...E-COMMERCE RESEARCH PROJECT 1 E-commerce Research Project Ericka Lim-Spears Business 424 Liberty University E-COMMERCE RESEARCH PROJECT 2 Abstract E-commerce has taken over traditional marketing and replaced it with a modern day way of doing business. Over the past two decades our society has become accustomed to buying and selling goods as well as services online, it has become a more efficient, cost-effective, and convenient way of living. With E-commerce becoming more prominent by the day it is important that businesses strive to meet expectations of their consumers when advertising online. Social media plays a substantial role also in helping businesses promote products or services to other businesses or directly to consumers. When businesses do business with each other, also known as B2B marketing, it is important for them to have a clear idea of what their company represents and how their products or services will benefit consumers. Social media handles such as Facebook and Twitter have given businesses no matter how successful a platform to build up their consumer base which in turn will attract other businesses to take part in your product or service. Consumer-to-Consumer marketing also known as C2C is a consumer base which regular people are able to take part in e-commerce by selling their goods and services online. Websites such as Ebay and Craiglist have been home to Consumer to Consumer marketing since the beginning. Social networks such...
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...CHAPTER 1: INTRODUCTION 1.1 Background Of Study E-Commerce is one of the very concepts growing in the internet world. Use of this system can actually benefit many parties such as consumer, manufacturer or the retailer. The concept of online shopping provides many facilities and advantages compared with the conventional concept of shopping. A part transaction process can be faster, the internet has provided nearly all goods usually sold complete. Nowadays, the development in Information Technology is rapidly growth. Information technology has proven capable of integrating every detail of information that previously seemed impossible was achieved, as the speed of information, efficiency and effectiveness. Information technology is widely used as a website for selling product online, where the product can be accessed throughout the world. Accordingly, the development of information technology through the concept of e-commerce has changed the business environment more conducive to force us to dominate the field more quickly. Rapid development in information technology, especially in the development of the Internet has led to the extensive use of electronic in the daily business such as e-commerce, e-government and e-commerce as well. E-mail and the internet site are the most important component of e-commerce. While the growing importance of the Web 2.0 and the effects on consumers and organisations are issues frequently making headlines and increasingly attracting academic...
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...1. Title Title: E-commerce: An Investigation of the Factors influencing Online Consumer Behaviour and Intentions in the Apparel E-commerce Shopping Rational of Title The internet gave the world means of exchanging information and communicating through a series of interconnected computers. This contributes to society access to a fast and versatile communications capabilities across the globe (Belch & Belch, 2004). The trend of E-commerce has been increasing rapidly in the recent years with it as the third most popular activity on the internet after email using and web browsing according to the University of California, Los Angeles (UCLA) “Communication Policy (2001)”. Thus making E-commerce a significant marketing channel in business transaction. Researching online consumer behavior has been one of the most vital research agendas in e-commerce during the past decade. The research of online consumer behavior has been conducted in multiple disciplines including information systems, marketing, management science, psychology and social psychology, etc. (Hoffman and Novak 1996; Koufaris 2002; Gefen et al. 2003; Pavlou 2003, 2006; Cheung et al. 2005; Zhou et al. 2007). According to Levy & Ellis, “Building a solid theoretical foundation based on quality resources enables researchers to better explain as well as understand problems and solutions that address actual issues with which practitioners are struggling” (Levy & Ellis, 2006, p. 184). This study sought to understand...
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...Advanced and Research Topics in E-Commerce Subject code: COMP6823 Credit value: 3 Responsible staff and department: Raymond Lee (COMP), Henry Chan (COMP), James Liu (COMP) Pre-requisite: (Subject title and code no, if any) Nil Recommended background knowledge: Knowledge in E-Commerce at the undergraduate level Mutual exclusions: Nil Learning approach: Staff will hold regular meetings with student. Student will survey research papers, discuss on research problems, conduct analysis, and give oral/written reports. The student has to submit at least one written report, which may be a survey, or a critical analysis of existing research results. Examination may be written or oral (in the presence of external members). Assessment: Continuous Assessment Examination Objectives: • • • To equip student with appropriate research background and state-of-the-art knowledge in the area of research: E-Commerce. To train up student with ability to analyze and give critics to research papers. To allow student to learn skill to consolidate and produce technical research report. 45% 55% Keyword syllabus: State-of-the-art research topics and issues, including, but not restricted to, some of the following: • Agent-based e-commerce systems • E-Business models • B2B E-Commerce • Collaborative commerce • Data mining in E-Commerce • Electronic auctions • Electronic payment systems • E-Servicing • E-Procurement systems • E-SCM (Supply Chain Management) systems • E-Auction • E-Tailing...
