...Abstract Effective internal communications is essential to the success of a company and the accomplishment of its mission and strategic objectives. The best companies ensure that internal communication channels flow from the highest to the lowest levels of the organization. As a result, employees are familiar with the mission, vision, and strategic objectives of the company and have a solid understanding of how their individual jobs contribute to overall success. While the importance of internal communications has begun to receive much attention, many companies are still hindered by employees whose actions are not aligned with the objectives of the company. Keywords: mission, vision, strategic objectives, goals, message INTERNAL COMMUNICATIONS 3 Introduction Among the greatest challenges for organizations across all industries is mastering the art and science behind Internal Communications. Vital to a company's success, internal communications drive an organization's progress towards achieving its strategic objectives and creating value for its stakeholders. On the front lines, lower and mid-level employees are the face of many companies. They are the ones that conduct the daily operations and interact with the customers who make judgments and ultimately define the brand image of the company. When employees are engaged in their work and are aware of the organization's mission, vision, and strategic objectives, they serve...
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...address the key issues for measuring Internal Communication effectiveness - 2014 Summary: Many professionals working in Internal Communications struggle to document and analyse challenges they face and the results they deliver. This white paper looks at the issues for measuring internal communications effectiveness by answering five simple questions; why measure, what to measure, how to measure, how to analyse and how to drive action? The paper offers practical advice on how to approach measurement and aims to enable professionals to conduct better and more focused research in order to demonstrate how they deliver business value. A key point of the paper is that effective internal communications not only requires tracking and reporting of past efforts, but it also entails profound analysis of key issues and what actions are needed to mitigate risks and to capture opportunities. Authored by: Klavs Valskov, see more at valskov.com INTRODUCTION Since the financial crisis, leaders are more than ever running their organisations on data and numbers. That means airtime in the boardroom is given to the teams that are able to supply issues analysis, peer comparisons, SWOT analyses of markets, forecast models and future scenarios based on objective evidence. People who can talk about threats and opportunities and make suggestions from a position of analysis and insight get listened to. Yet many professionals working in Internal Communications continue to struggle with the ability...
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...INTRODUCTION Internal communication is significant in any organization because it is the building block of the organizational culture. The organizational culture is the atmosphere of the organization based on its values, mission and work processes. When every member of the organization holds the same values, understands the work policies and procedures in the same way, and is focused on the same mission, the organizational culture promotes much more effective use of resources then under a culture that is more diffuse in its interpretation. Within the non-governmental community, internal communication and its effects on organizational culture is just as important as in the corporate sector, perhaps even more so. Just because your organization has what you believe to be a clear mission, based on basic values of human dignity and human rights, does not mean that all members of your organization interpret that mission and those values in the same manner. Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science. Successful businesses of all sizes have developed a workforce that understands the mission, goals, values, processes and procedures of the company. This understanding is...
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... 3 2. Corporate communication, Corporate objectives & Branding 4 3. Internal Communication 7 4. External Communication 9 5. Corporate communication Strategies 11 6. Conclusion 13 7. References 14 Introduction Future of an organization will depend on how it is viewed by its key stake holders such as shareholders, customer, investors & employees. It has become one of the core objectives to building, maintaining & protecting the reputation of the company by the corporate communicators, considering the globalization & current financial down turn. Further corporate communication can be consider as a strategic tool for an organization to gain a competitive edge over its rivals. Effective communication is required to achieve the goals of the...
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...Business Communication Business Communication and its effectiveness as a success factor to its firms Introduction Communication is defined as the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual or electronic channels. Simply put, communication is the exchange of information between people. It is important to get feedback from your audience and vice versa for the process of communication to take place effectively. The feedback can be either positive or negative. Business communication is any communication used in an organisation with an intention to promote a product, improve service or with the intention to make a sale. This type of communication also occurs within the organisation between the management and employees. It has purpose and a lot of attention is given to detail. Business communication has undergone a lot of transformation as a result of the growth of information technology that has changed the whole concept of communication. In the past, businesses had a model of communication that left very little room for interaction and conversation with the receiver of the message. Currently the model that works and is now used by most organisations is one that gives room to both conversation and interaction with the receivers. Communication is very vital in any organization. Like blood in our bodies, it is the channel that gives life to the organisation and without it, organisations would not be...
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...Amy Boyd Communication CanGo has started out this project with lack of organization and communication. To help solve their communication issues they need to have Employee engagement. Employee engagement remains a crucial concept for internal communication. Organizations now tend to agree that engaged employees – employees who are keen to “go the extra mile” – can have a very strong positive effect on the success of the business. CanGo needs its communication professionals to focus just as strongly on communication basics and to do them very well. “Where we’ve been is just as important as where we’re going” (ashridge.org, 2014). Organizations all too often cascade their communications, pushing them down to front-line employees from the top. This means that those at the end of the pipeline rarely have an opportunity to voice their concerns or opinions. Having an employee action team will allow CanGo to create an active, two-way communication program, ensuring that everyone can add his or her voice to the dialogue. A major difficulty for CanGo is that they don’t start out on the same page on how they define engagement. This lack of clarity can cause the project to be unsuccessful. An engaged workforce is one that feels fully part of the organization’s business goals and plans. Engagement is the act of building communal ownership and accountability, for what CanGo stands for and must achieve, through an informed and involved workforce of day-to-day work practices and...
