...Question: Select a recently published journal or conference proceedings on MOT. Read the article and provide a one page analysis in which you: 1. Briefly summarize the main thoughts of the author 2. List lessons learned from the article 3. Critically evaluate the lines of thoughts expressed by the author and indicate your agreement or disagreement with them. Rely on your own experience or previous readings Answers: 1. Research was about a journal by spotlight on Cultural approaches to management. It had been discuss with Manfred Kets de Vries in conversation with Sarah Powell. The topic was about the interface between psychoanalysis/dynamic psychiatry and management, distinct organizational types, cultural approaches to management and life balance. He put two traditional reactions to a psychoanalyst: one group of people is drawn to them, hoping that the psychoanalyst or psychotherapist will bring salvation; the other avoids them fearing that such people can “see” through them. As a consultant when he start investigates an organization that is sick, the problem arises from the fact that behind every organization lays the shadow founder. When he go into an organization, he always looks at the dominant coalition and studies the personalities of the key players. He will find the “pain” both inside and outside the system – i:e double whammy. He mentions about how leadership styles differ according to culture in that country such as consensus style and more charismatic...
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...Literature Review The power of a man’s mind is directly proportioned to the quantity of coffee he drinks. – Sir James Mackintosh UK is one of the highest importers of Coffee in the world (International Coffee Organization, 2011). Considering the large population in the UK, Coffee is the third favorite non-alcoholic drink. The coffee shop market recorded an estimated 3.5% increase in sales between 2013 and 2014 to an estimated £1.45 billion. Nearly three quarters (73%) of consumers have purchased hot drinks out of home in the three months to September 2014, with Costa Coffee enjoying the highest usage reflecting its widespread store portfolio. As of December 2014, Costa Coffee with over 1840 outlets has the highest number of outlets in the UK followed by Starbucks with 731 and Cafe Nero with 548. Currently there are various new brands competing with these big players in the coffee shops industry. Pret a Manger being one of them currently has over 300 outlets in the UK. A persistent challenge for coffee shops is to expand business beyond the morning and early afternoon hours. Out-of-home hot drinks remain on popular demand in terms of spending in UK. However, the fact that overall usage of coffee shops has remained consistent between 2013 and 2014, despite the UK’s improving economy, means that many operators are currently failing to translate rising consumer confidence into considerable uplifts in footfall. Moving on to specific locations, Liverpool Station is...
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...Unit 1 - Individual Project - Introduction to Macroeconomic Theory Click Link Below To Buy: http://hwcampus.com/shop/unit-1-individual-project-introduction-macroeconomic-theory/ Assignment Details Assignment Description Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. In economics, they say a picture is worth a thousand words. Below, you will find two scenarios. Your assignment is to discuss the situation by writing the solutions, and then show the solutions and how you got here in one or more graphs or flowcharts. Scenario One Supply and demand are foundational concepts in understanding economic theory. Whether you are a coffee drinker or not, you have been tasked to examine the impact of supply and demand when dealing with the coffee retail industry. A few companies probably come to mind. Pick a major coffee retailer, and then contemplate what has been happening to both the supply and demand for this product. Next, analyze the following scenario that deals with what happened in the coffee industry at the beginning of the last decade: In the early part of the last decade, there was an overproduction of coffee. The price dropped so low that producers' costs were higher than the market price. The reason this happened was that market prices...
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...Unit 1 - Individual Project - Introduction to Macroeconomic Theory Click Link Below To Buy: http://hwcampus.com/shop/unit-1-individual-project-introduction-macroeconomic-theory/ Assignment Details Assignment Description Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. In economics, they say a picture is worth a thousand words. Below, you will find two scenarios. Your assignment is to discuss the situation by writing the solutions, and then show the solutions and how you got here in one or more graphs or flowcharts. Scenario One Supply and demand are foundational concepts in understanding economic theory. Whether you are a coffee drinker or not, you have been tasked to examine the impact of supply and demand when dealing with the coffee retail industry. A few companies probably come to mind. Pick a major coffee retailer, and then contemplate what has been happening to both the supply and demand for this product. Next, analyze the following scenario that deals with what happened in the coffee industry at the beginning of the last decade: In the early part of the last decade, there was an overproduction of coffee. The price dropped so low that producers' costs were higher than the market price. The reason this happened was that market prices...
