Internal communication can be seen as the oil that makes a company run smoothly or the bridge that creates connections between employees and responsibilities. In fact, effective internal communication leads to better understanding and encourages knowledge sharing, which can be only a positive aspect for the well functioning of an organization (Institute of Internal Communication, n.d.).

This research project pays particular attention to the improvement of the internal communication of Radio 21, which is a media company based in Bucharest, Romania. Radio 21 is a line and staff organization due to the fact that the top management is supported by the HR & Administration department. Furthermore, the radio station is relatively a small-sized company, as it has no more than 26 employees. Therefore, it has a narrow span of control, which means that a manager directs only a few employees. Additionally, each department has its own manager who is directly supervised by the general manager. In turn, the general manager is responsible in front of the board of directors. Last …show more content…
Therefore, the chain of command, also known as the scalar principle, is an irreplaceable tool, which creates formal lines of communication within an organization (Cordner, 2016). Decisions are taken and work goals are achieved by transmitting information via the “chain of command”. This concept indicates that a clear description of authority and responsibility together with orders and internal communication is delivered throughout a pattern of delegating and re-delegating following the different management levels downwards; the same process is used when the information is passed upwards in the organization (Shane, 2008). It is strongly believed that a clear line of authority from the chief executives to every subordinate leads to a better decision-making process and a more effective organizational communication (Cordner,