...Mass Communication, University of Oklahoma, 395 West Lindsey, Norman, OK 73019, United States a r t i c l e i n f o a b s t r a c t Issues management developed as a long-term process interested in the continued health and success of organizations. This essay presents a contemporary issues management case that uses inoculation and a priori solutions as issues management tactics. The case study involving Johnson & Johnson’s responsible dosing campaign demonstrates that organizations perceived to have a high standard of corporate social responsibility are not above using deceptive tactics to protect their brand. © 2008 Elsevier Inc. All rights reserved. Article history: Received 29 April 2008 Received in revised form 11 July 2008 Accepted 28 August 2008 Keywords: Issues management Corporate social responsibility Inoculation Crisis communication Public relations practitioners increasingly need to serve as ethical counselors to the dominant coalition (Health, 1994) and as the ethical conscience of the organization (Ryan & Martinson, 1983; Wright, 1996). Despite the role of issues management in guiding ethical decision making (Bowen, 2005), some communication campaigns have suspended organizational ethics to manipulate public perception. This essay examines the misuse of issues management through a contemporary issues management case study involving Johnson & Johnson’s responsible dosing campaign. Inoculation and a priori solutions literature are presented to show the...
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...A Comparison of Solution Procedures for the Flow Shop Scheduling Problem with Late Work Criterion Jacek Błażewicz *) Erwin Pesch 1) Małgorzata Sterna 2) Frank Werner 3) *) Institute of Computing Science, Poznań University of Technology Piotrowo 3A, 60-965 Poznań, Poland phone: +48 (61) 8790 790 fax: +48 (61) 8771 525 blazewic@sol.put.poznan.pl Institute of Information Systems, FB 5 - Faculty of Economics, University of Siegen Hölderlinstrasse 3, 57068 Siegen, Germany pesch@fb5.uni-siegen.de Institute of Computing Science, Poznań University of Technology Piotrowo 3A, 60-965 Poznań, Poland Malgorzata.Sterna@cs.put.poznan.pl Faculty of Mathematics, Otto-von-Guericke-University PSF 4120, 39016 Magdeburg, Germany Frank.Werner@mathematik.uni-magdeburg.de 1) 2) 3) 1 A Comparison of Solution Procedures for the Flow Shop Scheduling Problem with Late Work Criterion Abstract In this paper, we analyze different solution procedures for the two-machine flow shop scheduling problem with a common due date and the weighted late work criterion, i.e. for problem F2 | dj = d | Yw, which is known to be binary NP-hard. In computational experiments, we compare the practical efficiency of a dynamic programming approach, an enumerative method and a heuristic list scheduling procedure. Test results show that each solution method has its advantages and none of them can be rejected from the consideration a priori. Keywords: flow shop, late work, dynamic programming, enumerative...
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...fulfillment of Operations Management – II course under the guidance of Prof. Trishit Bandyopadhyay. We thank Mr. Amiya Paul, Captain, F&B (Services), Appetite Restaurant for helping us out with details about operations of Appetite. Contact Person: Mr Amiya Paul Mobile Number: +91 9204550981 ORM Project Report – “Appetite” Restaurant, JK Residency Executive Summary This project report is based on our study of Operations Management at JK Residency’s Appetite Restaurant in Jamshedpur. Started in November 2010, JK Residency can be classified as a 3 Star Business Hotel located ten minutes from Tatanagar railway station. We explored different concepts in Operations Management such as forecasting, aggregate planning, inventory control, scheduling, materials requirement planning, quality control in discussions with the captains at Appetite. The report contains our findings of our study. We have tried to analyse the operations both from a theoretical and an on-ground perspective. The operational processes at Appetite are quite different from those of a manufacturing firm primarily because it is a services business. The report begins with an introduction to the hotel industry in India and an introduction to JK Residency as a hotel. We have also looked at the Organizational Structure of JK Residency – particularly the F&B Services section which controls the Appetite restaurant. Appetite...
