in 1999, though it had trouble in 2007 during Valentine´s day and a few more, it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue truly cares about the customer because JetBlue doesn´t sell just airplane tickets and its customers neither seek for airplanes tickets when buying at JetBlue. They buy the whole experience in which each detail included in the service made the customer feel special with things such as ´´legroom seats´´, plenty of food and drinks and a zone for entertainment which seeks to satisfy the client while they wait for their flight even though if its delayed among other tangible elements that the company offers. All the actions of JetBlue are encouraged to reflect their slogan “Happy Jetting”. Furthermore, another topic highlight in the case is the culture that the company professes, the way they treat each other, “the human side of the equation”. An example of this is the opportunity to workers to do their job from home. Employees are so satisfied with the company that they care for it, which reflects in how they do their job and their attitude towards clients. As the CEO communicated, “everything can be copied, except the culture”. All this combination...
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...I. Introduction Driven largely by a growing population and rising incomes around the world, agricultural demand is expected to continue rising in order to ensure abundant quantities of high-quality food, feed, fibre, energy and even industrial products. The foundation of sustainable agriculture is soil fertility , a term that encompasses the soil’s nutrient content, the amount of soil organic matter, the soil structure, its PH balance and the presence of microorganisms(IFA,2012). Most soils lack at least some plant nutrients , and growing crops remove nutrients from the soil. Soil nutrients must be replenished when removed and supplied when deficient. It takes years and sometimes decades for natural processes to restore nutrients in the soil, which means that they no longer suffice to support global agricultural production. Traditional methods for restoring soil fertility, which entail long fallow periods and shifting agriculture into new areas, may contribute to deforestation, given current pressures on land use. Although historically sustainable, these practices no longer suffice to meet the needs of the current and future population levels and density. Organic sources of nutrients provide fewer nutrients than most people think, but they are usually excellent for improving other aspects of soil fertility. Inorganic sources contain only plant-available nutrients and therefore have no direct influence on soil structure or the presence of microorganisms. This is why agronomists...
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