...Bricks-and-Mortar IT Strategy Online retailers have been gleaning information about their customers’ merchandise browsing and buying habits Value Proposition Technology needed to improve brick and mortar retailers Personalized recommendations Targeted advertisements Improved cross-selling tactics Tracking customer count inside the store Physical Layout of Stores Personalized recommendations Personalized notifications can be sent to the customer's cellphone device Targeted ads Value Proposition i.e. coupons for shoes if customer has spent extended time in the shoe department Improved cross-selling tactics Up selling, different products that customers are unaware of, a item that compliments another item Tracking customer count inside the store Ensures adequate staffing levels Physical Layout of Stores Helps a retailer develop product placement strategies. Recognize returning shoppers Consumers on average are enrolled in 7.4 loyalty programs 53 percent of these members stop participating in at least one loyalty program a year Irrelevant reward offerings (68 percent) and slow reward accumulation (50 percent) as top barriers Value Proposition Effectively improve the customers in-store experience using technology to benefit and value the customer If customers think that they are benefiting then they will be more willing to provide information. Personalized (targeted) marketing has potential...
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...1. After reading Zwiers’ and Dutro’s description of brick and mortar words, my own conclusion is that “brick” words are those that are specific to a content area, like that of Science or History, whereas “mortar” words are going to be those that could also define the content area, or explain and connect the “brick” word or set of words to one another, however as each author shares the mortar words can be harder to define and they also are widely used between subject areas, therefore our focus should not only be on the “brick” words but the “mortar” as well. Texts used for this assignment (in order): * Gawande, A. (2009). The cost conundrum: What a Texas town can teach us about health care. New Yorker. Available at http://www.newyorker.com/reporting/2009/06/01/090601fa_fact_gawande * Tan, A. (1990). Mother tongue. In The opposite of fate: Memoirs of a writing life. New York: Putnam's Sons. Available at http://teachers.sduhsd.k12.ca.us/mcunningham/grapes/mother%20tounge.pdf 2. It was sleek and modern, with recessed lighting, classical music piped into the waiting areas, and nurses moving from patient to patient behind rolling black computer pods. We changed into scrubs and Alleyn took me through the sixteen operating rooms to show me the laparoscopy suite, with its flat-screen video monitors, the hybrid operating room with built-in imaging equipment, the surgical robot for minimally invasive robotic surgery. You should know that my mother's expressive command...
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...Identify the facts Bricks & Mortar is a manufacturer of construction equipment. They have been in business for over 50 years and profitable for the past 25 years. They have an applicable tax rate of 40% and no unused tax loss or credit carryforwards and their fiscal year end is December 31st. Company has no uncertain tax positions that require recognition under ASC 740. Last payment was made March 17, 2010 for fiscal year end 2009, for purposes of accruing interest and penalties under this law. In preparing the December 31, 2009 tax return there are two deductions which the tax law is not clear on whether those tax positions should reduce the Company’s 2009 tax liability. Issues 1 and 2, assume that each of the tax positions has substantial authority for the purpose of determining whether penalties may be assessed. Issue 1: Bricks & Mortar implemented a certain tax strategy that allows the company to include $100 deduction in its draft tax return, resulting in $40 reduction to taxes payable. 40% chance that the tax position would be sustained if taken to the court of last resort. On the basis of its past experience with negotiating settlements with the taxing authority, management believes that if it were to negotiate a settlement with the taxing authority it would have the following outcome: Possible Estimated Outcome | Individual Probability of Occurring | Cumulative probability of occurring | $40 | 10% | 10% | $20 | 40% | 50% | ...
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...Deloitte United States Services Audit & Enterprise Risk Services Consulting Financial Advisory Services Tax Deloitte Growth Enterprise Services Featured Services Industries 2014 Industry Outlook Aerospace & Defense Automotive Banking & Securities Consumer Products Federal Government Health Care Providers Health Plans Insurance Investment Management Life Sciences Media & Entertainment Oil & Gas Power & Utilities Process & Industrial Products Real Estate Retail & Distribution State Government Technology Telecom Travel, Hospitality & Leisure Insights Deloitte University Press Browse by Content Type Browse by Role Innovation Centers Email Subscriptions Careers About Press Events Alumni Clients Contact Global > United States > About > University Relations > Deloitte Foundation Global site selector Go Search Search Top searches Top searchesBookmark Email Print this page Increase font Alliances Catalyst for Innovation Community Involvement Corporate Responsibility Deloitte’s sponsorship of the U.S. Olympic Committee Inclusion Deloitte University Ethics & Independence Deloitte Life Growth Through Acquisition History Investor Confidence Leadership University Relations Deloitte Foundation Faculty Resources Faculty and Ph.D. Support Life, Inc. Student Events The Trueblood Case Studies DOWNLOAD For a complete index of Cases and Addendum summary please click the download button above. The Trueblood Series cases...