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...business is not should be only a profit oriented EXECUTIVE SUMMARY I. Project Background A. Name of Proposed Project: Cro-Fe House B. Type of Business Organization: C. Location of Project: D. Proponents: Fajardo, Cristel Mae Manzon, John Paul Paras, Era Mea Ventura, Joana Marie C. PROJECT BACKGROUND AND HISTORY Many Filipinos are coffee drinkers. With the popularity of coffee as a beverage comes the cautious effort to lessen the caffeine intake, especially among health-conscious consumers. Hence, the need to introduce alternative drinks that will let people enjoy their favorite beverage without worrying too much about their caffeine intake. Various studies and research have revealed that coffee has negative effects on individual’s health. Doctors usually advise patients suffering from hypertension to avoid the excessive use of coffee because of its caffeine content, a stimulating drug that whips up the nervous system into further activity. Furthermore, patients suffering from heart disease characterized by a sharp stabbing or crushing pain felt mainly in the chest or shoulder are also advised to give up coffee (Clifford K. Anderson, M.D, 1968). More significantly, coffee has been found out to have no nutritive value except those that are that obtained from the accessories such as sugar and milk that are served with it. The focus of the business is to produce an alternative coffee beverage with high nutrition, high quality and without any addictive components...
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...City, Leyte MGMT 213 Project Management and Evaluation Submitted by: Coffee Enthusiasts Team M.L.C. Ampac, R.Q.Clavite, Jr., J.B.Manggay, R.J. Lopez, E.L. Mulig, M.H.P.Seco, V.J.J. Taghoy, and M.L.C.Tambis Students, Master in Management PROF. ARGINA M. POMIDA Professor, MGMT 213 BASIC INFORMATION a. Title of Project: VSU Coffee Hub b. The sponsoring company: VSU-IGP Contact Person: Dr. EutiquioSudaria Director, VSU-IGP Visayas State University Visca, Baybay City, Leyte c. Team name : The Cofffee Enthusiasts Member: M.L.C. Ampac, R.Q. Clavite, Jr., J.B. Manggay, R.J. Lopez, E.L. Mulig, M.H.P. Seco, V.J.J. Taghoy, and M.L.C. Tambis d. Date: 10 November 2014 (1st semester SY 2014-2015) [pic] Business Logo Table of Contents Page No. I. EXECUTIVE SUMMARY 4 II. BACKGROUND/SITUATION ANALYSIS 5 III. PROJECT OBJECTIVES 6 IV. DESIRED IMPACT AND OUTCOME OF THE PROJECT 7 V. TECHNICAL APPROACH 8 VI. PROJECT MANAGEMENT 14 VII. PROJECT ACTION PLAN (MILESTONE, WBS) 18 VIII. DELIVERABLES 21 IX. BUDGET REQUIREMENT 22 X. COMMUNICATION AND COORDINATION 25 XI. RISK MANAGEMENT PLAN 26 XII. MONITORING AND EVALUATION METHODS 27 XIII. SUSTAINABILITY PLAN 29 XIV. PROJECT ADVOCACY 31 XV. APPENDICES A. Scope of the project 33 B. Physical...
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...Project Proposal for Opening a Speciality Coffee Shop CP1 – Project Proposal PM592 – Project Cost and Schedule Control Table of Contents Executive Summary 3 Project Description 3 Work Breakdown Structure 4 Cost Estimates 5 Usage of Advanced Cost Estimating Techniques 7 Cost Assumptions 8 Financial Analysis including NPV 9 Project Schedule 9 Project Gantt chart 12 Executive Summary – This project proposal describes and presents task and cost details of a very exciting and profitable business opportunity, which is the opening of a new speciality coffee shop in a busy, commercial location of the town. There are many businesses already that are based on selling coffees and beverages, however this business aims to provide more than just a beverage and tries to create an ambience and experience based on the best even flavors and quality of coffee, in a small business and high personal relationship type of setting, to create a base of loyal customers that would make for a stable and steady business opportunity. In terms of project details, the concept is to create a speciality coffee shop, which delivers very high quality and friendly service in a highly populated and high traffic commercial area. The costs involved in starting out the project are $100,000 including set up costs of $75,000 and operating costs of $25,000. This business is expected to produce a profit of $5000 per month, and gives a NPV of $54,620 over three years. Assuming a project start date of...