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...ARTICLES Sociology o Sport Journal, 1998, 15, 1-20 f O 1998 Human Kinetics Publishers, Inc. "Disciplining the Body": HIV-Positive Male Athletes, Media Surveillance,and the Policing of Sexuality Shari Lee Dworkin and Faye Linda Wachs University of Southern California This paper analyzes how mainstream print media polices sexuality through framings of HIV-positive male athletes. We analyze the HN-positive announcements of Magic Johnson, Greg Louganis, and Tommy Morrison. Specifically, we discuss differences between the framing of gay men (Louganis) and self-identifiedheterosexual men (Johnson and Morrison). First, there is an extensive search for the ways Magic Johnson and Tommy Morrison contracted HIVIAIDS. Media coverage emphasizes that "straights can get it too" through promiscuity and a "fast lane" lifestyle. Consistent with the historically automatic conflation of HIVIAIDS with gay identity, the media pose no inquiries into the cause of Louganis' HIV transmission. We close our discussion by focusing on the meaning of extending the signifier of HIVIAIDS beyond gay bodies to include working class and black male bodies. Media surveillance of sexual identity and the body reinforces hegemonic masculinity in sport while feeding into the current sexual hierarchy in U.S. culture. Cette Ctude porte sur la f a ~ o n les mCdias Ccrits surveillent et contr6lent la sexualit6 par dont le biais de leur traitement des athlktes masculins skro-positifs.Nous analysons les annonces de skro-positivitk...
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...M I T S L O A N C O U R S E W A R E > P. 1 Note on Defensive Marketing Strategy John R. Hauser There are many interesting aspects of the case on the Brita Products Company. Two of these issues are highlighted at the end of the case. First, Brita learns that a retailer, Target Stores, has installed a display which compares alternative filtration products on their ability to remove contaminants from water. Brita does poorly on this comparison relative to PUR. Second, Brita learns that Procter & Gamble has just purchased a controlling share of PUR water filters, with the implication that PUR will now be marketed by a firm that is known for its marketing expertise and resources. Responding to such threats, whether they be new competitive products, suddenly viable competitive products, or repositioned competitive products, is called defensive marketing strategy. Each year, over a thousand new products are launched in the consumer sector alone, and many times that number in the M I T S L O A N C O U R S E W A R E > P. 2 industrial sector. Many of these new products are perceived to be significant threats to highly profitable businesses. For example, Johnson & Johnson’s Tylenol brand of analgesics once dominated the over-the-counter market for pain relief.1 Tylenol had gained this position through a long series of marketing actions that established it as effective with low side effects. Tylenol, based on acetaminophen, was clearly perceived as much gentler than...
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...what marketing is and discuss its core concepts 2. explain the relationships between customer value, satisfaction, and quality 3. define marketing management and understand how marketers manage demand and build profitable customer relationships 4. compare the five marketing management philosophies 5. analyze the major challenges facing marketers heading into the next century Our first stop: Nike. This superb marketer has built one of the world’s most dominant brands. The Nike example shows the importance of — and the difficulties in — building lasting, value-laden customer relationships. Even highly successful Nike can’t rest on past successes. Facing “big-brand backlash,” it must now learn how to be both big and beautiful. Ready? Here we go. T he “Swoosh” — it’s everywhere! Just for fun, try counting the swooshes whenever you pick up the sports pages, or watch a pickup basketball game, or tune into a televised golf match. Nike has built the ubiquitous swoosh (which represents the wing of Nike, the Greek goddess of victory) into one of the best-known brand symbols on the planet. The power of...
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...marketing is and discuss its core concepts 2. explain the relationships between customer value, satisfaction, and quality 3. define marketing management and understand how marketers manage demand and build profitable customer relationships 4. compare the five marketing management philosophies 5. analyze the major challenges facing marketers heading into the next century Our first stop: Nike. This superb marketer has built one of the world’s most dominant brands. The Nike example shows the importance of — and the difficulties in — building lasting, value-laden customer relationships. Even highly successful Nike can’t rest on past successes. Facing “big-brand backlash,” it must now learn how to be both big and beautiful. Ready? Here we go. T he “Swoosh” — it’s everywhere! Just for fun, try counting the swooshes whenever you pick up the sports pages, or watch a pickup basketball game, or tune into a televised golf match. Nike has built the ubiquitous swoosh (which represents the wing of Nike, the Greek goddess of victory) into one of the best-known brand symbols on...
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...Marketing Plan OFF! Scented Spring 2011 MKT 309 Contents Executive Summary 2 Company Background and Mission 3 Company Description 4 Industry Analysis 6 SWOT 7 Identification of Competition 12 Competitive Advantage 14 Target Market (Segmentation) 16 Position 18 Financial Goals 19 Non-financial Goals 20 Product 21 Pricing Strategy 23 Place 26 Promotion 27 B2B 30 References 31 Executive Summary We are proposing a new addition to the OFF! brand for SC Johnson. The product is a skin-safe, spray-on insect repellent that incorporates a new, specially formulated fragrance that will not attract insects called OFF! Scented. OFF! Scented will take a position within two current OFF! product lines, the Family Care and Active lines. Through our marketing plan, OFF! Scented will be positioned in the consumer’s mind as a fun, comfortable, edgy alternative to traditional insect repellents. OFF! Scented will be perceived as a more wearable, but equally effective repellent that will keep people safe from insect threats while enhancing social interaction with the pleasing aroma in the product. OFF! Scented will initially be targeted to a segment of the U.S. market. The segment is defined by geography by focusing on the Midwest and southern states. Demographically, the focus is on both genders age 18-34 singles, or couples without children and having incomes of $25,000 and up. Various lifestyles are considered part of the target segment...