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...SUBMISSION: Question two; Part A. Internal communication refers to all communications that take place between members of an organization and which occurs at all levels as well as all organizational units of the organization. Internal communication has a keen focus on the announcement of the management conclusions and packaging of all management thinking into messages for distribution on a wider scale to the “troops”, Quirke (2008). Internal communication can as well be simply defined as the sharing or exchange of information within an organization to enhance the success of the business and effective communications among all participants within the organization. Internal communications have also been called internal relations (Cutlip, Center & Broom, 2006) as well as internal public relations (Kennan & Hazleton, 2006; Kreps, 1989). Internal communication within an organization may occur through speech and other internal communication tools such as Instant Messaging, Forums, Blogs, Twitter, Social Networking, mail, telephone, fax, radio, paging, closed circuit television, computer networks and internet connections as well as via electronic mail. My analysis of the later will center on Oman Oil Company S.A.O.C. (OOC), a high profile company in the energy sector located in Sultan of Oman and which is wholly owned and managed by the Government. Key to my subject is the identification of the various types of internal communication used by the Company with a keen focus...
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...EXECUTIVE SUMMARY Throughout the tourism environment they use many different methods of communication to communicate effectively with the employees. Verbal communication is used widely within an organisation so that they can effectively carry out the task that has been set out to do. There are many different ways a manager can communicate non verbally with his employees. Examples may be his body language and his written communication with his employees. Effective team work ensures that an organisation can carry out tasks far faster that if they were doing it on their own. There are many different ways an organisation can communicate internally and by doing this correct information can be communicated to employees far faster. Table of Contents Introduction 4 1.1 Verbal Communication 5 1.2 Non Verbal Communication 5 1.2.1 Body Language 5 2.1 Effective Team Work 5 2.1.1 Forming 6 2.1.2 Storming 6 2.1.3 Norming 6 2.1.4 Performing 6 2.2 Advantages of Working in a Team 7 3.1 Introduction to Internal Communication 7 3.2 Internal Communication 7 Section 2 8 1.1 Report Writing 8 Conclusion 9 Reference: 10 Introduction In Richard Pettinger’s ‘Mastering Management’ he states that ‘good communication underline effective relations and enhance the general quality of work life.’ (Pettinger 2001 p36) And because of this it is vital an organisation is able to communicate effectively as a team. Due to this being such a big thing organisations spend hundreds...
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...with the success of a business more then any other constituency. Prior to the 21st Century, internal communication primarily consisted of memos, publications, and internal broadcasts (Argenti, 2013). Today, internal communication is much more encompassing; including providing employees with company values and belief statements, more accessible management teams, and a more diverse and engaging Human Resources department (Argenti, 2013). In an effort to truly discover if internal communication is a driving force behind increased profits, and employee retention & effectiveness, this Review of Literature will be reviewing several articles that investigate effective internal communication and how the engage employees. This review includes articles that were selected and evaluated extensively. Each article was required to be peer-reviewed, written within the last 20 years, and complimentary to the topic at hand. These articles also included research to support claims, inspect organizations who previously struggled with internal communications, and if those companies’ efforts to improve helped with employee development and morale. This review also examines research and delves deep into the thought and beliefs that companies that exhibit highly effective internal communication tend to display greater profits than organizations that have poor internal communication. Internal communication can be defined as the strategic management of interactions and relationships between stakeholders...
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...INTRODUCTION Effective communication is an essential part of a smoothly running business organisation. Effective communication is important in an organization because it creates mutual understanding environment between the management and employees. Directly, it also helps in increasing the employee's productivity. Communication involves the transmission of information from a source (or a number of sources) to receivers. The information is communicated in the form of a message. In the modern organisation there will be multi-channel flows of communication. Increasingly these interactions will be carried out by electronic media such as through a sales website, e-mail communications and other means. DEFINITION Communication is the sharing or exchange of thought by oral, written, or nonverbal means. To function effectively, managers need to know and be able to apply strategically a variety of communication skills that match varying managerial tasks. These tasks might call for nonverbal, presentational, or written skills as the manager meets others, speaks at meetings, or prepares reports to be read by clients or those higher on the organizational ladder. To work effectively, managers also need to know sources of information. Finally, managers need to understand the different communication channels available. Effectiveness of communications depends on 1.The clarity of the message. 2.The quality of the medium used to transmit the message. The medium is the means of communicating...