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...The sweet delight coffee house is a new venture an expected to open the business in March 10, 2014 in Muskegon, MI. The business going to be located outside of Muskegon, MI. This is upscale town. We will specialized in coffee, tea, soda, juice, ice coffee, cappuccinos, brownies, cookies, bagels, muffins, and pizza too. There is no other shop that sells pizza in this town. Our target audience is families, college students, middle and high school students and all ages. The sweet delight coffee house will serve this area well and become well known for years to come. The sweet delight coffee house will become the most amazing coffee house in the area. Our company will serve a sweet delight product at veryn reasonable price. Our company will be a meeting place for everyone to show off their talents and work that they might have. We will create an atmosphere for everyone to express and promote a creative way. The primary goals over the next three years are as follow: 1. Secure financing for start-up cost of $100,000 for space and equipment 2. Acquire equipment necessary for business such as coffee pots, cappuccino machines, blenders, and so on. 3. Make agreement with coffee distributors and bakery vendors 4. Create a cozy, friendly environment (choice of colors, choice of music, and décor). 5. Open for business and become the foremost coffee house in the area. STATEMENT OF PARTICIPATION This is to verify that Natalie Lange Richard Levine Kyle Lighter Silvia Moran ...
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...that analyzing parts of the global Nescafé brand is pivotal to being able to comprehend the brand’s influence in the United States. Approach: We will focus mostly on secondary research for our brand audit, but we will use primary sources whenever possible. Additionally, a marketing research project was undertaken by the group to assess the brand equity locally within the Washington Metropolitan area. Background about Brand The idea to create soluble coffee originated in 1930 when the Brazilian government approached the Nestlé brand with a proposition. (Nescafé 2011) The Brazilian Coffee Institute wanted to create a coffee that was soluble in hot water in order to increase the use of coffee and thus help increase Brazil’s exports. A Nestle executive named Max Morgenthaler set up a team, and it began experimenting different ways to meet that request while still maintaining the coffee flavors that everyone loved. After seven years of research in Switzerland, Nescafé was born.(Nescafé 2011) The name stems from a combination of Nestlé and café, the Italian word for coffee. It was introduced in Switzerland on April 1st, 1938 as the world’s first commercially successful soluble coffee; hugely popular with Allied forces during WW2, it became a runaway success thereafter. (Nescafé 2011 ) In the 1960s Nestle introduced a new brand, Taster’s Choice, in the United States instead of Nescafé. In 2003, the company reintroduced the Nescafé brand to the United States in the form of Nescafé...
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...Survey of Coffee Outlets Final Project Report 9/2/2012 Table of Contents Final Project Report 1 Table of Contents 2 Background and Problem Statement 3 Methodology 4 Issues With Questionnaire 5 Questionnaire 5 Analysis 8 Results 9 Conclusion 15 Background and Problem Statement Coffee consumption in India has gradually increased in India over the years .Though it has been traditionally consumed in South India today urban India seems to be keen on greater consumption of coffee. To meet this requirement we see several coffee chains opening up around India. Coffee chains throughout the world position themselves as not just restaurants but places to for the youth to spend time, executives to complete work and in general create a more relaxed atmosphere which is not entirely focused on the food/drinks being consumed. Over the last 15 years India has seen large increase in the number of coffee chains. This can be attributed to the rising affordability among the Indian youth and urban middle class. Thus several players have entered the market and attract customers based on varied brand propositions. Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10,000 acres. The company is known for being vertically integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlets...
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...Stumptown Coffee Roasters is a small coffee roaster in Portland, Oregon that buys its fair trade coffee from co-ops around the world, including the Karaba Co-op from Rwanda, Africa. During a meeting Stumptown asked the Karaba what they needed. One of the answers was bikes to help transport the coffee from the hills to the processing centers. Thus, the Bikes to Rwanda Project non-profit organization was born. Bikes to Rwnada was started to help the developing communities achieve economic stability, sustainability, prosperity and even pride. With help from bicycle maker Tom Ritchey, founder of Ritchey Design, Bikes to Rwanda designed bikes with longer frames to be able to transport up to 350 lbs. Until Bikes to Rwanda started providing bikes, workers had to carry bags full of cherries up and down the steep muddy unpaved hills one bag at a time. Now, workers can carry up to two bags at a time and much quicker than before. Tom Ritchey also help to found Project Rwanda, another non-profit organization dedicated to provide coffee bikes to West Hills Coffee. Rwanda is a war-torn country in Africa. One of Rwanda’s main products is coffee. After years of war and genocide, the country’s coffee farms were destroyed and poverty was high. Bikes to Rwanda provides bikes at a discounted rate of around $120 (GOOD Worldwide, LLC, 2007). Those who want bikes are allowed to work off their debt for the bike from each bag of coffee they bring to the weighing station. Since 2006, Project Rwanda...
