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Business Campaign

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Submitted By JT100
Words 280
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PROMTIONAL CAMPAIGN
This report will produce a campaign for a given product/service in order to meet the needs of a given campaign/creative brief.
First of all, my product is a coffee machine that makes a cup of coffee but according to your liking through scanning your fingerprints. This idea came to me when I one day made the perfect cup of coffee but the next day forgot the amount of milk that had made my coffee enjoyable. This product I have therefore created will allow the ordinary man and woman make their personal perfect coffee, each and every day.
My product will be called 'PCM' which translates as Personal Coffee Maker. I believe my product is unique and high quality because it will be the first in all coffee makers to have finger recognition technology which makes it unique. The finger recognition technology will allow users to make a personalised coffee. The target market of my product are 30-60yr olds in London who like coffee. My target group is quite a large and I HAVE CHOSEN London because it quite an affluent city and wages are high enabling my target audience to afford my product. target audience . I have targeted this age group range because they tend to be The 4 P's of my product include:
Product
My product will have a price range of £200 because looking at other competitors, they have priced their products at the price range of £80-£100
Place
I plan on selling my product in large technology outlets like HMV.
Promotion
I plan on promoting my product through newspaper advertisements and TV advertisements.
Price
My product will be priced at

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