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...Eastern Michigan University DigitalCommons@EMU Master's Theses and Doctoral Dissertations Master's Theses, and Doctoral Dissertations, and Graduate Capstone Projects 5-13-2003 Human Resources Practices in Corporate Culture Communication: A Case Study of Johnson & Johnson Flavia Xavier Follow this and additional works at: http://commons.emich.edu/theses Recommended Citation Xavier, Flavia, "Human Resources Practices in Corporate Culture Communication: A Case Study of Johnson & Johnson" (2003). Master's Theses and Doctoral Dissertations. Paper 4. This Open Access Thesis is brought to you for free and open access by the Master's Theses, and Doctoral Dissertations, and Graduate Capstone Projects at DigitalCommons@EMU. It has been accepted for inclusion in Master's Theses and Doctoral Dissertations by an authorized administrator of DigitalCommons@EMU. For more information, please contact lib-ir@emich.edu. HUMAN RESOURCES PRACTICES IN CORPORATE CULTURE COMMUNICATION: A CASE STUDY OF JOHNSON & JOHNSON by Flavia Xavier Thesis Submitted to the Department of Management Eastern Michigan University In partial fulfillment of the requirements For the degree of MASTER OF SCIENCE In Human Resources Management & Organizational Development Thesis Committee: Stephanie Newell, PhD, Chair Mary E.Vielhaber, PhD Diana Wong, PhD May 13, 2003 Ypsilanti, Michigan iii DEDICATION To God who has been a blessing my life with my beloved husband, Luis Felipe. iv ...
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...ANNUAL REPORt 2011 Johnson & Johnson will continue to bring meaningful innovations to people around the world so they can live better and healthier lives. We are deeply committed and dedicated to the people who use our products, our employees, the communities in which we live and work, and you, our shareholders. Most important, we will never lose sight of who we are. ON tHE COVER Matt Cox, who has type 1 diabetes and uses the waterproof ANIMAS® VIBE™ insulin pump, swam an English Channel relay to raise money for the Juvenile Diabetes Research Foundation. Matt wants to show his son, Jack, who also has type 1 diabetes, that the condition need not hold him back in life. Read Matt’s story on page 16. CHAIRMAN’S LETTER To Our Shareholders hroughout our annual report this year, you’ll read the severe economic decline; the tightening of consumer about how Johnson & Johnson is bringing meaningful spending and health care budgets; over-the-counter (OTC) innovation to our patients and customers, and making product quality issues at McNeil Consumer Healthcare and a difference in their lives in a personal way—from the recall of the DePuy ASR™ Hip System. Brunhilde Wecker, who made a full recovery from her stroke Our company was severely tested. thanks to our new blood clot retrieval and removal device, In managing through this stretch, we relied heavily on the resolve to our own Bill Hait, an oncologist whose vision and insights of our people and on our time-tested business...
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...Journal of Academic and Business Ethics c Johnson & Johnson: An ethical analysis of broken trust t Karen L. Stewart The Richard Stockton College of New Jersey Whiton S. Paine The Richard Stockton College of New Jersey ABSTRACT For several decades, Johnson & Johnson has been the exemplar of superb ethical behavior in light of the prompt actions it undertook during the 1982 Tylenol cyanide poisoning incident. Now several decades later, J&J’s Consumer Product Division has put the company and . its reputation in jeopardy by its slow and ineffective response to a series of ongoing problems. ineffective This article provides an ethical analysis of those events and addresses the negative impact on Johnson and Johnson’s once sterling reputation. Business, ethics, recalls, Johnson & Johnson, reputation, FDA J&J: An ethical analysis, Page 1 analysis Journal of Academic and Business Ethics c INTRODUCTION: For several decades, Johnson & Johnson has been the exemplar of superb ethical behavior in light of the prompt actions it undertook during the 1982 Tylenol cyanide poisoning incident that left seven dead in the Chicago area. After the 1982 incident, Tylenol quickly even returned to category dominance. A few years later when yet another cyanide-laced Tylenol laced capsule resulted in the death of a New York woman, Johnson & Johnson and its McNeil subsidiary once again took quick action by only making a compressed and easier-to-detectnce easier tampering...