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...Cash-on-Delivery in India’s E-commerce Abstract – The online retail service is growing in the emerging market such as India. The online retail companies launched Cashon-Delivery (COD) to create trust of e-commerce in India. This helped many companies to penetrate in Indian Market. However, to the online retail company COD service has added additional burden such as direct and indirect cost of the transaction, high working capital requirement, efficiency management of COD ecosystem and payment hassles. According to Ernst & Young (E&Y), COD accounts for 50 to 60 per cent of online transactions in India. To reduce the contribution of COD in the online transactions without affecting the number of sales the online retail service providers need to understand why does the customer use COD as a mode of payment. The purpose of this research is to understand the factors influencing the customers to use COD as a mode of payment. Keywords – E-commerce in India, Cash on Delivery, Challenges in cash on delivery, COD users, but is still below world averages. This shows the immense potential that the retail category holds in India with online retail filling the distribution and convenience gap. The e-Commerce and allied companies have also turbocharged the e-Commerce growth engine by introducing innovative business models, by introducing technological innovations and by offering convenient payment options most popular being the COD. Cash-on-delivery has been one of the key growth drivers...
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...THE IMPACT OF E-COMMERCE IN MODERNISATION OF TRADITIONAL ENTERPRISES WITH SPECIAL REFERENCE TO THE ENTREPRENEURSHIP DEVELOPMENT IN BTAD OF ASSAM. (Prasenjit Nath, Janata College, Serfanguri, BTAD, Assam. Department of Computer Science & Application.) ABSTRACT: This paper explores the synergies between Electronic Commerce (E-Commerce) and in traditional micro and small enterprises in Bodoland Territorial Area Districts of Assam for marketing, advertising, and sales their organizational products or services. For this study used current literature review on E-commerce and Entrepreneurship and case study analysis from different sources. In addition to this, interviews were conducted to examine the perceptions of enterprises in E-Commerce regarding modernization of traditional micro and small enterprises and entrepreneurship development and the factors affecting the modernization of business and integration of entrepreneurship. The study has explored the synergies between E-Commerce and modernization of traditional micro and small enterprises and entrepreneurships of Bodoland Territorial area Districts through a review of principal literature in this field, case study analysis, web researches and interviews with micro and small traditional enterprises. Traditional micro and small enterprises and E-Commerce should be regarded as ongoing, everyday practice in enterprises. For rural area of North-East...
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...incorporating e-commerce in their Omni-channel success. The industries selected are Apparels, Electronics, Automobile, Groceries and Home Décor. We selected two companies in each of above industry in order to conduct research, analyze and draw conclusions for that industry as whole. Businesses which integrate e-commerce into their Omni-channel strategies generally have focus of providing superior customer experience and getting better analytics regarding their customers. But approach followed by different industries varies significantly. Another important consideration is that success rate of using such a strategy is different across industries. To achieve the goals mentioned for the study, we analyzed different functionalities of e-commerce that an industry would like when following such strategy. We divided functionality into Browsing, Buying, Pre and Post sale service, Reviewing and data analytics. This division also gave an insight into depth to which specific industry goes in applying such strategies. After this, we looked at breadth aspect of such a strategy by analyzing Digital Presence, Search Optimization Strategies, and Mobile integration. This exercise gave structured parameters to analyze the strategy of each industry. After above exercise, we researched about the two selected companies in each category based on above mentioned parameters. We also researched current trends for each category. This research was done through extensive secondary research. We also used...
