...SIP PROJECT REPORT ON CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) SUBMITTED BY: GOLAM AHAMED ROSUL ENROLLMENT NO: 030101013 UNDER THE GUIDANCE OF: PROF. MALAY BHATTACHARJEE ACKNOWLEDGEMENT My first experience of Summer Internship Project on CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) has been successfully done, thanks to the support of everyone. I would like to acknowledge all the people who have helped us in this project. However, I wish to make special mention of the following. First of all I am thankful to our Prof. Mr. Malay Bhattacharya under whose guideline I am able to complete our project. Throughout my project he gave through instruction regarding the project and different sources. And of curse Mr. Yogesh Kumar being a company mentor he provided me all the essential information, holds the same space of honour. I am wholeheartedly thankful to them for giving me their valuable time & attention and for providing me a systematic way for completing my project in time. I must make special mention of Mr. Google, who gave me the secondary data for my research and helped me a lot to complete the project. PROJECT REPORT ON CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD. (REF. CATEGORY) Page 2 MENTOR’S APPROVAL Date: To whom So Ever It May Concern Subject: CERTIFICATE OF PROJECT COMPLITION Management Trainee’s Name: GOLAM AHAMED ROSUL Project Title: CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF...
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...QUARTER 2, 2012 CONSUMER CONFIDENCE, CONCERNS AND SPENDING INTENTIONS AROUND THE WORLD 91 Global consumer confidence index declined three points to 91 • Discretionary spending and saving decreased globally across all sectors • More than two-thirds (67%) of respondents changed spending habits to save on expenses • Concern for the economy and job security remained Global consumer confidence declined three index points to 91 in Q2 2012 amid a worsening Euro zone crisis, lackluster U.S. job growth and China’s downward GDP revision for 2012, according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. “Consumers are clearly proceeding with caution in relation to their spending intentions,” said Dr. Venkatesh Bala, chief economist at The Cambridge Group, a part of Nielsen. “Consumer confidence lost momentum in the second quarter as global events, including a worsening Euro zone crisis coupled with slowing growth rates in China and India, impacted financial markets and consumer sentiment in many parts of the world. As renewed volatility entered global markets, consumers reacted by reining in spending and consumption intentions.” In the latest round of the survey, conducted between May 4 and May 21, 2012, consumer confidence declined three points to 100 in Asia Pacific, four points to 88 in North America, and two points to 96 in Latin America. An increase of one point each in Middle...
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...CONSUMER PSYCHOLOGY REPORT First of all i shall be explaining the definition of Psychology and Visual merchandising. Psychology : The science of the human mind and behaviour. The word psychology literally means “study of the soul” ~wikipedia Visual merchandising : The activity of promoting the sale of goods , especially by their presentation in retail outlets. This includes combining product , environment , and space into a stimulating and engaging product , environment and space into a stimulating and engaging display to encourage the sale of a product or service . ~New Oxford Dicitionary Visual merchandising is not as simple as people make it to be , There is a psychological aspect to visual merchandising that must be considered if you want to optimize the success of your visual merchandising . Consumers will often make purchases based on how they feel e.g based on emotion . The connection between what your customers think and feel and how your market to them makes an incredible difference in how effective your visual merchandising...
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...Alangilan, Batangas City COLLEGE OF ENGINEERING, ARCHITECTURE, FINE ARTS, AND COMPUTING SCIENCES Chemical and Food Engineering Department Consumer Acceptability Test (Sensory Evaluation and Product Development) Submitted by: Group 3 Culiat, Lea G. Dimasacat. Mariel Garejo, Nikki Rose S. Pasia, Nekke Lettie Joy A. Submitted to: Engr. Marielli Katherine C. Untalan February 16, 2013 I. Introduction: Consumer acceptability tests are one form of quantitative affective test. Quantitative affective tests are those which determine the responses of a large group (50 to 400) of consumers to a set of questions regarding preference, liking, sensory attributes, etc. The analysts use Hedonic Scale Rating Test for determining the consumer acceptability of the product sample. This method shows the degree of liking for a product sample to be evaluated and indirectly shows preference. However, it does not show the reason for acceptability. In addition, it cannot be used for quality control purposes since it does not show product development. II. Objectives: 1. To learn to conduct acceptability tests. 2. To know and understand the different types of consumer acceptability tests 3. To understand the principle involved in consumer acceptability test 4. To learn and understand how to analyze data from consumer acceptability test III. Materials: * Watermelon wine * Master sheet * Sample containers * Trays * Cups ...