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...Are brick-and-mortar stores dying? More specifically, in the future will there be fewer and fewer physical stores until at some point, there are no physical stores in existence? After reading these articles, I believe that brick-and-mortar stores are not dying. In today’s digital environment, no one can stop brick-and mortar stores from going online. Ecommerce is capturing more and more market share, online and mobile commerce continue to grow for both web-based and traditional retailers. Most of examples and statistical data in these articles show the recession of brick-and mortar stores, like in the last holiday season, there is only half the holiday foot traffic of 2010 (Is the death of brick-and mortar retail a myth?); the Sears store in Coralville is going out of business (Death of sears). With the rapid development of digital commerce, it is a constant fact that there be fewer and fewer physical stores. Even the number of brick-and mortar stores is going down, but I still believe the quality for them is rising, and the presence of physical stores is necessary, and there still have many reasons for physical stores existing. As mentioned in the articles, some physical stores can offer unique experience that consumers cannot get online, such as providing opportunities for customers to touch and feel merchandise, gain expert advice from customer service. In addition, we cannot deny the fact that there are some brick-and-mortar model more successful than online model, like...
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...Rough Draft Kathleen Jacobie COM170 10/27/2014 Laura L. Dorsey Online vs. Brick-and-Mortar Shopping One of the opportunities we have in today’s world is whether to buy online or go to a brick and mortar store to do our purchasing. The two offer great sales and promotions along with selections from which we can choose. As online shopping and brick and mortar may seem similar; however, both differ in pricing, convenience and selection. Discounts are offered both online and in store which makes it easy for the purchaser to products at lower prices. The user that chooses to buy in-store may have special shopping times in order to receive a discount or closeout price. The online customer needs to have a promotional code, or an online store offers free shipping to get the customer to buy online. The customer will save money no matter how they decide to buy because both options offer ways to save money. The downfall with shopping online is the consumer has to wait for the product to arrive and to pay the shipping costs. The customer pays for shipping in the form of filling up their gas tank to drive to the store. The shipping cost is about the same if not more than if the shopper drove themselves to the store to purchase the product. If consumers discover that the item, they have already purchased is offered at a lower price later on they will return it and repurchase it. Whether you prefer to buy online or in-store, they both offer the consumer many great promotions...
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...Online Shopping versus Brick-and Mortar Shopping By: Cheridy Burleson Course: COM/155 Date: February 22, 2013 Instructor: Vince Colvin Shopping is something consumers do regularly, but over the years a new way of shopping has become available that may change how they shop. Consumers should know the benefits of online shopping and brick-and –mortar shopping. If they take the time to know the differences and similarities it may save them some hassle of figuring out which way to shop. There are many differences and similarities between online and brick-and-mortar shopping, but the variety of choices, convenience, and price ultimately make up the consumers mind. The convenience of shopping has to fit the consumer’s lifestyle. Online shopping may be more convenient for some people that have a very busy lifestyle. Online stores are always open so shopping can be done any time. To shop online it is as easy as sitting down on the couch and opening the computer or to use a cell phone to make purchases. If the crowds of the traditional stores are too much to handle, it may be more of a convenience to make purchases online. It may seem like online shopping is easy and convenient but it comes with the price of security issues. When a credit card is used to make the payment it comes with the risk of identity or credit...
