The Importance Of Internal Communication Workplacement Final Report January 15th, 2011

The Importance O Of Interna al Comm municatio on

Table of C Contents
I. Exec cutive Sum mmary .................... .............................................. ................ .......... 3 II. Intro oduction . ............................... .............................................. ................ .......... 4 III. uo .......... Q otes ............................... .............................................. ................ .......... 5 1. Wha at Is Comm munication ............. .............................................. ................ .......... 6 2. Com mmunication Model .............. .............................................. ................ .......... 7 . 3.1 V Verbal Com mmunication ......... .............................................. ................ .......... 8 . 3.2 W Written Co ommunica ation ....... .............................................. . ................ .......... 9 3.3 N Non‐Verba al Communication .. .............................................. ................ .......... 9 3.4 V Visual Com mmunication .......... .............................................. ................ .......... 9 4. Why y Is Comm munication n Importan nt ........................................... ................ ........10 on 5. Wha at Is Corpo orate Com mmunicatio .......................................... ................ ........10 6. Com mmunication At Con ntinental .. .............................................. ................ ........11 6.1 In nternal Co ommunica ation At Co ontinental ............................. ................ ........12 6.2 G Goals Of C Continenta al’s Interna al Corpora ate Comm munication n............... ........14 7. The Importan nce Of Inte ernal Com municatio on For A C Company .. ................ ........15 8. Bibli iography . ............................... .............................................. ................ ........17

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The Importance O Of Interna al Comm municatio on

I.

Execu utive Sum mmary

The pur rpose of thi report is to provide an investig is gation on th topic “th importan of he he nce internal communic l cation”. Thi report aim to give a general overview ab is ms o bout what is communication an why is in nd nternal com mmunication so import n tant for a co ompany. port is base on prima and sec ondary dat These data were pr ed ary ta. The rep rovided by desk research, personal experienc within th company interview with emp ce he y, ws ployees and the d t. internet Commu unication ca be define as is the exchange of thought messag es, or infor an ed e e ts, rmation, as by sp peech, sign nals, writing or behav g, vior. A communication process in n nvolves a se ender, the sub bject matter of commu r unication, t he medium of commu m unication, a and the rece eiver of the com mmunication. We mig not see it that way but comm ght y, munication is essential in everyo ne’s life. All we do on a da basis is to communicate with others. As a matter of fact we s aily s o spend 70 percent on that every day. It is not only talking in person to other pe o eople but al lso writing Emails, talking on a phone chatting on the inte e, ernet, etc. unication is not only vital for peo ple but also for busine o esses, espe ecially if the want ey Commu to be su uccessful. I is importa becaus people who work in a company are their It ant se w y “representatives” and that re eflects to th heir custom mers and the general p e public. Emp ployees mfortable at their workplace if th hey are invo olved in the company’’s business and e feel com when th hey are mo informed. That is w ore where inter rnal commu unication ne eeds to tak place. ke Today t there are va arious med a compa dia any can use to commu e unicate with its emplo h oyees, like inte ernal newsletter, even nts, intrane etc. The company just needs t make su that et, to ure those m media are b being used by its empl loyees and maybe eve get feed en dback on it for improve ement sugg gestions. It can b said that without an form of communica be t ny ation neithe people n businesses er nor would s survive. The erefore, even for com panies com mmunication and espe n ecially internal communication is very impor rtant.

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The Importance O Of Interna al Comm municatio on

II.

Introd duction

We live in a comm munication and knowle a edge society The capa y. ability for a correct- and partner equitable communica r ation is for an active participation in a demo p n ocratic soci iety a key qua alification. Commu unication is next to the metabolic functions an indicato of life. Th e c or herefore, communication is a basic hum man need. The biological and social existen nce of the human h would n be poss not sible withou communi ut ication (exa ample of Ka aspar Haus Effect). ser Definit tion: "Any act by wh hich one p person give to or re es eceives fro anothe om er person information about that perso n on's needs, desires, perceptio ons, know wledge, or affe ective state Communication may be in es. ntentional or uninte entional, may m e ional or un nconventio onal signa als, may ta ake linguis stic or involve conventi nonling guistic for rms, and may occur through spoken or other mod m s des."

Com mmunication Model

Sen nder

Com mmunication Media

Rece iver

In this report I am going to analyze wh at commun m a nication me eans to soci iety and es specially internal communic l cation to bu usinesses, o the exam on mple of the internatio e onal compan ny Contine ental AG. Contine ental is one of the four largest au r utomotive suppliers in the world and was fo s ounded on Octo ober 8th, 18 871, in Hanover, Germ many. The company gr c rew from a small town n busines into a wo ss orldwide kn nown succes ssful company with locations aro ound the globe. During my interns ship in the communica c ation depart tment of Co ontinental I got a very good y insight into their d daily work and functio ns. Based on this experience I w a o was able to gather a lot of useful info ormation ab bout commu unication, which will be describe d in the following w b parts. M analysis will show the impor My s t rtance of in nternal co ommunicat tion.

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