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...Consumer Behaviour Report for: VERTU “Life. Beautifully Arranged” 08 Fall Table of Content: 1. Summary 2. Research 3. Target DMP 3.1 Situation & influences 3.2 Information Search 3.3 Evaluation & Post-purchase 4. Factors Influencing Consumer Behaviour 4.1 Store image & Service scape 4.2. Values & Behaviour 4.3 Values impact on choice & decision-making 4.4. Social class & lifestyle 4.5. Self-image & Culture 5. Conclusion 6. Recommendations 1.Brief Summary: Vertu is a subsidiary to Nokia and its most profitable unit (Sanderson, 2006). Vertu is taking a unique approach to that of the technology-obsessed mobile-telephone industry. Its concept is based on craftsmanship (i.e. uniquely customized handsets), style and service- in the same vein as luxury watch and jewellery manufacturers. Vertu Signature mobile phone is encased in metals from stainless steel to platinum and decorated with sapphires (vertu.com). The design reflects poise and stature. Hence, Vertu performs highly on the symbolic (i.e. expressive) level and giving the perception of being more a piece of art, rather than just a high technological (i.e. instrumental) mobile phone (Sanderson, 2002). Added values such as 24 hrs concierge service which can organise restaurant, travel and hotel bookings are included in the purchase. Its flagship store opened in Paris 2002, and now exists in over 70 countries worldwide. It also has a well-developed online...
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................................... P. 6 Reliability .................................................................................................... P. 7 Clarity ......................................................................................................... P. 8 Conclusion .................................................................................................... P. 9 Bibliography .............................................................................................. P. 10 Introduction Global Reporting Initiative (GRI) is provides the globally applicable guidelines to business organization that voluntary use to design and ensure the quality of their sustainability reports. GRI framework is helping the organization to measure and report the sustainability report’s three aspects that includes economics, environmental and social performance. This framework can be used in any size, industry or location. (G3 guideline, p2) Bel Group is a global brand which supplies different type of cheese and provide food service. Headquarters of Bel Group is in France. It provides their product to...
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...A Guide to Report Writing September 2008 CONTENTS Page 1. 2 INTRODUCTION ..............................................................................................................................1 PREPARATION ................................................................................................................................2 2.1 2.2 2.3 2.4 3 INTRODUCTION .......................................................................................................................2 PURPOSE ..............................................................................................................................2 PLANNING ..............................................................................................................................2 RESEARCH ............................................................................................................................2 CONTENTS OF A REPORT ............................................................................................................3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 INTRODUCTION .......................................................................................................................3 TITLE PAGE ...........................................................................................................................3 CONTENTS PAGE ...................................................................................................................3 THE SUMMARY ....
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...Chapter 9 Writing Short Reports Critical Thinking Questions 1. Discuss the effects of formality and problem length on report makeup as described in the chapter. (LO1) 2. Which of the prefatory pages of reports appear to be related primarily to the length of the report? Which to the need for formality? (LO1) 3. Describe the role and content of a transmittal message. (LO1) 4. Why is a personal style typically used in the transmittal message? (LO1) 5. Explain how to write the executive summary of a report. (LO1) 6. Why does the executive summary include key facts and figures in addition to the analyses and conclusions drawn from them? (LO1) 7. Explain why some routine report problems require little or no introduction. (LO2) 8. Why is the direct order generally used in the shorter reports? When is the indirect order desirable for such reports? (LO2) 9. Describe the organization of the conventional short report. (LO3) 10. What types of problems are written up as letter reports? As email reports? Explain the differences. (LO3) 11. What kinds of information might go into routine operational reports for different kinds of organizations? Why would these organizations need this information regularly? (LO4) 12. Given what you’ve learned about progress reports, suggest an appropriate structure for these reports. What might go into the beginning? What might the middle parts be? What would the conclusion do? (LO4) 13. How might an internal...