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...Brick-and-mortar retailers are capable of surviving the competition as long as they provide an adequate quality service and reasonable prices for goods they offer. Currently, the demand for the service is high as many people are enjoying the window shopping. Smartphone-enhanced shopping is still developing, but it is already massive, so the companies have to deal with the challenge of adapting their traditional retail business to the demands of a new market. By combining traditional retail services with smartphone-enhanced online shopping, retailers are expected to reach a higher level of income. The retail chains are not likely to be completely put out by online shopping in the nearest decade, because some people still prefer to check the quality of the goods before they purchase them, and for generations that lived before online shopping was introduced, traditional retail shopping is still an entertainment and social experience, however, smartphone-enhanced online shopping is going to expand rapidly. The brick-and-mortar retailers can compete with smartphone-enhanced online shopping by providing a variety of products that attract customers. Therefore, the brick-and-mortar has a chance to compete with the new trends and changes in the market....
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...social media and it’s ability to crowd and oversaturate the minds of the consumer. So many choices, so little budget. In an attempt to reach as many consumers as possible, most designers sell their collections in boutiques as well as online. There has been some talk about selling online vs brick and mortar sales; so much shopping happens on the computer, the tablet, and the mobile phone, that some designers are actually seizing the brick and mortar placement efforts and selling solely via their websites. There are pros and cons to both avenues of distribution. Benefits of selling your products online: Reach. Obviously, the amount of people you can reach online is far more impressive than the amount walking into a brick and mortar of an particular day. Great website experience. You have the opportunity to create a beautifully branded website bringing all the customer service that the store would bring onto your very platform. Relationships. You have the opportunity to create stronger relationships with your customers since you are workign dorectly with them, rather than through a third party. Benefits of selling your products in brick and mortar stores: Hands On. Sometimes, when a customer can get their hands on your products in a store, it makes the sale. The ability to touch the soft fabric or get a close up on the metallic stitching can be the final push to make the purchase. This is not somethign that can be accomplished online. ...
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...Case 09-9 Bricks & Mortar Background Bricks & Mortar Co. (The Company) an SEC registrant, is a manufacturer of construction equipment. The Company has been in business for more than 50 years and operating profitably for the past 25 years. In addition, the company has an applicable tax rate of 40% and no unused tax loss or credit carryforwards. The Company’s fiscal year ends on December 31. Relevant Issue This case provides an opportunity to use accounting authority to account for the two issues in the case. Under issue 1 we must determine the adjustment required to the Company’s preliminary 2009 financial statements to comply with ASC 740-10 by completing the table that was provided and justify our position. In addition, we must determine what periods the interest should be accrued in 2010 for financial reporting purposes. Under issue 2 we must do the same thing in issue one only using the facts from issue 2 instead. Case Facts In prior years, Bricks & Mortar determined it had no uncertain positions that required recognition under ASC 740. The last date of payment of fiscal year 2009 tax is March 17, 2010 for purposes of accruing interest and penalties under the tax law. The Company is preparing its financial statements for the year ended December 31, 2009. In determining the amount of its 2009 tax provision, the company has prepared a draft of its 2009 tax return. The following is the company’s tax working...
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...“Bricks-and-Mortar” vs. “Clicks-and-Mortar”: an Equilibrium Analysis Fernando Bernstein Jing-Sheng Song Xiaona Zheng The Fuqua School of Business The Fuqua School of Business Guanghua School of Management Duke University Duke University Peking University Durham, NC 27708 Durham, NC 27708 Beijing, China 100871 Forthcoming in European Journal of Operational Research The Internet has provided traditional retailers a new means with which to serve customers. Consequently, many “bricks-and-mortar” retailers have transformed to “clicks-and-mortar” by incorporating Internet sales. Examples of companies making such a transition include Best Buy, Wal-Mart, Barnes & Noble, etc. Despite the increasing prevalence of this practice, several fundamental questions remain: (1) Does it pay off to go online? (2) Which is the equilibrium industry structure? (3) What is the implication of this business model for consumers? We study these issues in an oligopoly setting and show that clicks-and-mortar arises as the equilibrium channel structure. However, we find that this equilibrium does not necessarily imply higher profits for the firms: in some cases, rather, it emerges as a strategic necessity. Consumers are generally better off with clicks-and-mortar retailers. If firms align with pure e-tailers to reach the online market, we show that a prisoner’s dilemma-type equilibrium may arise. Keywords: Supply chain management, Game theory, E-commerce, MNL model...