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...Malaysian E-Commerce Websites Compliance of X.509 Certification Standard in the Implementation of Third Party Certification in Malaysian E-Commerce Websites Syahida Hassan Mohd Khairudin Kasiran Graduate Department of Information Technology Universiti Utara Malaysia, Sintok Kedah, Malaysia syahida@uum.edu.my mkasiran@uum.edu.my Abstract The concept of trusted services forms a key issue for any kind of electronic services. Third Party Certification (TPC) endorsement has been used as one of the methods to instill consumers’ trust. Creating initial trust through implementation of TPC is very important because the consumer has a tendency to trust brand names.. This paper looked closely at the implementation of the TPC in Malaysia which reveals that there are many problems related to the implementation of these seals. Problems like the awareness of merchants on the important of third party seals to their business, unverifiable endorsement, misleading link, unauthorized use of logos and no endorsement at all are still there in Malaysian environment. Based on this fact, the paper will focus on how far the implementation of third TPC is complied with X.509 certification standard. The output of this study can give an important background on the current implementation of TPC and be used as a basis of initial evaluation for business opportunity as a service provider for this kind of certification in Malaysia The fast rising number of broadband user also give significant changes in E-Commerce...
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...have taken complete control of the logistic design; logistic deliver, transportation and storage in a supply chain with the professional and complete value added services and delivery of goods and services. According to a study third party logistic is a set of basically a relationship between buyers, sellers and logistic service providers in the supply chain. They provide a clear between third party logistics providers and the service providers. As per the research the term logistic service provider has been used as the interchangeable denote for the external suppliers that have been performing a part of logistic function within a company. The relationship between third party logistic companies and ecommerce has been a force which has driven the company towards constant growth and success of the various companies in the electronic commerce industry. The research study indicates that the impact or the importance of third party logistic companies has been of great support to the ecommerce industry. Along with this, many research studies have indicated that with the outsourcing of third party logistics companies as the supply chain management of the ecommerce companies have been a strong element of this industry. With a quiet and simple way, ecommerce from a communication point of view is understood as the...
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...The research on the topic - future of the shopping, has revealed that E-Commerce alongside to In-Store retail has become a big part of the shopping process over the past decades. In order to find out what the future shopping looks like, the definition of E-Commerce has been discussed as a theoretical part of the research. The research has revealed that E-Commerce is defined in common literature shortly as “doing business electronically”. (European Commission, 1997). When defining E-Commerce more in detail, the term has been analysed by Kalakota and Whinston from four different perspectives. As the term includes many actions in different variations, few business models have been created and analysed. Two common accepted and mentioned in literature...
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...The Evolution and Development of E-Commerce Market and E-Cash Azamat Nogoev1 Faculty of Business Management and Globalization LimkokwingUniversity of Creative Technology, Cyberjaya, Malaysia Azamat_nogoev@yahoo.co.uk Rashad Yazdanifard2 Faculty of Management,Multimedia University Cyberjaya, Malaysia rashadyazdanifard@yahoo.com Shahriar Mohseni3 Faculty of Management,Multimedia University Cyberjaya, Malaysia shahriar_mohseni@yahoo.com Behrang Samadi4 Faculty of Management,Multimedia University Cyberjaya, Malaysia behrang_samadi@yahoo.com Meera Menon5 Faculty of Design Inovation, LimkokwingUniversity of Creative Technology, Cyberjaya, Malaysia meera@limkokwing.edu.my ABSTRACT Given the impact of the Internet on all aspects of economic life, it can be regarded as a source of emergence of new electronic economy with an extremely rapid growth, creating new opportunities for Industrial and business activity, increase employment opportunities.Robust economic activity on the Internet or by using its capabilities led to the emergence of a new concept- electronic commerce. KEY WORDS Internet, electronic commerce, electronic payment systems. 1. INTRODUCTION Advances in communication technologies within the last decade of the twentieth century paved the way for innovations, promoting rapid globalization. The convergence of telecommunications and computer technology has given birth to a new business organizational system called the internet, presenting a revelation...