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...Consumer Profile for Seiko Watches The target consumer for this one-year, 12 month campaign for Seiko Watches is set to consist of affluent U.S. American men and women between the ages of 35-44. Affluence is based on households with an income of at least $85,000. In 2010, there were a total of 118 million households with the average income per household being $49, 445. Of these households, 78 million consisted of family households with the average income being $61,544. Married-couple households constituted 58 million of the total number with an average income of $72,751. Households that include our target age of 35-44 years old have an average income of $61,644 and consist of 21 million households. The total population for the target age group in 2010 was 41,070,606. Males consist of 20,435,999 and females consist of the remaining 20,634,607 population. Demographics also show that affluent consumers with household incomes of $85,000+ make up 11.1 million of this population. Based on previous consumer analysis done by the client, psychographics indicate that consumers of Seiko Watches have a higher level of education and their occupations are more professional in nature. Their marital status is single, married, and couples without children. They have a high level of involvement in their work and are concerned with diet and image. As a result, physical activity is a routine for them. The affluent portion of this age group is goal-oriented and associates with certain brands...
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...Jacob Miller 3/28/2011 Third district report Third District-Pheledelphia Business activity in the Third District has improved overall since the last Beige Book. Their was a strong increases in shipments and new orders in February.Third District banks reported little overall change in loan volume outstanding since the last Beige Book.Contacts in the commercial real estate sector said that leasing and construction activity have remained at low levels since the last Beige Book.The outlook among Third District business contacts is positive but not strong. Bankers expect only slight growth in lending over the next two quarters. Contacts in commercial real estate expect market conditions to improve slowly during the year. Manufacturing Third District manufacturers reported strong increases in shipments and new orders from January to February.Producers within the furniture, petroleum, and fabricated metals sectors reported no overall change in demand.Third District manufacturers expect business conditions to improve during the next six months.Among the firms surveyed in February, about half expect increases in new orders and shipments, and less than one-tenth expect decreases.Capital spending plans among area manufacturers remain positive, but lessened somewhat over the past two months, mostly from January to February. Retail Third District retailers generally reported modest year-over-year increases in sales in January and February. Snowstorms...
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...that a last-ditch safety device on the underwater well had multiple failures and wasn't tested properly. It found that the cause of the initial explosion involved multiple screw-ups with cement, drilling mud, fluid pressure, botched tests, management problems and poor decisions. The blowout preventer sealed the well temporarily, but then it failed and that caused the massive spill. 1 For a description of BP’s implication in the Deepwater Horizon accident you can also read Cherry and Sneirson (2011), p. 988-999. The authors also examine green marketing and corporate governance, identifying elements of each that encourage firms to engage only superficially in corporate social responsibility yet trumpet those efforts to eager consumers and investors. A link to the article is posted here : http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1670149 1 © Björn...
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...What consumer behavior can Larry expect if he introduces Coors to South Delaware? Short-term behavior? Long-term behavior? 2. Who are Coors’s competitors? How does Coors differentiate itself from its competition? Heineken and Anheuser Bush are the main competitors. They differentiate themselves with their brand image. Brand image includes several different areas such as Refrigerated shipping, non-pasteurization, recycling their cans. They are a family owned company who is committed to quality beer. 3. What are the pros and cons of each marketing research report? Manson & Associates will bring an objective third party view to the research, but they won't know the ins and outs of the business like an internal employee might. Manson & Associates have up-to-date knowledge of research and analysis tools, but they can't always communicate or predict the value or outcomes as well as an internal employee might. Manson & Associates can be a costly expense, ($18,549.50) but decreased client headcount and other various efficiencies, that they can take advantage of can effectively minimize costs while maximizing value. Manson & Associates have the ability to contact a high volume of customers, but they don't always represent the client's company as well as the company itself would. Manson & Associates have the ability to provide a quick turnaround for reports and help, but they might assign a less experienced project manager to write the report. ...