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...International Management Project WS2015/2016 “Pure and Sensitive ” Nancy S AKUAMOAH 1879411 Submitted to: Prof Michael Erner This paper is a fictitious market entry project in partial fulfillment of the International Management Project course at Hochschule Heilbronn. It outlines a project plan for the launch of NIVEA baby products (PURE and SENSITIVE) on the Chinese market using Hong Kong as an anchor. 1 Table of Contents Chapter 1 ....................................................................................................................................... 5 Chapter 2 Company analysis ..................................................................................................... 7 2.1 History ................................................................................................................................ 7 2.1 Management Philosophy .................................................................................................. 7 2.2 Company strategy .............................................................................................................. 8 2.4. Competitive strategy......................................................................................................... 9 Chapter 3 Market Review ......................................................................................................... 10 3.1 Segmentation Targeting and Positioning of NIVEA BABY........................................ 11 ...
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...History of English (Source: A History of English by Barbara A. Fennell) The English language is spoken by 750 million people in the world as either the official language of a nation, a second language, or in a mixture with other languages (such as pidgins and creoles.) English is the (or an) official language in England, Canada, Australia and New Zealand; however, the United States has no official language. Indo-European language and people English is classified genetically as a Low West Germanic language of the Indo-European family of languages. The early history of the Germanic languages is based on reconstruction of a Proto-Germanic language that evolved into German, English, Dutch, Afrikaans, Yiddish, and the Scandinavian languages. In 1786, Sir William Jones discovered that Sanskrit contained many cognates to Greek and Latin. He conjectured a Proto-Indo-European language had existed many years before. Although there is no concrete proof to support this one language had existed, it is believed that many languages spoken in Europe and Western Asia are all derived from a common language. A few languages that are not included in the Indo-European branch of languages include Basque, Finnish, Estonian and Hungarian; of which the last three belong to the Finno-Ugric language family. Speakers of Proto-Indo-European (PIE) lived in Southwest Russia around 4,000 to 5,000 BCE. They had words for animals such as bear or wolf (as evidenced in the similarity of the words for these animals...
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...The (un)Official United States History Cram Packet This is not intended as a substitute for regular study ……. But it is a powerful tool for review. 1494: Treaty of Tordesillas – divides world between Portugal and Spain 1497: John Cabot lands in North America. 1513: Ponce de Leon claims Florida for Spain. 1524: Verrazano explores North American Coast. 1539-1542: Hernando de Soto explores the Mississippi River Valley. 1540-1542: Coronado explores what will be the Southwestern United States. 1565: Spanish found the city of St. Augustine in Florida. 1579: Sir Francis Drake explores the coast of California. 1584 – 1587: Roanoke – the lost colony 1607: British establish Jamestown Colony – bad land, malaria, rich men, no gold - Headright System – land for population – people spread out 1608: French establish colony at Quebec. 1609: United Provinces establish claims in North America. 1614: Tobacco cultivation introduced in Virginia. – by Rolfe 1619: First African slaves brought to British America. 15. Virginia begins representative assembly – House of Burgesses 1620: Plymouth Colony is founded. - Mayflower Compact signed – agreed rule by majority • 1624 – New York founded by Dutch 1629: Mass. Bay founded – “City Upon a Hill” - Gov. Winthrop - Bi-cameral legislature, schools 1630: The Puritan Migration 1632: Maryland – for profit – proprietorship 1634 – Roger Williams banished from Mass. Bay Colony 1635:...
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...chapter 1 2 >> Fiscal Policy A BRIDGE TO PROSPERITY? I n 1998 the Japanese government though on a smaller scale. Indeed, many completed the longest suspension countries attempt to manage aggregate de- bridge in the world. The 6,500-foot mand by using discretionary fiscal policy. span linking Awaji Island to the city of Governments also adjust taxes in an at- Kobe cost $7.3 billion to build. Yet as skep- tempt to manage aggregate demand. They tics had predicted, it currently carries very may reduce taxes to try to stimulate the little traffic—about 4,000 cars a day. By economy or raise taxes when they believe comparison, America’s longest suspension that aggregate demand is too high. bridge, the Verrazano Bridge that links New In this chapter, we will learn how discre- York City’s Staten Island to the borough of tionary fiscal policy fits into the model of Brooklyn, carries more than 300,000 cars short-run fluctuations we developed in each day. Chapter 10. We’ll see how deliberate In Japan, stories like this are common. During the 1990s the Japanese government What you will learn in this chapter: changes in government spending and tax policy affect real GDP. We’ll also see how ® What fiscal policy is and why it is an important tool in managing economic fluctuations ® Which policies constitute an expansionary fiscal policy and which constitute a contractionary fiscal policy ...
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