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...How Communication Flows through a Business Organization Prepared for Dr. Carrol Fall Term 2010 Date of Assignment December, 2010 Abstract There are two types of systems of communication in a business organization. Those systems are Internal and External communications. But the importance is quite distinctive. In Internal communications, your emphasis is in presenting and interpreting facts. In external communications, your emphasis is on promoting goodwill and future business. In this paper, my teammate and I will be discussing the two systems of communication. Internal Communications All communication among employees is INTERNAL because they are co-workers. Internal communications takes place within a firm. Communication flows in three directions: Downwards, Upwards, and Lateral. Downward Communication is communication that flows from upper to lower (such as manager to employer or superior to subordinate). This type of internal communication provides job related information and gives direction. Downward Communication is used daily by managers to guide and provide information to employees so they can complete tasks. Employee handbooks, policy manuals, training materials, and organization mission are examples of Downward Communication. As internal communication flows downward, it gets more specific at each level with the most detailed information at the bottom. There is a pro and con to this method. The pro is the efficiency...
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...Internal communication can be seen as the oil that makes a company run smoothly or the bridge that creates connections between employees and responsibilities. In fact, effective internal communication leads to better understanding and encourages knowledge sharing, which can be only a positive aspect for the well functioning of an organization (Institute of Internal Communication, n.d.). This research project pays particular attention to the improvement of the internal communication of Radio 21, which is a media company based in Bucharest, Romania. Radio 21 is a line and staff organization due to the fact that the top management is supported by the HR & Administration department. Furthermore, the radio station is relatively a small-sized company, as it has no more than 26 employees. Therefore, it has a narrow span of control, which means that a manager directs only a few employees. Additionally, each department has its own manager who is directly supervised by the general manager. In turn, the general manager is responsible in front of the board of directors. Last...
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...Checklist for Evaluating Internal Controls Lisa Cook ACC 544 October 31, 2011 Bret Mann Checklist for Evaluating Internal Controls Internal Control is to assist companies with reviewing and assessing its accountability within the organization. Internal controls are best practices for an organization that sets the tone and its main purpose is reducing business risk by controlling loss because of the misuse of the company’s assets. Fraud is sure to be detected through internal controls as well as help with the accuracy of its financial reporting. This analysis will provide a comprehensive checklist for evaluating internal controls and show how to apply the checklist to outline phases of the control evaluation. Evaluating Internal Controls Checklists The Committee of Sponsoring Organization (COSO) defines controls as the “process, effected by an entity’s board of directors, management and other personnel, designed to provide reasonable assurance regarding the achievement of objectives in the following three categories: * Reliability of financial reporting. * Effectiveness and efficiency of operations. * Compliance with applicable laws and regulations. Internal control is designed to achieve objectives in various categories” (Louwers, et al, 2007, p. 149). The purpose for an internal control checklist is to analyze the efficiency of the organization’s controls in place, document the controls, and make recommendations and necessary improvements. Management...
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...EXPLAIN WHAT INTERNAL AND EXTERNAL MILITARY COMMUNICATIONS PLATFORMS Name Address Unit Date CONTENTS Internal Military Communications Platforms 1 Introduction 1 Reasons for use and Examples 2 External Military Communications Platforms 3 Introduction 3 Uses of External Military Communications Platforms 4 Bibliography 6 Introduction Military communicate to both internal and external users of information. Internal users are the individuals in the military or other agencies that are associated with safety, external users are the general public. In modern military battlefield the situational awareness sharing is increasing rapidly, command and control centers need to integrate and exchange data capabilities to ensure that individuals and systems work effectively and efficiently. Defense departments work jointly with different joint forces and other agencies responsible for public safety and hence information safety is one of the challenges they face. To control this problem the military must deploy systems and communications that can be able to handle rich content and allow information sharing by connecting various command post. Military communication starts with the objective of defining the message clearly and concisely to ensure that correct message reaches the target audience in correct time and correct understanding. Some of platforms are: Internal Military Communications Platforms Introduction Success of military operations...
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...‘‘Business communication is a term that can be defined as the contact between the people in an organisation for the intention of carrying out the business activities. It is used to promote a product, service, or organization as well as pass on information within a business or work as an official statement from a company’’ (Business Communication, ask.com, 2013). Good communication skills are imperative for any business. In fact, these skills can often mean the difference between success and failure. There are two main types of business communication. Internal communication Internal communications is the function responsible for effective communication among participants within an organization. Also it refers to the sharing of information within an organization for business purposes. For example, internal communication within a company can take place via speech, telephone radio, mail, paging, fax, closed circuit television, electronic mail, Internet connections and computer networks. There are two sides to strategy in internal communications. In the first instance there is the organization's strategy — what it hopes to achieve and how it plans to go about achieving it. That strategy will be supported and, to some extent, delivered through effective internal communications. In this context internal communication can help on several different levels: * Tell: simply informing people of the direction, non-negotiable * Sell: anticipating some form of backlash, requiring...
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