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...International Journal of u- and e- Service, Science and Technology Vol.6, No.6 (2013), pp.187-194 http://dx.doi.org/10.14257/ijunesst.2013.6.6.17 E-Commerce or Internet Marketing: A Business Review from Indian Context D. K. Gangeshwer Department of Mathematics, Bhilai Institute of Technology (BIT), Durg, (C.G), INDIA dgangeshwar@yahoo.co.in Abstract This paper deals the conceptual knowledge of search engine marketing (SEM) or ecommerce, literature review, current and future aspects of e-commerce in Indian context. This paper discussed about the top motivator factors of shopping online. The present development would be a valuable addition to researcher and academicians; and useful theory for practitioners, advertisers, and entrepreneurs. Keywords: SEM, Online Marketing or E-commerce, Pay-per-click (PPC) 1. Introduction Khan and Mahapatra (2009) remarked that technology plays a vital role in improving the quality of services provided by the business units. One of the technologies which really brought information revolution in the society is Internet Technology and is rightly regarded as the third wave of revolution after agricultural and industrial revolution. The cutting edge for business today is e-Commerce. The effects of e-commerce are already appearing in all areas of business, from customer service to new product design. It facilitates new types of information based business processes for reaching and interacting with customers like online advertising...
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...Electronic Commerce Research and Applications 3 (2004) 389–404 www.elsevier.com/locate/ecra Analysis of E-commerce innovation and impact: a hypercube model Jen-Her Wu a a,b,* , Tzyh-Lih Hisa a,c Department of Information Management, National Sun Yat-Sen University, 70 Lien-Hai Road, Kaohsiung 80424, Taiwan b Institute of Health Care Management, National Sun Yat-Sen University, Kaohsiung, Taiwan c Department of Information Management, Chinese Navel Academy, Kaohsiung, Taiwan Received 17 February 2004; received in revised form 19 April 2004; accepted 19 May 2004 Available online 2 July 2004 Abstract Electronic commerce (E-commerce) innovating applications have posed novel, technical, organizational and commercial challenges. This study uses a hypercube model to investigate these innovative changes and focuses on their impacts on E-commerce stakeholders: providers, E-commerce companies, customers, and complementors. The results indicate that mobile commerce (M-commerce) differs substantially from Web-based commerce in some technological components, yet both share common business model. However, from Web-based to M-commerce, innovation is architectural for customers and E-commerce companies, but a radical change for complementors. From M-commerce to Ucommerce, innovation is modular to customers, architectural to complementors and radical to E-commerce companies and providers. Thereafter, the critical impacts of E-commerce innovations on the stakeholders are identified...
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...E-Commerce Introduction An e-commerce solution for a business is the incorporation of all aspects of the business operation into an electronic format. Many well-established businesses have been selling on-line for years. For example, Dell Computers Corp., has been selling computers directly to end-users for years. Currently, Dell is selling excessive of 1 million dollars worth of computers everyday on the World Wide Web (WWW). When a business has incorporated an e-commerce solution, the business will experience a lower operation cost while at the same time increasing its profit. The e-commerce solution will allow businesses to eliminate unnecessary paperwork. All paperwork and data can be transformed into an electronic format. Thus, it will eliminate valuable shelf space and data can searched and accessed in matter of seconds. E-commerce will also automates the sales process. Customers can "point & click" on the products they wish to purchase, fill out the customer information, and the product will be shipped and received in a matter of few days. The administration department does not have to fill out any paperwork because the customer had done it already. Thus, the efficiency will be greatly improved. With an e-commerce solution, the business will be open 24 hours a day, 7 days a week. People from anywhere in the world with an Internet access will be able to visit the site at any time. They will not be restricted to the "normal" business operating hours. A "brick + mortar"...
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...evaluating e-commerce business models and strategies Chung-Shing Lee The author Chung-Shing Lee is Director of Electronic Commerce Resource Center and an Assistant Professor of Information Systems and Technology Management in the School of Business at Pacific Lutheran University, Tacoma, Washington, USA. Keywords Internet, Economy, Innovation, Strategy Abstract Electronic commerce or business is more than just another way to sustain or enhance existing business practices. Rather, e-commerce is a paradigm shift. It is a ``disruptive’’ innovation that is radically changing the traditional way of doing business. The industry is moving so fast because it operates under totally different principles and work rules in the digital economy. A general rule in e-commerce is that there is no simple prescription and almost no such thing as an established business or revenue model for companies even within the same industry. Under such conditions, an analytical framework is needed to assist e-commerce planners and strategic managers in assessing the critical success factors when formulating e-commerce business models and strategies. This research develops an analytical framework based on the theories of transaction costs and switching costs. Both demand-side and supply-side economies of scale and scope are also applied to the development of this framework. In addition, e-commerce revenue models and strategies are also discussed. Based on the analytical framework developed by this research, this...
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