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...A Feasibility study on “Coffee Ko” Coffee Shop In Partial Fulfillment of requirements for the subject Principles of Management For the degree of Bachelor of Science in Hotel and Restaurant Management At STI – College Quezon Avenue By: Eric B. Buquis Jake Christian Z. Escobar Carl Justin Oliquino Michaela D. Santo October 2013 TABLE OF CONTENTPROJECT BACKGROUND * Company Vision & Mission ……………………………………………………… * Name of the Business……………………………………………………………… * Logo/Rationale…………………………………………………………………….. * Type of business…………………………………………………………………… * Proposed Location ………………………………………………………………... * Project Description ……………………………………………………………….. * Project Proponents/Share of ownership………………………………………….CHAPTER I: Marketing Aspect * Visibility…………………………………………………………………………… * Accessibility to Target Market …………………………………………………. * Accessibility to Raw Materials ………………………………………………….. * Accessibility to Utility Service Providers……………………………………….. * Market Analysis…………………………………………………………………. * Market Survey result……………………………………………………………. * Competitors……………………………………………………………………… * Analysis of Competitors…………………………………………………………..CHAPTER II: Technical Aspect * Land area Description …………………………………………………………… * Layout………………………………………………………………………….. * Equipment/Materials …………………………………………………………. * Pricing Method/Recipe Quantification………………………………………. CHAPTER III: Management Aspect * Organizational Chart………………………………………………………….. * Forms of Management…………………………………………………………...
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...Mode in India Executive Summary: The following report consists of the entry mode chosen by STARBUCKS to enter the Indian Market of Coffee House. This Report will give you a better understanding about an organization’s require to expand globally. Globalisation plays a very important role for any organization. It helps the company to expand over different areas and connect with different people. The report depicts about the entry mode chosen by STARBUCKS to invade the Indian market. It also briefs about the competitive Environment faced by STARBUCKS to gain the desired market share. It also consists of the Political, Economical, Social and Technological Analysis faced by STARBUCKS and the Corporate Strategy used to survive among the rivalry. This report clearly discusses the Strength, Weakness, Opportunities and Threats faced by STARBUCKS in the Indian Economy and how they have been successful to overcome them. Followed by the conclusion part which states how successful was the chosen entry mode and growth of STARBUCKS in its new market. Vanessasong.(2012).Retrieved from http://blogs.ubc.ca/vanessasong/2012/11/15/doesnt-matter-what-starbucks-sells-india-loves-it/ Table of Contents: Assignment Cover Sheet…………………………………………….………………………………………………………………………………1 Assignment 1 – Research Report…………………………………………….………..………………………………………….…………...2 Project Starbucks India...…………………………………………………………………………………………………………………………….3 Executive Summary……………………………………………………………………………………………………………………………………...
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................................................................................................ 11 Threats ....................................................................................................................... . ............. 11 Conclusion .................................................................................................................................. 12 References................................................................................................................................... 13 Introduction Starbucks Corporation is a multinational company that specializes in production and sales of coffee products including roast coffee and other coffee drinks globally. The company was founded in 1987 as a coffee roasting retail shop in Seattle, Washington by three key owners who had learned the coffee roasting idea...
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...incremental innovations (Jones, 2010). The company has one ear firmly planted on technological ground and has harassed incremental technological change (Jones, 2010). From a digital perspective, the Starbucks Digital Network (SDN) offers new, localized, and valuable content from the biggest names in news and entertainment. The SDN offers free subscriptions to The Economist, Wall Street Journal, for example. Brotman (Chief Digital Officer) states that SDN coupled with world class mobile platforms and the company’s in-house Wi-Fi strategy offers customers an experience second to none (Kanani, 2012). The company pays heed to customer preferences. For years Starbucks has maintained that dark roasts are much better than light rendering the business with the formidable task of convincing internal and external audiences that its lighter roast “Blonde” stood up to the company’s high standards. R&D revealed through the consumer research “sensory preference” map that 40% of U.S. coffee drinkers prefer lighter blends and dark roast drinkers fall within a small area on this map Starbucks seized the opportunity because it recognized a huge long-term growth prospect (Gertner, 2012). The company pays particular attention to its environments. When the economy took a downturn and employment sky rocketed, the company initiated its Starbucks’s Job for U.S.A program – an endeavor to sell wristbands as a way of fund raising for job creation initiatives in the most hard- hit communities (Gertner, 2012)...
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