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... A Business Report is an objective and presentation of information in order to achieve some purpose. It is a basic management tool used in decision making. Report may be classified in different ways. Like on the basis of formalities, On the basis of function, On the basis of frequency of issue etc. The basic objective of the report is to know the salient features of writing report & how the formal reports are important in Business Communication. Business report has no single correct answer but several solutions, each with their own costs and benefits to an organization. Report may be targeted to readers inside or outside the organization. In formal reports we have three parts. Two is Preliminary parts & Report body & the other one is Supplementary parts. With introduction parts the reader can get the assignment main topic & also helps the reader’s follows & understands information. It is an important parts of a formal business report. Supplementary parts view the readers where he found the details of the topic. In formal report readers have the clear facts views. Accuracy of facts, precision, Brevity, Clarity etc are the characteristics of business report. Often reports are structured in a way that reflects the information finding process and the writing up of the findings that is, summary of the contents, introduction or background, methods, results, discussion, conclusion and/or recommendations. The inclusion of recommendations is one reason why reports are a common form...
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...Assignment layout 2 1.4 Cover page 2 2 Writing objectively 4 3 Reports 6 3.1 Purpose of reports 6 3.2 Report Format 6 3.3 Table of Contents 7 3.4 Executive summary 7 3.5 Headings and series 7 3.6 References 8 3.7 Appendices 8 4 Essays 9 4.1 Essential features 9 4.2 Essay format 9 4.2.1 Title page 10 4.2.2 Synopsis or abstract 10 4.2.3 Reference list and appendices. 10 5 Plagiarism 11 6 Referencing within the body of your work 13 6.1 Paraphrased References. 13 6.2 Short quotes 13 6.3 Long quotes 14 6.4 Same author, same year, different work 14 6.5 Documenting tables/charts 14 6.6 The Reference List 16 6.7 Examples of referencing 1 7. References 1 Introduction Good writing takes practice and there are many ways that students can enhance and support their writing to achieve sound academic results. This guide has been designed to help students meet the requirements of academic writing. In essence, this is a style guide. There are rules to follow to correctly present the original author and avoid plagiarism, and there are suggestions to follow to communicate clearly and concisely. This guide will not replace the generally accepted academic practices of using a spell checker or proof reading your work for grammar errors. Rather, this style guide is designed to support you in your writing process. You will still need to determine whether you are required to write an essay or a report, whether the work is formal or informal. Before consulting this...
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...9 Formal Reports and Proposals he distinctions between formal and informal reports are often blurred. Nevertheless, a formal report is usually written to someone in another company or organization. Occasionally it is written for a senior manager in the same company, or for someone with whom the writer has little regular contact. Usually it is longer than an informal report and requires more extensive research. Unless you are a consultant, you are unlikely to be asked to write a formal report often. When you are, there may be a lot riding on it— including your reputation. The purpose of this chapter is to show you how to write a formal report and how to put together the kind of proposal that often precedes it. As Figure 9-1 shows, many of the elements of formal reports are the same as those for informal ones.You need to pay the same attention to headings, lists, and illustrations, for example. Although much of the advice in the previous chapter could be duplicated in this one, the emphasis here will be on those areas where there’s a difference. T Figure 9-1 Contrasting Features of Informal and Formal Reports Informal Formal Reader often internal often external or distant within organization Length • usually short • several sections • usually long (3 pages or more) • sections and subsections Tone • personal • contractions • more impersonal • no contractions Summary integrated on separate page Introduction ...
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