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...William Nolan Online vs. Brick-and-Mortar Shopping COM/155 Online vs. Brick-and-Mortar Shopping Most everyone loves to shop and in today’s society, and with the advancement of technology, we have more options concerning how and where we shop. Thanks to the development of the Internet, we can now do our shopping online. For most of us though, we still go to the good old brick-and-mortar store to do our shopping. There are tons of choices to make concerning shopping in today’s society, and whether we shop online or at a brick-and-mortar store is at the top of that list. When it comes time to do some shopping, you need to know which way is better for you personally. Although online stores and brick-and-mortar stores have qualities in common, payment options, ability to handle the products and where you’re most comfortable shopping at, can show the differences. When it comes time to pay for the products we want to buy, there are differences between online and brick-and-mortar shopping. If you are doing your shopping online, your payment options may be limited. Most online stores only take credit or debit cards as the form of payment. Some may offer the option of using a Pay Pal account. A Pay Pal account is essentially an account that you can save your credit card information to, that will save you time when it comes time to enter your payment information. There are some online stores that will let you use your checking account to make a payment. Also most online...
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...Brick & Mortar vs. Online Stores Sharame Lutjens COM/155 November 30th 2013 Kathy King Brick & Mortar vs. Online Stores Saving money takes time and sensible planning. As for an online business owner saving money leads to further funds for the business. Brick and mortar shopping and online shopping have their own positives and negatives. With careful research, a shopper can find many deals when combing both brick and mortar and online shopping. When choosing to shop online or at a brick and mortar store, a customer must start by weighing the pros and cons of each established method of shopping. When shopping online, a consumer is able to browse multiple stores while sitting in his or her pajamas, no driving from store to store, and there is no need to deal with overcrowded stores. When shopping online time is not an issue, browsing online for a pair of shoes might start at three in the morning or five at night. Online shopping brings the global market place directly to a shopper’s front door. Under normal circumstances, the common person would not be able to browse or make purchases from stores in far away international markets. When shopping online there are piggyback sites that give credit for using them and buying at particular stores. Particularly, there is a site called Ebates. It is a free to use site. When following Ebates links to participating stores and making a purchase, Ebates will send a cash credit back. The credits vary with participating...
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...On-line vs Brick and Mortar Shopping According to a trend analysis performed by eMarketer, online buying trends will grow from $225.5 billion dollars in 2012 to almost double the number at $434 billion dollars in 2017. Whether it is to buy food, clothing, gas or anything else ones heart desires, shopping is a necessary evil that we all must experience in everyday life. Luckily, in the past several years, the Internet has changed how society shops for goods. Now one can choose between physically driving to a brick and mortar storefront and dealing with the crowds or shopping from the comfort and convenience of their homes and avoiding the social aspect altogether. There are distinct advantages and disadvantages to both methods of shopping. Online shopping is more convenient than physical retail shopping as consumers can compare prices; there is a wider selection of goods, and it is less time-consuming. Who doesn’t enjoy a bargain? By shopping online for items, one can simply open a second tab in a web browser and then search for a better price. Within minutes, one is able to compare pricing between a plethora of different retailers to find that sought after item at a great price. Other websites may offer rebate codes and coupons that one may not find elsewhere which gives the online shopper an even bigger discount than physical retail means. Being able to multi-task with multi-tabs gives the consumer a distinct advantage by making sure that the price paid for an item is...
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...Online shopping vs Brick and mortar shopping With many brick and mortar stores now online, shoppers have the option of visiting a traditional store or shopping online at their favorite stores from the convenience of their own home. Some people find the convenience of shopping online along with gas money they save to be an appealing way to shop. On the other hand, there are those who do not want to sacrifice the personal service they receive from shopping in a brick and mortar store along with the social experience of shopping with friends and family. While people still want a personal and social shopping experience with brick and mortar stores, online stores are attracting customers with better prices and convenience. The main attractions to online shopping for consumers have been convenience and lower prices. The cost of running an online store is considerably cheaper than a brick and mortar store; therefore, online stores are able to offer deeper discounts on merchandise and often free shipping with a minimum purchase requirement (Anderson & D'Innocenzio, 2013). There are websites like Ebates.com that offer cash back to customers that click through their website. Brick and mortar stores are fighting back by offering in-store only coupons, in addition to other discounts, in order to bring consumers back into their stores. In order to compete with many of the online store’s competitive prices, brick and mortar retailers have also begun to embrace technology by starting to sell...
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